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The Being Virtual Podcast - with Bob Cooney
The Being Virtual Podcast - with Bob Cooney episodes
- EP83 Bob Cooney's Virtual Reality Deep Dive - Preston Lewis of Blackbox VR (Part 2)
Black Box VR is the world’s first virtual reality Full-body fitness gym. Founded in 2016 by Ryan Deluca and Preston Lewis the fitness fanatics and entrepreneurs behind Bodybuilding.com. Their mission is to disrupt the fitness industry by creating innovative products and experiences that create lasting change is people’s lives.
In this episode, Bob will be talking with Preston Lewis, one of the founders, about the challenges of building a full stack location-based VR business with custom hardware and software, operating at retail and much more.
Let’s dive in!
WHAT YOU’LL LEARN FROM THIS EPISODE:
- How are they finding using CleanBox technology for cleaning VR headsets
- How are they keeping their headsets from fogging up
- Why their opened their first location in San Francisco
- Are they looking to franchise Black Box VR
- What’s been the traction of Black Box VR in San Francisco
- How many people Black Box VR is attracting just because it’s a VR experience
- What’s the conversion rate of people coming to try the VR gym and people staying as customers
- What is Black Box VR team struggling with in their business
- What is the compulsion loop?
Black Box VR website: https://www.blackbox-vr.com/
Preston’s LinkedIn: linkedin.com/in/prestonjohnlewis
Listen to PART 1 here:
https://anchor.fm/bobcooney-vrdeepdive/episodes/EP82-Bob-Cooneys-Virtual-Reality-Deep-Dive---Preston-Lewis-of-Blackbox-VR-Part-1-efnvu5
21 min - EP82 Bob Cooney's Virtual Reality Deep Dive - Preston Lewis of Blackbox VR (Part 1)
Black Box VR is the world’s first virtual reality Full-body fitness gym. Founded in 2016 by Ryan Deluca and Preston Lewis the fitness fanatics and entrepreneurs behind Bodybuilding.com. Their mission is to disrupt the fitness industry by creating innovative products and experiences that create lasting change is people’s lives.
In this episode, Bob will be talking with Preston Lewis, one of the founders, about the challenges of building a full stack location-based VR business with custom hardware and software, operating at retail and much more.
Let’s dive in!
WHAT YOU’LL LEARN FROM THIS EPISODE:
- Preston’s background
- Is isolation in VR fitness an issue
- What was the reaction to the promotional Black Box VR video and how effective was it
- Where Black Box VR headquarters are located
- Who’s their audience?
Black Box VR website: https://www.blackbox-vr.com/
Preston’s LinkedIn: linkedin.com/in/prestonjohnlewis
Listen to PART 2 and 3 here:
https://anchor.fm/bobcooney-vrdeepdive/episodes/EP83-Bob-Cooneys-Virtual-Reality-Deep-Dive---Preston-Lewis-of-Blackbox-VR-Part-2-efnvvo
https://anchor.fm/bobcooney-vrdeepdive/episodes/EP84-Bob-Cooneys-Virtual-Reality-Deep-Dive---Preston-Lewis-of-Blackbox-VR-Part-3-efo01k
20 min - EP81 Bob Cooney's Virtual Reality Deep Dive - Pete Gustafson of AAMA and Amusement Expo (Part 3)
The American Amusement Machine Association (AMMA) is the trade organisation for the amusement industry’s manufacturing and distribution companies. Founded in 1981, they organize the industry’s largest trade show dedicated to arcades and family entertainment centers. The 3-day program brings new technologies and networking possibilities under one roof.
In this episode, Bob will be talking with Pete Gustafson, Executive Vice President of AAMA. They will discuss and define the growing ecosystem of operators, manufacturers, suppliers and distributors, they will talk about how the AAMA can help VR Arcade owners and developers connect with the broader amusement industry, and why that’s important for their success.
Let’s dive in!
