The Big Leap Podcast

Customer retention and engagement must be earned. Bloomin' Brands, the parent company of casual dining restaurants like Outback Steakhouse and Carrabba's Italian Grill builds their bloomin' base with a simple motto: "wherever you are, whenever you want it."  This week, Peggy Anne Salz chats with Danielle Vona, Senior VP and CMO of Bloomin' Brands, on combining digital and physical assets to connect culture and business performance. In this episode, Danielle details limited edition NFTs, symbiotic influencer relationships, and the dining rewards program that keep Outback's customer retention hot and have resulted in 314 million impressions and 94 million dollars in earned media.  

“The Big Leap,” a video interview series featuring the most respected CMOs and executives globally, reveals the steps, strategies and stories that have allowed marketers to achieve growth through retention. The series is hosted by Peggy Anne Salz.

About CleverTap:

We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps. 

Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.

Visit our website: https://clevertap.com/​

Our Socials

LinkedIn: https://www.linkedin.com/company/clevertap 

Twitter: https://twitter.com/CleverTap​​ 

Instagram: https://www.instagram.com/clevertapofficial 

Facebook:https://www.facebook.com/clevertap 

CHAPTER TIMESTAMPS

00:00 - Blooming with high energy and innovation at Bloomin' Brands

03:10 - OutBack's approach to social and the success of the Teammates Program

10:57 - Using NFT to connect culture and business performance

14:49 - Reimagining No Rules, Just Right and the Dine Rewards Program

19:46 - Keeping customer retention hot with real-time engagement

22:58 - "You have to earn space on someone's phone"

25:00 - Test, test, test, and lean into change.

Attracting subscribers to your mobile app is only one hurdle in growing your business. You have to keep them paying for that subscription, month after month, and year after year. What better person to offer advice on customer retention than Andy Carvell, Partner and Co-founder of growth consultancy Phiture, who developed one of the first mobile games early in his career? In this episode, part of the special retention marketing series sponsored by CleverTap, our host Peggy Anne Salz speaks with Andy about his secrets for optimizing subscription revenue. He says it’s a mix of user psychology, plus data-driven testing – lots of it.

“The Big Leap,” a video interview series featuring the most respected CMOs and executives globally, reveals the steps, strategies and stories that have allowed marketers to achieve growth through retention. The series is hosted by Peggy Anne Salz.

About CleverTap:

We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.

Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.

Visit our website: https://clevertap.com/​

Our Socials

LinkedIn: https://www.linkedin.com/company/clevertap

Twitter: https://twitter.com/CleverTap​​

Instagram: https://www.instagram.com/clevertapofficial

Facebook:https://www.facebook.com/clevertap

CHAPTER TIMESTAMPS

00:00 - From shooting games to shooting star consultancy

05:19 - Optimizing commitment: subscription apps’ next top model

08:59 - User research + data-driven testing

11:01 - The bigger the change, the better the results

12:40 - Playing the LTV long game

14:17 - Conversion rate optimizers: hold on to your trigger finger OR The trials and tribulations of subscription app marketing

17:06: Hunting for a highly valuable user

19:46 - Personalize everything

21:51 - Explaining PPR: Positive Pulse Ratio

22:59 - The power of a “Hey, it’s us again” email

26:39 - Free learning with Future Academy

28:28 - Andy’s #1 tip for optimizing mobile subscription revenue

If you want your FinTech app to thrive, perfect your lifecycle marketing system. That’s what Times Internet’s VP of Growth Marketing, Vivek Girotra, recommends. In this episode recorded late last year, our host Peggy Anne Salz questions Vivek on best practices for FinTech apps to increase user retention and meet engagement goals. Vivek implores marketers to leverage market cycles, personalize communications, and get creative with metrics while he announces Abound – a neobank for Indian expats who live outside the subcontinent.

“The Big Leap,” a video interview series featuring the most respected CMOs and executives globally, reveals the steps, strategies and stories that have allowed marketers to achieve growth through retention. The series is hosted by Peggy Anne Salz.

