Get into the festive spirit with Lynne Deason and McCann's Global Head of Effectiveness and Retail, Jamie Peate, as they unwrap the secrets behind building a shared effectiveness culture.

Plus, discover insights into how creativity and brand centricity are the key to effectiveness. 

More than just ad testing. Expertise you can trust from the industry's most connected view of campaign effectiveness. ​

Kantar Marketplace: insights at the speed of business for year-round success.

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