The Big Bright Podcast

Have you ever wondered how PR can level up your marketing? Perhaps your curious to find out what it's like to work with an agency? 

In this episode, we welcome Caroline Fletcher and Lee Simpson from Fourth Day PR. 

Fourth day provides PR consultancy for tech companies, charities and nonprofits across the globe. From London all the way to Brisbane, Fourth Day's team are experts in using storytelling to cultivate healthy relationships with a brand's audience.

For Bright, Fourth Day is vital in helping us build brand authority in the competitive world of tech and digital asset management. 

So listen on to discover what goes on behind the scenes of PR, what challenges you might come up against in your own campaigns, and how exactly do you attack a PR strategy?!

Credits:

Interviewer: Amy Burchill  https://www.linkedin.com/in/amy-burchill-64b53361/

Guest speakers: Lee Simpson https://www.linkedin.com/in/leemaxwellsimpson/ and Caroline Fletcher https://www.linkedin.com/in/carolinefletcherfourthdaypr/

Fourth Day PR https://www.fourthday.co.uk/

Podcast produced by Let’s Talk Video Production: https://letstalkvideoproduction.com

We understand that creating professional-looking video content can be a costly and complicated process. For marketers on a tight budget, this is the channel that often gets overlooked.  But what if there was a way to make professional video ads and campaigns with minimum time and cost? In this episode, we welcome Kay-Anne Reed, Marketing Manager at Waymark, who offers professional video solutions for the modern marketer.

Kay-Anne's background lies in influencer marketing. After working in the Detroit startup scene, providing valuable insight into deals between influencers and brands, she is now the one-woman marketing machine at Waymark — the unique video templating platform. 

She manages all things content and advertising,  whilst looking after the website and keeping an eye on the latest video trends. So, with so many hats to wear, it's important to use the right platform to make her job easier.

Credits:

Interviewer: Vic Heyward https://www.linkedin.com/in/victoriaheyward/

Guest speaker: Kay-Anne Reed https://waymark.com/

Podcast produced by Let’s Talk Video Production: https://letstalkvideoproduction.com

What has football and DAM got in common? Danny Karbassiyoon - that’s who! Danny may now be Co-Founder of the DAM consulting service, Stacks but his background is firmly rooted in the green fields of the Premiership League - signing for Arsenal at just 17.  Somehow the sporting and DAM world cross over nicely, with there being plenty of need for the speedy organisation that digital asset managers bring to the table. We quiz Danny on what it's like to be the only American in the football team, whether it's all just champagne and social media and how he manages to keep a foot in the game through his new venture, Stacks.

Credits:

Interviewer Emma Pryke https://thescoopdigital.co.uk

Guest speaker: Danny Karbassiyoon https://stacksteam.com/

Podcast produced by Let’s Talk Video Production: https://letstalkvideoproduction.com

In this episode, we welcome Rachel Gilmore, an executive coach of 13 years, with clients including the National History Museum and the Editor in Chief of Elle Magazine.

Here at Bright, Rachel is helping us develop our leadership capability and to create a feedback culture that is impactful and useful and helps us focus on continuous development rather than a tick box performance appraisal system.

Endlessly curious about how people learn and express themselves, Rachel is also a Clean Language Practitioner, a progressive and powerfully subtle communication and coaching methodology that uses the client’s own words and metaphors to phrase questions that are not leading or full of jargon.

So how can coaching help us become improved leaders? As part of our International Women’s Day mini-series, we’ve invited Rachel onto the podcast to discover how she supports industry leaders in their quest to become better communicators and leaders. We also delve into the topics of creating an authentic voice in the workplace and proactive ways to cope with the dreaded Imposter Syndrome!

Credits:

Interviewer Emma Pryke https://thescoopdigital.co.uk

Guest speaker: Rachel Gilmore https://www.rachelgilmore.com/

Podcast produced by Let’s Talk Video Production: https://letstalkvideoproduction.com

On our latest episode, we are joined by Natalie Brook, the Co-Founder of a new initiative, We Are Feminist Leaders. 

