Victor Machado is a founder of Post&Wall, which is a marketing agency. Victor has 23 years of experience in technology and sales, where the past 17 years have been focused on opening or expanding new territories for companies. In order to do that, digital marketing has been a significant component of this work.

As an agency, Post&Wall believes that digital marketing campaigns need to ignite emotion in order to spark action, while having a measurable success criteria. That’s why they strive to make every campaign completely human, while strategically selecting the digital channels that they use to promote it.

In today’s episode, Bob will be talking with Victor about what is retargeting and how it works, digital marketing for small VR companies and so much more.

Let’s dive in!

WHAT YOU’LL LEARN FROM THIS EPISODE:

Victor’s LinkedIn: www.linkedin.com/in/vmachado

Post&Wall website: https://www.postandwall.com/

Facebook: https://www.facebook.com/postandwall

Instagram: https://www.instagram.com/post_and_wall/

Eric Schwartzman’s book: https://www.amazon.com/Social-Marketing-Business-Customer-Relationships/dp/0470639334

Listen to PART 2 and 3 here:

https://anchor.fm/bobcooney-vrdeepdive/episodes/EP104-Bob-Cooneys-Virtual-Reality-Deep-Dive---Victor-Machado-of-PostWall-Part-2-ehhhfe

https://anchor.fm/bobcooney-vrdeepdive/episodes/EP105-Bob-Cooneys-Virtual-Reality-Deep-Dive---Victor-Machado-of-PostWall-Part-3-ehhhlr

Join Bob LIVE from Paris and the Euro Attractions Show as he interviews one of the leading influencers in immersive entertainment and technology: Charlie Fink.

Charlie Fink is a former Disney, AOL and AG Interactive executive who writes a popular column about XR for Forbes. He is a consultant to some of the leading companies in the XR (AR/VR) world. Fun fact: as a 28-year-old junior executive at Disney, Fink famously came up with the idea for "The Lion King."

WHAT YOU’LL LEARN FROM THIS EPISODE:

Charlie’s LinkedIn: linkedin.com/in/charliefink

Listen to PART 1 and 2 here:

https://anchor.fm/bobcooney-vrdeepdive/episodes/EP100-Bob-Cooneys-Virtual-Reality-Deep-Dive---Bob-Live-from-IAAPA-Paris-and-Charlie-Fink-in-the-US-Part-1-ehhgsu

https://anchor.fm/bobcooney-vrdeepdive/episodes/EP101-Bob-Cooneys-Virtual-Reality-Deep-Dive---Bob-Live-from-IAAPA-Paris-and-Charlie-Fink-in-the-US-Part-2-ehhh04

Join Bob LIVE from Paris and the Euro Attractions Show as he interviews one of the leading influencers in immersive entertainment and technology: Charlie Fink.

Charlie Fink is a former Disney, AOL and AG Interactive executive who writes a popular column about XR for Forbes. He is a consultant to some of the leading companies in the XR (AR/VR) world. Fun fact: as a 28-year-old junior executive at Disney, Fink famously came up with the idea for "The Lion King."

WHAT YOU’LL LEARN FROM THIS EPISODE:

Charlie’s LinkedIn: linkedin.com/in/charliefink

Listen to PART 1 here:

https://anchor.fm/bobcooney-vrdeepdive/episodes/EP100-Bob-Cooneys-Virtual-Reality-Deep-Dive---Bob-Live-from-IAAPA-Paris-and-Charlie-Fink-in-the-US-Part-1-ehhgsu

Join Bob LIVE from Paris and the Euro Attractions Show as he interviews one of the leading influencers in immersive entertainment and technology: Charlie Fink.

Charlie Fink is a former Disney, AOL and AG Interactive executive who writes a popular column about XR for Forbes. He is a consultant to some of the leading companies in the XR (AR/VR) world. Fun fact: as a 28-year-old junior executive at Disney, Fink famously came up with the idea for "The Lion King."

