The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs

The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs

By Jan Touchberry - Brand Strategist, Showit Web Designer, Visibility Expert for Christian Female FoundersBusinessEntrepreneurshipEducationHow ToMarketing
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The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs episodes

  • 71: From a Distance or Face-to-Face? How Meeting With God Can Change Your Small Business

    Shoot me a text!

    Have you ever felt like you were close to God… but not with Him? Like you’re standing on the edge of something sacred, but unsure how to step in?

    In this deeply personal and powerful episode, host Jan Touchberry unpacks the story of the Tent of Meeting from Exodus 33—and why so many of us choose to watch God move from a distance rather than meeting with Him face-to-face. Through storytelling, Scripture, and vulnerability, she invites you into a space of soul rest, deeper presence, and divine friendship.

    Whether you’ve been in a dry spiritual season or you're craving more of God, this episode will stir your heart and give you practical ways to reconnect.

    KEY POINTS:

    • What the Tent of Meeting reveals about God's desire for intimacy
    • Why we often settle for secondhand experiences with God
    • The power of lingering in God's presence like Joshua did
    • Real talk on fear, shame, and the lies that keep us outside the tent
    • Five simple but powerful ways to step into deeper connection with God
    • The vision behind the upcoming Soul Rest Retreat and how to know if it’s for you


    TIMESTAMPS:

    00:00 — Feeling disconnected from God lately? You’re not alone

    02:00 — “On the outside looking in”: Jan’s personal story of worship and longing

    05:45 — A supernatural encounter that changed everything

    07:49 — Introducing Exodus 33 and the story of the Tent of Meeting

    10:00 — The people had access to God… but most watched from afar

    13:11 — God still speaks as a friend today—will you draw near?

    14:57 — Joshua lingered: the legacy of those who stay

    17:12 — How to meet with God today (5 practical steps)

    22:55 — The vision for the Soul Rest Retreat is born

    24:44 — If this episode spoke to you, share it and step into what God’s inviting you to

    25:59 — A prayer for the woman ready to stop watching and start meeting with God


    QUOTABLES:

    “God is not interested in being admired from afar. He wants to meet with you—like a friend.”

    “The ones who linger in God’s presence are the ones He raises up for legacy.”

    “You don’t need a tabernacle. You just need space, honesty, and a willingness to stay.”


    LINKS & RESOURCES:

    • Learn more about the

    HOW TO SUPPORT THE SHOW:


    - Follow "Her Faith at Work" on your favorite podcast platform


    - Leave a review on ⁠Apple Podcasts⁠


    - Share this episode with a fellow entrepreneur who needs to hear this message


    - ⁠Buy Me a Coffee⁠ ☕️




    CONNECT WITH JAN:


    Here are all the best places and FREE stuff 👇🏻


    Grab your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DOWNLOAD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠S: JanTouchberry.com/opt-in




    FIND ME HERE:


    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com


    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry




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    28 min
  • 70: Copywriting for Business Growth: Faith-Fueled Copy That Converts with Krista Tressa

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    What does it take to write words that not only sell—but serve? In this episode, Jan sits down with Christ-centered copywriter Krista Tressa, founder of Caring Messenger Copywriting, to talk about the power of using your words with intention and integrity. From pharmacist to copywriter, Krista shares how God led her on a surprising path toward writing that ministers to the marketplace.

    We also unpack the hot topic of AI in content creation, how to know when it’s time to refresh your copy (or if you’re just bored), and simple tips for discovering your brand voice. If you're feeling stuck with your messaging or curious about the role faith plays in your marketing, this conversation is packed with truth, tools, and timely encouragement.

    What You’ll Learn:

    • Krista’s unlikely journey from pharmacist to full-time copywriter
    • Her honest take on using AI in business content
    • Why emotional intelligence matters more than ever in copywriting
    • How to begin uncovering your brand voice—even without hiring a copywriter
    • Ways to discern when it’s time to refresh your website copy
    • The difference between comparison and clarity in your brand messaging
    • How to work with Krista and access her free copy tools

    Timestamps:

    00:00 – Intro: Writing is not for the faint of heart

    03:17 – Meet Krista: Copywriter, mom, wife, and Christ-follower

    05:35 – From pharmacist to copywriter: Saying yes to God’s call

    06:58 – AI in copywriting: Tool or threat?

