The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs

You've landed on a website and felt nothing — not turned off, just... nothing. Forgettable copy, a professional tone, and zero sense of who was actually behind it. Here's the uncomfortable question: could someone say the same thing about yours? In a market flooded with AI-generated sameness, the businesses breaking through aren't the loudest or the most polished. They're the ones that feel most human. This episode is about how to be one of them.

What you'll learn:

• Why AI tools are flattening the internet — and what that means for your brand right now
• The "you're my person" question every website visitor is secretly asking
• Three specific places your personality has to show up on your website
• What "uniquely you" actually means in practice (it's more specific than authentic)
• Why your website and email list are the best home for a human brand
• Your Collab Task: a two-part website audit you can do in under ten minutes

Key takeaway / quotable:

"Your website is not a brochure. It's the place where someone who has been looking for their person finally finds out if that's you."

Resources mentioned:

• jantouchberry.com / The Brand Collaborative — web design and branding for Christian women entrepreneurs
• Ep. 102: How Your About Page Can Drive Real Business Growth - https://podcasts.apple.com/us/podcast/marketing-without-socials-strategies-beyond-the/id1724459845?i=1000746014968

Scripture reference:

• Psalm 139:14 — "I am fearfully and wonderfully made."

Call to action:

If your website isn't reflecting the real, specific, irreplaceable you — that's the work. Head to jantouchberry.com to start that conversation.

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We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.

ABOUT THE HOST:

Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.

You've heard "grow your email list" a hundred times. But nobody tells you how to actually do it without posting every day and praying the algorithm cooperates.

In this episode, I'm pulling back the curtain on exactly how I grew my email list by over 200% in 75 days — and not a single bit of it came from social media. It came from something older and more powerful than any platform: relationships.

I walk you through the four collaboration types I used, which one drove the most growth (and why), and the unexpected referral chain that led me from my own hosted event straight to a paid sponsorship opportunity I never saw coming. Plus the one thing I now believe is more important to your long-term business growth than any funnel, any content calendar, or any algorithm hack.

In this episode:

• Why podcast guesting alone wasn't moving the needle — and what I did differently
• What the Workflow Exchange was, how I built it, and why it outperformed everything else
• The real reason a summit sponsorship converts better than a social ad (hint: it's about trust)
• How to evaluate a bundle before you say yes — because not every one is worth your time
• Why building relationships might be the single most important business investment you can make

[00:00] The result first: 200% email list growth in 75 days, no social media involved

[02:00] The honest starting point — where my list actually was at the end of February

[05:00] Why podcast guesting builds credibility but has limits as a list-growth strategy

[08:00] The Workflow Exchange: what it was, how I built it, and why ten women's audiences became mine

[12:00] The referral that changed everything — and how one relationship led to another

[15:00] Summit sponsorship vs. social ads: why borrowed trust converts at a different rate

[18:00] Bundles: the most accessible collaboration type and how to know if one is right for you

[21:00] The big idea: relationships aren't just a nice-to-have — they're the strategy

[24:00] What this means for your list right now, and your one action step this week

"List-building isn't a solo project. It's a community project. The relationships bring people to your door — your website has to open it."

• The Workflow Exchange — Jan's hosted collaboration event featuring 10 business women sharing their real workflows
• Proverbs 27:17 — "Iron sharpens iron"
• jantouchberry.com — web design and branding for Christian women entrepreneurs who market without social

If this episode resonated with you, here's what to do next:

Share it with a Christian woman entrepreneur in your life who's tired of feeling like she has to be on social media to grow her business. This show exists for her.

Subscribe so you never miss an episode — new episodes drop weekly with practical strategies for growing your business through owned media: your website, your email list, and your podcast.

Work with Jan — if you're at the point where you're ready to build the online presence that makes all of this actually convert, Jan designs websites and brands for Christian women entrepreneurs who are done letting social media call the shots. Start the conversation at jantouchberry.com.

