The Beyond Local Podcast

Get to Know LSEO returns for a second week with Micheal Ruth, Head of Content at LSEO. Jeff and Steve peel back the layers of Michael's past, exploring his job as an encyclopedia writer, his professional growth into a preeminent marketing writer and his dynamic opinions of Steinbeck. Michael has some obscure ideas about improving workplace culture that may or may not include introducing carrion birds in the office. The trio also gets to the bottom of the disappearing peanut butter pretzels. It's a no-holds-barred conversation with some of LSEO's most interesting characters.

LSEO is nothing without the people who make up our teams. We break away from the heavy stuff in this week's episode to celebrate one of them – the talented Allison Detwiler, a web designer here at LSEO. Allison joined LSEO as an intern without much web experience, but she had a passion for good design and a deep well of creativity to pull from. Now she helps LSEO's clients turn their vision into real, effective websites. Inside the podcast booth, Jeff and Steve grill her on her TV-binging habits, her pet labradoodle, Beau, and find out what her superpower would be.

LSEO is nothing without the people who make up our teams. We break away from the heavy stuff in this week's episode to celebrate one of them – the talented Allison Detwiler, a web designer here at LSEO. Allison joined LSEO as an intern without much web experience, but she had a passion for good design and a deep well of creativity to pull from. Now she helps LSEO's clients turn their vision into real, effective websites. Inside the podcast booth, Jeff and Steve grill her on her TV-binging habits, her pet labradoodle, Beau, and find out what her superpower would be.

Successful ecommerce brands, especially the ones punching up against established brands, have a differentiator. Jamin Arvig, a successful entrepreneur and aiCommerce co-founder, joins Kris in the Beyond Local podcast booth to explore the characteristics all thriving ecommerce brands must share. He says some companies get stuck because they're focused on profitability too early or single channels like Amazon. Jamin tells Kris that, in order to scale, it's crucial to segment channels and optimize each one, and to keep bias centered on sustainable profit. They also discuss why Jamin thinks Latin America is the "sleeping giant" of the ecommerce world.

Phil Gaughan, LSEO's Director of Growth and Development, pulls a fast one on Jeff in the podcast booth when he makes an on-air open invitation. He invites any Pennsylvania business, large or small, to come on as a podcast guest as part of his PA for PA initiative. Conceptually, PA for PA builds camaraderie among companies in the state. For Phil, who's been a part of Northeast Pennsylvania teeming digital solutions eco system from the beginning, camaraderie starts with conversations and storytelling. Our host and guest also discuss Phil's extensive background in ecommerce development and what online retailers should look for in a digital marketing agency.

By sharpening its focus on site speed, Google's impending algorithm change could have grave implications for search rankings. With a little planning and some site revisions, web developers can prepare for a seamless transition into this new world in which search engines reward the fastest websites. Brian Peters, head of website design and development at LSEO, joins Jeff in the podcast booth to explain how he prepared LSEO.com for the paradigm shift. He cracks open his tool box for measuring site speed, including core web vitals, and offers his own tips for optimizing site speed.

Mark Rice, LSEO.com's new Director of Enterprise and Growth, joins Jeff Kimmel in the Beyond Local podcast booth to unpack his exhilarating career serving some of the biggest names in video game culture. Think about the most popular brands from the early aughts. There's a good chance point-of-sale marketing visuals came right from his studios. But the winds of fortune changed when the Great Recession struck. Jeff and Mark break down how an entrepreneurial spirit and creativity can overcome tremendous obstacles and market shifts while they explore paths to robust digital health and, as Mark calls it, "digital dominance." As Google plans to roll out a pivotal change to its search algorithm in May, you don't want to miss this episode of Beyond Local.

One year ago, university marketing departments suddenly discovered they had something essential to offer their schools when COVID-19 slammed the door shut on campus-based learning. Beyond Local hosts Jeff, Steve and Shaun bring in panelists Josh Ulanoski, Associate Art Director at King's College; Mandy Pennington, Director of Digital Marketing at Wilkes University; and Christa Vinciguerra, Digital Marketing Manager at Marywood University, to dig deep into their most effective strategies for preserving enrollment and engaging students as in-person learning, a hallmark of the college experience, vanished into thin air.

In this week's episode of Beyond Local, Kris and Kyle are joined by none other than John Shehata, Global VP of Audience Development Strategy & CRM at Condé Nast. Tune in to part one of this three-part series featuring some of the most globally trusted names in enterprise SEO. Enjoy!

Keep up with Kris and LSEO on what's new on our other channels:

LSEO - https://lseo.com

Facebook - https://www.facebook.com/LSEOcom/

LinkedIn - https://www.linkedin.com/company/lseo/

Twitter - https://twitter.com/LSEOCom

Instagram - https://www.instagram.com/lseo/

YouTube: https://www.youtube.com/channel/UCXuIzApo8-tGwzLT1GwhVY

In this special edition of Beyond Local, podcast regulars Jeff Kimmel and Mark Dymond sit down with LSEO partner Shaun Daney of Alcom Printing, as well as panelists Jennifer Umberger, Shane Baglini, and Matthew Bieber. Tune in to hear them talk about how higher education has been affected by the pandemic, particularly in the realm of marketing and SEO.

Keep up with Kris and LSEO on what's new on our other channels:

LSEO - https://lseo.com

Facebook - https://www.facebook.com/LSEOcom/

LinkedIn - https://www.linkedin.com/company/lseo/

Twitter - https://twitter.com/LSEOCom

Instagram - https://www.instagram.com/lseo/

YouTube: https://www.youtube.com/channel/UCXuIzApo8-tGwzLT1GwhVY