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The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs
By Jan Touchberry - Brand Strategist, Showit Web Designer, Visibility Expert for Christian Female FoundersBusinessEntrepreneurshipEducationHow ToMarketing
The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs episodes
- 51: Staying Grounded: The Real Reason for the Christmas Season
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The Christmas season is here, and with it comes the hustle, bustle, and endless to-do lists. But how do we keep our focus on what truly matters—the birth of Jesus—in the midst of all the distractions? In this episode, we’re slowing down to talk about the real reason for the season and how to experience peace, joy, and meaning despite the commercialized chaos around us. If you’ve ever felt overwhelmed by the holiday grind, this conversation is for you.
KET TAKEAWAYS:
- The Myth of the Perfect Christmas: Our culture pressures us to chase unrealistic ideals, but true joy comes from embracing the simplicity and peace of Christ.
- Centering on Christ: Start your day with prayer, scripture, or worship to refocus your heart. Create sacred spaces in your daily routine to reflect on the true meaning of Christmas.
- Rethinking Generosity: Shift from expensive gifts to heartfelt gestures like handwritten notes or acts of service. Giving doesn’t have to drain your wallet—it’s about reflecting God’s love.
- Simplify to Celebrate: Let go of distractions that steal your peace. Choose connection and presence over perfection.
TIMESTAMPS:0:00 – Welcome and personal story about holiday overwhelm
5:20 – The reality of a commercialized Christmas
12:45 – How to center your heart on Christ in the chaos
19:10 – Creative ways to simplify and infuse meaning into your traditions
25:30 – Rethinking giving: heartfelt acts over expensive gifts
30:00 – Final encouragement: Finding peace through the presence of Jesus
CHALLENGE FOR THE WEEK:
Take five minutes each day this week to sit quietly with Jesus. Whether it’s through prayer, scripture, or simply reflecting on His presence, let Him refocus your heart on what matters most.
STAY CONNECTED:
Make sure you’re subscribed to Her Faith at Work so you never miss an episode that inspires your walk with God and your journey in business. And let’s keep the conversation going on Instagram and LinkedIn, where we’re sharing daily encouragement, faith-based business tips, and community updates.
CONNECT WITH JAN:
Here are all the best places and FREE stuff 👇🏻
Take my BRAND QUIZ
HOW TO SUPPORT THE SHOW:
- Follow "Her Faith at Work" on your favorite podcast platform
- Leave a review on Apple Podcasts
- Share this episode with a fellow entrepreneur who needs to hear this message
- Buy Me a Coffee ☕️
CONNECT WITH JAN:
Here are all the best places and FREE stuff 👇🏻
Grab your FREE DOWNLOADS: JanTouchberry.com/opt-in
FIND ME HERE:
Website - JanToucberry.com
Instagram - @jantouchberry
JOIN THE CONVO:
We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.
21 min - 50: Do Less But Better - The Power of The One Thing for Business Growth
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Are you tired of spinning your wheels, drowning in to-do lists, and feeling like you’re running in circles? This episode is your permission slip to stop the madness and embrace The One Thing. Inspired by Gary Keller’s game-changing concept, we’re diving into how doing less can actually propel you forward.
This isn’t just another productivity hack—it’s a mindset shift that could change everything about how you approach your goals, time, and life.
WHAT YOU'LL LEARN:
- Why hustle culture is a trap (and how to escape it).
- The magic of focusing on The One Thing that truly matters.
- How to set goals that align with your faith and priorities.
- Practical strategies like time blocking to protect your focus.
KEY MOMENTS:
[2:45] Hustle culture myths and why busy doesn’t equal productive.
[9:10] What’s your One Thing? Narrowing your focus for real results.
[15:20] Breaking down big goals with "Goal Setting to the Now."
[21:30] Protecting your focus with time blocking and daily habits.
SHAREABLE QUOTES:
- “To-do lists are survival lists, not success lists.” – Gary Keller
- “Success isn’t about doing everything. It’s about doing the right thing.”
RESOURCES MENTIONED:
- Book: The One Thing by Gary Keller
- Tool: Flat Tomato app for time blocking
TAKE ACTION:
- Identify your One Thing. What’s the single action that makes everything else easier or unnecessary?