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry

JOIN THE CONVO:

We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.

ABOUT THE HOST:

Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.

Marketing Without Social is the podcast for Christian women entrepreneurs who want to grow their businesses using owned media — your website, your email list, your podcast — instead of being at the mercy of social media algorithms. New episodes weekly.

If you've ever poured yourself into a post, hit publish, and then spent the next hour nervously checking to see if anyone cared — this episode is for you.

Marketing Without Social is officially here. And this first episode is all about why — why the strategy works, why now is exactly the right time, and why building your business on social media is costing you more than you realize.

In this episode, you'll learn:

• Why the "if I stop posting, I'll stop existing" fear is a lie worth dismantling — and what to believe instead
• What social media platforms are literally designed to do to your brain (it's not connection — it's compulsion)
• The validated stats every entrepreneur needs to hear about organic reach and time spent online
• The four owned-media pillars that form the foundation of a social-free marketing strategy
• Why this approach is especially powerful for Christian women entrepreneurs who need their business to work even in their busiest seasons

"There is a difference between choosing to use a tool and feeling like you cannot survive without it. For too many Christian women entrepreneurs, social media has gone from tool to tyrant."

• Instagram organic reach in 2025: 3.5% of followers (Socialinsider / Hootsuite, 2025)
• Facebook organic reach in 2025: 1.65% of followers (Socialinsider, 2025)
• Average daily social media use: over 2 hours / ~15 hours per week (Statista / DataReportal, 2025)
• 45% of U.S. teens say they spend too much time on social media, up from 36% (Pew Research, 2025)
• Reducing social media to 30 minutes/day decreased depression symptoms in three weeks (JAMA Pediatrics, 2024)

• Proverbs 4:23 — "Guard your heart above all else, for everything you do flows from it."

• Learn more about Jan's web design and branding services for Christian women entrepreneurs: JanTouchberry.com
• Subscribe to the email list for weekly owned-media strategy: JanTouchberry.com/newsletter

The best thing you can do for this show right now is share it with one Christian woman entrepreneur who needs to hear it. Text it to her. Send her the link. Word of mouth is owned media too.

And if you've been thinking "I know my clients should be finding me through my website — I just don't know how to make that happen" — that is exactly what we're going to figure out together. Hit follow or subscribe wherever you're listening so you don't miss what's coming next.

Jan Touchberry is a web designer and brand strategist who helps Christian women entrepreneurs build online presences that work — through their websites, their email lists, and content that keeps bringing in clients long after it's published. She is the founder of The Brand Collaborative and host of Marketing Without Social.

Website: JanTouchberry.com

Marketing Without Social is a podcast for Christian women entrepreneurs who are done building their business on borrowed ground. New episodes drop weekly.

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You've checked off the logo. You've picked your colors. You've maybe even got a website. But your business still feels scattered — and you're not sure why people aren't finding you.

Here's the thing: your brand is not your logo. It's how you make people feel. And if you don't have a clear workflow for putting that brand out into the world consistently — without burning yourself out or living on social media — you're leaving growth on the table.

This week I'm sharing a replay of a conversation I had with my friend Tracy Hoth on her podcast, The Organized Coach. Y'all, I listened back to this one and immediately asked Tracy if I could share it with you here — it was that good. We talked brand foundations, podcast workflows, email strategy, and what it actually looks like to build a business without social media when you also have a full-time job (hi, fellow church staff friends 👋).

