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The Being Virtual Podcast - with Bob Cooney
The Being Virtual Podcast - with Bob Cooney episodes
- EP103 Bob Cooney's Virtual Reality Deep Dive - Victor Machado of Post&Wall (Part 1)
Victor Machado is a founder of Post&Wall, which is a marketing agency. Victor has 23 years of experience in technology and sales, where the past 17 years have been focused on opening or expanding new territories for companies. In order to do that, digital marketing has been a significant component of this work.
As an agency, Post&Wall believes that digital marketing campaigns need to ignite emotion in order to spark action, while having a measurable success criteria. That’s why they strive to make every campaign completely human, while strategically selecting the digital channels that they use to promote it.
In today’s episode, Bob will be talking with Victor about what is retargeting and how it works, digital marketing for small VR companies and so much more.
Let’s dive in!
WHAT YOU’LL LEARN FROM THIS EPISODE:
- Who is Victor and what he does
- How can small companies set themselves apart in VR entertainment industry using marketing
- Why new VR ideas fail
- What does ‘intent’ mean from marketing perspective
- What tools are there to measure ‘intent’
- Where in the consideration funnel do you start talking about pricing
- Why discounting makes for bad salesmanship
Victor’s LinkedIn: www.linkedin.com/in/vmachado
Post&Wall website: https://www.postandwall.com/
Facebook: https://www.facebook.com/postandwall
Instagram: https://www.instagram.com/post_and_wall/
Eric Schwartzman’s book: https://www.amazon.com/Social-Marketing-Business-Customer-Relationships/dp/0470639334
Listen to PART 2 and 3 here:
https://anchor.fm/bobcooney-vrdeepdive/episodes/EP104-Bob-Cooneys-Virtual-Reality-Deep-Dive---Victor-Machado-of-PostWall-Part-2-ehhhfe
https://anchor.fm/bobcooney-vrdeepdive/episodes/EP105-Bob-Cooneys-Virtual-Reality-Deep-Dive---Victor-Machado-of-PostWall-Part-3-ehhhlr
22 min - EP102 Bob Cooney's Virtual Reality Deep Dive - Bob Live from IAAPA Paris and Charlie Fink in the US (Part 3)
Join Bob LIVE from Paris and the Euro Attractions Show as he interviews one of the leading influencers in immersive entertainment and technology: Charlie Fink.
Charlie Fink is a former Disney, AOL and AG Interactive executive who writes a popular column about XR for Forbes. He is a consultant to some of the leading companies in the XR (AR/VR) world. Fun fact: as a 28-year-old junior executive at Disney, Fink famously came up with the idea for "The Lion King."
WHAT YOU’LL LEARN FROM THIS EPISODE:
- What’s new in AR
- News on AR wearables from Apple
- What is audio AR
- What is happening with 5G
- What will be an impact of 5G on VR
Charlie’s LinkedIn: linkedin.com/in/charliefink
Listen to PART 1 and 2 here:
https://anchor.fm/bobcooney-vrdeepdive/episodes/EP100-Bob-Cooneys-Virtual-Reality-Deep-Dive---Bob-Live-from-IAAPA-Paris-and-Charlie-Fink-in-the-US-Part-1-ehhgsu
https://anchor.fm/bobcooney-vrdeepdive/episodes/EP101-Bob-Cooneys-Virtual-Reality-Deep-Dive---Bob-Live-from-IAAPA-Paris-and-Charlie-Fink-in-the-US-Part-2-ehhh04
25 min - EP101 Bob Cooney's Virtual Reality Deep Dive - Bob Live from IAAPA Paris and Charlie Fink in the US (Part 2)
Join Bob LIVE from Paris and the Euro Attractions Show as he interviews one of the leading influencers in immersive entertainment and technology: Charlie Fink.
Charlie Fink is a former Disney, AOL and AG Interactive executive who writes a popular column about XR for Forbes. He is a consultant to some of the leading companies in the XR (AR/VR) world. Fun fact: as a 28-year-old junior executive at Disney, Fink famously came up with the idea for "The Lion King."