    10:32 – What lights Krista up most about her work

    11:12 – Finding your brand voice: Tips for clarity and consistency

    14:08 – Boredom vs. breakthrough: When to refresh your copy

    16:35 – Knowing when your copy needs a second look

    18:20 – How to work with Krista + her free resources

    19:30 – Final encouragement and episode wrap-up

    Notable Quotes:

    💬 “AI is a tool, but it can’t replace emotional intelligence.”

    💬 “God wouldn’t have called you into the marketplace if you didn’t have something someone needed.”

    💬 “There’s a difference between needing a refresh and just being a bored entrepreneur. Pray through it.”

    Resources & Links:

    • Krista’s Website: www.caringmessenger.com

    Free downloads from Jan: herfaithatwork.com/resources

    HOW TO SUPPORT THE SHOW:

    - Follow "Her Faith at Work" on your favorite podcast platform


    - Leave a review on ⁠Apple Podcasts⁠


    - Share this episode with a fellow entrepreneur who needs to hear this message


    - ⁠Buy Me a Coffee⁠ ☕️




    CONNECT WITH JAN:


    Here are all the best places and FREE stuff 👇🏻


    Grab your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DOWNLOAD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠S: JanTouchberry.com/opt-in




    FIND ME HERE:


    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com


    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry




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    We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.

    20 min
  • 69: From Burnout to Breakthrough: Business Growth That Doesn’t Break You with Georgi Feidler

    Shoot me a text!

    Ever feel like your business is running you instead of the other way around? In this episode of Her Faith at Work, Jan sits down with Georgi Feidler, founder of Hire Train Inspire, to talk about what it really takes to scale your business without losing your soul—or your sanity.

    Georgi shares hard-earned wisdom from a decade of helping visionary founders get unstuck and move with clarity, alignment, and momentum. From navigating inflection points to building teams that scale with you, this conversation is a must-listen for any founder who's wondering, "What’s next and how do I get there without burning out?"

    You'll also hear how Georgi’s own story—full of personal loss, caregiving, and spiritual surrender—has deeply shaped the way she helps leaders lead well, live well, and let go when it’s time.

    TAKEAWAYS:

    • How to know when you’re at an inflection point in your business (and why it matters)
    • What “capacity walls” are and how to push through them
    • Why 65% of businesses fail due to people problems—and how to fix that
    • Four leadership muscles every founder needs to scale well
    • How to shift from being the bottleneck to building sustainable systems
    • The truth about identity shifts and why spiritual surrender is often part of the next level
    • How Georgi’s journey as a caregiver and grieving mother reshaped her leadership lens


    TIMESTAMPS:

    00:00 – When founders forget to look in the mirror

    03:04 – Meet Georgi Feidler & the mission behind Hire Train Inspire

    05:42 – The signs you’ve hit an inflection point

    07:10 – Reverse-engineering clarity from the end goal

    13:06 – The “sacred cow” dilemma: ROI vs. personal joy

    17:54 – Hitting the capacity wall and building leadership muscles

    21:03 – Why leading a growing team requires identity work

    26:13 – Taking your own medicine: when clarity starts with you

    31:55 – Surrendering the plan to receive the purpose

    34:34 – What founder-aligned partnerships really mean

    38:54 – Why you need outside eyes to spot your blind spots


    QUOTABLES:

    “Brilliance without structure will always burn out.” — Georgi Feidler

    “Release the plan to receive the purpose.” — Georgi Feidler


    LINKS:

    • Connect with Georgi: hiretraininspire.com

    HOW TO SUPPORT THE SHOW:


    - Follow "Her Faith at Work" on your favorite podcast platform


    - Leave a review on ⁠Apple Podcasts⁠


    - Share this episode with a fellow entrepreneur who needs to hear this message


    - ⁠Buy Me a Coffee⁠ ☕️




    CONNECT WITH JAN:


    Here are all the best places and FREE stuff 👇🏻


    Grab your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DOWNLOAD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠S: JanTouchberry.com/opt-in




    FIND ME HERE:


    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com


    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry




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    43 min
  • 68: You’re Not Alone: How One Woman (and a Few Dogs) Are Disrupting the Mental Health Crisis

    Shoot me a text!

    This one’s going to tug on your heart.

    In today’s episode, I’m talking with Amy Theisen Walz—dog lover, mental health advocate, and founder of You’re Not Alone;, a nonprofit that brings therapy dogs into schools to support students struggling with anxiety, depression, bullying, and so much more.