• What a brand actually is — and why your colors and logo are just a fraction of it
• The brand voice question that changes everything (especially if you're an Enneagram 8 who's been told to dial it back)
• How to structure a podcast-first content workflow that produces show notes, blog posts, and email content from a single recording session
• Why podcast SEO and website SEO are completely different — and which one is driving real Google traffic
• The quarterly inventory habit that keeps your business (and your website) from growing mold in the corners
• What to do if you're just starting out and can't afford a full website yet

• [00:00] Why Jan asked to replay this episode on her own show — and what made it so rich
• [02:45] The real definition of brand: it's not your logo, it's how you make people feel
• [06:30] "Don't build your brand on the sand" — why infrastructure matters more than aesthetics when you're starting out
• [10:00] Jan's full-time-job reality: working 40-60 hours at a church and still building a business
• [12:15] Why Jan made a conscious decision — with the Lord — to leave social media out of her business plan
• [14:30] The exact podcast workflow: batch outlining → scripting → batch recording → editing → show notes → SEO blog post → email
• [18:00] The 70% growth stat: what happened when Jan started putting SEO-optimized show notes on her website
• [21:30] Podcast SEO vs. website SEO — why you need to think about both differently (and why AI search is a third category entirely)
• [24:00] A real client case study: from corporate burnout and zero business to a live website, email list, and affiliate income
• [30:00] The quarterly inventory habit and why even established business owners need to keep evaluating what's working
• [33:00] The Third Space Retreat and the Soul Rest Retreat — what's coming in 2026

That's the owned media strategy in a sentence. You don't have to have it all figured out before you start. You just have to start.

• Tracy Hoth's podcast: The Organized Coach — put it on your regular listen list
• Jan's website: jantouchberry.com — retreat info, brand and web design services
• The Third Space Retreat — small group retreats for women entrepreneurs (10–20 women, new locations each time)
• Soul Rest Retreat 2026 — an agenda-free retreat for disconnecting from the world and reconnecting with your Creator; dates at jantouchberry.com

If this conversation stirred something in you about your brand, your workflow, or your website — that's not an accident. Your website is your most powerful owned media asset, and it should be doing marketing work for you while you sleep (or rest on the Sabbath, as it should be).

Head to jantouchberry.com to learn more about working with Jan on your web design or brand — or to grab a spot at one of the 2026 retreats.

And if you haven't already, subscribe to the podcast so you don't miss the next episode. An Apple Podcasts review goes a long way toward getting this show into the earbuds of the Christian women entrepreneurs who need it most. 🙏

Feeling like your brand doesn't quite fit anymore? You're not alone — and you're not crazy. In this episode, we're breaking down the five signs it might be time to rebrand your business (or part of it), how to tell the difference between a real God-given nudge and just distraction, and exactly what to do before you make any big moves.

Whether you're thinking about a new name, a niche shift, updated messaging, or a complete overhaul — this episode gives you a framework to make that decision with clarity and confidence instead of impulse.

Plus — a little tease at the end about something that's coming to this very podcast. You're going to want to stick around for that.

What You'll Learn:

• What a rebrand actually is (and what it isn't)
• The 5 signs it might be time to rebrand your business or niche
• How to tell the difference between a Spirit-led nudge and shiny object syndrome
• The questions to ask yourself before making any moves
• What to do before you blow anything up

LINKS FROM THIS EPISODE:

Ideal Client Worksheet - https://jantouchberry.com/ICA

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry

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We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.

ABOUT THE HOST:

Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.

What if the reason you feel perpetually behind has nothing to do with your calendar — and everything to do with your heart? In this episode, Jan sits down with Lissa Figgins, Scaling Strategist and founder of Redeem Her Time, for a conversation that will completely reframe the way you think about your days. If you've ever said "I just don't have enough time," this one's for you.

What You'll Learn in This Episode

• Why traditional time management is actually keeping Christian women entrepreneurs stuck
• The doctor's appointment that changed Lissa's entire approach to time — and business
• The difference between being a manager of your time and a steward of it (and why it matters for your growth)
• What ROTI (Return on Time Invested) is — and how to use it to evaluate what's actually worth your effort
• Lissa's 3 powerful mindset shifts for moving from overwhelm to focus and peace
• Why multitasking is your kryptonite, not your superpower
• How the 12-Week Focus Cycle can help you hit goals faster without the year-end panic
• The one question to ask yourself every single morning that changes everything

Key Takeaways

Busyness is a heart issue, not a scheduling issue. Lissa shares how God used a thyroid scare and a diagnosis of "hystericus globus" (anxiety in the body) to show her that her overwhelm wasn't a disordered calendar — it was a disordered heart.

