The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs

In this episode, Jan Touchberry discusses the challenges of using social media for business growth, emphasizing the need for a clear strategy that focuses on visibility and conversion rather than mere presence. She explores alternatives to social media, such as email marketing and search-based platforms, and introduces the 'nine grid strategy' as a balanced approach to maintaining an online presence without overwhelming oneself. The conversation encourages listeners to seek clarity in their marketing efforts and to prioritize effective strategies over the pressure to constantly engage on social media.

TAKEAWAYS

You are allowed to question the narrative around social media.

You do not need social media to grow your business.

The goal is predictable visibility that leads to consistent income.

Visibility without a conversion pathway is just performing.

An email list of engaged people is more valuable than a large social media following.

Intent over attention is crucial for growth.

Collaborations can significantly enhance your reach and trust.

The nine grid strategy offers a sustainable approach to social media.

Clarity in strategy is essential for effective marketing.

You are not called to be everywhere; focus on what works.

SOUND BITES

"You are allowed to question the narrative."

"Collaborations are huge."

"You need clarity, not performance."

CHAPTERS

00:00 The Social Media Dilemma

02:50 Visibility vs. Conversion

08:26 Alternatives to Social Media

12:38 The Nine Grid Strategy

17:29 Finding Clarity and Strategy

LINKS:

Schedule your FREE 20-minute funnel audit - JanTouchberry.com/funnel

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Have you ever wondered if you’re really qualified for what God is asking you to do? In this devotional episode, we walk through the story of Gideon in Judges 6 and uncover a powerful truth: God often calls us before we feel ready, confident, or capable. Even while Gideon was hiding in fear, God called him a valiant warrior—speaking identity over him before there was any visible evidence.

If you’ve been battling insecurity, questioning your purpose, or feeling like you’re playing small in your calling, this episode will encourage you to shift whose voice you’re listening to and rediscover how God defines you.

1. Why God often calls people who feel unqualified
2. The real meaning behind Gideon hiding in the winepress
3. How to hear God’s voice in a noisy world
4. Why confidence isn’t required for obedience
5. What it looks like to step into your calling even when you feel weak

Are you shrinking back?

A powerful diagnostic question that reveals whether fear or faith is shaping your decisions.

God meets Gideon in hiding

Instead of waiting for Gideon to be brave, God shows up in his fear and speaks identity over him.

Identity before evidence

God declares who Gideon is before Gideon does anything to earn it.

Go in the strength you have

God doesn’t ask Gideon to become strong first—He sends him as he is.

The real turning point

Breakthrough didn’t happen when God spoke. It happened when Gideon chose to believe Him.

Your calling isn’t validated by your confidence. It’s validated by God’s voice.

Judges 6:11–14 (CSB)

1. Courage to trust God’s definition of you
2. Clarity to hear His voice
3. Boldness to step out of hiding
4. Faith to walk in your calling

Know someone who feels stuck, unseen, or unsure of their next step? Send this to them today. It may be the reminder they’ve been praying for.

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In 2026, small business owners have access to more data than ever—but not all metrics deserve your attention.

In this episode of Her Faith at Work, Jan breaks down the KPIs that actually matter for service providers and coaches, especially if you’re growing a business with a podcast or blog. You’ll learn which metrics drive real growth, which ones are simply vanity metrics, and how to steward your business numbers without letting them steal your peace.

This conversation goes beyond dashboards and analytics, starting with alignment—asking the Lord whether the work you’re building honors Him—then moving into the practical KPIs you should review weekly, monthly, and quarterly.

If you’ve ever felt overwhelmed by analytics, unsure what numbers truly matter, or caught yourself tying your worth to your stats, this episode will bring clarity, focus, and freedom.

