The BIG, commerce Podcast

Never have we seen so much focus on B2B e-commerce.  However, merchants often take for granted that the payments and checkout for B2B websites can be the same as those for B2C.

Launched in 2020, Balance aims to reshape B2B payments so B2B buyers and B2B merchants can make and take orders with a dedicated B2B checkout and payment experience.

Not only does Balance remove the need to process payments offline, it also offers merchants the ability to offer Net terms, whereby the buyer pays on agreed terms, yet the merchant receives payment with the order.

Letting B2B customers pay how they want, when they want without leaving the merchant to finance the order is the reason why Balance is a must-have solution for B2B merchants.

To learn more about Balance and arrange a demo, visit https://www.getbalance.com/

• getbalance.com
• Sean Last on LinkedIn

• Podcast website
• Instagram
• Calashock Commerce website

With ecommerce becoming increasingly complex and good data more important than ever, merchants need to ensure their ecommerce systems are talking to each other, and in this episode of the BIG, commerce Podcast, Luig is joined by ‘ecommerce veteran’ Jim Herbert from Patchworks.

Patchworks is an iPaaS for - primarily but not exclusively - ecommerce merchants. iPaaS, or Integration Platform as a Service, is a cloud-based service that helps businesses integrate various applications and systems, making it easier to manage data and automate tasks.

Typical use cases include connecting an ecommerce website to an ERP and WMS, and with its API-based connectors, Patchworks can connect to a wide variety of systems.

Jim and Luigi cover the reasons why merchants should be considering an iPaaS such as Patchworks, the importance of choreography when it comes to pulling and pushing data from the different parts of a merchant’s technology stack, and how their new BI system enables companies to collect and leverage large amounts of data to make better business decisions.

To learn more about Patchworks and arrange a demo at https://www.wearepatchworks.com/pages/start-a-project

• Patchworks
• Jim Herbert on LinkedIn

• Podcast website
• Instagram
• Calashock Commerce website

If you're finding the task of keeping on top of your prices a challenge, Burc Tanir - CEO & Co-Founder of Prisync - is here to help.

Prisync is a competitor price tracking and dynamic pricing software for merchants of all sizes in all verticals, and its customers include Suzuki, Bauhaus, Sony and Samsung, as well as hundreds of SMEs.

Monitoring, benchmarking and managing product prices is a difficult yet fundamental part of a successful e-commerce business, and today Luigi is joined by Burc, aka the e-commerce pricing guy, where they discuss the ways merchants can stay competitive whilst maintaining a profitable margin.

Learn how Prisync can help make efficiencies in pricing, paid search, and back-office operations.

• Prisync
• Burc Tanir on Twitter

• Podcast website
• Instagram
• Calashock Commerce website

JMango360 are one of the leaders in mobile app development and B2B solutions for merchants on BigCommerce and Adobe Commerce.

Luigi and Maarten discuss the importance of creating a solid ecommerce experience for B2B customers at a time when B2B ecommerce adoption is growing at a rapid rate year on year.

Discussion topics include:

• why it is imperative merchants offer their customers a convenient, intuitive and easy-to-use platform;
• the many ways the correct ecommerce setup creates efficiencies; and
• how merchants selling internationally can leverage JMango360’s integration with SalesLayer PIM to offer a localised experience.

There are so many variables in B2B ecommerce, particularly when it comes to mobile commerce, and if you want to know how to navigate these, then this episode is for you.

• JMango360
• BigCommerce

• Podcast website
• Instagram
• Calashock Commerce website

Luigi is joined by Tom Franey and Rob from Comestri, a unified PIM and e-commerce technology company, and Calashock partner.

During the episode, we cover why it is important to have up-to-date and correct product data, how to optimise product information for international market expansion, and how omnichannel retailers can ensure their brick-and-mortar stores don't let their customers down.

• Comestri
• Lorna Jane case study
• Get a demo

• Podcast website
• Instagram
• Calashock Commerce website

Kicking off 2023 with Luigi is Philipp Rogge from Styla Frontend, a PWA-enabled headless frontend for BigCommerce merchants.

Together they discuss the importance of optimising for mobile visitors, how page speed affects conversion rates, and what merchants can do to stay ahead of the competition.

• Podcast website
• Instagram
• Calashock Commerce website

Word of mouth is the best form of advertising, yet many merchants are still not incentivising their customers to spread the word.

In this episode, Luigi sits down with Jamilya from ReferralCandy to understand the best way to launch a referral program, and why B2B brand should also consider using their customers to refer new business.

• Podcast website
• Instagram
• Calashock Commerce website

With Black Friday/Cyber Monday and Christmas around the corner, it's crucial merchants optimise their engagement campaigns and contact lists in order to maximise the effectiveness and visibility of emails and SMS messages.

Luigi sat down with Niels from Calashock Commerce partner Dotdigital to discuss how merchants can win during this season and what they must do to ensure the highest possible engagement rate and ROI from their email and SMS marketing platforms.

• Podcast website
• Instagram
• Calashock Commerce website

In today's slightly longer episode, Luigi sat down with Johnnie Norton from payment provider Mollie to discuss the importance of choosing the right payment provider and payment methods in the lead-up to Black Friday and Christmas.

• Podcast website
• Instagram
• Calashock Commerce website

In this solo cast, Luigi - Founder and CEO of Calashock Commerce - talks you through the 10 ecommerce trends for 2023 every merchant should be considering as part of their ecommerce strategy.

Starting with sustainability, Luigi covers both on-site and off-site trends including personalisation, social commerce and customer service.

• Podcast website
• Instagram
• Calashock Commerce website