- Block time in your day to work on it—uninterrupted and guilt-free.
- Share this episode with someone who needs a mindset reset!
- STAY CONNECTED:
- Make sure you’re subscribed to Her Faith at Work so you never miss an episode that inspires your walk with God and your journey in business. And let’s keep the conversation going on Instagram and LinkedIn, where we’re sharing daily encouragement, faith-based business tips, and community updates.
- CONNECT WITH JAN:
- He
HOW TO SUPPORT THE SHOW:
- Follow "Her Faith at Work" on your favorite podcast platform
- Leave a review on Apple Podcasts
- Share this episode with a fellow entrepreneur who needs to hear this message
- Buy Me a Coffee ☕️
CONNECT WITH JAN:
Here are all the best places and FREE stuff 👇🏻
Grab your FREE DOWNLOADS: JanTouchberry.com/opt-in
FIND ME HERE:
Website - JanToucberry.com
Instagram - @jantouchberry
JOIN THE CONVO:
We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.
21 min - 49: Is Your Funnel Preventing Your Business Growth?
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Hey, friend! If your business feels stuck or your sales are flatlining, let’s get real: your funnel might be the culprit. Funnels aren’t just marketing jargon—they’re the lifeline of your business. If yours is leaking leads or stuck in neutral, you’re leaving money on the table. Today, we're going to break down exactly how to fix it.
Your funnel should work like a hospitality system, moving people from discovering you on social media to becoming loyal customers. If your lead magnets aren’t pulling people in or your email sequences feel disconnected, we’re here to help you figure it all out.
DON'T MISS MOMENTS:
- [03:20] What is a Funnel Anyway? Understand the sales funnel stages and where most businesses mess up.
- [06:00] Top Funnel Mistakes—No clear call-to-action (CTA), weak lead magnets, and scattered messaging.
- [12:45] Lead Magnet Tips—“Know your numbers. If no one’s opting in, it’s time for a change!” —Jan
- [17:35] Using ManyChat for Funnels—Simplify the process with automated DMs to capture emails directly on social media.
- [24:44] Funnel Audit Basics—Not a numbers person? “Spend 15 minutes a month tracking what’s working. Start small!”
QUOTABLES:
💡 “Social media is just the front door to your business. If your funnel’s not optimized, you’re losing people before they even get inside.” —Melissa Hughes
💡 “If people are unsubscribing, they’re not your people. Focus on serving the ones who are all in.” —Jan Touchberry
💡 “You don’t need viral views. You need a consistent funnel and the right audience.” —Melissa Hughes
THINGS TO CHECK OUT:
Jan's New Year Funnel Audit: to help you diagnose and fix what’s broken in your funnel strategy. Normally $297, it’s yours for $197 through January. Don’t guess—get an expert’s help! Click here to grab it now.
Melissa's fireBRAND Academy: If you're feeling called to speak, monetize your message and have your social media content done for you, this hybrid group and 1:1 coaching program is for you! Get info here.
Melissa's Podcast: She Can Share is an amazing podcast for Christian e
HOW TO SUPPORT THE SHOW:
- Follow "Her Faith at Work" on your favorite podcast platform
- Leave a review on Apple Podcasts
- Share this episode with a fellow entrepreneur who needs to hear this message
- Buy Me a Coffee ☕️
CONNECT WITH JAN:
Here are all the best places and FREE stuff 👇🏻
Grab your FREE DOWNLOADS: JanTouchberry.com/opt-in
FIND ME HERE:
Website - JanToucberry.com
Instagram - @jantouchberry
JOIN THE CONVO:
We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.
42 min - 48: Sharpened and Shaped for His Purposes | Business Growth Through Challenges
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Ever feel like life’s challenges are turning up the heat on you? In this episode of Her Faith at Work, we’re diving into how God uses trials to refine and prepare us for His unique purpose—just like a blade forged in fire. Inspired by the hit TV show Forged in Fire, we explore the parallels between the forging process and how God sharpens, strengthens, and shapes us.
Through relatable stories, practical insights, and biblical truths, we unpack what it means to trust God during the “heat” and embrace the masterpiece He’s creating in us. Plus, we tackle why surrounding yourself with the right people—mentors, Christian businesswomen, and supportive peers—is essential for staying sharp and growing in your calling.
