The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs

In this week’s episode of Her Faith at Work, we're getting real about the unseen battle behind your business growth — the one happening between your ears. If you've ever felt like you're not enough, like you're not doing enough, or like you're too much, this conversation is for you.

We’re talking about the lies the enemy tries to whisper to women in business — lies about your worth, your identity, and your calling as an entrepreneur. And more importantly, we’re talking about how to renew your mind, align with truth, and grow your faith-based business from a place of spiritual authority.

Inside this episode:

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• How childhood wounds and perfectionism can block your business strategy
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• What the Lord taught me (through tears and truth) about identity and fruit-bearing
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• Why your marketing strategies won’t work if your mindset is broken
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• A powerful story about calling, imposter syndrome, and declaring who God says you are
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• Scripture-based truth for overcoming lies and reclaiming your entrepreneurship assignment
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If you’ve been second-guessing your gifts or stuck in fear around showing up and leading your online business, it’s time to silence the accuser and anchor in truth.

📖 Scriptures mentioned:

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• Romans 12:2 – Be transformed by the renewing of your mind
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• Philippians 4:8 – Think on what is true, noble, right, pure, lovely, admirable
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✨ You're Not Just Building a Business — You're Bearing Fruit

The small business you're building isn’t just about income — it’s about impact. And the enemy knows that. That’s why he goes for your identity.

But you don’t have to listen to the lies anymore. Let this episode be your permission slip to believe what God says about you — and to lead with confidence.

📬 Ready for More Weekly Encouragement + Practical Business Growth Tips?

Hop on my email list at jantouchberry.com/newsletter and never miss a resource, story, or strategy that blends faith with digital marketing and purpose.

👯‍♀️ Share This Episode with a Friend Who Needs the Reminder: She is worthy. She is called. And her faith-based business growth matters.CONNECT WITH JAN:

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What if the next breakthrough in your business growth isn't tied to doing more—but to doing less, with purpose?

In this episode of Her Faith at Work, host Jan Touchberry talks about what it means to pursue soul rest as a business strategy rooted in Scripture, not self-reliance. If you've ever felt like you're doing all the "right" things but still feel drained, discouraged, or disconnected from the Lord, this one is for you.

You'll learn how rest can be both a spiritual discipline and a secret weapon for sustainable business growth. From practical teaching on 7 types of Biblical rest to the deeper question of why so many high-achieving Christian Entrepreneurs resist slowing down, this episode will both convict and refresh you.

In This Episode, You’ll Learn:

• The difference between physical rest and true soul rest
• How hustle culture can secretly hinder your calling
• The 7 types of Biblical rest and which one or ones you might be missing
• Why strategic stillness is essential to business growth
• The surprising science behind God-designed rest and how it helps you hear Him more clearly

Timestamps:

Timestamps:

0:00 - Welcome & Why We Struggle With Rest

2:25 - What is Biblical Rest?

5:38 - Defining Soul Rest

8:10 - The 7 Types of Biblical Rest

13:45 - How Rest Fuels Clarity, Peace & Growth

16:30 - The Soul Rest Retreat Invitation

17:45 - Final Prayer & Reflective Questions

Rest is Sacred... and Strategic

In a culture that celebrates busyness, it takes bold obedience to honor God's invitation to rest. But soul rest is more than permission to pause—it's preparation for the next season of business growth God has for you.

If you're craving clarity, peace, and purpose in your work, this episode reminds you that rest is not the reward for success. It's the foundation of it.

Your Next Step: Experience Soul Rest for Yourself

Ready to trade burnout for breakthrough? The Soul Rest Retreat is a quiet, Spirit-led space to unplug, reconnect with God, and reset your rhythms for the season ahead. Learn more and apply here → jantouchberry.com/retreat

Resources Mentioned:

• Matthew 11:28-30
• Psalm 23
• Mark 6:31
• Philippians 4:6-7
• Deuteronomy 5:12
• Soul Rest Retreat jantouchberry.com/retreat
• Get the newsletter jantouchberry.com/newsletter

Let’s Connect:

Website: jantouchberry.com

Instagram: @jantouchberry

Subscribe & Review

If this episode encouraged you, share it with a friend and leave a review to help more faith-filled women discover Her Faith at Work.

If you’ve been waiting for the “perfect time” to start your email list, you’re not alone. But here’s the truth — you don’t need thousands of followers, a huge budget, or fancy tech to build a list that actually grows your business. In this episode of Her Faith at Work, I’m sharing 10 proven, beginner-friendly ways to grow your email list so you can connect with the right people and turn subscribers into customers.

