The Big Leap Podcast

Dive into the world of fast fashion with Sumit Jasoria, Co-founder & CEO of Newme and Abhinay Jain, Director of Product-led Growth, CleverTap in the latest episode of Let's Talk Retention!

Welcome to the second episode of our #CleverTapforstartup series - ‘Let’s Talk Retention’!

Our guest today is a seasoned entrepreneur with a strong passion for making stories accessible & fun for children - Richa Sethi, Co-founder & CEO, GetLitt. Listen to this podcast, as she deep dives into how she founded GetLitt and gave it a gamified approach for inspiring children to read! Tune in to uncover the success of GetLitt’s retention and engagement strategies!

About us

Though Tobias Boerner has been fasting since 2019, his app has done the opposite,  feasting on effective growth and retention practices for years to reach over 26 million users worldwide. Our host Peggy Anne Salz chews on some techniques that established Fastic as the world's leading intermittent fasting app with Tobias in this Big Leap episode. Co-Founder and CEO of Fastic, Tobias has a passion for marketing and a laser focus on growth. In the episode, he explains how he bakes these passions into his retention recipe and perfects personalization to reach a customer app rating of 92%. 

“The Big Leap,” a video interview series featuring the most respected CMOs and executives globally, reveals the steps, strategies and stories that have allowed marketers to achieve growth through retention. The series is hosted by Peggy Anne Salz.

About CleverTap:

We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps. 

Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.

Visit our website: https://clevertap.com/​

Our Socials

LinkedIn: https://www.linkedin.com/company/clevertap 

Twitter: https://twitter.com/CleverTap​​ 

Instagram: https://www.instagram.com/clevertapofficial 

Facebook:https://www.facebook.com/clevertap 

CHAPTER TIMESTAMPS

00:00 - Fastic, a renowned intermittent fasting app

03:37 - Building trust during the onboarding process

06:30 - How to satisfy customer personalization cravings

11:57 - Climbing the rungs of the personalization ladder

15:23 - AI's role in a good customer journey

17:44 - Delivering communications when they count

19:52 - How retention keeps the growth wheel turning 

22:54 - A small action that made a big impact

25:23 - Rapid-fire Q&A

How did Piyush Kumar grow Rooter to a #1 app on Google Play with 16.2 million monthly users while maximizing monetization every step of the way? Our host Peggy Anne Salz sat down with Rooter's Founder and CEO this week to discuss his strategy to rocket Rooter, India's leading game and Esports streaming platform with 16.2 million monthly users and 1.2 million creators, to the top of the app store. Kumar reveals how he is building an "ecosystem for growth," cultivating a thriving community of gaming enthusiasts who, in turn, attract a large and loyal audience of their peers. This dynamic keeps user acquisition costs low (organic accounts for over 55% of all app downloads) and brand attraction high (Rooter counts deals with over 100 top brands, including Mountain Dew). In this episode, Kumar shares the approach to advertising, product development, and creator care that drives high retention and ensures Rooter's growth model remains "extremely sustainable."

“The Big Leap,” a video interview series featuring the most respected CMOs and executives globally, reveals the steps, strategies, and stories that have allowed marketers to achieve growth through retention. The series is hosted by Peggy Anne Salz.

About CleverTap:

We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps. 

Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.

Visit our website: https://clevertap.com/​

Our Socials

LinkedIn: https://www.linkedin.com/company/clevertap 

Twitter: https://twitter.com/CleverTap​​ 

Instagram: https://www.instagram.com/clevertapofficial 

Facebook:https://www.facebook.com/clevertap 

CHAPTER TIMESTAMPS

00:00 - Rooter: India's leading game and eSport streaming platform

03:08 - Work-life balance leading to better work performance

05:42 - What would Piyush tell his younger self?

07:23 - How has Rooter pivoted its strategy over the years?

09:54 - Grow an audience by giving them the best tools and support for content creation

16:40 - Take monetization seriously and start early

21:20 - "The biggest factor of growth is your customer acquisition cost"

24:33 - Adaptable personalization

29:07 - Who helps Rooter listen to its audience?

32:55 - Rapid-fire Q&A

36:10 - Piyush's Golden Rule for retention

Customer trust and a great value proposition are musts for mobile health apps. Cardiogram by Ilumivu has both. In this episode, our host, Peggy Anne Salz, sits down with Cardiogram’s VP of Marketing, Stacy Earl, to learn how this healthcare app uniquely approaches customer education to build retention and growth. “You've gotta show the value of the product early on, especially as the economy's tightening down,” Stacy says. Throughout the episode, Stacy divulges how Cardiogram differentiates itself from free options to move customers down the funnel and shares her trick for boosting customer engagement and reaching app users on all channels.

