The BIG, commerce Podcast

The BIG, commerce Podcast

By Calashock CommerceBusinessEntrepreneurshipTechnology
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The BIG, commerce Podcast episodes

  • Season 2️⃣ Episode 3️⃣ - Re-platforming - 5 Things To Do Before Calling An E-commerce Agency

    The BIG, commerce Podcast Season 2, Episode 3 . Luigi (Founder and CEO) discusses five things merchants  wishing to replatform should do before calling an agency.

    1. Understand on-site user behaviour
    2. Understand the user journey
    3. Know what your customers like and don’t like
    4. Make a list of features and prioritise them
    5. Prepare a marketing plan


    • Podcast website
    • Instagram
    • Calashock Commerce website
    27 min
  • Season 2️⃣ Episode 2️⃣ - The Amazon Effect

    The BIG, commerce Podcast Season 2, Episode 2 . Luigi (Founder and CEO) and Dozie (Marketing Manager) speak on the Amazon Effect.

    The "Amazon effect" refers to the impact that Amazon's digital marketplace has had on business models all over the world. Many businesses have been impacted, and have  now been forced to compete in the digital marketplace.

    We talk about how consumer preferences have shifted and how merchants may stand out in a crowded online market.

    • Podcast website
    • Instagram
    • Calashock Commerce website
    27 min
  • Season 2️⃣ Episode 1️⃣ - The state of ecommerce today

    The BIG, commerce Podcast returns for season 2. Luigi (Founder and CEO) is joined by Dozie (Marketing Manager) speaking on the state of ecommerce today.

    They touch on the following topics:

    • X-commerce
    • Access to data
    • Advertising will become more difficult
    • SMS is back
    • Social commerce
    • Retaining customers
    • The importance of personalisation
    • Subscriptions

    • Podcast website
    • Instagram
    • Calashock Commerce website
    21 min
  • 004 - The fundamentals of re-platforming

    Back after a short break, Luigi and Vincenzo discuss the risks, benefits and hidden consequences of re-platforming from one e-commerce platform to another.

    The following topics are discussed in today's podcast episode:

    • Why merchants should consider re-platforming
    • Who should be involved in a re-platforming project
    • The hidden costs of re-platforming projects
    • Importance of implementing a solid re-platforming plan
    • Effects of migrating platforms on SEO

    We hope you enjoy the episode. #theBIGcommercePodcast

    • Podcast website
    • Instagram
    • Calashock Commerce website
    39 min
  • 003 - Launching a successful ecommerce business. Part 2

    In today's episode, Luigi and Vincenzo talk about growing traffic and sales for ecommerce websites by understanding a customer's Lifetime Value (LTV), and the different ways to marketing when trying to acquire and retain customers.

    The topics covered in this podcast episode include:

    • Pay Per Click (PPC) marketing
    • Search Engine Optimisation/Optimization (SEO)
    • Social Media Marketing (SMM)
    • email marketing
    • Net Promoter Score® (NPS)
    • Using customers as promoters

    We hope you enjoy the episode. #theBIGcommercePodcast

    • Podcast website
    • Instagram
    • Calashock Commerce website
    36 min
  • 002 - Launching a successful ecommerce business. Part 1

    Vincenzo sits down with Luigi to discuss some golden rules to setting up a successful online business. Luigi does a deep dive into the fundamentals of an e-commerce website, as well as giving simple strategies and tips for e-commerce owners.

    The topics covered in this episode include what to think about when choosing what to sell, target markets, website design and customer journeys, and payment providers.

    We hope you enjoy the episode. #theBIGcommercePodcast

    • Podcast website
    • Instagram
    • Calashock Commerce website
    38 min
  • 001 - Introducing you to The BIG, commerce Podcast. Trailer

    Welcome to a new podcast for ecommerce merchants.

    Join your hosts Luigi and Vincenzo from Calashock to learn the strategies and tips to help you grow your ecommerce stores.

    This podcast has been launched to help merchants who are looking for ways to stand out in crowded marketplaces, improve their website customer journies, and optimise ecommerce operations.

    COVID-19 has become a gamechanger for many merchants, both those online and those with traditional brick-and-mortar stores, so we're on a mission to help you understand how to navigate and scale in the everchanging world of ecommerce.

    Calashock is a leading BigCommerce partner agency with over 10 years' experience of developing successful ecommerce websites.

    • Podcast website
    • Instagram
    • Calashock Commerce website
    6 min

About The BIG, commerce Podcast

From the publisher's feed

The podcast for BigCommerce merchants, agencies and anyone with an interest in e-commerce. We talk about the latest features, updates and stories from BigCommerce, as well as e-commerce industry…