You. Have. Time. Lissa's signature declaration isn't just a motivational phrase — it's a theological truth. God gives each of us 24 hours daily, like manna. The problem isn't the supply. It's how we're receiving and investing it.

Manager vs. Steward. Drawing from Matthew 25 (the Parable of the Talents), Lissa unpacks why trying to manage your time keeps you playing whack-a-mole — but stewarding your time leads to kingdom-level expansion in your business and life.

ROTI over ROI. You track return on investment for money — so why not for your time? Lissa challenges entrepreneurs to start tracking whether high-time-cost activities (like social media) are actually producing results.

The 3 Shifts:

1. "I don't have time" → You have time.
2. "I need to manage my time" → I'm here to steward it.
3. "What time is it?" → What is it time for?

Resources Mentioned

• 🎙️ Redeem Her Time Podcast — available on all podcast platforms
• 🎧 Free Private Podcast Feed: Scaling Secrets of the Top 1% — 10 bite-sized episodes replacing old time management advice with stewardship strategies → redeemhertime.com/hours
• 📖 The 12-Week Year by Brian Moran
• 📖 The One Thing by Gary Keller
• 📖 The Screwtape Letters by C.S. Lewis

Scripture Referenced

• Ephesians 5:15–16 — "Look carefully then how you walk… making the best use of the time, because the days are evil."
• Matthew 25 — The Parable of the Talents
• John 10:10 — "I have come that they may have life, and have it to the full."

Connect with Lissa Figgins

• Website & Free Podcast: redeemhertime.com/hours
• Podcast: Redeem Her Time (all platforms)

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We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.

ABOUT THE HOST:

Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.

I took two weeks off from this podcast — and honestly? I felt guilty about it.

Easter season at the church where I work is our Super Bowl. It's holy, it's exhausting, and it requires everything I have. On top of that, a wave of new website clients came in this quarter — which I'm grateful for — but it meant my margins were thin and the podcast had to pause.

And then, in the middle of all of it, an email landed in my inbox. A listener had noticed I'd gone quiet. She wasn't frustrated. She wasn't unsubscribing. She was checking on me — and asking how she could pray for me.

That email changed everything about how I'm thinking about rest, business, and owned media.

In this episode, we're talking about the Sabbath Principle: why God built rest into the design of a well-ordered life, why the guilt you feel when you step away from your business is a lie worth naming out loud, and how to plan ahead so your business keeps serving your people even when a holy season calls you away.

You'll walk away with:

• Why the guilt spiral after a break is a social media problem, not a God problem
• How owned media (your podcast, your email list) is the Sabbath-friendly marketing strategy
• A practical framework for mapping your busy seasons before you plan your content calendar
• How to batch content and automate your systems so rest is always an option
• Permission to come back — even after a long silence

If you've been away from your podcast or email list and haven't known how to return, this episode is for you. Your community is more loyal than you think.

Enjoyed this episode? Reply to this week's email and tell me what landed — I read every one.

• Overflow episode: Listen Here

SCRIPTURE

• Genesis 2:2–3 — God rested on the seventh day
• Exodus 20:8–10 — The Sabbath commandment
• Ecclesiastes 3:1 — A time for everything

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We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.

ABOUT THE HOST:

Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.

Are you pouring energy into social media, podcast guesting, and SEO — only to watch those visitors disappear with no way to reach them again? In this episode of Her Faith at Work, Jan Touchberry reveals why your email list is the single most powerful organic marketing tool a Christian woman entrepreneur can build — and why every other visibility strategy you use becomes exponentially more effective when it feeds into a well-tended list.