    Amy shares the raw and real story of how her family’s experience with mental illness led her to say yes to something simple and sacred: showing up with a therapy dog named Willow Grace. That yes turned into a movement—one that’s making kids feel seen and safe, right in the middle of their hardest moments.

    This conversation is full of purpose, heart, and hope—and it’s a reminder that God can use anything, even our pain, to bring healing to others.

    In This Episode:

    • The backstory behind You’re Not Alone; and the pup that started it all
    • What actually happens when a therapy dog walks into a school
    • Amy’s honest take on parenting through mental health struggles
    • Why she believes God created her for this mission
    • How faith fuels her boldness—and her tenderness
    • What you can do to support her work (and get a special gift)

    About Amy:

    Amy Theisen Walz is the founder of You’re Not Alone;, a nonprofit using therapy dogs to support students facing mental health challenges. She’s also an aspiring author, speaker, and passionate advocate for breaking the stigma around mental illness. She lives in Monticello with her husband Nick, her beloved therapy pups Willow Grace and Spirit of Hope, and has more grand-paws than grandkids (which she’s very proud of).

    Special Gift + Next Step:

    Want to learn more and get a special gift from Amy? Head to:👉 https://forms.gle/QVE6i75DNvsX6ovq9

    Email Amy at: [email protected]

    Quotable:

    “God doesn’t waste pain. He’ll use it to unlock healing in someone else.”

    “We don’t need to fix people—we need to be present. That’s what the dogs do.”

    “This is what I was made for. To go where the pain is, and bring a little hope with fur on it.”


    HOW TO SUPPORT THE SHOW:

    - Follow "Her Faith at Work" on your favorite podcast platform

    - Leave a review on

    HOW TO SUPPORT THE SHOW:


    - Follow "Her Faith at Work" on your favorite podcast platform


    - Leave a review on ⁠Apple Podcasts⁠


    - Share this episode with a fellow entrepreneur who needs to hear this message


    - ⁠Buy Me a Coffee⁠ ☕️




    CONNECT WITH JAN:


    Here are all the best places and FREE stuff 👇🏻


    Grab your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DOWNLOAD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠S: JanTouchberry.com/opt-in




    FIND ME HERE:


    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com


    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry




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    45 min
  • 67 | Are Lead Magnets Dead in 2025 | Digital Marketing for Business Growth

    Shoot me a text!

    Are lead magnets still worth it—or are they just digital clutter at this point? In this episode of Her Faith at Work, Jan Touchberry tackles the myths, mistakes, and missed opportunities surrounding lead magnets in 2025. Whether you're a coach, creative, or kingdom-minded businesswoman trying to grow your list, Jan gives you the straight truth and practical tools you need to create a freebie that actually converts.

    What We Cover:

    • Why most lead magnets flop (and how to fix yours)
    • The myth that people don’t want free stuff anymore—debunked
    • The #1 mistake people make when creating a freebie
    • The key to connecting your lead magnet to your actual offer
    • Simple fixes for poor user experience that kill conversions
    • What’s actually working right now in 2025 (think: quizzes, toolkits, automation)
    • How to make sure your lead magnet doesn’t blend into the noise


    Timestamps:

    • 0:00 – Lead magnets collecting digital dust: what gives?
    • 2:22 – “Lead magnets are dead”? Let’s debunk that.
    • 3:23 – Myth-busting: people still love free stuff (if it’s good)
    • 4:13 – Why email > social media for actual connection
    • 5:09 – Top reasons your freebie is failing
    • 6:03 – Vague titles, disconnected offers, and stale funnels
    • 8:30 – How to avoid attracting the wrong audience
    • 9:55 – Broken links and poor UX = lost trust
    • 12:19 – Would you download your own lead magnet?
    • 13:33 – What’s working now: ultra-specific, high-value content
    • 14:57 – The power of a clear, automated next step
    • 16:18 – Don’t sleep on design! (Thanks, Canva)
    • 17:41 – 5-question audit to optimize your lead magnet
    • 18:46 – Get Jan’s newest freebie: prompts to build your next high-converting offer
    • 20:18 – Final encouragement + download the free guide


    Links:

    💥 Download the free lead magnet creation prompts:

    janetouchberry.com/leadmagnet

    📩 Recommended email platform: Flodesk Get 50% off


    Quotables:

    "Your lead magnet should not feel like you’re doi

    HOW TO SUPPORT THE SHOW:


    - Follow "Her Faith at Work" on your favorite podcast platform


    - Leave a review on ⁠Apple Podcasts⁠


    - Share this episode with a fellow entrepreneur who needs to hear this message


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    CONNECT WITH JAN:


    Here are all the best places and FREE stuff 👇🏻


    Grab your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DOWNLOAD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠S: JanTouchberry.com/opt-in




    FIND ME HERE:


    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com


    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry




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    We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.

