In episode #230, I’m talking CAC, the ubiquitous SaaS metrics. Seems so simple but there is a big assumption lurking in your spreadsheets that you can’t overlook.
- Gross CAC
- Unit Cost CAC
- CAC feeds these metrics
- The big assumption
My SaaS metrics course begins September 17th. <a href="https://www.thesaasacademy.com/SMF-live-just-the-facts">Click here to learn more!</a>

In episode #230, I’m talking CAC, the ubiquitous SaaS metrics. Seems so simple but there is a big assumption lurking in your spreadsheets that you can’t overlook. - Gross CAC - Unit Cost CAC - CAC feeds these metrics - The big assumption My SaaS metrics course begins September 17th. Click here to learn more!

In episode #230, I’m talking CAC, the ubiquitous SaaS metrics. Seems so simple but there is a big assumption lurking in your spreadsheets that you can’t overlook.
- Gross CAC
- Unit Cost CAC
- CAC feeds these metrics
- The big assumption
My SaaS metrics course begins September 17th. <a href="https://www.thesaasacademy.com/SMF-live-just-the-facts" rel="noopener noreferrer">Click here to learn more!</a>

The Big Assumption You’re Overlooking in Your CAC

Ben Murray brings you actionable SaaS metrics lessons that he has learned through years of being in the SaaS CFO trenches. Whether you are new to SaaS or a SaaS veteran, learn the latest SaaS and AI metrics, finance, and accounting tactics that drive financial transparency and improved decision-making.

Ben’s SaaS metrics blog consistently rates a 70+ NPS, and his templates have been downloaded over 100,000 times. There is always something to learn about SaaS and AI metrics.

Business

Entrepreneurship

Technology

Management

Ben Murray brings you actionable SaaS metrics lessons that he has learned through years of being in the SaaS CFO trenches. Whether you are new to SaaS or a SaaS veteran, learn the latest SaaS and AI metrics, finance, and accounting tactics that drive financial transparency and improved decision-making. Ben’s SaaS metrics blog consistently rates a 70+ NPS, and his templates have been downloaded over 100,000 times. There is always something to learn about SaaS and AI metrics.

Share The Big Assumption You’re Overlooking in Your CAC

Sign up to save your podcasts

The Big Assumption You’re Overlooking in Your CAC

The Big Assumption You’re Overlooking in Your CAC

More shows like SaaS Metrics School

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

The Official SaaStr Podcast: SaaS | Founders | Investors

WSJ What’s News

The a16z Show

CFO THOUGHT LEADER

The SaaS Podcast: Build, Launch & Scale Your SaaS

Founders

Equity

Y Combinator Startup Podcast

Wall Street Breakfast

Morning Brew Daily

The Prof G Pod with Scott Galloway

All-In with Chamath, Jason, Sacks & Friedberg

Prof G Markets

The SaaS CFO