Jan breaks down the "bucket with a hole in it" problem that plagues even the most visible online businesses, walks through what a healthy email list actually does for your bottom line, brings a faith-based perspective on email stewardship, and gives you a practical 5-step framework — including a complete welcome sequence breakdown — to start building and tending your list today.

• Why social media is "borrowed ground" — and what that means for your business stability
• The mindset shift: your email list is the engine of visibility, not the reward for it
• 4 things a healthy email list does for your business (including the one that directly impacts revenue)
• Why building an email list is an act of faith-based stewardship
• The 5 practical components you need to start growing your list
• A complete breakdown of the 5-email welcome sequence that warms up new subscribers
• What to do right now — whether you have no list, a dormant list, or a thriving one

You do not own your Instagram following, your Facebook page, or your TikTok audience. Algorithms shift, accounts get shut down, platforms disappear. Your email list is the one audience asset you actually own — and you can take it with you anywhere.

Waiting until you have a "big enough" following to focus on your email list is a costly mistake. Every piece of visibility content you create — podcast appearances, SEO blog posts, collaborations — becomes dramatically more effective when it flows to a list that captures and retains interested people.

People on your email list have already taken a step toward you. They are not passive scrollers — they are engaged. The data consistently shows that email subscribers convert to buyers at a significantly higher rate than social media followers.

When someone hands you their email address, they are trusting you with something personal. Stewarding that access well — showing up with intention, delivering real value, not abusing the relationship — reflects the kind of business you are called to build.

Every email you send is a deposit into the relationship. Going silent for months and then appearing in someone's inbox to sell something is a trust-breaker. You don't have to email daily — but you do have to show up regularly enough that people remember who you are.

Jan walks through her recommended welcome sequence for new subscribers:

Email 1 — Deliver & Introduce (Send immediately)

Deliver the freebie, introduce yourself in 2-3 sentences, and tell subscribers what to expect from you going forward. Keep it short and warm.

Email 2 — Your Story (Send 1-2 days later)

Why do you do what you do? What brought you here? People buy from people they relate to — this is where that connection starts.

Email 3 — Address the Core Problem (Send 2-3 days later)

Speak directly to the struggle that brought them to your list. Show them you understand. This is not a sales email — it's an "I see you" email.

Email 4 — Teach Something Useful (Send 2-3 days later)

Give a quick win. A tip, a framework, a simple shift they can apply immediately. Proving your value before you ask for anything builds trust fast.

Email 5 — Make an Offer (Send 2-3 days later)

Now you've earned the right to invite them into something. Keep it natural and low-pressure: "If you want to go deeper, here's how I can help."

1. A compelling opt-in offer

Solve one specific problem for one specific person. A checklist, guide, private podcast playlist, or short video training — something that gives her a quick win.

2. A dedicated landing page

A clean page that answers three questions: What is it? Who is it for? What do they get?

3. An email platform

Flodesk, ConvertKit, MailChimp, ActiveCampaign — the best one is the one you will actually use. Set up automated delivery so your freebie reaches subscribers immediately.

4. A welcome sequence

Three to five emails that introduce you, build trust, and set up a natural first offer. Don't leave new subscribers in silence.

5. Consistency

Show up regularly. Not necessarily daily or even weekly — but often enough that your subscribers remember who you are when your email lands.

• Join Jan's email list: jantouchberry.com/newsletter
• Flodesk (email platform Jan uses) — https://jantouchberry.com/email

No email list yet?

Start today. Pick a platform, create a simple freebie, set up a landing page. Done is better than perfect.

Have a list but haven't emailed in a while?

Send an email this week. No explanations needed — just show up, deliver value, and start rebuilding the habit.

Already emailing consistently?

Make sure your opt-in is connected to every visibility strategy you're using. Every podcast appearance, SEO post, and partnership should have a clear path to your list.