1. What KPIs actually mean—and how to tell the difference between useful data and noise
2. The most important KPIs for service providers and coaches in 2026
3. Which podcast and blog metrics predict growth (and which don’t)
4. Why email list growth matters more than followers or downloads
5. Common vanity metrics to stop obsessing over
6. A simple KPI review rhythm you can actually stick to
7. How Jan tracks her KPIs monthly using Enji
8. Why alignment with God should always come before analytics

1. KPIs are tools—not a measure of your worth
2. If a metric doesn’t change your decisions, it’s not a true KPI
3. Conversion and retention matter more than visibility
4. Owned platforms (like your email list) are critical for sustainable growth
5. Clarity reduces anxiety—fragmented data creates overwhelm
6. Strategy and obedience are meant to work together

1. Track your KPIs in one place:
2. Jan uses Enji to monitor leads, conversions, and content performance without juggling multiple dashboards.
3. 👉 Start a free trial at jantouchberry.com/marketing

Take these into prayer this week:

1. Am I tracking numbers that lead to wise decisions—or just emotional reactions?
2. Which three KPIs actually matter most in my business right now?
3. Where might God be inviting me to shift from striving to stewardship?

If this episode helped you:

1. Share it with a friend who’s overwhelmed by analytics
2. Follow Her Faith at Work so you don’t miss future episodes
3. Leave a review on Apple Podcasts—it helps this message reach more women building businesses with faith and integrity

And if you’re ready to simplify your marketing and get clarity on what’s working (and what’s leaking), check the show notes for ways to work with Jan.

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This episode marks the beginning of something new. Jan shares a personal moment of conviction and clarity—an invitation from the Lord to return this podcast to its faith-first foundation. Instead of starting the week with strategies and to-do lists, these short Monday episodes are designed to reset your heart, your focus, and your leadership by meeting with God first.

Drawing from Exodus 33:7–11, Jan reflects on the Tent of Meeting—a place where Moses met with the Lord face to face, as one speaks to a friend. The reminder is simple but confronting: too often, we watch from a distance or seek human guidance before seeking God’s direction ourselves.

This episode is an encouragement to stop outsourcing spiritual discernment and to step into intentional, personal time with the Lord—especially as a business owner navigating decisions, clarity, and direction.

Jan closes by praying over you, your business, and the work of your hands as you commit it to God first.

Key Takeaways

1. Why this podcast is shifting to short, faith-forward Monday devotionals
2. The danger of watching others “meet with God” instead of going yourself
3. What the Tent of Meeting teaches us about leadership, intimacy, and clarity
4. Why seeking God first matters before hiring coaches or making big decisions
5. How stillness and proximity create space to hear God clearly
6. A prayer over your week, your business, and your obedience

Scripture Referenced

1. Exodus 33:7–11

Closing Encouragement

Before you open your calendar…

Before you make a decision…

Before you pay someone else to help you get clarity…

Go meet with the Lord.

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What if sales didn’t have to feel pushy, manipulative, or uncomfortable? In this episode of Her Faith at Work, Jan sits down with business relationship strategist Lindsay Fletcher to unpack why sales is actually an act of service—and how Christian women entrepreneurs can build meaningful business relationships rooted in trust, psychology, and stewardship.

If you’ve ever struggled with networking, selling your offers, or knowing whether your marketing efforts are actually working, this conversation will shift your perspective and give you practical tools you can apply immediately—without compromising your faith or your integrity.

1. Why sales is not manipulation—but service
2. How understanding buyer psychology can completely change the way you sell
3. The three things Lindsay wishes she knew before starting multiple businesses
4. Why having a clear, God-led vision is essential for sustainable business growth
5. How to identify who your real buyer is (and why talking to the wrong person kills conversions)
6. What to do when a client says, “I need to talk to my husband / partner first”
7. The four main buying styles and how to sell ethically to each one
8. Why ROI is a stewardship issue, not just a numbers game
9. How to evaluate whether your marketing is actually producing fruit—or just noise

If you have a solution to someone’s problem and you don’t tell them about it, you’re not being humble—you’re withholding help. Sales done right is generosity, not pressure.

Without a clear, prayed-through vision, you’ll chase every shiny object and wonder why nothing sticks. Write it down. Revisit it. Ask God often, “Is this still aligned?”

Sometimes the person who loves your offer isn’t the one making the decision. Knowing who actually signs the check changes everything about your messaging and sales conversations.

Your time, money, marketing, and energy are all resources God has entrusted to you. Tracking what’s working—and what’s not—isn’t unspiritual. It’s wise.

1. How to Grow Your Small Business – Lindsay Fletcher’s podcast (highly recommended if you sell high-ticket offers or lead through relationships)
2. Lindsay's episode on Buyer Styles is here.