WHAT YOU'LL LEARN IN THIS EPISODE:
- The five-step forging process and how it mirrors God’s work in our lives.
- Why trials and challenges aren’t meant to break you but to refine you (1 Peter 1:6-7, Hebrews 12:10-11).
- Real-life examples of people in the Bible (and maybe even your life) who’ve been forged by fire.
- How to build your “forge community” and why accountability, encouragement, and wisdom from others are non-negotiable for growth (Proverbs 27:17).
- Practical steps to embrace God’s refining process and thrive in your calling.
KEY VERSES IN THIS EPISODE:
- 1 Peter 1:6-7: "Though now for a little while you may have had to suffer grief in all kinds of trials, these have come so that the proven genuineness of your faith—of greater worth than gold—may result in praise, glory, and honor when Jesus Christ is revealed."
- Ecclesiastes 4:9-10: "Two are better than one because they have a good return for their labor. If either of them falls down, one can help the other up."
- Proverbs 27:17: "As iron sharpens iron, so one person sharpens another."
ACTION STEPS THIS WEEK:
- Reflect on where you are in the forging process: Are you in the heat, under the hammer, or being polished?
- Pray for God’s guidance and patience during your refining season.
- Take one step toward finding or strengthening your Christian business community—reach out to a mentor, join a group, or schedule coffee with a fellow entrepreneur.
DON'T FACE THE FIRE ALONE!
God didn’t create you to walk through the fire in isolation. Surround yourself with people who sharpen you, encourage you,
HOW TO SUPPORT THE SHOW:
- Follow "Her Faith at Work" on your favorite podcast platform
- Leave a review on Apple Podcasts
- Share this episode with a fellow entrepreneur who needs to hear this message
- Buy Me a Coffee ☕️
CONNECT WITH JAN:
Here are all the best places and FREE stuff 👇🏻
Grab your FREE DOWNLOADS: JanTouchberry.com/opt-in
FIND ME HERE:
Website - JanToucberry.com
Instagram - @jantouchberry
JOIN THE CONVO:
We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.
25 min - Ep 47 | Loopy Funnels, Affiliate Gold, and the Content Waterfall: My Spark Conference Recap
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Have you ever left a conference feeling on fire? In this episode, I recap my experience at the Spark Conference, where faith, creativity, and entrepreneurship collided. From learning about "automatic negative thoughts" to redefining marketing as serving, I’m breaking down the biggest takeaways that inspired me to dream bigger and move forward boldly. Trust me, these nuggets are pure gold for any faith-driven businesswoman.
HIGHLIGHTS:
- Sacred and Secular: Why faith isn’t just for Sundays—it’s your superpower in the marketplace.
- Practical Marketing Tips: From Instagram highlights to customer-focused lead magnets, marketing doesn’t have to feel like spam.
- Trust the Process: Consistency in your messaging builds trust, and trust leads to transformation.
RESOURCES MENTIONED:
- Learn more about ENJI Marketing Systems.
- Interested in Flodesk for email marketing? Click here and get 50% off!
- New Year Funnel Audit - JanTouchberry.com/funnel
QUOTE OF THE DAY:
"Always bet on yourself. The Lord is faithful, and He’s equipped you for a purpose."
HOW TO SUPPORT THE SHOW:
- Follow "Her Faith at Work" on your favorite podcast platform
- Leave a review on Apple Podcasts
- Share this episode with a fellow entrepreneur who needs to hear this message
- Buy Me a Coffee ☕️
CONNECT WITH JAN:
Here are all the best places and FREE stuff 👇🏻
Grab your FREE DOWNLOADS: JanTouchberry.com/opt-in
FIND ME HERE:
Website - JanToucberry.com
Instagram - @jantouchberry
JOIN THE CONVO:
We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.
32 min - 46: What Every Businesswoman Needs to Know about AI for Business Growth
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No matter how you feel about it - AI is here to stay. This episode is for those who are curious but cautious, intrigued but uncertain. Are we, as Christian businesswomen, called to embrace AI? Can it align with our values? To explore this, I’m joined by my friend and leadership expert, Doris Savron.