CONNECT WITH JAN:

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We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.

ABOUT THE HOST:

Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.

Are you tired of posting on Instagram and TikTok every day — only to watch your content die in 24 hours? In this episode of Her Faith at Work, host Jan Touchberry sits down with Faith Hanan, accidental SEO expert, copywriter, barrel racer, and mom of three, to talk about one of the most powerful (and misunderstood) tools for growing a Christian woman's business online: search engine optimization.

Faith has not posted on social media for her business in over three years — and her business is still growing. In this conversation, she breaks down why SEO is the "crockpot of marketing," how to find the right keywords for your business, and what tools you can use today even if your budget is $0.

Faith Hanan is an accidental SEO expert, copywriter, podcaster, homeschool mom, worship leader, and competitive barrel racer. She runs a copywriting and SEO agency and teaches faith-filled entrepreneurs how to scale their online businesses using SEO, keywords, and blogging — all in less than 20 hours a week.

She is the host of the Simple SEO & Marketing podcast and creator of the Simple SEO Framework (SSF) group coaching program.

1. What SEO actually is — and why it shortens your sales cycle by putting you in front of "hot leads" instead of cold audiences
2. Why social media content has a half-life of less than 24 hours (and what to do instead)
3. How Faith hasn’t posted on social media for her business in 3+ years — and still grows
4. The #1 mistake entrepreneurs make with keywords (hint: you’re speaking a different language than your customers)
5. Why targeting 120 highly specific monthly searches beats chasing 10,000 broad ones
6. The free tools you can start using today: Ubersuggest and Google Search Console
7. How to know if your SEO is actually working
8. Faith’s simple framework: get your core pages optimized first, then add SEO-rich blog content
9. How to write an SEO-optimized blog post in 90 minutes and maintain your traffic machine in 2 hours a week

SEO (Search Engine Optimization) helps search engines like Google understand what your business does and surface your website to the right people at the right time. Unlike social media, which dies within 24 hours, SEO-optimized content can drive traffic for years. Faith describes it as "the crockpot of marketing" — you do the work upfront and results compound over time.

Faith recommends a two-step process:

1. Start on paper — brainstorm words and phrases your ideal client would type into Google when searching for the problem you solve.
2. Then validate with a tool — Ubersuggest (free version) connects directly to Google's API and gives you real search data, not estimates.

Key insight: A keyword with only 120 monthly searches from your exact ideal client is far more valuable than a keyword with 10,000 monthly searches dominated by Nike and Under Armour.

Most businesses start seeing results within 1.5 to 3 months, with more significant momentum around 6 months. The speed depends on your website’s current health, how long you’ve had a web presence, and how competitive your keywords are.

Yes. Faith is living proof. She stopped posting on social media for her business over three years ago and relies entirely on SEO and long-form content (blogs, podcasts). Because SEO-optimized content continues to be indexed and discovered for years, it works for you 24/7 — even while you sleep.

00:00 Introduction — Meet Faith Hanan

02:25 Faith’s background: SEO agency, homeschooling, and barrel racing

03:55 Jan’s personal SEO journey — 6 months in, seeing momentum

04:32 SEO is the “crockpot of marketing” — why people quit too soon

05:00 What SEO actually does (and why it shortcuts the sales process)

06:33 The social media rat race and why SEO is a better long-term strategy

07:13 Faith hasn’t posted on social media for 3+ years — and it started as a church fast

08:10 The half-life of social media vs. the longevity of blog content

09:17 How to get started with SEO without getting overwhelmed

09:45 The keyword language gap: how you talk vs. how clients search

10:57 Why small, specific keywords beat high-volume broad terms

13:40 Free and affordable keyword tools — Ubersuggest deep dive

15:00 Start keyword research on paper first, then use tools

16:36 How to know if SEO is working — Google Analytics & Search Console

17:00 Optimize your core website pages before your blog

19:16 Broken links, analytics, and getting coaching (barrel racing analogy)

