In episode #230, I’m talking CAC, the ubiquitous SaaS metrics. Seems so simple but there is a big assumption lurking in your spreadsheets that you can’t overlook.
- Gross CAC
- Unit Cost CAC
- CAC feeds these metrics
- The big assumption
My SaaS metrics course begins September 17th. <a href="https://www.thesaasacademy.com/SMF-live-just-the-facts">Click here to learn more!</a>

In episode #230, I’m talking CAC, the ubiquitous SaaS metrics. Seems so simple but there is a big assumption lurking in your spreadsheets that you can’t overlook. - Gross CAC - Unit Cost CAC - CAC feeds these metrics - The big assumption My SaaS metrics course begins September 17th. Click here to learn more!

In episode #230, I’m talking CAC, the ubiquitous SaaS metrics. Seems so simple but there is a big assumption lurking in your spreadsheets that you can’t overlook.
- Gross CAC
- Unit Cost CAC
- CAC feeds these metrics
- The big assumption
My SaaS metrics course begins September 17th. <a href="https://www.thesaasacademy.com/SMF-live-just-the-facts" rel="noopener noreferrer">Click here to learn more!</a>

The Big Assumption You’re Overlooking in Your CAC

Ben Murray brings you actionable SaaS metrics lessons that he has learned through years of being in the SaaS CFO trenches. Whether you are new to SaaS or a SaaS veteran, learn the latest SaaS metrics, finance, and accounting tactics that drive financial transparency and improved decision-making.

Ben’s SaaS metrics blog consistently rates a 70+ NPS, and his templates have been downloaded over 100,000 times. There is always something to learn about SaaS metrics.

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Ben Murray brings you actionable SaaS metrics lessons that he has learned through years of being in the SaaS CFO trenches. Whether you are new to SaaS or a SaaS veteran, learn the latest SaaS metrics, finance, and accounting tactics that drive financial transparency and improved decision-making. Ben’s SaaS metrics blog consistently rates a 70+ NPS, and his templates have been downloaded over 100,000 times. There is always something to learn about SaaS metrics.

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The Big Assumption You’re Overlooking in Your CAC

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