What You’ll Learn in This Episode:

• Why email marketing beats social media for real business growth
• 10 simple, actionable ways to start growing your email list today
• How to overcome common list-building fears and roadblocks
• Where to find your first subscribers without paying for ads

Timestamps:

00:00 – Why email lists matter more than ever for small businesses

03:15 – The myth of “waiting until you’re ready”

05:00 – 10 proven ways to grow your email list

17:30 – How to get past tech overwhelm

19:00 – Free checklist to help you take action today

Key Takeaways:

• You own your email list — no algorithm can take it away
• Start small and focus on serving the people you already reach
• Consistency is more important than perfection in list building

Your Next Steps:

Grab the free checklist, 10 Ways to Grow Your Email List Without Tech Stress, at jantouchberry.com/checklist and start growing your list today.

Resources Mentioned:

Flodesk

BDOW - coupon code - JTPROMO

Episode 59: Kingdom Collaborations with Kristin Dronchi

Business Basics Collab

If your Business website is a word salad or your email marketing is feeling just dragging you down, this one’s for you. I’m joined by conversion copywriter Sarah Klongerbo—founder of Quotable Copy and the brains behind the messaging on my own site. We’re talking about the power of story, why writing about yourself is so dang hard, and how to fix the copy that’s falling flat.

You’ll walk away with real tips you can actually use—plus a little nudge to stop doing it all yourself and start sounding like the pro you are.

What We Cover:

• Why your About page isn’t about you (and what to write instead)
• The #1 reason most copy doesn’t connect
• How story builds trust—and trust builds sales
• The secret to sharing your faith in your brand without being weird about it
• Why “just DIY it” is keeping your business stuck

Links + Resources:

• Sarah’s free Brand Voice Magazine + more: quotablecopy.com
• Join her Weekly Wink email list (yes, it’s worth it)
• Get 50% off Flodesk: https://jantouchberry.com/email

Quote Worth Repeating:

“You’re always too close to your own genius to write it well.”

HOW TO SUPPORT THE SHOW:

- Follow "Her Faith at Work" on your favorite podcast platform

- Leave a review on ⁠Apple Podcasts⁠

- Share this episode with a fellow entrepreneur who needs to hear this message

- ⁠Buy Me a Coffee⁠ ☕️

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry

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What if you're doing all the right things in your business... and it's still not working?

This episode is for the entrepreneur who’s optimized their funnel, upgraded their systems, and stayed faithful—but results are slow, or nonexistent. If you're questioning whether you're in a dry season or flat-out disobedience, this conversation will give you clarity, hope, and a strategy to move forward without burning it all down.

We’re talking about what it looks like when strategy meets obedience—and how to stay rooted in both business and faith when growth feels invisible.

🔑 In this episode, you’ll learn:

• How to discern between delayed growth and disobedience
• Why lifelong learning matters in entrepreneurship and how to adapt when marketing trends shift
• The real reason your lead magnet, messaging, or funnel may still be falling flat
• How getting a second set of eyes on your business can unlock breakthrough
• What it means to grow spiritual and business roots—and how to recognize a root-growing season
• The difference between balance and rhythm and why rest might be your best business move
• 3 powerful questions to ask God when you're feeling stuck in your business

📌 Resources & Links Mentioned:

• 💻 Book a Funnel Optimization Session: JanTouchberry.com/funnel
• ✍️ Request prayer or say hi: JanTouchberry.com
• 📚 Listen to Episode 73 (Email Marketing), Episode 74 (Lead Magnets), and Episode 75 (Messaging)

📣 Leave a Review

Loving the Fix What’s Not Working series? Share it with a friend that could use the inspo and leave a review to help more Christian entrepreneurs find clarity, courage, and kingdom impact in their business!

HOW TO SUPPORT THE SHOW:

- Follow "Her Faith at Work" on your favorite podcast platform

- Leave a review on ⁠Apple Podcasts⁠

- Share this episode with a fellow entrepreneur who needs to hear this message

- ⁠Buy Me a Coffee⁠ ☕️

CONNECT WITH JAN:

Here are all the best places and FREE stuff 👇🏻

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry

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Shoot me a text!

If your funnel feels duct-taped together behind the scenes, this episode is for you.

