Lessons In Product Management

The Best Products Come From Focusing on Customer Outcomes, featuring Randal Whitmore Head of Growth @ Difrent

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Here's what we discussed:

  • What Difrent does as an organization
  • Randal's role as Head of Growth
  • Where Randal started his career and how he transitioned into Product Management
  • How Difrent helped to quell the COVID storm in the UK
  • The massive challenge that Randal was given to solve and the 7-day window he had to do it
  • How the team approached the challenge and the massive team it took to tackle this hairy problem
  • The process of developing and validating the MVP
  • Why you'll likely always have to make some assumptions and why it's important to call those out and document them
  • How the Design Sprint process was utilized brilliantly to tackle this challenge
  • The initial launch of the product and how it scaled so quickly to all of the UK
  • Support mechanisms Randal and his team put into place and the MVP process around the support infrastructure
  • The culture and buy-in around the entire effort
  • How crisis can help break down barriers that would typically be in place
  • The personal driver behind Randal's passion in leading this product development effort
  • How true user empathy leads to amazing outcomes
  • The risks that Difrent identified early on and how they combined qual and quant data to validate the scale of the risk
  • Why communication is such a vital skill for Product Managers
    • ...more
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    Lessons In Product ManagementBy Path2Product
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