As a progressive learner and early adopter, Doris has been navigating the world of AI in her own work, especially in her role in educational leadership. In this conversation, we discuss the balance of using AI without losing our authentic voices and the importance of maintaining ethical guardrails. If you’re open to learning how AI can serve your mission without replacing your voice, tune in to find out how you can use this tool responsibly and powerfully.
WHAT YOU'LL LEARN:
- How AI can be a productivity tool without compromising your Christian values.
- Practical ways for businesswomen to leverage AI in everyday tasks.
- Ethical boundaries in using AI, from content creation to client communication.
- Insights into how to prompt AI for authentic, personalized output.
QUOTABLES:
- “AI isn’t the enemy; it’s all about using it with wisdom and purpose.”
- “Our role as leaders is to harness AI’s efficiency while maintaining our integrity and unique voice.”
- “AI + Human = Maximum Benefit!”
TIMESTAMPS:
- [00:00] – Introduction: AI—Tool or Threat?
- [03:29] – Meet Doris: A Leadership Expert Exploring AI
- [05:56] – Breaking Down AI Basics for Everyday Business Use
- [10:13] – Addressing Concerns: Ethical AI Practices in Business
- [14:09] – Practical AI Uses: Efficiency without Compromise
- [26:33] – Prompt Engineering: Maximizing AI Output with the Right Prompts
- [36:31] – AI’s Future Impact on Business: Cautions and Opportunities
JOIN THE CONVO:
What’s your take on using AI in business? Share your thoughts and join our community as we explore how technology and faith can work hand in hand.
CONNECT WITH DORIS:
Email: [email protected]
Website: https://dorissavron.com
STAY CONNECTED:
Make sure you’re subscribed to Her Faith at Work so you never miss an episode that inspires your walk with God and your journey in business. And let’s keep the conversation going on Instagram and LinkedIn, where we’re sharing daily encouragement, faith-based business ti
HOW TO SUPPORT THE SHOW:
- Follow "Her Faith at Work" on your favorite podcast platform
- Leave a review on Apple Podcasts
- Share this episode with a fellow entrepreneur who needs to hear this message
- Buy Me a Coffee ☕️
CONNECT WITH JAN:
Here are all the best places and FREE stuff 👇🏻
Grab your FREE DOWNLOADS: JanTouchberry.com/opt-in
FIND ME HERE:
Website - JanToucberry.com
Instagram - @jantouchberry
JOIN THE CONVO:
We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.
42 min - Ep. 45 | Untwisting Scripture Crossover Episode
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This week on Her Faith at Work, we bring you a very special "crossover episode" with Jan and Lisa. This episode was originally recorded for the Untwisting Scripture podcast.
The content includes all our very favorite Bible study tools. I hope you find some new ones to try so you can go even deeper in your relationship with the Lord.
Everything is linked here in the show notes. Enjoy!
TOOLS WE TALKED ABOUT:
The Bible App
The James Method
The Bible Project
The Daily Grace Co.
Coffee & Bible Time Prayer Journal
Right Now Media
Grasping God's Word by Duvall & Hays
Journey Into God's Word by Duvall & Hays
Bible Translation Continuum Chart (scroll to the bottom of the page)
Logos Bible Software
Subscribe to Untwisting Scripture today and don't miss an episode. They drop every Tuesday.
STAY CONNECTED:
Make sure you’re subscribed to Her Faith at Work so you never miss an episode that inspires your walk with God and your journey in business. And let’s keep the conversation going on Instagram and LinkedIn, where we’re sharing daily encouragement, faith-based business tips, and community updates.
CONNECT WITH JAN:
Here are all the best places and FREE stuff 👇🏻
Take my BRAND QUIZ
HOW TO SUPPORT THE SHOW:
- Follow "Her Faith at Work" on your favorite podcast platform
- Leave a review on Apple Podcasts
- Share this episode with a fellow entrepreneur who needs to hear this message
- Buy Me a Coffee ☕️
CONNECT WITH JAN:
Here are all the best places and FREE stuff 👇🏻
Grab your FREE DOWNLOADS: JanTouchberry.com/opt-in
FIND ME HERE:
Website - JanToucberry.com
Instagram - @jantouchberry
JOIN THE CONVO:
We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.
