The Big Bright Podcast

'A blurry logo here or a rogue typeface there can erode the strength of your brand identity and it can be hard to keep track of what’s coming and going.’ BrandStencil is on a mission to make the creation of brand documents easy and consistent - using an intuitive formula that even the most design-adverse user can use. 

In this episode we chat to Melanie Burke, Co-Founder of BrandStencil, to pick her brains on how to create a brilliant brand, even on a budget. We met Melanie when we integrated our Asset Bank DAM with BrandStencil, and so far it’s been a match made in tech heaven!

Interviewer: Emma Pryke https://thescoopdigital.co.uk/
Guest speaker: Melanie Burke https://www.linkedin.com/in/melanieburke/
Podcast produced by Let’s Talk Video Production https://letstalkvideoproduction.com

From becoming a ‘Sanitizing Santa’ to taking a punt on TikTok as a marketing strategy, Mark Docherty from Autoglym talks marketing in a fast-paced world. Currently working on the trade side looking after Autoglym’s product portfolio, Mark recently helped to launch a range of antiviral products in direct reaction to Coronavirus. We wanted to get the scoop on how he and his team adapted in such a testing time, why he’s such as car buff and how they’ve been taking advantage of newer marketing platforms to reach a wider audience.

Credits:
Interviewer Emma Pryke https://thescoopdigital.co.uk/
Guest speaker: Mark Docherty: https://www.linkedin.com/in/mark-docherty-339b0962 
Podcast produced by Let’s Talk Video Production: https://letstalkvideoproduction.com

As part of our ongoing focus on our own employer brand, we wanted to create a meet the team video which would set us apart from the competition and encourage potential future hires to join us. We were pretty clear about the fact that we didn't want a boring talking heads video and needed something that would showcase what it’s like to work for Bright and who you’d be working with.

Enter the brilliant mind and skills of Luke Cairns, Founder of Hightower Video - an award-winning video production company providing TV advert and web video content for clients around the world. We invite him onto the podcast to discuss how to showcase your brand’s personality via video and his long career working alongside 90’s celebs. One not to miss!

Credits:
Interviewer Emma Pryke https://thescoopdigital.co.uk/
Guest speaker: Luke Cairns https://www.hightower.video/
Podcast produced by Let’s Talk Video Production: https://letstalkvideoproduction.com

We’re excited to welcome Duncan Copeland to the podcast this week. Duncan has extensive experience working with brands across multiple sectors, including beauty, property and the charity sector. Working as an Account Director at Fresh Egg has shaped the way he works with clients - ensuring every decision is made with an ‘audience-first’ mindset.

During lockdown, Duncan has experienced possibly the most challenging time of his career - helping his clients adapt swiftly to a new strategy and in some cases a completely new offering. It’s not been an easy task but there’s certainly positives to be taken from it, some of which he shares with us on this podcast - alongside some brilliant tips for measuring your marketing output.

Credits:
Interviewer Emma Pryke https://thescoopdigital.co.uk/
Guest speaker: Duncan Copeland
Podcast produced by Let’s Talk Video Production: https://letstalkvideoproduction.com

We’ve worked with many creatives over the years, and one who really stands out is Tom Leach, creative director and founder of Evoke, a creative agency based in Brighton. Tom has over 15 years of experience in some of London’s leading brand agencies including The Partners (now Superunion) and Imagination and has worked with some of the biggest brands on the planet. We worked closely with Tom to evolve our existing brand into one that authentically represents our personality and culture. Somewhat of a creative onion, we invited him onto the podcast to peel back some layers and discover his creative secrets…

Credits:

Interviewer Emma Pryke https://thescoopdigital.co.uk

Guest speaker:  Tom Leach https://studioevoke.co.uk/

Podcast produced by Let’s Talk Video Production: https://letstalkvideoproduction.com

Last week we virtually crossed the Atlantic to chat to the King of MarTech, Scott Brinker. Scott is the founder and editor of website ChiefMartech.com which looks at all things that combine marketing and tech. He's also the founder and now Chair of the successful MarTech conference and the author of the best-selling book ‘Hacking Marketing’ which discusses agile marketing - a topic we have previously discussed on the podcast. Based in Boston, Scott is currently working as VP platform ecosystem for HubSpot and is much in demand for his knowledge and insights into the MarTech movement. So we’re extremely excited to have him chat to our Digital Marketing Manager, Briony about the future of MarTech and his favourite British idioms!

Credits:
Interviewer Emma Pryke https://thescoopdigital.co.uk/
Guest speaker: Scott Brinker
Podcast produced by Let’s Talk Video Production: https://letstalkvideoproduction.com

When the pandemic lifts we’ll need to go back to normal. Except it will be a new type of normal, and it might be quite a change to what we’re used to. It’s got us thinking about how our team will adapt to working back in the office after months of being at home and working remotely. As Zoom chats replace face to face conversations, reverting back to the old ways seems almost impossible. 

Perhaps, going forward there may be a way of taking the positive changes and merging occasional office visits with a remote way of working. It’s going to be a challenging transition and one we’re pleased to be navigating with the help of our Head of People, Caroline Collyer.

Credits:
Interviewer Emma Pryke https://thescoopdigital.co.uk/
Podcast produced by Let’s Talk Video Production: https://letstalkvideoproduction.com

Cultivating an authentic and empowering company culture is a challenge at the best of times, but when the majority of your team are working remotely it takes things to the next level. What happens to the Friday beers when the fridge is miles away? What’s the protocol if someone leaves? In our recent podcast we speak to Vic, Head of Brand at Bright and the woman partly in charge of keeping everyone’s spirits up and motivation high. It’s important to mention here that Bright has recently ranked 26th as a UK Best Small Workplace by Great Place to Work, an accolade we’re extremely proud of.

Credits:
Interviewer Emma Pryke https://thescoopdigital.co.uk/
Podcast produced by Let’s Talk Video Production: https://letstalkvideoproduction.com

Change - it's a tricky subject  In our latest podcast we chat to Hannah and Chris who head up our dedicated change management team at Bright, to get their insight and tips on how to implement change successfully in any company.   

Credits:
Interviewer Emma Pryke https://thescoopdigital.co.uk/
Podcast produced by Let’s Talk Video Production: https://letstalkvideoproduction.com

On our recent podcast we discuss the extremely relevant topic of how to tackle virtual onboarding. Caroline Collyer, Head of People at Bright has 25 years experience in HR across different industries and is the reason why we are able to find, employ and most importantly retain so many amazing staff - even in times of lockdown! She's been able to continue our employment and onboarding process online alongside our head of Brand, Vic Heyward, With these two powerhouses working on staff happiness, it’s no wonder we recently achieved a 2020 UK Best Workplaces™ award By ‘Great Place to Work’.

Credits:
Interviewer Emma Pryke https://thescoopdigital.co.uk/
Podcast produced by Let’s Talk Video Production: https://letstalkvideoproduction.com