    22 min
  • 66: The Money Mandate with Rachel Wortman

    Shoot me a text!

    Get ready, because this one’s a game-changer! Host, Jan Touchberry sits down with Rachel Wortman—author, podcaster, entrepreneur, faith-in-business coach, and mama of four—to talk about her new book, The Money Mandate. They dig into biblical money wisdom, overcoming shame around finances, and stepping into God’s calling with courage and clarity. Whether you’re stuck in a scarcity mindset or ready to steward abundance, this conversation will leave you fired up to align your money with your mission.

    Key Takeaways:

    ✅ Why “The Money Mandate” title matters—and why we need to stop tiptoeing around money conversations

    ✅ Breaking free from shame: how self-worth and finances are deeply connected

    ✅ Understanding your season of provision: manna, harvest, or storehouse—where are you now?

    ✅ The shift from chasing money to chasing purpose and calling

    ✅ How to discern what to monetize vs. what to give away

    ✅ Why alignment with God’s purpose unlocks provision

    1. 00:00 — Intro & why Jan is SO excited about Rachel and this episode
    2. 03:26 — Meet Rachel: her background, family, and journey as a faith-filled entrepreneur
    3. 04:46 — Why Rachel named the book The Money Mandate and why it’s bold on purpose
    4. 07:22 — Why we struggle to talk about money + the connection between shame and self-worth
    5. 10:05 — Tools Rachel uses to break free from shame and renew her mind
    6. 16:11 — Wealth-building: from generational wealth to kingdom wealth
    7. 20:22 — The three seasons of provision: manna, harvest, and storehouse
    8. 28:32 — Shifting prayers from “God, send money” to “God, who am I called to serve?”
    9. 32:44 — How to know what parts of your calling to monetize and what to give away
    10. 38:08 — Rachel’s course: Get Free, Get Clear, Get More—and why she created it
    11. 42:31 — Final encouragement + where to connect with Rachel

    12. Quotables:

    💬 “Shame is the world’s punishment system… What is shame keeping you from?”

    💬 “Your purpose wasn’t given so you could monetize it—it was given so you could fulfill it.”


    Resources:

    1. Rachel’s book:

    HOW TO SUPPORT THE SHOW:


    - Follow "Her Faith at Work" on your favorite podcast platform


    - Leave a review on ⁠Apple Podcasts⁠


    - Share this episode with a fellow entrepreneur who needs to hear this message


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    CONNECT WITH JAN:


    Here are all the best places and FREE stuff 👇🏻


    Grab your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DOWNLOAD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠S: JanTouchberry.com/opt-in




    FIND ME HERE:


    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com


    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry




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    44 min
  • 65: A New Season: Grace, Grief, and God’s Timing

    After an eight-week “mabbatical” (mini sabbatical), Jan is back behind the mic and getting raw about what God’s been teaching her through a deeply personal season of grief, rest, and unexpected growth. In this powerful comeback episode, she shares what it looks like to walk through mourning without losing momentum—and how to trust God when everything feels buried beneath the surface. This isn't just an update—it's an invitation to honor your own seasons with honesty and grace.

    Whether you're in a winter season or feeling the stirrings of something new, this one's for you.

    • Why giving yourself permission to pause is sometimes the holiest thing you can do
    • The difference between true rest and laziness (and why you need both)
    • How God works underground—even when everything looks dormant on the surface
    • Practical encouragement for navigating seasons of grief while running a business or leading in ministry

    Timestamps:

    • [00:00] – Welcome back! Why Jan took a “mabbatical”
    • [02:28] – A personal season of grief and honoring the loss of her father
    • 04:44] – The biblical truth from Ecclesiastes 3 that shaped this season
    • 06:42] – The tension between mourning and rejoicing
    • 08:27] – How business, ministry, and life collided—and what God said to do
    • 09:40] – 3 powerful lessons learned during this season
    • 11:20] – Redefining rest as a spiritual practice, not a sign of weakness
    • 13:41] – What Jan’s front yard taught her about growth in the dark
    • 17:46] – A glimpse at what’s coming next in Season 2


    Quotables:

    “Just because you're resting doesn't mean you're lazy. Everyone needs rest—and if you don't give it to yourself, your body will eventually say, ‘I'm done.’”