WHAT YOU’LL LEARN FROM THIS EPISODE:

Charlie’s LinkedIn: linkedin.com/in/charliefink

Listen to PART 2 and 3 here:

https://anchor.fm/bobcooney-vrdeepdive/episodes/EP101-Bob-Cooneys-Virtual-Reality-Deep-Dive---Bob-Live-from-IAAPA-Paris-and-Charlie-Fink-in-the-US-Part-2-ehhh04

https://anchor.fm/bobcooney-vrdeepdive/episodes/EP102-Bob-Cooneys-Virtual-Reality-Deep-Dive---Bob-Live-from-IAAPA-Paris-and-Charlie-Fink-in-the-US-Part-3-ehhh2j

Join Bob LIVE from AAMA Annual Meeting and Gala, where all the amusement manufacturers gather each year to showcase their new products to distributors.

In this episode, Bob will be talking about VR with some of the leading distributors and manufacturers in the industry.

Let’s dive in!

WHAT YOU’LL LEARN FROM THIS EPISODE:

Vladimir from BoxBlaster: linkedin.com/in/vladimir-avdeev-5a40a316

BoxBlaster: https://boxblaster.com/

Randy’s blog: https://www.whitehutchinson.com/blog/

Dave Myers LinkedIn: linkedin.com/in/davemyers

Jan from Virtuix: linkedin.com/in/jan-goetgeluk

Virtuix website: https://www.virtuix.com/

Minority Media website: https://www.weareminority.com/

Bob’s blog: https://www.bobcooney.com/blog/

Listen to PART 1 and 2 here:

https://anchor.fm/bobcooney-vrdeepdive/episodes/EP97-Bob-Cooneys-Virtual-Reality-Deep-Dive---Live-at-the-AAMA-Annual-Meeting-Part-1-efo117

https://anchor.fm/bobcooney-vrdeepdive/episodes/EP98-Bob-Cooneys-Virtual-Reality-Deep-Dive---Live-at-the-AAMA-Annual-Meeting-Part-2-efo13u

Join Bob LIVE from AAMA Annual Meeting and Gala, where all the amusement manufacturers gather each year to showcase their new products to distributors.

In this episode, Bob will be talking about VR with some of the leading distributors and manufacturers in the industry.

Let’s dive in!

WHAT YOU’LL LEARN FROM THIS EPISODE:

Vladimir from BoxBlaster: linkedin.com/in/vladimir-avdeev-5a40a316

BoxBlaster: https://boxblaster.com/

Randy’s blog: https://www.whitehutchinson.com/blog/

Dave Myers LinkedIn: linkedin.com/in/davemyers

Jan from Virtuix: linkedin.com/in/jan-goetgeluk

Virtuix website: https://www.virtuix.com/

Minority Media website: https://www.weareminority.com/

Bob’s blog: https://www.bobcooney.com/blog/

Listen to PART 1 here:

https://anchor.fm/bobcooney-vrdeepdive/episodes/EP97-Bob-Cooneys-Virtual-Reality-Deep-Dive---Live-at-the-AAMA-Annual-Meeting-Part-1-efo117

Join Bob LIVE from AAMA Annual Meeting and Gala, where all the amusement manufacturers gather each year to showcase their new products to distributors.

In this episode, Bob will be talking about VR with some of the leading distributors and manufacturers in the industry.

Let’s dive in!