 We’re breaking down how to create business automation systems that actually work—without making your business sound like a robot.

Because let’s be real: doing it all manually isn’t high-touch... it’s a fast track to burnout.

In this episode, I’m walking you throughWhy automation gets a bad rap (and why that’s not your fault)

• Where smart systems make the biggest impact (think lead nurturing, onboarding, and scheduling)
• How to automate without losing your personal voice
• A simple step-by-step plan to fix what’s not working behind the scenes

Plus, we’re diving into how automation can actually be a form of stewardship in your faith-driven business—not a shortcut.

Whether you’re brand new to systems or you’ve been “meaning to get to that,” this is the roadmap to get out of the weeds and into aligned, scalable growth.

MENTIONED IN THE EPISODE:

→ Book your free Funnel Optimization Session at JanTouchberry.com/funnel

→ Need help building your systems from scratch? DM me about the Business Basics Collab

HOW TO SUPPORT THE SHOW:

- Follow "Her Faith at Work" on your favorite podcast platform

- Leave a review on ⁠Apple Podcasts⁠

- Share this episode with a fellow entrepreneur who needs to hear this message

- ⁠Buy Me a Coffee⁠ ☕️

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry

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Shoot me a text!

Have you ever launched a coaching offer, posted all the right content, sent out emails, and still heard nothing but crickets? This episode is your wake-up call—and your way forward.

We’re unpacking the top messaging mistakes Christian coaches and online business owners make when their offers get ghosted. From confusing bios to misaligned language, if your audience doesn’t “get” what you do, your marketing will always fall flat.

It’s not that you’re not called—it’s that your message needs clarity. Let’s fix that today.

In This Episode, You’ll Learn:

• The top 3 red flags your messaging isn’t connecting
• Why your “I help” statement might be repelling your dream clients
• The difference between your voice and your vibe (and why both matter)
• How to speak in your client’s language—not just your own
• What Psalm 139 and Colossians 4:6 have to do with your content strategy
• Why vanilla marketing won’t cut it in 2025
• The key question to ask God when you’re stuck in a content rut

CTA:

🎯 Ready to find out why your funnel isn’t converting? Book a free 20-minute Funnel Audit with Jan at JanTouchberry.com/funnel

Notable Quotes:

Next Episode Teaser:

We’re talking sloppy systems and sanity-saving automation. Trust me—you’re gonna want to hear this one.

How To Support The Show:

- Follow "Her Faith at Work" on your favorite podcast platform

- Leave a review on ⁠Apple Podcasts⁠

- Share this episode with a fellow entrepreneur who needs to hear this message

- ⁠Buy Me a Coffee⁠ ☕️

Connect With Jan:

Here are all the best places and FREE stuff 👇🏻

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

HOW TO SUPPORT THE SHOW:

- Follow "Her Faith at Work" on your favorite podcast platform

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Grab your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DOWNLOAD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠S: JanTouchberry.com/opt-in

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry

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Shoot me a text!

In this episode, Jan Touchberry discusses troubleshooting your sales funnel as a Christian entrepreneur and shares actionable strategies for effective email marketing. Jan breaks down the 3 most common reasons your funnel might be underperforming—and how to fix them with strategy, stewardship, and a whole lot of clarity.

If you’ve been spinning your wheels with a lead magnet, welcome sequence,and offer that “should” be working… this episode will help you stop second-guessing and start adjusting with intention.

Tools + Resources Mentioned:

Subjectline.comEnji Marketing Platform (14-day FREE Trial)

Book your FREE 20-minute Funnel Audit

✨ Scripture Highlight:

“Commit to the Lord whatever you do, and He will establish your plans.” — Proverbs 16:3

🔗 Connect + Take Action:

➡️ Want help diagnosing your funnel?

Grab a free 20-minute Funnel Audit at jantouchberry.com/funnel

🎧 Listen + Subscribe:

Make sure you’re subscribed to Her Faith at Work so you don’t miss next week’s episode:

“Let’s Talk Lead Magnets—Because Yours Might Be Useless”

HOW TO SUPPORT THE SHOW:

- Follow "Her Faith at Work" on your favorite podcast platform

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- Share this episode with a fellow entrepreneur who needs to hear this message

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Grab your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DOWNLOAD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠S: JanTouchberry.com/opt-in

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry

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Shoot me a text!

Join Jan Touchberry as she breaks down essential steps for starting and growing your email list, prioritizing a faith-based marketing strategy over social media.