WHAT YOU’LL LEARN FROM THIS EPISODE:
- Beat Saber is still a phenomenon
- Bob on Whiplash VR experience
- Kynoa VR experience
- DIVR experience by Ballast VR
- Bob on Hero Zone VR experience
- Bob on AlterEyes VR experience
- News from Zero Latency
- What to expect in Orlando that we didn’t see in IAAPA in Paris
Charlie’s LinkedIn: linkedin.com/in/charliefink
Listen to PART 1 here:
https://anchor.fm/bobcooney-vrdeepdive/episodes/EP100-Bob-Cooneys-Virtual-Reality-Deep-Dive---Bob-Live-from-IAAPA-Paris-and-Charlie-Fink-in-the-US-Part-1-ehhgsu
22 min - EP100 Bob Cooney's Virtual Reality Deep Dive - Bob Live from IAAPA Paris and Charlie Fink in the US (Part 1)
Join Bob LIVE from Paris and the Euro Attractions Show as he interviews one of the leading influencers in immersive entertainment and technology: Charlie Fink.
Charlie Fink is a former Disney, AOL and AG Interactive executive who writes a popular column about XR for Forbes. He is a consultant to some of the leading companies in the XR (AR/VR) world. Fun fact: as a 28-year-old junior executive at Disney, Fink famously came up with the idea for "The Lion King."
WHAT YOU’LL LEARN FROM THIS EPISODE:
- Update from Charlie
- Charlie’s impressions on Enterprise Wearable Technology Summit in Dallas
- Bob’s impression on IAAPA Paris
- Will Oculus include an arcade licensing in their Quest business edition?
- Is Charlie seeing any indicators that Oculus Quest is being successful?
- Bob overview of Illucity VR park in Paris
- Bob on Toyland experience at Illucity VR park
Charlie’s LinkedIn: linkedin.com/in/charliefink
Listen to PART 2 and 3 here:
https://anchor.fm/bobcooney-vrdeepdive/episodes/EP101-Bob-Cooneys-Virtual-Reality-Deep-Dive---Bob-Live-from-IAAPA-Paris-and-Charlie-Fink-in-the-US-Part-2-ehhh04
https://anchor.fm/bobcooney-vrdeepdive/episodes/EP102-Bob-Cooneys-Virtual-Reality-Deep-Dive---Bob-Live-from-IAAPA-Paris-and-Charlie-Fink-in-the-US-Part-3-ehhh2j
22 min - EP99 Bob Cooney's Virtual Reality Deep Dive - Live at the AAMA Annual Meeting (Part 3)
Join Bob LIVE from AAMA Annual Meeting and Gala, where all the amusement manufacturers gather each year to showcase their new products to distributors.
In this episode, Bob will be talking about VR with some of the leading distributors and manufacturers in the industry.
Let’s dive in!
WHAT YOU’LL LEARN FROM THIS EPISODE:
- Proactivity and reactivity as an operator
- How far into the future VR is going to go?
- Dave & Buster’s revenue
- Brand recognition
- Product or service resonance with a consumer
- Bob's thoughts on Mario Kart VR game
Vladimir from BoxBlaster: linkedin.com/in/vladimir-avdeev-5a40a316
BoxBlaster: https://boxblaster.com/
Randy’s blog: https://www.whitehutchinson.com/blog/
Dave Myers LinkedIn: linkedin.com/in/davemyers
Jan from Virtuix: linkedin.com/in/jan-goetgeluk
Virtuix website: https://www.virtuix.com/
Minority Media website: https://www.weareminority.com/
Bob’s blog: https://www.bobcooney.com/blog/
Listen to PART 1 and 2 here:
https://anchor.fm/bobcooney-vrdeepdive/episodes/EP97-Bob-Cooneys-Virtual-Reality-Deep-Dive---Live-at-the-AAMA-Annual-Meeting-Part-1-efo117
https://anchor.fm/bobcooney-vrdeepdive/episodes/EP98-Bob-Cooneys-Virtual-Reality-Deep-Dive---Live-at-the-AAMA-Annual-Meeting-Part-2-efo13u
19 min - EP98 Bob Cooney's Virtual Reality Deep Dive - Live at the AAMA Annual Meeting (Part 2)
Join Bob LIVE from AAMA Annual Meeting and Gala, where all the amusement manufacturers gather each year to showcase their new products to distributors.
In this episode, Bob will be talking about VR with some of the leading distributors and manufacturers in the industry.
