The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs

If visibility makes you feel like you're putting yourself on display—or worse, building your own empire—you’re not alone. But what if showing up boldly was actually part of your obedience? In this episode, Jan unpacks how visibility, when anchored in purpose and faith, becomes a tool for Kingdom impact and sustainable business growth.

Learn how to build a personal brand that reflects your calling, resonates with your audience, and brings clarity to your mission—all without compromising your values. Because visibility isn’t vanity when it’s aligned with what God has called you to build.

Whether you’ve been hiding behind your business name, struggling to find your voice online, or wondering if your brand really reflects your faith, this one’s for you.

IN THIS EPISODE:

1. What “faith-rooted branding” actually means (hint: it’s not just slapping a verse on your homepage)
2. How visibility and obedience go hand-in-hand for the faith-driven entrepreneur
3. The most common branding mistakes Christian small business owners make
4. How to audit your current brand for alignment, clarity, and growth
5. Practical business growth tips that start with brand integrity—not noise
6. Why your brand might be the key to unlocking deeper faith and business growth

SCRIPTURE HIGHLIGHTS:

1. Galatians 1:10 – Whose approval are you building for?
2. 2 Timothy 1:7 – God’s spirit brings power, not timidity.
3. Proverbs 31:25 – Strength, dignity, and faithful instruction.

LINKS & RESOURCES:

Register for Vision Day

Download the Free Brand Clarity Guide

Schedule a Free 20-Minute Brand Audit Call

Follow Jan on Instagram: @jantouchberry

BOTTOM LINE:

Your personal brand already speaks. The question is—what is it saying?

If you're ready to stop hiding and start building with holy confidence, this episode will give you the clarity and conviction to be faithfully visible.

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry

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Is it possible to journal with God instead of just to Him?

In today’s episode, I’m joined by Tracy Dempsey — writer, encourager, and certified Pilates instructor — whose unique gift is helping women hear God’s voice with clarity and confidence through journaling. Yes, journaling! But not in the “dear diary” way you might be picturing.

Tracy teaches a Spirit-led journaling practice that moves women from self-sufficiency and confusion to discernment, peace, and alignment with God’s design. And trust me — what she shares will shift the way you think about your quiet time, your business, and even how you process your dreams (literal ones, yes!).

If you’ve ever felt like you’re doing all the right spiritual things — praying, reading, journaling — but still wondering if you’re actually hearing from the Lord… this episode is for you.

We talk about:

• The difference between journaling to God and journaling with God
• How to recognize God’s voice through patterns and prompts in your own life
• Tracy’s practical journaling system that’s simple, powerful, and doable
• What it looks like to document and discern both spiritual and business direction
• Why your obedience isn’t just for you — it’s meant to bless others too

Tracy’s gentle, Spirit-led wisdom will inspire you to pick up your pen with a whole new level of expectation. So whether you’re a seasoned journaler or your notebook collection is full of “someday I’ll start” journals (hi, it’s me 🙋🏼‍♀️), this episode will speak to you.

Listen in and be ready — God may be nudging you to listen differently today.

CONNECT WITH TRACY:

Blog: tracylynndempsey.com

Newsletter: tracylynndempsey.com/newsletter

Journaling tools + workshop info: tracylynndempsey.com/workshop

JOIN US FOR THE THIRD SPACE RETREAT: jantouchberry.com/thirdspace

QUOTABLES:

• “Just because you’re writing to Him doesn’t mean you’re journaling with Him.”
• “God often speaks in threads. Your job is to notice them.”

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry

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If you’re the strong one, the go-to, the strategist, the fixer — this episode is for you. Because even the strongest leaders need a place to lean. In this heartfelt, truth-filled conversation, Jan unpacks what it means to create a “Third Space” — a sacred, intentional pause where you can be seen, cared for, and reminded that your value isn’t in what you produce. Drawing from personal experience and spiritual insight, Jan shares why every high-capacity woman needs room to exhale — and how doing so isn't selfish... it’s sustainable.

This episode is a permission slip to put something down — and let God fill the space.