In this first episode of our “Fix What’s Not Working” series, Jan gets into the one tool every Christian business owner needs in 2025: an email list. If you've ignored it, ghosted it, or feel overwhelmed about starting it—this is your pep talk and your action plan.

Jan shares why email marketing is still the most powerful, personal, and profitable way to connect with your audience—and walks you through 5 simple steps to get started (or restarted) this week.

What's discussed:

• Why email is more effective than social media for sales and connection
• What to do if your social media reach suddenly drops or disappears
• The real reason we avoid building an email list (hint: perfectionism & pressure)
• How to show up with value, not fluff—in your own voice
• A 5-step starter guide for building your list this week (no lead magnet required!)
• How to pick the right email platform (and Jan’s favorite)
• What to include in your very first welcome email
• Where to share your email signup link to get more visibility
• How email ties into faithful stewardship and calling as a Christian entrepreneur
• 
  
• Timestamps:

00:00 – Welcome + podcast updates

03:00 – The question every business owner needs to ask in 2025

04:00 – Why your email list is your insurance policy

05:30 – Social media burnout & algorithm chaos

07:00 – Why most people ghost their list (and how to fix it)

08:30 – 5 simple steps to start or restart your list this week

11:20 – The faith-based reason to prioritize connection over content

12:40 – Closing prayer for your business and next steps

• 
  
• Links and Resources:
• Join the email list: jantouchberry.com/news
• Get Jan’s favorite email platform with a discount: jantouchberry.com/email
• Explore the Business Basics Collab for step by step guidance to knock out your own email list. JanTouchberry.com/collab
• 
  

Love this episode? Be sure to follow Her Faith at Work and share it with a friend who’s ready to grow their business with purpose and peace. New episodes drop every Wednesday!

HOW TO SUPPORT THE SHOW:

- Follow "Her Faith at Work" on your favorite podcast platform

- Leave a review on ⁠Apple Podcasts⁠

- Share this episode with a fellow entrepreneur who needs to hear this message

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CONNECT WITH JAN:

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Let’s talk about that thing we don’t always want to admit... the times we know God told us to do something—and we hesitated.

In this episode, I’m joined by my friend Tierney Shirrell—founder of the Live Bold Movement—for a raw and relatable convo about what it really means to walk in obedience, especially when it feels inconvenient, uncomfortable, or downright scary.

In This Episode, We Talk About:

We talk about the mind games, the fear, the stories we tell ourselves to justify inaction—and how they might actually be keeping us from the breakthrough we’re praying for. If you’ve ever struggled with delayed obedience (🙋‍♀️ me too), this one’s going to hit home in the best way.

Questions This Episode Helps Answer:

• What “delayed obedience” actually means—and why it matters
• Tierney’s Walmart story (yep, this one will get you)
• Mental health + faith in entrepreneurship
• Obedience as a lifestyle, not just a moment
• How to tell if fear is holding you back (even if it sounds “practical”)
• Helping other women step into their bold, God-given purpose
• How do I know if God is telling me to do something?
• What should I do when I’m scared to obey?
• Can I be a bold leader if I struggle with anxiety?
• How do I bring my faith into my business without burning out?

Memorable Quotes:

“Delayed obedience is still disobedience—and it will delay your blessings too.” – Tierney

“Sometimes we call it caution. Sometimes we call it being practical. But deep down, we know it’s fear.” – Jan

“Your job is obedience. The outcome? That’s God’s job.” – Tierney

Connect with Tierney:

• Instagram: @tierneyshirrell
• Website: TierneyShirrell.com
• Podcast: Live Bold Movement
• 
  

HOW TO SUPPORT THE SHOW:

- Follow "Her Faith at Work" on your favorite podcast platform

- Leave a review on ⁠Apple Podcasts⁠

- Share this episode with a fellow entrepreneur who needs to hear this message

HOW TO SUPPORT THE SHOW:

- Follow "Her Faith at Work" on your favorite podcast platform

- Leave a review on ⁠Apple Podcasts⁠

- Share this episode with a fellow entrepreneur who needs to hear this message

- ⁠Buy Me a Coffee⁠ ☕️

CONNECT WITH JAN:

Here are all the best places and FREE stuff 👇🏻

Grab your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DOWNLOAD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠S: JanTouchberry.com/opt-in

FIND ME HERE:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry

JOIN THE CONVO:

We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.