1. You hate selling but love serving
2. Networking feels awkward or draining
3. You’re unsure whether your marketing is actually working
4. You want to grow your business without striving or compromising your faith
5. You’re ready to approach sales with confidence, clarity, and integrity

Friend, you don’t need to become someone else to grow your business. You just need the right perspective, the right strategy, and the courage to serve boldly with what God’s already given you.

Sales doesn’t have to feel slimy.

Marketing doesn’t have to feel chaotic.

And business doesn’t have to be separated from faith.

You can do this—with wisdom, with confidence, and with God at the center. 💛

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry

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If you’ve felt uneasy about how visibility works lately, you’re not imagining it.

People aren’t browsing the internet the way they used to. They’re asking full questions — and increasingly, they’re being given one clear answer instead of a list of options. Tools like Google’s AI results, voice assistants, and ChatGPT are quietly reshaping how businesses are discovered.

In this episode, we’re unpacking Answer Engine Optimization (AEO) and what it means for small business owners who want visibility without being dependent on social media.

This conversation isn’t about trends or tech jargon. It’s about clarity — how clearly you explain what you do, who you help, and how you help — and why that clarity is now one of the most important visibility assets your business has.

You’ll learn how AI tools actually decide which explanations to surface, why your podcast and website matter more than social platforms for long-term discovery, and how to start adjusting your content so it’s understandable to both people and answer engines.

1. Why search is shifting from browsing results to receiving answers
2. The difference between traditional Google search and AI-generated answers
3. Why Siri and other voice assistants are increasingly routing questions to ChatGPT
4. What Answer Engine Optimization (AEO) actually is — without the hype
5. How AI uses podcast content (and why audio alone isn’t enough)
6. Why clarity in episode titles and content matters more than cleverness
7. How Christian entrepreneurs can think about visibility as stewardship, not self-promotion
8. A simple, actionable strategy to improve discoverability without posting on social media

Visibility today isn’t about being everywhere.

It’s about being clear enough to be understood when someone is searching for help.

Businesses that explain things well are the ones being surfaced.

If you want help evaluating whether your content is actually clear and discoverable, download the Visibility Checklist here:

👉 jantouchberry.com/visibilitychecklist

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Your About page is one of the most powerful — and most underutilized — pieces of your website. In this episode, Jan Touchberry breaks down what a high-converting About page actually needs to do, why most of them miss the mark, and how to rewrite yours so it connects, builds trust, and leads your ideal client to take action.

If your website isn’t bringing in inquiries, your About page might be part of the problem. This episode gives you a clear framework to fix it.

1. The Purpose Shift: From Bio → Bridge

1. Why the traditional “all about me” bio is outdated and ineffective
2. How to reposition your About page as a bridge between your story and your client’s struggle
3. Why connection — not credentials — is what builds trust
4. How Jesus modeled presence and empathy (and what that means for your website)

A simple, high-performing structure you can use today:

1. Lead with your reader, not yourself
2. Open with empathy, not “Hi, I’m [Your Name].”
3. Share your story — with restraint
4. Only include details that create trust and relevance.
5. Highlight your values (and faith, if it’s core to your brand)
6. Let your convictions show up naturally, not preachy.
7. Establish credibility with specificity
8. Replace vague claims with concrete examples and results.
9. End with a clear CTA (always)
10. Make the next step obvious: book a call, view services, or download a resource.

1. Third-person writing (unless you’re a corporate brand)
2. Random fun facts that don’t serve the client
3. Generic phrases like “empowering women”
4. Credential dumping
5. No clear call-to-action
6. Too much backstory — focus on the turning point instead

Quick test: If you get bored reading it out loud, your reader will too.

Ask yourself:

1. Does my first sentence speak directly to my ideal client?
2. Does my story serve her, not just me?
3. Is my faith integrated naturally?
4. Is there a clear next step?
5. Am I speaking to transformation, not just experience?

Start small: rewrite your opening paragraph, trim the fluff, and clarify your CTA.

KEY TAKEAWAYS:

1. Your About page is not about you — it’s about your client.
2. Connection precedes conversion.
3. Specificity builds trust.
4. Faith can (and should) be woven in naturally if it’s core to your brand.
5. A strong CTA is non-negotiable.

NEXT STEPS:

If your About page feels awkward, outdated, or isn’t converting — don’t guess. Let’s make it strategic. Head to JanTouchberry.com to book a time to chat about a website refresh, overhaul, or brand-new build.