“The Big Leap,” a video interview series featuring the most respected CMOs and executives globally, reveals the steps, strategies and stories that have allowed marketers to achieve growth through retention. The series is hosted by Peggy Anne Salz.

About CleverTap:

We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps. 

Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.

Visit our website: https://clevertap.com/​

Our Socials

LinkedIn: https://www.linkedin.com/company/clevertap 

Twitter: https://twitter.com/CleverTap​​ 

Instagram: https://www.instagram.com/clevertapofficial 

Facebook:https://www.facebook.com/clevertap 

CHAPTER TIMESTAMPS

00:00 - Welcome Stacy Earl, growth marketing expert

03:52 - An app to predict and prevent heart concerns

05:07 - How does Cardiogram differentiate its offering from free data?

08:19 - It pays off to involve your customers in new development

12:42 - Design for personalization from the start

15:48 - Your app needs a MarTech solution and a patient, creative person

19:42 - Reach people on their preferred channel, not yours 

21:32 - What does a good engagement experience look like to Stacy? 

22:38 - Stacy's biggest personal mistake turned great lesson

24:21 - Great customer relationships = easier conversion

CRM Marketing Specialist Vernesa Cutuk joins Peggy Anne Salz in this episode to talk about how Sleep Cycle — your one-stop-shop for improving and understanding your sleep — bakes retention into its brand. The Sweden-based subscription app has a unique approach to segmentation and customer data mapping that keeps its customers coming back for more. Throughout the episode, Vernesa discusses this strategy and how Sleep Cycle combines engagement campaigns with conversion ones to build trust and deepen user engagement. Vanessa also reveals what she believes is a secret power tool for CRM leaders, while Peggy shares a few early data points from Clever Tap's Subscription App Data Science Report.

“The Big Leap,” a video interview series featuring the most respected CMOs and executives globally, reveals the steps, strategies and stories that have allowed marketers to achieve growth through retention. The series is hosted by Peggy Anne Salz.

About CleverTap:

We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps. 

Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.

Visit our website: https://clevertap.com/​

Our Socials

LinkedIn: https://www.linkedin.com/company/clevertap 

Twitter: https://twitter.com/CleverTap​​ 

Instagram: https://www.instagram.com/clevertapofficial 

Facebook:https://www.facebook.com/clevertap 

CHAPTER TIMESTAMPS

00:00 - What about Vernesa's eclectic life makes her a better CRM

02:33 - Sleep Cycle's value proposition: Helping you get better at sleeping

06:51 - Innovative approaches to habit-forming

09:43 - Staying on top of nerdy features for the sleep data lovers

11:41 - How do you segment people based on their sleep?

15:54 - Sleep Cycle’s tricks to moving people through the funnel

19:10 - Your audience might not respond to that email campaign

22:04 - The do's and don'ts of brand tone

23:48 - How Sleep Cycle builds trust with its users and deepens engagement

25:59 - Baking retention into your brand

27:22 - What should CRM leaders know about what's coming next?

Mindful Mamas doesn’t refer to its app users as audiences or customers or even consumers. They’re just moms. And they are the center of all the brand’s operations. Our host Peggy Anne Salz sits down with Jillian Lee Stout, Co-founder and CPO of Mindful Mamas, in this episode. The pair discuss the Denver-based startup focused on mindfulness & mental health for mothers at every stage and how it has perfected retention and hyper-personalization by constantly asking, “How well are we serving mom?”  Jillian shares Mindful Mamas' unique approach to habit-forming features, how the brand retains a 50% email open rate, and a campaign where moms unsubscribed because they weren’t receiving push notifications.

“The Big Leap,” a video interview series featuring the most respected CMOs and executives globally, reveals the steps, strategies, and stories that have allowed marketers to achieve growth through retention. The series is hosted by Peggy Anne Salz.

About CleverTap:

We are a mobile user engagement and analytics platform enabling startups, marketers, and developers to use the power of data and messaging to personalize customer experiences on mobile apps. 

Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.

