Walking into a darkened theater, settling in for a great movie, you expect to be moved. You expect to join the rest of the audience for an emotional roller coaster ride. You might even expect to learn a little something about yourself and your relationship to the world around you along the way.

All of this happens thanks to the craft and skill of creators like our guest today. With their deep understanding of how we process symbols and archetypes, they’re able to take us on this journey make us feel rewarded for their gentle — albeit intentional — manipulation.

Former Pixar story artist Matthew Luhn believes the same craft and skill that he honed over 25 years telling stories for Pixar and The Simpsons can be put to work for the rest of us. For Matthew, anyone seeking to inspire movement and change can do just that with a little study and practice in the power of the narrative. He makes his case in his new book The Best Story Wins: How to Leverage Hollywood Storytelling in Business and Beyond, and he joins us today to talk about story, disruption, and challenging norms.

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