What You’ll Hear:

• Why being Wonder Woman can wear you out
• The turning point that led Jan to her own Third Space
• How Jesus modeled the power of pausing
• Practical ways to reset and receive without guilt
• A soft invitation into deeper rest through the upcoming Third Space Retreat

Favorite Quotes:

Episode Highlights:

• [01:32] The emotional cost of being everyone’s go-to
• [05:10] A story of grief, burnout, and unexpected breakthrough
• [09:55] What “Third Space” actually means — and why you need one
• [15:12] Small but sacred ways to carve out space in your week
• [21:00] The retreat vision God gave Jan — and your invitation to gather

Resources & Links:

Ready to explore your own Third Space? Join us for the January retreat → jantouchberry.com/thirdspace

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry

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This isn’t your typical “goal setting” pep talk — and it’s definitely not a January 1 reset. In this powerful part two episode, Jan reframes what it means to finish strong… not from striving, but from overflow. You’ll learn how habit stacking can build the spiritual, physical, and mental foundation you need to step into 2026 already aligned with who God is calling you to be.

If you’re tired of quitting on resolutions and ready to become the woman who finishes in step with Jesus — this one’s for you.

👉 Haven’t listened to Part One yet? Go back to Episode 87 and start there.

• Why your real starting line isn’t January 1 — it’s today.
• The difference between outcome-based and identity-based habits (and why one actually sticks).
• How to stack new habits onto existing ones to create spiritual and strategic momentum.
• Why protecting your peace is just as important as building your routine.
• The critical link between habits, rhythms, and rest — and how they work together to shape your identity.

• “The way you end this year is training your future self.”
• Habit stacking = anchoring a new identity-based habit to an existing one.
• Motivation fades. Integration fuels transformation.
• Rhythms protect your becoming. Rest sustains it.
• You are the kind of woman who finishes aligned, not exhausted.

• Atomic Habits by James Clear
• Opal App – Focus Tool
• Check out Episode 21 for a deeper dive into overflow living

Love this episode? Share it with a friend and tag @herfaithatwork on Instagram so we can cheer you on as you stack the habits that shape your next season.

➡️ Subscribe & leave a review

➡️ Join the email list at JanTouchberry.com for bonus tools, podcast updates, and behind-the-scenes strategy drops.

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry

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Before you set a single 2026 goal, I need you to stop.

This isn’t your typical “get ready for the new year, new you” pep talk. This is your preparation conversation.

You can’t carry what God has for you next year with the mindset, habits, and identity that kept you stuck this year.

In this episode, we’re flipping the script. We’re not starting with a color-coded Erin Condren planner — we’re starting with the posture of a woman who’s ready to become.

• Why God had me focus on my body before my next big business move (spoiler: obedience isn’t always sexy)
• The real reason your 2025 goals didn’t stick — and how to avoid that trap in 2026
• Why the Be → Do → Have model isn’t just spiritual — it’s strategic
• What happens when you build goals on your current identity instead of your called identity
• The hard truth: your next level will crush you if you’re not prepared to carry it

• Am I planning goals my character can’t carry?
• What am I ignoring that God keeps bringing front and center?
• What version of me needs to go before 2026 gets here?

Put the planner down. Pick up your journal. Ask the Lord:

• “Who do You say I’m becoming?”
• “What needs to shift so I can carry it well?”
• “Where have I settled for performance instead of presence?”

Your becoming is the strategy.

Next week, we’re getting real practical — I’ll walk you through how to actually build habits that support who you’re becoming. Don’t miss it.

Until then, friend — don’t just do more. Become her.

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry

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Most women cringe when they hear the word sales. It feels slimy, pushy, and completely out of alignment with who we are. But what if sales wasn’t about pressure at all—what if it was simply about conversations, connection, and service?

In this episode of Her Faith at Work, I sit down with Stefani Pady, founder of Women, Worship and Work and GLS Coaching and Consulting. After two decades in corporate America and a life-changing season of reading the Bible cover-to-cover, Stefani walked away from the burnout cycle to help women anchor their worth in God’s truth and lead with confidence.

