Hammer Nutrition is known across the endurance and action sports landscape for having the cleanest and most effective hydration, nutrition and supplement products on the market and their owner, founder and chief evangelist Brian Frank is the reason why. We got the chance to chat with Brian about his founding of the company, the products that drove his early success and growth into the leading brand of its type in the industry. We also do a fairly deep dive into strategies for success when it comes to fueling for the BWR and Brian lays out in detail the science behind the timing and quantities of hydration and nutrition you need to consume during the ride as well as what the steps to take to kick start your recovery post ride.