Let’s dive in!
WHAT YOU’LL LEARN FROM THIS EPISODE:
- Hardware extraction from the content
- New technology takes time to evolve
- What Bob's new book will be about
- What is Neo 2?
- Questions Bob likes to ask operators
- What's new in the Virtuix world?
- Jan's experience in hiring sales-people
Vladimir from BoxBlaster: linkedin.com/in/vladimir-avdeev-5a40a316
BoxBlaster: https://boxblaster.com/
Randy’s blog: https://www.whitehutchinson.com/blog/
Dave Myers LinkedIn: linkedin.com/in/davemyers
Jan from Virtuix: linkedin.com/in/jan-goetgeluk
Virtuix website: https://www.virtuix.com/
Minority Media website: https://www.weareminority.com/
Bob’s blog: https://www.bobcooney.com/blog/
Listen to PART 1 here:
https://anchor.fm/bobcooney-vrdeepdive/episodes/EP97-Bob-Cooneys-Virtual-Reality-Deep-Dive---Live-at-the-AAMA-Annual-Meeting-Part-1-efo117
22 min - EP97 Bob Cooney's Virtual Reality Deep Dive - Live at the AAMA Annual Meeting (Part 1)
Join Bob LIVE from AAMA Annual Meeting and Gala, where all the amusement manufacturers gather each year to showcase their new products to distributors.
In this episode, Bob will be talking about VR with some of the leading distributors and manufacturers in the industry.
Let’s dive in!
WHAT YOU’LL LEARN FROM THIS EPISODE:
- Who's our competition?
- What makes BoxBlaster different
- How BoxBlaster gets their hardware in the market
- How's the event been for Vladimir
- How is Golden Maze game doing in the mini box
- Fortnite as the third place for young people
- How much time an average adult spends consuming media
- Disney Plus streaming service
- What is Google Stadia?
- Microsoft xCloud service
- How long it takes to download a movie with 5G compared to 3G and 4G
- The move from arcade cabinets to PC based arcades
Vladimir from BoxBlaster: linkedin.com/in/vladimir-avdeev-5a40a316
BoxBlaster: https://boxblaster.com/
Randy’s blog: https://www.whitehutchinson.com/blog/
Dave Myers LinkedIn: linkedin.com/in/davemyers
Jan from Virtuix: linkedin.com/in/jan-goetgeluk
Virtuix website: https://www.virtuix.com/
Minority Media website: https://www.weareminority.com/
Bob’s blog: https://www.bobcooney.com/blog/
Listen to PART 2 and 3 here:
https://anchor.fm/bobcooney-vrdeepdive/episodes/EP98-Bob-Cooneys-Virtual-Reality-Deep-Dive---Live-at-the-AAMA-Annual-Meeting-Part-2-efo13u
https://anchor.fm/bobcooney-vrdeepdive/episodes/EP99-Bob-Cooneys-Virtual-Reality-Deep-Dive---Live-at-the-AAMA-Annual-Meeting-Part-3-efo162
22 min - EP96 Bob Cooney's Virtual Reality Deep Dive - Mike Carrillo of Hownd (Part 3)
Do you want to drive your customers to visit more often? What about converting more website and Facebook page visitors to paying customers? Hownd (past FetchRev) will help by connecting right consumers to the right merchants at the right time. They will create and command the category of effortless foot traffic for local business owners worldwide. It’s also the top company driving online sales for the LBE business.
In this episode, Bob will be talking with Mike Carrillo, the Chief Brand Officer at Hownd. They will talk about behind the scenes of attracting and keeping new customers, how their company operates and so much more.
Let’s dive in!
WHAT YOU’LL LEARN FROM THIS EPISODE:
- A tip for successful Facebook campaigns
- How different FetchRev business models work
- What’s the minimum commitment with FetchRev?
- Do they require personal Facebook account information to manage Facebook campaigns?
- FetchRev stats for the conversion and retention rates amongst customers
- The future of FetchRev
- Why are they rebranding?