45 min - 44: Are You Still Growing? Why Personal and Professional Growth Matters for Entrepreneurs
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In today’s episode of Her Faith at Work, we’re diving into a powerful topic that impacts every part of our lives—growth. Personal and professional development might sound like buzzwords, but they’re essential for living a full, purposeful life as Christian women in business. Together, we’ll explore what personal and professional development actually mean, why they’re so important, and how to start growing in ways that align with our faith. If you’ve been feeling stuck, struggling with self-doubt, or wondering how to balance ambition with faith, this episode is your guide to intentional growth.
TAKEAWAYS:
1. Growth is a Journey, Not a Destination – Small steps add up. Real growth happens gradually and consistently, so don’t pressure yourself for a massive transformation overnight.
2. Ambition and Faith Can Coexist – Being driven isn’t a bad thing; it’s about aligning that drive with God’s purpose for us. Healthy ambition is fueled by faith and a desire to serve others with excellence.
3. Accountability is Key – Growth thrives in community. Find people who support and challenge you, whether it’s a mentor or a group that encourages spiritual and professional development.
CHALLENGE FOR THE WEEK:
Pick one personal and one professional goal for this month. It doesn’t have to be huge; maybe it’s something small, like setting aside a few minutes daily for prayer or reading, or reaching out to a potential mentor. Just one small step in each area. Commit to these goals and watch how these small steps can transform your perspective.
NON+PROFIT PARTNER OF THE MONTH:
Are you ready to step into this movement? Head over to Bell and Sparrows’ website (https://belleandsparrows.org) to see how you can jump in—whether it’s with your time, resources, or prayers. This is your chance to make a real difference, and we’re so excited to do it alongside you.
Buy a candle (or 10)! Remember - they have private label for your business as well.
Donate today!
STAY CONNECTED:
Make sure you’re subscribed to Her Faith at W
HOW TO SUPPORT THE SHOW:
- Follow "Her Faith at Work" on your favorite podcast platform
- Leave a review on Apple Podcasts
- Share this episode with a fellow entrepreneur who needs to hear this message
- Buy Me a Coffee ☕️
CONNECT WITH JAN:
Here are all the best places and FREE stuff 👇🏻
Grab your FREE DOWNLOADS: JanTouchberry.com/opt-in
FIND ME HERE:
Website - JanToucberry.com
Instagram - @jantouchberry
JOIN THE CONVO:
We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.
23 min - 43: The Power of YOUR Story with Guest Storie Esquell
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Have you ever been told that you need to write a book? I have! But my gut response is always - who would read it? No one cares enough to read my story.
I think many of us fall into that same trap. Thinking our story doesn't matter enough to tell it.
My guest today is Storie Esquell, and yes, her name says it all—she has a story you won’t want to miss. Story shares her incredible journey through serious health challenges like endometriosis and Guillain-Barré syndrome, balancing a career in real estate, and ultimately finding God's purpose through her experiences.
As Stoie opens up about her battle with infertility and her miraculous pregnancy, she reminds us that every woman has a unique story to tell, one that can be used by God in powerful ways. Whether you’re facing your own health battles, struggling with feeling “not enough,” or simply wondering how your story fits into God’s bigger picture, this episode will resonate deeply.
TAKEAWAYS:
- How Stoie faced and overcame multiple life-threatening health challenges.
- The emotional and spiritual journey of infertility and how faith played a role in her healing.
- Why your story—no matter how hard or painful—is part of God's plan for greater purpose.
- Practical tips for embracing vulnerability and sharing your story with others.
- How God uses the wilderness seasons to prepare us for our greater calling.
CALL TO ACTION:
Ready to step into the power of your story? Whether it’s time to open up about your journey or just reflect on the ways God is working in your life, this episode will inspire you to take the next step. Share your story with us, or send a DM—we’d love to hear it. And don’t forget to leave a review and share this episode with a friend who needs a little encouragement today.