WHAT YOU’LL LEARN FROM THIS EPISODE:
- Who should be involved in AAMA community and how to join
- Benefits of the annual Amusement Expo
- What kind of traction is AAMA getting with the new FEC membership
- What are the benefits of becoming a member
- What would it take to get a location-based VR committee operating at AAMA
- How to get in touch with Pete
Pete’s LinkedIn: linkedin.com/in/peter-gustafson-0306462
AAMA website: https://coin-op.org/
Amusement Expo website: https://www.amusementexpo.org
Bob’s article: https://www.replaymag.com/bob-cooney-what-is-virtual-reality-really/
Listen to PART 1 and 2 here:
https://anchor.fm/bobcooney-vrdeepdive/episodes/EP79-Bob-Cooneys-Virtual-Reality-Deep-Dive---Pete-Gustafson-of-AAMA-and-Amusement-Expo-Part-1-efnvl4
https://anchor.fm/bobcooney-vrdeepdive/episodes/EP80-Bob-Cooneys-Virtual-Reality-Deep-Dive---Pete-Gustafson-of-AAMA-and-Amusement-Expo-Part-2-efnvol
16 min - EP80 Bob Cooney's Virtual Reality Deep Dive - Pete Gustafson of AAMA and Amusement Expo (Part 2)
The American Amusement Machine Association (AMMA) is the trade organisation for the amusement industry’s manufacturing and distribution companies. Founded in 1981, they organize the industry’s largest trade show dedicated to arcades and family entertainment centers. The 3-day program brings new technologies and networking possibilities under one roof.
In this episode, Bob will be talking with Pete Gustafson, Executive Vice President of AAMA. They will discuss and define the growing ecosystem of operators, manufacturers, suppliers and distributors, they will talk about how the AAMA can help VR Arcade owners and developers connect with the broader amusement industry, and why that’s important for their success.
Let’s dive in!
WHAT YOU’LL LEARN FROM THIS EPISODE:
- The problem of kids gambling in games
- Pete on the code of conduct of AAMA
- What are Loot boxes and what are the dangers of it
- What arcade sports games won’t ever go away
- Background of Pete’s career
- How can people get into the VR community
- Pete on the accomplishments of AAMA
Pete’s LinkedIn: linkedin.com/in/peter-gustafson-0306462
AAMA website: https://coin-op.org/
Amusement Expo website: https://www.amusementexpo.org
Bob’s article: https://www.replaymag.com/bob-cooney-what-is-virtual-reality-really/
Listen to PART 1 here:
https://anchor.fm/bobcooney-vrdeepdive/episodes/EP79-Bob-Cooneys-Virtual-Reality-Deep-Dive---Pete-Gustafson-of-AAMA-and-Amusement-Expo-Part-1-efnvl4
22 min - EP79 Bob Cooney's Virtual Reality Deep Dive - Pete Gustafson of AAMA and Amusement Expo (Part 1)
The American Amusement Machine Association (AMMA) is the trade organisation for the amusement industry’s manufacturing and distribution companies. Founded in 1981, they organize the industry’s largest trade show dedicated to arcades and family entertainment centers. The 3-day program brings new technologies and networking possibilities under one roof.
In this episode, Bob will be talking with Pete Gustafson, Executive Vice President of AAMA. They will discuss and define the growing ecosystem of operators, manufacturers, suppliers and distributors, they will talk about how the AAMA can help VR Arcade owners and developers connect with the broader amusement industry, and why that’s important for their success.
Let’s dive in!
WHAT YOU’LL LEARN FROM THIS EPISODE:
- What is AAMA?
- How is AAMA relevant to location-based VR?
- What is the ecosystem of AAMA
- What’s a distributor in Pete’s vernacular
- Analysis on Bob’s ecosystem map
- How do segment distributors play in their industry
- How content developers and technology partners fit it in AAMA’s ecosystem
- How can AAMA support hobbyist arcades
- What are countertop machines?
- Pete’s opinion on the future of VR
Pete’s LinkedIn: linkedin.com/in/peter-gustafson-0306462
AAMA website: https://coin-op.org/
Amusement Expo website: https://www.amusementexpo.org
Bob’s article: https://www.replaymag.com/bob-cooney-what-is-virtual-reality-really/
Listen to PART 2 and 3 here:
https://anchor.fm/bobcooney-vrdeepdive/episodes/EP80-Bob-Cooneys-Virtual-Reality-Deep-Dive---Pete-Gustafson-of-AAMA-and-Amusement-Expo-Part-2-efnvol
https://anchor.fm/bobcooney-vrdeepdive/episodes/EP81-Bob-Cooneys-Virtual-Reality-Deep-Dive---Pete-Gustafson-of-AAMA-and-Amusement-Expo-Part-3-efnvq5
18 min - EP78 Bob Cooney's Virtual Reality Deep Dive - Doug Durst and Chanel Summers of VRstudios (Part 3)
VRstudios might be the most interesting and successful location-based VR company you’ve never heard of. The solution provider behind Dave and Buster’s virtual reality simulators, and just launched Halo: Training Ground PvP game touring as part of Halo Discovery Outpost, VRstudios is quietly building a portfolio of enterprise-class VR attractions.
