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What does it take to go from cash-advancing a credit card to building a vertically integrated, multi-state real estate empire? In this episode, Chris Hanson, the CEO and Founder of Hanson Capital Group, opens up about his real estate journey—from stumbling into trustee sales during the Great Recession to becoming a powerhouse in industrial real estate. He unpacks the lessons learned from losing deals, shutting down businesses, and redefining success beyond financial gains. He also reveals why small bay industrial is his top pick for 2025 and how he structures deals with a long-term vision and value creation in mind. 

[00:01 - 07:00] A Credit Card and a Craigslist Hustle

• Why starting small can lead to scalable success.
• The importance of offering value in a crowded market 
• How service-based business models can sustain early investing mistakes.

[07:20 - 14:24] When Apartments Clicked

• The significance of income-producing assets versus speculative flips.
• What can be learned from buying below market in a recession.
• The importance of persistence through uncertainty and fear.

[14:25 - 21:41] Discovering Industrial: The Quiet Goldmine

• How triple net leases create stable, low-maintenance income streams.
• Why a 7-cap with a 4% cost of debt made more sense than chasing overheated multifamily deals.
• The need to adapt strategy based on macroeconomic shifts, not legacy bias.

[21:42 - 28:19] Small Bay, Big Opportunity

• Why small bay industrial properties are in short supply and high demand.
• The significance of assembling smaller assets into institutional-grade portfolios.
• How last-mile logistics and population growth fuel tenant demand.

[28:20 - 37:49] Negotiating with Purpose & Redefining Success

• How Chris applies high-level negotiation strategies to real estate deals.
• The importance of shifting from player to coach in leadership.
• Why success is now defined by impact, not income.

Connect with Chris:

Website: https://x.com/HansonCapital

Facebook: https://www.facebook.com/carl.san12

LinkedIn: https://www.linkedin.com/in/chrishansonre/

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Tweetable Quotes:

"Success comes from... the ability to help others improve their situation." - Chris Hanson

"If somebody else just lost $600K, I could lose the $70K... I hope I can figure this out." - Chris Hanson

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