The Big Leap Podcast

Advertising is dead.

Loyalty is dead.

"Brand" needs rebranding."

Raja Rajamannar, the Chief Marketing & Communications Officer at Mastercard and author of the must-read Quantum Marketing, drops thought grenade after thought grenade in this third episode of CleverTap Engage. Raja explores what it means to build a brand, shares the kind of "da Vinci" marketers we need today, and shares what it’s like to be in a global marketing role during a global pandemic. 

CleverTap Engage is a video interview series featuring the globe’s most respected CEOs and executives, shining a light on how to achieve meaningful and memorable customer engagement. The series is co-hosted by Peggy Anne Salz and John Koetsier.

Visit our website: https://clevertap.com/​

Sheri Bachstein, CEO of The Weather Company (an IBM Business) and GM of IBM Watson Advertising, knows artificial intelligence (AI). Tune in to find out how The Weather Company uses predictive analytics, why it decided to embrace a subscription model, and how it all impacts customer engagement. 

“CleverTap Engage” is a video interview series featuring the globe’s most respected CEOs and executives, shining a light on how to achieve meaningful and memorable customer engagement. The series is co-hosted by Peggy Anne Salz and John Koetsier.

About CleverTap:

We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps. 

Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.

Visit our website: https://clevertap.com/​

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This is the VERY FIRST episode of CleverTap Engage, a new podcast where CMOs speak on their most critical issue: generating and sustaining engagement with prospects and customers. The ultimate goal: highlighting the outstanding experts and standout campaigns driving customer engagement in a meaningful, memorable and clever way.

In our first episode, we start with CleverTap CMO Dave Dabbah.

Dave was previously VP of Marketing at Agora from 2017 to 2020. He was also VP of Marketing at in-app editing software provider Ephox, and earlier in his career was VP of marketing at email/digital marketing software provider Lyris. He serves as a strategic marketing advisor to startups and is kicking off his own show for CMOs.