    “There’s a lot happening underground when it’s winter. When everything looks dead, God is still working.”


    Links and Resources:

    • 🔗 Jan’s New Website
    • ✍️ Copywriter Mentioned: Sarah Klongerbo – Connect with Sarah
    • 📥 Free Downloads: Grab them here
    • 📖 Sc

    HOW TO SUPPORT THE SHOW:


    - Follow "Her Faith at Work" on your favorite podcast platform


    - Leave a review on ⁠Apple Podcasts⁠


    - Share this episode with a fellow entrepreneur who needs to hear this message


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    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com


    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry




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    20 min
  • 64: Holy Week, Lament and Why Jesus Can Handle Your Mess

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    I'm doing something a little different this week. After a short pause following the passing of my father, I'm sharing a conversation I had with my dear friend Lisa Scheffler from our other podcast, Untwisting Scripture. We recorded this special episode for Holy Week, and with Lisa's blessing, I’m bringing it here to Her Faith at Work.

    This episode is a real and raw look at the drama, grief, and beauty of Holy Week. We walk through Jesus' final days—not just the big Easter Sunday celebration, but the heavy stuff leading up to it: betrayal, lament, abandonment... and why it matters for your Monday morning.

    We talk about how Holy Week reveals the deeply human and deeply divine nature of Christ—and how that gives us permission to grieve, protest, and cry out to God when life hits hard. I also share a very personal story about my father's final moments and the holy experience I had in the middle of my own lament.

    If you’ve been holding it all together for too long, let this episode be the nudge to fall apart a little—and meet Jesus there.

    Key Topics:

    • Why Holy Week is more than just Palm Sunday and Easter brunch
    • The power of lament and why it's missing from modern faith culture
    • How Jesus' cry from the cross shows us God welcomes our deepest pain
    • The difference between grief and lament—and why we need both
    • What Peter’s fear and failure can teach us about our own walk with Jesus
    • A personal story of holy presence in the middle of suffering


    Timestamps

    • 00:00 – Why this episode matters (and where I’ve been lately)
    • 01:56 – Holy Week isn't just Easter... here's what you're missing
    • 04:52 – Palm Sunday: celebration before the storm
    • 06:12 – Why the Pharisees really feared Jesus
    • 09:29 – Judas, Peter, and the heartbreak of betrayal
    • 13:36 – Jesus weeps, prays, and gets abandoned
    • 15:34 – "Why have you forsaken me?" and the theology of lament
    • 23:45 – My story: lament, worship, and my father's passing
    • 29:11 – How our culture gets grief wrong
    • 32:29 – A challenge for Good Friday: don't skip the hard stuff
    • 35:05 – Why you should step outside your church bubble this week


    Quotables:

    “If Jesus lamented, we can too. We should.”

    “Easter is like reading the last five pages of a book—don’t skip the whole story

    HOW TO SUPPORT THE SHOW:


    - Follow "Her Faith at Work" on your favorite podcast platform


    - Leave a review on ⁠Apple Podcasts⁠


    - Share this episode with a fellow entrepreneur who needs to hear this message


    - ⁠Buy Me a Coffee⁠ ☕️




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    Grab your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DOWNLOAD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠S: JanTouchberry.com/opt-in




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    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com


    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry




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    38 min
  • 63: From Watercolor Dreams to Business Growth Reality with Amarilys Henderson

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    Join us for an intimate conversation with accomplished watercolor artist and creative entrepreneur Amarilys Henderson. From her early days as "that art girl" to becoming a successful multi-faceted business owner, Amarilys shares her inspiring journey of turning artistic passion into a thriving enterprise.

    Key Timestamps:

    [00:45] - Introduction to Amarilys Henderson and the story of her engagement surprise

    [01:45] - Early influences: Growing up with a creative single mom

    [02:21] - Amarilys discusses her primary focus as a watercolor artist and various business ventures

    [10:25] - The pivotal moment: Starting with a goal of earning $700/month

    [11:06] - Evolution into surface design and licensing

    [11:56] - Partnership with Moda Fabrics and growth in the quilting industry

    [16:24] - The largest art installation: A 20-foot Easter backdrop

    [18:05] - Business management insights and learning the backend operations

    [21:09] - Practical advice for creative entrepreneurs starting their online presence

    [24:14] - Navigating work-life integration as a mother and business owner

    [31:40] - Current projects and the "box and shelf" method for project management

    Guest Bio:

    Amarilys Henderson’s vibrant watercolor art graces a myriad of surfaces from paper to porcelain. Her works are a playful yet bold expression of beauty, life and faith, while her online teaching and published books spread creative confidence to others.