CONNECT WITH STORIE:
Facebook - https://www.facebook.com/storie.esquell Instagram - https://instagram.com/storieesquell_
NON+PROFIT PARTNER OF THE MONTH:
Are you ready to step into this movement? Head over to Bell and Sparrows’ website (https://belleandsparrows.org) to see how you can jump in—whether it’s with your time, resource
HOW TO SUPPORT THE SHOW:
- Follow "Her Faith at Work" on your favorite podcast platform
- Leave a review on Apple Podcasts
- Share this episode with a fellow entrepreneur who needs to hear this message
- Buy Me a Coffee ☕️
CONNECT WITH JAN:
Here are all the best places and FREE stuff 👇🏻
Grab your FREE DOWNLOADS: JanTouchberry.com/opt-in
FIND ME HERE:
Website - JanToucberry.com
Instagram - @jantouchberry
JOIN THE CONVO:
We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.
51 min - 42: Time Hacks for Busy Entrepreneurs with Guest Alyssa Wolff
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Ready to take back control of your time? If you’re a busy woman trying to juggle a business, family, and your faith, this episode of Her Faith at Work is for you!
I’m sitting down with Alyssa Wolff, a powerhouse productivity coach who’s cracked the code on time management for entrepreneurs - including work-from-home moms. And trust me, she knows the struggle—Alyssa manages a household of FIVE kids while running a thriving online business. 😲
In this episode, she gets real about how to structure your day so you can finally ditch the overwhelm, get more done, and still have time to enjoy your family. Her secret? A guilt-free, faith-driven approach to work-life balance that’s all about time-blocking, simplifying your calendar, and focusing on what really matters.
If you’re tired of feeling like there’s never enough time in the day, Alyssa’s wisdom may be just what you're waiting for.
TAKEAWAYS:
- How to create effective time-blocks and stick to them.
- The importance of a pre-planned to-do list and how to stay focused on tasks.
- How to declutter your calendar by identifying true non-negotiables.
- Why breaks are crucial and how to "turbocharge" productivity by listening to your energy levels.
- Tips for moms in business, including a free schedule audit offered by Alyssa.
CALL TO ACTION:
Feeling overwhelmed with the juggling act? Alyssa offers a FREE Schedule Audit to help you streamline your day and align it with your goals. Visit Your Unbusy Life and grab that free audit to start making powerful changes today.
CONNECT WITH ALYSSA:
Alyssa's website - https://yourunbusylife.com
Email - [email protected]
Podcast - Your Unbusy Life
NON+PROFIT PARTNER OF THE QUARTER:
Are you ready to step into this movement? Head over to Belle and Sparrows’ website (https://belleandsparrows.org) to see how you can jump in—whether it’s with your time, resources, or prayers. This is your chance to make a real difference, and we’re so excited to do it alongs
HOW TO SUPPORT THE SHOW:
- Follow "Her Faith at Work" on your favorite podcast platform
- Leave a review on Apple Podcasts
- Share this episode with a fellow entrepreneur who needs to hear this message
- Buy Me a Coffee ☕️
CONNECT WITH JAN:
Here are all the best places and FREE stuff 👇🏻
Grab your FREE DOWNLOADS: JanTouchberry.com/opt-in
FIND ME HERE:
Website - JanToucberry.com
Instagram - @jantouchberry
JOIN THE CONVO:
We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.
38 min
About The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs
From the publisher's feed
The Better Brand is a brand strategy and marketing podcast for Christian women entrepreneurs and Christian female founders who want a business that's easy to find, easy to trust, and impossible to confuse with anyone else's. Hosted by brand strategist and Showit website designer Jan Touchberry, this show covers what it actually takes to build a better brand — sharper positioning, a website that converts, and marketing that doesn't depend on social media.
A better brand isn't something you finish. It's something you keep choosing — in the words on your homepage, the way you talk about your offer, the client you say yes to and the one you don't.
Every week, get practical strategy on brand strategy, website conversion, SEO, and marketing for Christian entrepreneurs at whatever stage your business is in. Faith runs through the conversation because it runs through the work.
This podcast will answer questions like:
How do I know if my brand needs a refresh or a full rebrand?
What actually makes a website convert visitors into clients?
How do I position myself as the go-to expert in my industry?
How do I market my business without living on Instagram?
What's the difference between SEO and AEO, and why does it matter now?
What makes a brand feel premium instead of homemade?
How does my faith shape the way I actually run my business?
Whether you're refining what you've already built or rethinking it from scratch, this is where you'll find the next right decision — not a finish line.
New episodes every week.