Fetch Rev website: https://fetchrev.com/
Hownd website: https://hownd.com/how-it-works/
Mike’s LinkedIn: linkedin.com/in/mikercarrillo
Listen to PART 1 and 2 here:
https://anchor.fm/bobcooney-vrdeepdive/episodes/EP94-Bob-Cooneys-Virtual-Reality-Deep-Dive---Mike-Carrillo-of-Hownd-Part-1-efo0p8
https://anchor.fm/bobcooney-vrdeepdive/episodes/EP95-Bob-Cooneys-Virtual-Reality-Deep-Dive---Mike-Carrillo-of-Hownd-Part-2-efo0rk
20 min - EP95 Bob Cooney's Virtual Reality Deep Dive - Mike Carrillo of Hownd (Part 2)
Do you want to drive your customers to visit more often? What about converting more website and Facebook page visitors to paying customers? Hownd (past FetchRev) will help by connecting right consumers to the right merchants at the right time. They will create and command the category of effortless foot traffic for local business owners worldwide. It’s also the top company driving online sales for the LBE business.
In this episode, Bob will be talking with Mike Carrillo, the Chief Brand Officer at Hownd. They will talk about behind the scenes of attracting and keeping new customers, how their company operates and so much more.
Let’s dive in!
WHAT YOU’LL LEARN FROM THIS EPISODE:
- What platforms does FetchRev engage on?
- How do they target offers to possible customers?
- What happens after someone accepts the offer?
- What kind of success have they seen on birthday parties?
- How do they use their platform for special events?
- Do they provide a third-party purchase engine capability for people to actually buy
- How do they handle and protect the data they gather
- Do they use cookies to track people on websites for later retargeting?
- How they integrate Facebook into the marketing mix
- Do they create Facebook campaigns?
Fetch Rev website: https://fetchrev.com/
Hownd website: https://hownd.com/how-it-works/
Mike’s LinkedIn: linkedin.com/in/mikercarrillo
Listen to PART 1 here:
https://anchor.fm/bobcooney-vrdeepdive/episodes/EP94-Bob-Cooneys-Virtual-Reality-Deep-Dive---Mike-Carrillo-of-Hownd-Part-1-efo0p8
20 min - EP94 Bob Cooney's Virtual Reality Deep Dive - Mike Carrillo of Hownd (Part 1)
Do you want to drive your customers to visit more often? What about converting more website and Facebook page visitors to paying customers? Hownd (past FetchRev) will help by connecting right consumers to the right merchants at the right time. They will create and command the category of effortless foot traffic for local business owners worldwide. It’s also the top company driving online sales for the LBE business.
In this episode, Bob will be talking with Mike Carrillo, the Chief Brand Officer at Hownd. They will talk about behind the scenes of attracting and keeping new customers, how their company operates and so much more.
Let’s dive in!
WHAT YOU’LL LEARN FROM THIS EPISODE:
- Mike’s background and how he got into his business
- What does FetchRev do?
- Where is their business now? What vertices and micro-vertices are they in now?
- How do they drive repeat visitation
- How they collect customer data
- Do they use the waiver data to collect information?
- Do they help people with privacy policy to be able to market to people that sign waivers?
- What do they do differently than the CenterEdge company?
- How they use content and messaging to get people to come back
- How does the FetchRev platform work?
Fetch Rev website: https://fetchrev.com/
Hownd website: https://hownd.com/how-it-works/
Mike’s LinkedIn: linkedin.com/in/mikercarrillo
Listen to PART 2 and 3 here:
https://anchor.fm/bobcooney-vrdeepdive/episodes/EP95-Bob-Cooneys-Virtual-Reality-Deep-Dive---Mike-Carrillo-of-Hownd-Part-2-efo0rk
https://anchor.fm/bobcooney-vrdeepdive/episodes/EP96-Bob-Cooneys-Virtual-Reality-Deep-Dive---Mike-Carrillo-of-Hownd-Part-3-efo0tn
20 min
About The Being Virtual Podcast - with Bob Cooney
From the publisher's feed
We've turned Bob's Being Virtual Show and other events into podcasts, for those of you who prefer to listen while on the go.
Join Bob as he explores the business of virtual reality in a series of live interviews. Each features a new, unique guest from the world of VR, with some augmented and mixed reality thrown in. Bob cuts through the virtual crap to find the real stories of people making, and losing, money in VR, so you can make better decisions about where to invest yours.
For more information go to www.bobcooney.com
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