    Episode Highlights:

    - How Amarilys transformed her natural artistic talent into multiple income streams

    - The importance of understanding all aspects of your business before outsourcing

    - Practical strategies for managing creative work while raising a family

    - Insights into the surface design and fabric licensing industry

    - Real talk about the myth of work-life balance


    Free Download:

    Watercolor Techniques from A-Z 60+page book with email sign-up : https://watercolor.myflodesk.com/herfaith


    Featured Projects:

    - Moda Fabrics collections

    - Paintbrush Studios collaborations

    - Children's book illustrations

    - Online teaching and workshops

    - Upcoming art retreat (September)


    Connect with Amarilys :

    Website: watercolordevo.com

    IG: https://instagram.com/watercolordevo

    Subscribe to her weekly newsletter for updates on current pr

    HOW TO SUPPORT THE SHOW:


    - Follow "Her Faith at Work" on your favorite podcast platform


    - Leave a review on ⁠Apple Podcasts⁠


    - Share this episode with a fellow entrepreneur who needs to hear this message


    - ⁠Buy Me a Coffee⁠ ☕️




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    Grab your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DOWNLOAD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠S: JanTouchberry.com/opt-in




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    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com


    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry




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    39 min
  • 62: Putting an End to Bullying With Kindness and Clean Beauty

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    In this inspiring episode of Her Faith at Work, host Jan Touchberry interviews Josh Neumann, founder of Kind Lips, a mission-driven organic lip balm company making waves in both the clean beauty industry and education sector. Discover how a mother's dream transformed into a movement promoting kindness in schools across America.

    KEY TOPICS COVERED:

    - The unexpected journey from education major to lip balm entrepreneur

    - How Kind Lips developed their USDA organic formula with clean ingredients

    - The inspiring story of how Kind Lips became a tool for classroom transformation

    - The creation of "Kind Lips in the Classroom" nonprofit program

    - How the company combines profit with purpose to combat bullying


    QUOTABLES:

    "Hurt people hurt people. Those people aren't happy with who they are. That's when they lash out." - Josh Neumann


    TIMESTAMPS:

    [00:00] - Introduction and podcast mission to highlight nonprofits

    [03:33] - Introduction to Kind Lips and their mission to end bullying

    [06:34] - Josh Neumann joins as first male guest

    [08:04] - Josh's background and journey to starting Kind Lips

    [13:59] - The story behind the Kind Lips smiley face logo

    [17:32] - Discussion about natural ingredients and product quality

    [21:00] - The origin story of Kind Lips' school program

    [24:20] - Introduction of Kind Lips' positive affirmation post-it notes

    [31:19] - Story about implementing Kind Lips in homeschool settings

    [36:15] - Closing prayer and final thoughts


    KEY TAKEAWAYS:

    - Kind Lips uses only clean, USDA organic ingredients

    - The company's school program has shown measurable improvements in classroom behavior

    - 100% of nonprofit proceeds go directly to the school program

    - Resources are available for both traditional and homeschool settings


    GET INVOLVED:

    Want to be part of this transformative mission? Here's how you can help:

    1. Purchase Kind Lips products directly from their website
    2. Share the school program with teachers and administrators
    3. Use the free resources for families
    4. Make a

    HOW TO SUPPORT THE SHOW:


    - Follow "Her Faith at Work" on your favorite podcast platform


    - Leave a review on ⁠Apple Podcasts⁠


    - Share this episode with a fellow entrepreneur who needs to hear this message


    - ⁠Buy Me a Coffee⁠ ☕️




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    Here are all the best places and FREE stuff 👇🏻


    Grab your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DOWNLOAD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠S: JanTouchberry.com/opt-in




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    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com


    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry




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    38 min

About The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs

From the publisher's feed

The Better Brand is a brand strategy and marketing podcast for Christian women entrepreneurs and Christian female founders who want a business that's easy to find, easy to trust, and impossible to confuse with anyone else's. Hosted by brand strategist and Showit website designer Jan Touchberry, this show covers what it actually takes to build a better brand — sharper positioning, a website that converts, and marketing that doesn't depend on social media.