About CleverTap:

We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.

Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.

Visit our website: https://clevertap.com/

Our Socials

LinkedIn: https://www.linkedin.com/company/clevertap

Twitter: https://twitter.com/CleverTap

Instagram: https://www.instagram.com/clevertapofficial

Facebook:https://www.facebook.com/clevertap

CHAPTER TIMESTAMPS

00:00 Vivek’s approach to FinTech

06:17 Adjusting product based on market research

09:03 Fintech apps as underlying UA campaigns

12:33 The US loves super stores, but will it love a super app?

15:22 Leveraging cricket and the macrocycle

18:33 The five Ws

21:51 Reducing FinTech churn

23:20 How Times Internet increases “customer stickiness”

26:51 Moving customers down the funnel

29:23 Blending a metric smoothie

31:38 Marketers: stop being lazy

33:53 Invest in brand marketing at the right time

34:58 Announcing Abound

How did ZEE5 build the platform, the content and the marketing muscle to become the top-ranking app for South Asian entertainment across 190+ countries, as well as the number one spot in the U.S and the U.K  and the number two spot in Europe? Part of the credit goes to the content (a slate of 200,000 hours of on-demand content that includes original series, movies, TV shows, and more). But another ace in the company’s hand is a unique approach to A/B testing that allows the company to change and customize campaigns and offers with just a simple drag-and-drop. In this episode our host Peggy Anne Salz speaks with Vinay Iyengar, Vice President - Head of User Growth and B2C revenue at ZEE5 Global. He delves into what he calls “ABC testing” and reveals the real metrics marketers must track. He also takes on a world tour of local tastes and how simple tweaks can make ad creatives more appealing and effective.

“The Big Leap,” a video interview series featuring the most respected CMOs and executives globally, reveals the steps, strategies and stories that have allowed marketers to achieve growth through retention. The series is hosted by Peggy Anne Salz.

About CleverTap:

We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.

Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.

Visit our website: https://clevertap.com/​

Our Socials

LinkedIn: https://www.linkedin.com/company/clevertap

Twitter: https://twitter.com/CleverTap​​

Instagram: https://www.instagram.com/clevertapofficial

Facebook:https://www.facebook.com/clevertap

CHAPTER TIMESTAMPS

00:00 - The latest and greatest at C5

02:45 - Pricing: To personalize or not personalize?

06:49 - LTV—The Mother of Metrics

10:20 - Cracking the code to measurement and perfect personalization

14:31 - Goodbye AB Testing. Hello ABC.

18:26 - 🎵 Automation and Segmentation sitting in a tree…amplifying engagement perfectly 🎵

19:59 - Effective communication methods based on global region

24:01 - Proof that content really is king

27:33 - The value of real-time analytics

29:26 - Your golden tickets to high customer retention

Understanding your customers starts with listening to their needs. In practice, this means conducting ongoing conversations with your customers, using their preferred channels and delivering the messaging they appreciate. Meesho, a leading online shopping and reselling platform, is taking it a giant step further by turning customer listening into a company-wide mission. In this episode, our host Peggy Anne Salz speaks with Kirti Varun Avasarala, Meesho Chief Product Officer, about innovative marketing approaches paying huge dividends. He shares why “Listen or Die” is the golden rule at Meesho. He also reveals the benefits of following a disruptive strategy that puts lower pricing ahead of convenient commerce, effective push notifications and how to deliver shopping experiences that are off the charts.

“The Big Leap,” a video interview series featuring the most respected CMOs and executives globally, reveals the steps, strategies and stories that have allowed marketers to achieve growth through retention. The series is hosted by Peggy Anne Salz.

About CleverTap:

We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.

Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.

Visit our website: https://clevertap.com/​

Our Socials

LinkedIn: https://www.linkedin.com/company/clevertap

Twitter: https://twitter.com/CleverTap​​

Instagram: https://www.instagram.com/clevertapofficial

Facebook:https://www.facebook.com/clevertap

CHAPTER TIMESTAMPS

00: 00 - Kirti Varun Avasarala: What differentiates a great business leader?