In this episode, Bob will be talking with Doug Durst, CFO, and Chanel Summers, VP of Creative Development. They will talk about creating scalable business-class solutions that thrill players and operators, the Halo Discovery Outpost project they did and much more.
Let’s dive in!
WHAT YOU’LL LEARN FROM THIS EPISODE:
- What are the space requirements and how much flexibility is in the software
- What is the Atom?
- How they get eight players with wireless when you have three frequencies
- What is Rubber Banding in games?
- What are they doing in the PvE space for people who don’t want to do head to head competition
- Will VRstudios collaborate with more of the bigger brands?
- Will VRstudios help operators by building them something unique for the IP they have?
- Cineplex Inc. and VRstudios partnership and what it means for VRstudios
- How Cineplex views VR and location based VR
Website: https://www.vrstudios.com/
Doug’s LinkedIn: linkedin.com/in/dougdurst
Chanel’s LinkedIn: linkedin.com/in/chanelsummers
Listen to PART 1 and 2 here:
https://anchor.fm/bobcooney-vrdeepdive/episodes/EP76-Bob-Cooneys-Virtual-Reality-Deep-Dive---Doug-Durst-and-Chanel-Summers-of-VRstudios-Part-1-edskf8
https://anchor.fm/bobcooney-vrdeepdive/episodes/EP77-Bob-Cooneys-Virtual-Reality-Deep-Dive---Doug-Durst-and-Chanel-Summers-of-VRstudios-Part-2-edskis
21 min - EP77 Bob Cooney's Virtual Reality Deep Dive - Doug Durst and Chanel Summers of VRstudios (Part 2)
VRstudios might be the most interesting and successful location-based VR company you’ve never heard of. The solution provider behind Dave and Buster’s virtual reality simulators, and just launched Halo: Training Ground PvP game touring as part of Halo Discovery Outpost, VRstudios is quietly building a portfolio of enterprise-class VR attractions.
In this episode, Bob will be talking with Doug Durst, CFO, and Chanel Summers, VP of Creative Development. They will talk about creating scalable business-class solutions that thrill players and operators, the Halo Discovery Outpost project they did and much more.
Let’s dive in!
WHAT YOU’LL LEARN FROM THIS EPISODE:
- Launching the Halo project
- What were the limitation in creating Halo project
- Why industry giants are using VR to promote their launches
- What is Power Play in VR
- VRstudios view on Esports
- What is Shoutcaster
- How can operators implement Shoutcasting in their businesses
- VRstudios on streaming games and videos on digital platforms
- What is OBS?
- How many players can VRstudios get out of Lighthouse 2.0 system
Website: https://www.vrstudios.com/
Doug’s LinkedIn: linkedin.com/in/dougdurst
Chanel’s LinkedIn: linkedin.com/in/chanelsummers
Listen to PART 1 here:
https://anchor.fm/bobcooney-vrdeepdive/episodes/EP76-Bob-Cooneys-Virtual-Reality-Deep-Dive---Doug-Durst-and-Chanel-Summers-of-VRstudios-Part-1-edskf8
20 min - EP76 Bob Cooney's Virtual Reality Deep Dive - Doug Durst and Chanel Summers of VRstudios (Part 1)
VRstudios might be the most interesting and successful location-based VR company you’ve never heard of. The solution provider behind Dave and Buster’s virtual reality simulators, and just launched Halo: Training Ground PvP game touring as part of Halo Discovery Outpost, VRstudios is quietly building a portfolio of enterprise-class VR attractions.
In this episode, Bob will be talking with Doug Durst, CFO, and Chanel Summers, VP of Creative Development. They will talk about creating scalable business-class solutions that thrill players and operators, their Halo Discovery Outpost project and much more.
Let’s dive in!