WHAT YOU’LL LEARN FROM THIS EPISODE:

Vladimir from BoxBlaster: linkedin.com/in/vladimir-avdeev-5a40a316

BoxBlaster: https://boxblaster.com/

Randy’s blog: https://www.whitehutchinson.com/blog/

Dave Myers LinkedIn: linkedin.com/in/davemyers

Jan from Virtuix: linkedin.com/in/jan-goetgeluk

Virtuix website: https://www.virtuix.com/

Minority Media website: https://www.weareminority.com/

Bob’s blog: https://www.bobcooney.com/blog/

Listen to PART 2 and 3 here:

https://anchor.fm/bobcooney-vrdeepdive/episodes/EP98-Bob-Cooneys-Virtual-Reality-Deep-Dive---Live-at-the-AAMA-Annual-Meeting-Part-2-efo13u

https://anchor.fm/bobcooney-vrdeepdive/episodes/EP99-Bob-Cooneys-Virtual-Reality-Deep-Dive---Live-at-the-AAMA-Annual-Meeting-Part-3-efo162

Do you want to drive your customers to visit more often? What about converting more website and Facebook page visitors to paying customers? Hownd (past FetchRev) will help by connecting right consumers to the right merchants at the right time. They will create and command the category of effortless foot traffic for local business owners worldwide. It’s also the top company driving online sales for the LBE business.

In this episode, Bob will be talking with Mike Carrillo, the Chief Brand Officer at Hownd. They will talk about behind the scenes of attracting and keeping new customers, how their company operates and so much more.

Let’s dive in!

WHAT YOU’LL LEARN FROM THIS EPISODE:

Fetch Rev website: https://fetchrev.com/

Hownd website: https://hownd.com/how-it-works/

Mike’s LinkedIn: linkedin.com/in/mikercarrillo

Listen to PART 1 and 2 here:

https://anchor.fm/bobcooney-vrdeepdive/episodes/EP94-Bob-Cooneys-Virtual-Reality-Deep-Dive---Mike-Carrillo-of-Hownd-Part-1-efo0p8

https://anchor.fm/bobcooney-vrdeepdive/episodes/EP95-Bob-Cooneys-Virtual-Reality-Deep-Dive---Mike-Carrillo-of-Hownd-Part-2-efo0rk

Do you want to drive your customers to visit more often? What about converting more website and Facebook page visitors to paying customers? Hownd (past FetchRev) will help by connecting right consumers to the right merchants at the right time. They will create and command the category of effortless foot traffic for local business owners worldwide. It’s also the top company driving online sales for the LBE business.

In this episode, Bob will be talking with Mike Carrillo, the Chief Brand Officer at Hownd. They will talk about behind the scenes of attracting and keeping new customers, how their company operates and so much more.

Let’s dive in!

WHAT YOU’LL LEARN FROM THIS EPISODE:

Fetch Rev website: https://fetchrev.com/

Hownd website: https://hownd.com/how-it-works/

Mike’s LinkedIn: linkedin.com/in/mikercarrillo

Listen to PART 1 here:

https://anchor.fm/bobcooney-vrdeepdive/episodes/EP94-Bob-Cooneys-Virtual-Reality-Deep-Dive---Mike-Carrillo-of-Hownd-Part-1-efo0p8

Do you want to drive your customers to visit more often? What about converting more website and Facebook page visitors to paying customers? Hownd (past FetchRev) will help by connecting right consumers to the right merchants at the right time. They will create and command the category of effortless foot traffic for local business owners worldwide. It’s also the top company driving online sales for the LBE business.

In this episode, Bob will be talking with Mike Carrillo, the Chief Brand Officer at Hownd. They will talk about behind the scenes of attracting and keeping new customers, how their company operates and so much more.

Let’s dive in!

WHAT YOU’LL LEARN FROM THIS EPISODE:

Fetch Rev website: https://fetchrev.com/

Hownd website: https://hownd.com/how-it-works/

Mike’s LinkedIn: linkedin.com/in/mikercarrillo

Listen to PART 2 and 3 here:

https://anchor.fm/bobcooney-vrdeepdive/episodes/EP95-Bob-Cooneys-Virtual-Reality-Deep-Dive---Mike-Carrillo-of-Hownd-Part-2-efo0rk

https://anchor.fm/bobcooney-vrdeepdive/episodes/EP96-Bob-Cooneys-Virtual-Reality-Deep-Dive---Mike-Carrillo-of-Hownd-Part-3-efo0tn