03:44 - Redefining the core shopping experience with live-streaming commerce

05:52 - To disrupt the market, you need to know your customer base

08:45 - Listen or Die: Meesho’s Company Motto

10:52 - Gamifying e-commerce

14:29 - Invisible tech and simple UX: a case study in knowing your target audience

17:53 - The sweet spot for push notifications

22:47 - Four orders in the first four months: identifying the habit formation point

27:15 - Product-led growth and evolving personalization

29:31 - Rapid-fire: selling to the masses and Kirti’s golden rule of retention

What’s the biggest mistake people make about retention? How do you improve retention, and deliver the value your marketing promises? And in a busy and noisy world, how do you communicate your value succinctly?

In this brief “top tips” session with former CMO of Play Magnus Group Scott Dodson, we chat about “flat retention,” brand value, and the magic of activation.

Very few companies are founded by a world champion. Even fewer are founded by a grandmaster of chess. In this episode of CleverTap Engage we’re chatting with Scott Dodson, until very recently CMO at Play Magnus Group, a company founded by 5-time world chess champion and grandmaster since the age of 13 Magnus Carlsen.

The company is on a mission to define the future of chess, and it starts with deep user engagement in their app. We chat about how Dodson has used a well-considered influencer marketing strategy, segmentation and pre-segmentation strategy, and personalized recommendation to outgrow the competition.

“CleverTap Engage” is a video interview series featuring the globe’s most respected CMOs and executives, shining a light on how to achieve meaningful and memorable customer engagement. The series is co-hosted by Peggy Anne Salz and John Koetsier.

About CleverTap:

We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.

Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.

Visit our website: https://clevertap.com/​

Our Socials

LinkedIn: https://www.linkedin.com/company/clevertap

Twitter: https://twitter.com/CleverTap​​

Instagram: https://www.instagram.com/clevertapofficial

Facebook:https://www.facebook.com/clevertap

CHAPTER TIMESTAMPS

0:00 Being the avengers

1:53 Queen’s Gambit: a huge organic push

5:31 Utilizing partnerships for growth

8:21 Influencer marketing

17:20 Pre-segmentation

20:06 NFT trophies

22:17 Being a growth-focused CMO

26:03 Insanely successful strategies

How do you capture attention immediately? What’s the hardest thing about mobile marketing? And what is the golden rule of customer and user engagement?

In this brief chat with Liftoff CMO Dennis Mink, we discover his top tips for marketing success, based on 15 years of marketing experience seeing many changes in the adtech space.

We ask Bayer’s chief marketing officer and chief digital officer Patricia Corsi to answer 3 questions in 5 minutes or less:

Here are her — somewhat surprising — answers!

How can you make your customer the hero? And what are the benefits?

In this CleverTap Engage we chat with the chief marketing officer of Liftoff. In a busy and volatile adtech ecosystem with almost zero ability for customer lock-in, he found a way to triple client retention.

How?

By creating the Mobile Heroes program that has delivered massive value for his customer first, and his own company second.

“CleverTap Engage” is a video interview series featuring the globe’s most respected CMOs and executives, shining a light on how to achieve meaningful and memorable customer engagement. The series is co-hosted by Peggy Anne Salz and John Koetsier.

About CleverTap:

We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.

Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.

Visit our website: https://clevertap.com/

Our Socials

LinkedIn: https://www.linkedin.com/company/clevertap

Twitter: https://twitter.com/CleverTap

Instagram: https://www.instagram.com/clevertapofficial

Facebook:https://www.facebook.com/clevertap

CHAPTER TIMESTAMPS

0:00 Making your customer your hero

5:30 The value of elevating your customers or users

9:50 Where to start

11:50 B2B and mobile

14:30 Building communities

18:00 Going further

22:04 It starts with you

23:50 From psychology to marketing