WHAT YOU’LL LEARN FROM THIS EPISODE:
- Chanel’s background in the industry
- Doug’s background in the industry
- Background to the Jurassic World VR attraction
- How VRstudios reacted when Dave & Buster’s came to them with Jurassic Park VR idea
- Logistics of large scale projects
- Did VRstudios create the content for Men in Black
- What’s the strategy behind using location based VR to launch global entertainment properties
- What is Halo touring project and what role is VRstudios playing
- Halo Discovery Outpost launch
Website: https://www.vrstudios.com/
Doug’s LinkedIn: linkedin.com/in/dougdurst
Chanel’s LinkedIn: linkedin.com/in/chanelsummers
Listen to PART 2 and 3 here:
https://anchor.fm/bobcooney-vrdeepdive/episodes/EP77-Bob-Cooneys-Virtual-Reality-Deep-Dive---Doug-Durst-and-Chanel-Summers-of-VRstudios-Part-2-edskis
https://anchor.fm/bobcooney-vrdeepdive/episodes/EP78-Bob-Cooneys-Virtual-Reality-Deep-Dive---Doug-Durst-and-Chanel-Summers-of-VRstudios-Part-3-edskmv
21 min - Chanel’s background in the industry
- EP75 Bob Cooney's Virtual Reality Deep Dive - Alex Moretti of Fallen Planet Studios (Part 3)
Fallen Planet is one of the pioneers of the current wave of location-based VR studios. Formed in 2013, Fallen Planet was one of the world’s first game development studios to focus solely on VR and their hit game, ‘Affected: The Manor’ is a staple of VR arcades around the world. Fallen Planet has now published versions of Affected for every VR platform on the market.
In this episode, Bob will be talking with Alex Moretti who is a co-founder of Fallen Planet Studios. Together they will discuss Alex’s vision for location-based VR content, how he views the hardware landscape, and much more.
Let’s dive in!
WHAT YOU’LL LEARN FROM THIS EPISODE:
- What is ultrahaptics
- Alex’s experience with ultrahaptics and thoughts on it
- The installation Alex did as a case study for ultrahaptics
- Are there any plans to develop Fallen Planet Studios integrations with hardware into actual products for the market
- Thoughts about software vs hardware and software solutions
Fallen Planet Studios website: https://www.fallenplanetstudios.com/
Alex’s LinkedIn: www.linkedin.com/in/alex-moretti-0a490517a
Bob’s blog: https://www.bobcooney.com/blog/
Listen to PART 1 and 2 here:
https://anchor.fm/bobcooney-vrdeepdive/episodes/EP73-Bob-Cooneys-Virtual-Reality-Deep-Dive---Alex-Moretti-of-Fallen-Planet-Studios-Part-1-edsk40
https://anchor.fm/bobcooney-vrdeepdive/episodes/EP74-Bob-Cooneys-Virtual-Reality-Deep-Dive---Alex-Moretti-of-Fallen-Planet-Studios-Part-2-edsk64
23 min - EP74 Bob Cooney's Virtual Reality Deep Dive - Alex Moretti of Fallen Planet Studios (Part 2)
Fallen Planet is one of the pioneers of the current wave of location-based VR studios. Formed in 2013, Fallen Planet was one of the world’s first game development studios to focus solely on VR and their hit game, ‘Affected: The Manor’ is a staple of VR arcades around the world. Fallen Planet has now published versions of Affected for every VR platform on the market.
In this episode, Bob will be talking with Alex Moretti who is a co-founder of Fallen Planet Studios. Together they will discuss Alex’s vision for location-based VR content, how he views the hardware landscape, and much more.
Let’s dive in!
WHAT YOU’LL LEARN FROM THIS EPISODE:
- Their approach to licensing arcades
- Why having fewer choices of games in your VR arcade is more profitable
- Onboarding VR experience
- Why you need to consider location for your VR experience
- Why people don’t want to try VR in public places
- How Fallen Planet Studios is using arcade owners for marketing
- Changes to their business after introducing new marketing strategies
Fallen Planet Studios website: https://www.fallenplanetstudios.com/
Alex’s LinkedIn: www.linkedin.com/in/alex-moretti-0a490517a
Bob’s blog: https://www.bobcooney.com/blog/
Listen to PART 1 here:
https://anchor.fm/bobcooney-vrdeepdive/episodes/EP73-Bob-Cooneys-Virtual-Reality-Deep-Dive---Alex-Moretti-of-Fallen-Planet-Studios-Part-1-edsk40
19 min
About The Being Virtual Podcast - with Bob Cooney
From the publisher's feed
We've turned Bob's Being Virtual Show and other events into podcasts, for those of you who prefer to listen while on the go.
Join Bob as he explores the business of virtual reality in a series of live interviews. Each features a new, unique guest from the world of VR, with some augmented and mixed reality thrown in. Bob cuts through the virtual crap to find the real stories of people making, and losing, money in VR, so you can make better decisions about where to invest yours.
For more information go to www.bobcooney.com
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