The Big Leap Podcast

We ask the CEO of iHeartMedia 3 key questions:

Here are his answers, in 5 minutes or less.

We chat with the CMO of Africa’s biggest single-brand retailer about digital transformation, mixed-channel commerce, customer retention, and -- yes, we went there -- the metaverse. We also ask PEP CMO Beyers van der Merwe what is most important for a brand to convey, and his most important tool for improving customer retention.

Could being uncomfortable be the key to acquiring, engaging, and retaining new users? In this episode we chat with Bayer CMO and Chief Digital Officer Patricia Corsi on comfort zones, stepping out of them, and making a significant impact with your marketing.

That includes engagement and retention.

Corsi, who does at least one thing every week to make herself uncomfortable, talks about how she’s used comfort zone escape routes to drastically change marketing for Bayer’s 100s of brands and businesses. She also chats with hosts John Koetsier and Peggy Anne Salz about personalization, the metaverse, motivating customers, and applying creativity to even the most traditional verticals.

“CleverTap Engage” is a video interview series featuring the globe’s most respected CMOs and executives, shining a light on how to achieve meaningful and memorable customer engagement. The series is co-hosted by Peggy Anne Salz and John Koetsier.

About CleverTap:

We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.

Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.

Visit our website: https://clevertap.com/​

Our Socials

LinkedIn: https://www.linkedin.com/company/clevertap

Twitter: https://twitter.com/CleverTap​​

Instagram: https://www.instagram.com/clevertapofficial

Facebook:https://www.facebook.com/clevertap

CHAPTER TIMESTAMPS

0:00 One job

2:02 Comfort zones

4:45 Trying new things (for brands)

8:18 Challenges in the health sector

13:06 Individualization

16:01 Rewriting rules at TikTok

21:53 One moment that changed everything

23:08 Number 2 in peace - more brand courage

24:59 Activating brand loyalty and retention

30:34 Brands and the metaverse

32:58 Golden rule of retention

500 million monthly downloads is not small. And that’s just the beginning of Conal Byrne’s ambitions. He’s the CEO of iHeartMedia’s Digital Audio Group, and he’s pretty sure that marketers are underestimating what audio can accomplish.

And the metaverse, too.

In this episode of CleverTap Engage hosts John Koetsier and Peggy Anne Salz chat with Byrne about growth, engagement, and partnerships. We also discuss scaling and the very best marketing advice he ever received.

“CleverTap Engage” is a video interview series featuring the globe’s most respected CMOs and executives, shining a light on how to achieve meaningful and memorable customer engagement. The series is co-hosted by Peggy Anne Salz and John Koetsier.

About CleverTap:

We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.

Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.

Visit our website: https://clevertap.com/​

Our Socials

LinkedIn: https://www.linkedin.com/company/clevertap

Twitter: https://twitter.com/CleverTap​​

Instagram: https://www.instagram.com/clevertapofficial

Facebook:https://www.facebook.com/clevertap

CHAPTER TIMESTAMPS

0:00 Audience targeting

2:30 Growth when you’re already huge

5:37 World-building for audiences and customers

8:43 Moving to the metaverse via Roblox

13:22 NFTs for content, community, and collectibles

20:41 Most brands are on mute

24:35 Segmentation, customization, personalization

29:23 Golden rule of retention

3 tips from the CMO of Free Now on …

Thomas Zimmerman, CMO of Europe’s largest ride-sharing company, tells co-hosts John Koetsier and Peggy Anne Salz his top 3 tips for mobile success.

And (bonus!) he also discusses the most rewarding marketing initiative he’s ever done PLUS the funniest SNAFU he’s ever seen in marketing: talking to Google about mobile.

How do you invent the future of mobility in the heart of Europe, when Uber and Lyft are at the top of everyone’s minds? A good start is bringing iconic brands like BMW and Mercedes together to create a ride-sharing experience that is exactly what Europeans want.

In this episode of CleverTap Engage we chat with Thomas Zimmerman, the CMO of FREE NOW, one of the top ride-sharing companies on the planet with over 56 million customers in 170 cities. We chat about generating traction, building volume, and differentiating from competitors. We also get insight into how Free Now segments customers, engages users, and personalizes offers.