We unpack how to rethink sales (without the smarm), why Jesus was the ultimate “salesman,” and practical ways to ask better questions, influence with integrity, and find the right clients without losing yourself in the hustle. Whether you love sales, hate sales, or avoid it at all costs—this conversation will shift how you show up in business and ministry.

• The moment Stefani realized her worth didn’t come from quotas, bosses, or performance
• How reading the Bible cover-to-cover reshaped her life and work
• The key perspective shift that makes sales less about “closing” and more about helping
• Why open-ended questions are the secret to better conversations (and better business)
• How Jesus modeled influence, storytelling, and bold invitations
• Practical sales tips for introverts and entrepreneurs who’d rather “do the work” than pitch

• “When we get our eyes on Scripture, everybody around us starts changing—even if our circumstances don’t.” – Stefani Pady
• “Sales isn’t about overcoming objections; it’s about tuning into the right frequency with people.” – Stefani Pady
• “Leadership is influence—nothing more, nothing less. And to some degree, life is influence.” – Stefani Pady
• “When we walk in our calling because we’ve been with Jesus, even sales stops feeling salesy.” – Stefani Pady

• Connect with Stefani: Women, Worship and Work | GLS Coaching and Consulting
• Join the Women, Worship and Work Bible Reading Plan: Sign Up Here
• Explore the Suited Membership: Learn More
• Book Mentioned: The Challenger Sale by Matthew Dixon & Brent Adamson

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry

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How do you keep your business moving forward while staying present during the holidays?

In this episode, I’m giving you practical business growth tips that will help you stay focused on what matters, stick to your Q4 plan, and begin preparing for 2026 without falling into hustle mode. You’ll leave this conversation feeling grounded, encouraged, and ready to finish the year with peace and purpose.

• A weekly rhythm that helps you stay connected to your Q4 goals
• How to stop overcommitting and make space for what really matters
• Why rest is a strategy, not a reward
• The first step to preparing for 2026 — and how to do it without pressure
• What a "Vision Day" is and how it can help you start the new year with clarity and intention

00:00 – Welcome + why this episode matters right now

02:00 – Revisit your Q4 plan: what’s still aligned?

06:20 – Making room now so you can rest later

11:30 – Vision casting for 2026 without the pressure

15:00 – What faithfulness really looks like at the finish line

17:30 – Final encouragement + what to do next

Download the free Q4 Planning Guide from Episode 83 to revisit your goals and create a faith-filled plan to finish the year strong.

Grab the Audience Survey Template from Episode 84 to help guide your offers and hear from your people.

Want more support planning for 2026? Join the Vision Day waitlist and be the first to know when it launches!

• Episode 83: Finish Strong with the Q4 Planning Guide
• Episode 84: Planning for 2026 with an Audience Survey
• Free Q4 Planning Guide: jantouchberry.com/q4
• Vision Day Waitlist: jantouchberry.com/visionday

DM me on Instagram @jantouchberry and let me know what your Q4 focus is — I’d love to hear what you’re walking out right now.

If this episode encouraged you, take a minute to leave a review. It helps the podcast reach other Christian women entrepreneurs looking for faith-driven business growth tips.

Next Episode: Coming soon — a conversation about vision, obedience, and laying the foundation for a God-led 2026.

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry

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You don’t need a 12-week sprint or another overcomplicated strategy to finish the year with purpose. What you need is clarity—both from God and from the people you’re here to serve.

In this episode of Her Faith at Work, we’re talking about one of the simplest yet most powerful tools you can use in Q4: a short, intentional survey. This isn’t about marketing gimmicks or fancy tech. It’s about asking the right questions, listening well, and aligning your next steps with both heaven and your audience.

If you’ve ever wondered how to serve your people better while setting yourself up for 2026, this conversation is for you.

