Our guest this week is Ross Davies, owner of Strafe Creative, a digital design agency focused on conversion led design. Growing up alongside the web led Ross to be fascinated by technology and design yet he started his career as an ergonomics engineer in the automotive industry. The culmination of both Ross’ experience and passions led to his realisation that his skills were transferable, and thus Strafe Creative was born.
Strafe Creative’s clients include Experian, NHS and London Tobacco Dock Event Centre. Recently, Strafe has been listed on the prestigious ‘Drum Recommends’ agency database and they won Best Website in the UK Business Awards for their work with Adventure Base. Other award accolades include CSS Awards, RAR, Digital Entrepreneur Awards and the British Business Awards.
Ross loves to find new and innovative ways to improve processes, whether that’s in the way he runs his business or in the design process with clients. Identifying objections and issues in any process can help streamline it and it’s this systematic approach that has led to some fantastic client results.
In 2020, Ross was hired as a systems architect and advisor for ‘Open Kitchens’ a not-for-profit helping to redistribute food throughout the pandemic. He helped to plan and create user flows, wireframes, digital components and CRM that brought the platform to life and to date has enabled over 250,000 meals to reach those in need.
Ross is also the author of a book, Paper Plane Plan which delves into growth hacking for the service industry. He’s a proud husband and father, a huge basketball fan and loves Thai food.
Ross and Victoria discuss the importance of setting business goals, how to increase the likelihood a user will buy from us and the ways we can improve our ROI on marketing by only updating our website.
Key Takeaways
- Ross sets a yearly goal, however, it's quite easy to put off a yearly goal, so he breaks this down into 90 day goals and then breaks them down further into individual tasks which makes the goal more achievable.
- Parkinson's Law - A task will take the time you give it.
- Write out your goals and put them somewhere you can see them every day.
- Ways to increase your website conversions: Add testimonials for social proofing, creating large numbers, feature any accreditations, reference your client list, make it obvious what your service is
- Make sure your web pages are digestible. Avoid big blocks of text.
Quote
- Work out what is your business's Kit Kat
Mentioned in this Episode
Open Kitchens
Connect with Ross Davies
Strafe Creative Website
Twitter
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