Plus, of course, we learn how leading marketing at a gaming company has prepared Zimmerman for being the CMO of a massive ride-sharing company.

“CleverTap Engage” is a video interview series featuring the globe’s most respected CMOs and executives, shining a light on how to achieve meaningful and memorable customer engagement. The series is co-hosted by Peggy Anne Salz and John Koetsier.

About CleverTap:

We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.

Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.

Visit our website: https://clevertap.com/​

Our Socials

LinkedIn: https://www.linkedin.com/company/clevertap

Twitter: https://twitter.com/CleverTap​​

Instagram: https://www.instagram.com/clevertapofficial

Facebook:https://www.facebook.com/clevertap

CHAPTER TIMESTAMPS

0:00 Something old and something new

2:30 BMW, Mercedes, and a startup

6:01 Differentiating from competitors

8:30 Has performance marketing peaked?

11:40 New channels

13:30 Segmentation: easier than gaming?

15:20 Metrics for engaged users

16:40 Personalizing user experiences

22:15 From games to ride-sharing

Is your product great? Maybe, but is is also G.R.E.A.T.?

In this CleverTap Engage we chat with Jessy Hanley, VP of Marketing at Intuit, about how truly great products drive massive user engagement and high retention. The key: a product lifecycle that moves through 5 stages: Greet, Ramp, Evolve, Amplify, and Treasure.

We also chat about the dangers of averages … heart metrics and head metrics … and the “happy path” for customers.

“CleverTap Engage” is a video interview series featuring the globe’s most respected CMOs and executives, shining a light on how to achieve meaningful and memorable customer engagement. The series is co-hosted by Peggy Anne Salz and John Koetsier.

About CleverTap:

We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.

Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.

Visit our website: https://clevertap.com/​

Our Socials

LinkedIn: https://www.linkedin.com/company/clevertap

Twitter: https://twitter.com/CleverTap​​

Instagram: https://www.instagram.com/clevertapofficial

Facebook:https://www.facebook.com/clevertap

CHAPTER TIMESTAMPS

0:00 Is your product great?

3:01 From top of funnel to retention

7:49 Segmentation

13:07 Messaging that doesn’t suck

15:50 GREAT products

19:30 The customer happy path

23:11 Emotion and engagement

31:16 Cost of acquisition vs retention

37:38 Magnetic user experiences

How do you maximize impact, sustain growth, and boost user engagement? This is 5 minutes with Rich Donahue, the CMO of Ibotta, a cash back app that rewards shoppers for their purchases.

We ask Donahue:

And, of course, we have some fun and ask Donahue about the changes he made during Covid lockdown, the most rewarding marketing initiative he’s ever created, and the funniest SNAFU in digital marketing he’s ever seen …

What can 40 million customers and 2.5 billion annual purchases teach us about customer loyalty in the age of mobile? In this episode of CleverTap Engage, we chat with Rich Donahue, the CMO of Ibotta, a cash back app that rewards shoppers for their purchases.

And, of course, helps retailers and brands build more loyalty with their customers.

Donahue shares insights on:

“CleverTap Engage” is a video interview series featuring the globe’s most respected CMOs and executives, shining a light on how to achieve meaningful and memorable customer engagement. The series is co-hosted by Peggy Anne Salz and John Koetsier.

About CleverTap:

We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.

Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.

Visit our website: https://clevertap.com/​

Our Socials

LinkedIn: https://www.linkedin.com/company/clevertap

Twitter: https://twitter.com/CleverTap​​

Instagram: https://www.instagram.com/clevertapofficial

Facebook:https://www.facebook.com/clevertap

CHAPTER TIMESTAMPS

0:00 Customer buying behavior

2:30 Cash back for shopping data

5:30 Retail and emerging from Covid

8:30 Apple’s ATT and iOS marketing

10:30 First-party data

13:01 Rewards as a service

16:20 Signals of high-intent purchasers

18:01 Location-based marketing

20:45 Segmentation: shopper mindsets and moments

25:05 Performance vs brand marketing

We ask IncredibleBank CMO Leslie Osman three key questions:

And then, just for fun, we ask for the best advice she did NOT take, the career move she wishes she had made, and the funniest marketing mistake she ever saw.