• Why asking God comes before asking your audience
• How to keep surveys simple (3 minutes or less!)
• The exact questions you can ask to get clarity on your people’s needs
• How to interpret responses without chasing every new idea
• Practical ways to take action on feedback now — not someday
• Why partnering with a coach or biz bestie multiplies results

• 00:00 – A “False Fall” story and why seasons matter in business
• 04:30 – Why asking God is your first step in planning
• 09:00 – How to keep surveys ridiculously simple
• 15:00 – What to do with your audience’s answers
• 19:30 – Taking action on one thing to finish aligned

Your audience’s needs may have shifted since the last time you checked in. By asking just a handful of intentional questions, you’ll discover patterns that reveal where they need your help most right now. That insight allows you to:

• Refocus your content strategy
• Confirm (or pivot) your next offer
• Build momentum into 2026 with peace and clarity

This isn’t about doing everything people ask for—it’s about aligning their needs with God’s leading for your business.

• Finishing strong isn’t about hustle—it’s about alignment.
• Ask God first, then ask your people.
• Keep surveys short, heartfelt, and easy to answer.
• Look for patterns, then bring them back to prayer.
• Act on one thing with simplicity and faithfulness.

👉 Take MY business survey?

Skip the overwhelm and let me help you make it happen. Inside the Business Basics Collab, we’ll actually build your survey together—so you can check this off your list and head into 2026 aligned, focused, and confident.

Learn more at JanTouchberry.com/collab.

• Google Forms (free) or Typeform for surveys
• Instagram Story polls for quick audience insights
• Episode 83: How To Plan Q4 well
• Business Basics Collab

Share your favorite takeaways from this episode on Instagram and tag me @jantouchberry.

And if this episode encouraged you, don’t forget to subscribe and leave a review—it helps other faith-driven entrepreneurs find the show.

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry

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We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.

If you’ve looked at the calendar and realized Q4 is basically here… you’re not alone. In this episode, Jan shares practical, faith-led business growth tips to help Christian women entrepreneurs plan their Q4 with clarity, intention, and peace.

You’ll learn how to reflect on what’s already working, release what’s not, and create a simple, doable Q4 strategy — so you can finish 2025 in alignment with your calling.

This episode kicks off the new 3-part series — and trust us, you’re going to want a notebook for this one.

Don’t just listen — plan with me! Download the free Q4 Planning Guide to map out your goals, priorities, and prayer-led next steps.

jantouchberry.com/q4

• The #1 thing you need to do before setting any more goals
• A realistic month-by-month Q4 plan (that doesn’t rely on hustle)
• What to do with your old “unfinished” to-do list
• How to know if a goal is still aligned or needs to be let go

Encouragement to stay faithful even if you’re feeling behindCONNECT WITH JAN:

Here are all the best places and FREE stuff 👇🏻

Grab your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DOWNLOAD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠S: JanTouchberry.com/opt-in

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry

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• We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.

Are you clinging to control in your business — even while praying for divine direction?

In this episode of Her Faith at Work, we’re breaking down the tension between autonomy and alignment in faith-based business. Because as a solopreneur or entrepreneur, you’ve been taught to lead boldly — but in Kingdom-driven entrepreneurship, surrender might be the smartest business strategy you ever choose.

Whether you're building an online business, navigating a slow season, or questioning your next move, this conversation offers both spiritual clarity and practical business growth tips that Christian women in business need right now.

We’ll explore:

• The difference between business growth and ego-driven hustle
• Why alignment with God’s Word leads to better marketing strategies
• What true obedience looks like when you're launching, pivoting, or pausing
• Real-life application for entrepreneurs who crave clarity
• A personal story about saying “no” to a seemingly perfect digital marketing opportunity

This episode is especially for the small business owner who wants more than surface-level success — you want soul-level sustainability.

📖 Scripture Anchors:

• Matthew 16:25 — lose your life to find it
• Proverbs 3:5-6 — trust, submit, and let God lead
• 
  

Want Business Growth That Doesn’t Burn You Out?

Join my email list for fresh marketing strategies, personal growth encouragement, and practical business growth tips grounded in faith. 👉 jantouchberry.com/newsletter

Know a fellow woman in business trying to balance obedience and ambition?

Share this episode with her. Let’s redefine entrepreneurship from the inside out — led by the Spirit, not just the algorithm.

CONNECT WITH JAN:

Here are all the best places and FREE stuff 👇🏻

Grab your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DOWNLOAD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠S: JanTouchberry.com/opt-in

Subscribe to the newsletter: http://jantouchberry.com/newsletter

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry

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We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.