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If you're a Christian entrepreneur navigating business growth and wondering when (and how) to level up your digital presence — this one’s for you.

In this behind-the-scenes episode of Her Faith at Work, host, Jan Touchberry, sits down with powerhouse business leader Kelley Johnson to talk about the process of launching her new website, IAmKelleyJohnson.com. But spoiler alert: this wasn’t just about w new website. This was a faith-growth moment for her business and her obedience.

Whether you're dreaming about a brand refresh or are knee-deep in digital marketing decisions, this episode is packed with encouragement and strategy for small business owners ready to walk out their next assignment with clarity.

1. How to know when it’s time for a brand or website overhaul
2. Why DIY isn’t always the faithful (or strategic) option for growth
3. The power of collaboration in kingdom entrepreneurship
4. Practical tips for writing strong website copy (yes, even if you’re not a writer)
5. How to use AI in a faith-aligned business without losing your voice

You’ll walk away with clarity, inspiration, and some permission to stop playing small.

CONNECT WITH KELLEY:

1. Explore Kelley’s site: iamkelleyjohnson.com
2. Learn about RAYAH Circles: kelleyjohnson.com/rayah
3. Books by Kelley: EMERGE! & INFINITE available on Amazon
4. Kelley's podcast
5. Connect on Instagram
6. Connect on LinkedIn

READY FOR YOUR OWN REBRAND? Let’s talk

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In this milestone 100th episode of Her Faith at Work, Jan Touchberry delivers a power-packed conversation for Christian entrepreneurs and small business owners who have felt the nudge to start a podcast — but haven’t pulled the trigger… yet.

If God has placed a message in your heart and a mission in your hands, podcasting might be your next faithful step. Jan shares how podcasting has transformed her own business, opened doors, built trust, and become a vital part of her marketing strategy and ministry.

This episode is equal parts encouragement and action — loaded with real talk, business growth tips, and a faith-first framework for launching your voice into the world in 2026.

1. Why podcasting is not oversaturated — and why 2026 is the perfect time to launch
2. How starting a podcast supports your business growth strategy and online marketing
3. The power of long-form content in building trust and visibility
4. How a podcast fits seamlessly into your digital funnel
5. Tips to overcome excuses like “I’m not techy” or “I don’t know what to say”
6. Step-by-step guidance to start your show with clarity, confidence, and faith
7. The spiritual impact of using your voice for God’s glory in the marketplace
8. Why podcasting is the secret weapon for Christian small businesses and entrepreneurs

1. You’re a Christian entrepreneur or faith-based business owner feeling called to speak
2. You want a profitable business built on Kingdom values
3. You’re craving a platform that grows your email list, nurtures leads, and serves deeply
4. You’re ready to stop overthinking and start obeying

1. Visibility Blueprint Workshop: For businesswomen ready to amplify their voice and message

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We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.

Are you tired of the social media hamster wheel? You’re not alone. In this episode of Her Faith at Work, Jan is giving you permission to break up with the algorithm and build a business that doesn’t rely on being constantly “on.”

If you've been wondering how to grow a faith-based business and maintain small business growth without dancing on reels or battling the latest changes on Instagram — this episode is for you.

Jan walks you through 7 proven visibility strategies that don’t require social media — all while staying faithful, strategic, and sustainable. Because guess what? You can still run a profitable business and grow your audience without posting every day.

1. Why online marketing doesn’t have to mean social media
2. The difference between virality and visibility — and why only one actually grows your business
3. How to make your website work harder for you (hello SEO!)
4. Why your email marketing list is your most valuable asset in 2026
5. Creative ways to get seen through partnerships, podcasts, local events, and referrals
6. How to hear from God on where to focus your efforts next
7. Encouragement to step off the hustle train and into the Kingdom strategy that honors your pace and purpose

1. Visibility Blueprint Workshop
2. Flodesk (Get 50% Off)
3. Free Funnel Audit
4. Beginner SEO Episode (Link to past SEO-focused episode if available)

1. Website: jantouchberry.com
2. Instagram: @jantouchberry
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Her Faith at Work is the podcast for Christian women entrepreneurs ready to grow their businesses with clarity, confidence, and Kingdom-rooted strategy. New episodes drop every Wednesday.