Natalie started her career in campaigning for NUS and Oxfam. It was whilst working for Oxfam that she became a helpline volunteer for Oxfordshire Sexual Abuse and Rape Crisis Centre, which led to her managing the centre. Since then she has been a passionate supporter of women's sector organisations, working as an independent consultant. 

Together with her Co-Founder, Leila Billing, Natalie runs a Feminist Leadership programme designed for emerging leaders - working in any sector - who would like to lead in a radically different way. 

Credits:

Interviewer Emma Pryke https://thescoopdigital.co.uk

Guest speaker: Natalie Brook:  Co-Founder We are Feminist Leaders

Podcast produced by Let’s Talk Video Production: https://letstalkvideoproduction.com

As part of our podcast mini-series, we’re celebrating International Women’s Day by interviewing women who are pushing the boundaries and making a difference in their industry. 

Angela Nyman is Bright’s powerhouse CMO whose management career has spanned industries including Poker, gaming and Tech - all of which are notoriously male-dominated. 

So how does it feel to be the only woman in the boardroom? And how can you get your voice heard through the noise of a large corporation without shouting? Angela shares her experiences and tips for successful leadership, no matter the gender split of your organisation.

Credits:

Interviewer Emma Pryke https://thescoopdigital.co.uk

Guest speaker: Angela Nyman, CMO at Bright

Podcast produced by Let’s Talk Video Production: https://letstalkvideoproduction.com

For those whose business model focused on in-person events, things needed to shift pretty quickly this year - as the Brighton Chamber of Commerce knows only too well. Pre- March 2020 they had discussed the idea of online events but had never run one, fast forward to December and they had 200 under their belt. So how did virtual events compare to the in-person networking that was previously their USP? We invited Laura Barban, Events and Programming Manager at Brighton Chamber to tell the story of their journey to becoming exclusively online, as well as her tips for running a successful online event.

Credits:

Interviewer Emma Pryke https://thescoopdigital.co.uk

Guest speaker: Laura Barban https://www.linkedin.com/in/laura-barban-50767849/

Podcast produced by Let’s Talk Video Production: https://letstalkvideoproduction.com

Hasn't everything got a little bit depressing lately? When the s**t hits the fan, would you rather have a declaration of condolence from your online supermarket, or perhaps something jolly that will bring a smile to your face? As Adam Hunt (Founder of White Label Comedy) says - there's only so many Zoom references we can make in one year! Adam's mission is the bring back the humour to content and social media, empowering businesses to take a leap of faith and believe in the magic of light-hearted lols. In our latest podcast, Vic and Adam discuss why humour can often be the best way to engage an audience and what to do if the joke falls flat. 

In this episode, we welcome the creative minds behind Huskii Studio, Andy Broughton and Martine Warburton. Their special powers include transforming brands from clunky and outdated to modern and responsive. But it's the thinking behind the brand that really sets Huskii apart and we chat about the process they go through with clients before design is even a twinkle in their eyes. Then the fun can begin - painting with toothbrushes anyone?

Interviewer: Emma Pryke https://thescoopdigital.co.uk/
Guest speaker: Martine Warburton and Andy Broughton from Huskii Studio.
Podcast produced by Let’s Talk Video Production https://letstalkvideoproduction.com

It’s been seven months since we recorded a podcast shortly after lockdown 1.0, discussing our plans for keeping the company culture alive and well when the Bright office was suddenly thrust into remote working. As with many other companies, we’ve changed and adapted as the weeks have gone on and also encountered plenty of challenges along the way. With this in mind, we thought it would be a great idea to check in with Vic to see just how things have changed for the team, and how Bright is really doing in terms of company culture.
*Please note - this podcast was recorded just before the second Government lockdown announcement*

Interviewer: Emma Pryke https://thescoopdigital.co.uk/
Guest speaker: Vic Heyward https://www.linkedin.com/in/victoriaheyward/
Podcast produced by Let’s Talk Video Production https://letstalkvideoproduction.com