Visit our website: https://clevertap.com/​

Our Socials

LinkedIn: https://www.linkedin.com/company/clevertap 

Twitter: https://twitter.com/CleverTap​​ 

Instagram: https://www.instagram.com/clevertapofficial 

Facebook:https://www.facebook.com/clevertap 

CHAPTER TIMESTAMPS

00:00 - Orchestrating a mindful group of moms

04:56 - Connecting with the vulnerability-first approach

07:46 - The campaign where people subscribed because of the push notifications

10:16 - An approach to habit-forming features that saves lives

17:32 - Treating each mom like an individual client

20:48 - It's not marketing; it's a feature

25:45 - Listen to your customers and then dig deeper

29:35 - Using CHATGBT for market research

31:16 - The next step for Mindful Mamas

Welcome to the first episode of our new podcast series, ‘Let’s Talk Retention’, where we focus on the challenges of early-stage startups. Here we speak to founders of promising startups and get their perspectives on growth, and retention strategies.

Listen in as our guest, Vaibhav Gupta, Co-Founder and CEO of ChefKart, shares his entrepreneurial experience in creating ChefKart and how 'Retention' became one of their strongest growth levers.

About us

CleverTap – World's #1 Retention Cloud helps growth teams understand, segment & engage their users for increased retention, CLV & campaign ROI.

To know more about CleverTap for Startups and get access to our exclusive community for startup founders, check out this page

The best retention strategy is long-term and company-wide. This is the view of Aurélie Genet, a product marketing leader who has pioneered retention efforts and user acquisition strategies at companies like Flo Health, Skyscanner, and Trainline. In this episode, she talks with our host Peggy Anne Salz about her Growth Triangle—a simple framework for robust retention—and the importance of intellectual honesty. Aurélie encourages companies to be candid about their product, their competitors, and how they fit into the world and their industry. Most importantly, though, she reminds marketers that user empathy and context, not tricks and “get rich quick” schemes, are the foundations of a strong retention strategy.

“The Big Leap,” a video interview series featuring the most respected CMOs and executives globally, reveals the steps, strategies and stories that have allowed marketers to achieve growth through retention. The series is hosted by Peggy Anne Salz.

About CleverTap:

We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps. 

Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.

Visit our website: https://clevertap.com/​

Our Socials

LinkedIn: https://www.linkedin.com/company/clevertap 

Twitter: https://twitter.com/CleverTap​​ 

Instagram: https://www.instagram.com/clevertapofficial 

Facebook:https://www.facebook.com/clevertap 

CHAPTER TIMESTAMPS

00:00 - Developing user empathy

03:44 - A case study in unconventional retention strategy

07:54 - How to find your leaky business buckets

10:17 - The growth triangle framework and intellectual honesty 

14:22 - Understanding user context + what realtime data matters?

16:49 - Marketing and Product teams should optimize the next best actions 

22:32 - Get in touch with your customers’ desires and fears

24:46 - Shaping the problem-solving retention mindset

27:50 - How marketers can get timing right

30:31 - Aurelie's chief source of inspiration

Jarrett Thomas has generated over 5 million organic views on LinkedIn and closed $2 million deals on his couch. With his strategy, you can, too. Our host Peggy Anne Salz chats with Jarrett in this episode about the power of the personal brand and how envisioning digital differently skyrocketed Jarrett’s sales. Brands can no longer buy customer loyalty or connections. Instead, people want to buy from people. Therefore, Jarrett encourages marketers to step onto the sales floor to truly understand their customers and bring their whole selves to work. He and his team at OTB Digital, a creative agency that helps businesses with video content and creative marketing strategies, urge brands to incentivize personal branding and get curious about what differentiates them from competitors. Jarrett retains customers effortlessly with his daily LinkedIn posts and believes other brands can do the same—even on a limited budget. “LinkedIn is the biggest highway in the world,” Jarrett says. “And you get to put a billboard up every day.” 

“The Big Leap,” a video interview series featuring the most respected CMOs and executives globally, reveals the steps, strategies and stories that have allowed marketers to achieve growth through retention. The series is hosted by Peggy Anne Salz.

About CleverTap:

We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps. 

Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.

Visit our website: https://clevertap.com/​

Our Socials

LinkedIn: https://www.linkedin.com/company/clevertap 

Twitter: https://twitter.com/CleverTap​​ 

Instagram: https://www.instagram.com/clevertapofficial 

Facebook:https://www.facebook.com/clevertap 

CHAPTER TIMESTAMPS

00:00 - Introducing Jarrett

01:59 - Make marketing fun again

03:29 - The power of a personal brand

07:01 - Are you ready to take the road less traveled?

11: 17 - Focus on the four Cs

14:14 - How to retain the community you just built?

16:17 - What hasn't Jarrett tried, and what is social selling?

19:58 - Change your mindset to change your sales

23:22 - Let your employees get bit by the LinkedIn bug

25:40 - Bring your whole self to work

27:10 - "More Than A Title"