22:05 About the Simple SEO Framework (SSF) group coaching program

24:42 Special discount code for Her Faith at Work listeners: JAN

26:11 Where to find Faith — FaithHanan.com/framework

26:25 The Workflow Exchange — SEO for blogging workflow from Faith

1. Faith Hanan’s website
2. Simple SEO Framework (SSF) Group Coaching
3. Keyword Research Kickstart (affordable beginner course)
4. Simple SEO & Marketing Podcast
5. The Workflow Exchange (free SEO for Blogging workflow)
6. Ubersuggest (free keyword research tool)
7. Google Search Console (free)
8. Google Analytics (free)

🌟 Special Listener Discount: Use code JAN at faithhanan.com/framework for a special discount on the Simple SEO Framework group coaching program.

1. Website: faithhanan.com
2. Podcast: Simple SEO & Marketing
3. SEO Framework Course: faithhanan.com/framework

If this episode inspired you, please share it with a fellow Christian entrepreneur who needs to hear this message. And if you haven’t already, follow the show and leave a review on Apple Podcasts — it helps more women find the show and the faith they need to show up boldly in the marketplace.

CONNECT WITH JAN:

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JOIN THE CONVO:

We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.

ABOUT THE HOST:

Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.

We all know the Fruit of the Spirit sounds great on Sunday. But by Monday? That fruit can feel really far away. In this episode, we get real about what it actually looks like to walk in love, patience, peace, and self-control when life gets hard -- a difficult client, a team member who dropped the ball, or a season that's just heavy. This one's practical, honest, and for every woman trying to run her business and her life with faith in the middle of it.

Scriptures Referenced

"But the fruit of the Spirit is love, joy, peace, patience, kindness, goodness, faithfulness, gentleness, and self-control."— Galatians 5:22-23 (NIV)

"A gentle answer turns away wrath, but a harsh word stirs up anger." — Proverbs 15:1 (NIV)

"Let us not become weary in doing good, for at the proper time we will reap a harvest if we do not give up."— Galatians 6:9 (NIV)

"Do not be anxious about anything, but in every situation, by prayer and petition, with thanksgiving, present your requests to God. And the peace of God, which transcends all understanding, will guard your hearts and your minds in Christ Jesus." — Philippians 4:6-7 (NIV)

"I am the vine; you are the branches. If you remain in me and I in you, you will bear much fruit; apart from me you can do nothing."— John 15:5 (NIV)

Key Takeaways

1. The Fruit of the Spirit grows -- you can't force it. Your job is to stay connected to the source and let it flow from there.
2. Love and kindness in business doesn't mean being a pushover. You can hold your boundary AND lead with a gentle tone.
3. Before you reply to that frustrating email or message, pause. Even five minutes changes everything.
4. Your standards don't drop just because someone else's did. Faithfulness is showing up with integrity even when others don't.
5. Joy is not the same as happiness. You can be in a hard season and still have deep-down peace that God's got you.
6. You don't try harder -- you abide deeper. Stay connected to Jesus, and the fruit takes care of itself.

Reflection Questions

Take a few minutes with these this week -- in your journal, on a walk, or just sitting quietly with your coffee.

1. Where is it hardest right now for you to walk in patience or self-control -- at work, at home, or somewhere else?
2. Is there a situation you've been reacting to instead of responding to? What would it look like to pause first?
3. What does your time with God look like right now? Is the root strong enough to produce the fruit you need?
4. Who in your life or business needs you to lead with gentleness this week, even when it's hard?

One Thing to Try This Week

Pick one relationship or situation that's been draining you -- a client, a team member, a hard season -- and before you engage with it this week, spend two minutes in prayer first. Just two minutes. Hand it to God before you handle it yourself. See what changes.

CONNECT WITH JAN:

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JOIN THE CONVO:

We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.

ABOUT THE HOST:

Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.