<p>To understand how direct-to-consumer marketers are handling the loss of identity signals online, special guest Chip Malt, CEO of the cookware brand Made In, shares his take on testing UID 2.0  –  and even pursuing identity-less radio – to adapt.</p>

To understand how direct-to-consumer marketers are handling the loss of identity signals online, special guest Chip Malt, CEO of the cookware brand Made In, shares his take on testing UID 2.0 – and even pursuing identity-less radio – to adapt.

<p>To understand how direct-to-consumer marketers are handling the loss of identity signals online, special guest Chip Malt, CEO of the cookware brand Made In, shares his take on testing UID 2.0 &nbsp;– &nbsp;and even pursuing identity-less radio – to adapt.</p>

The Big Story: The DTC POV On Identity Loss - E170

Each week, the AdExchanger editorial team drills into the week's most urgent headlines in digital marketing. Hosted by Executive Editor Sarah Sluis, this podcast gets listeners up to speed on the most pressing news in ad tech and beyond, with key background details and analysis.

Share The Big Story: The DTC POV On Identity Loss - E170

Sign up to save your podcasts

The Big Story: The DTC POV On Identity Loss - E170

The Big Story: The DTC POV On Identity Loss - E170

More shows like The Big Story

Freakonomics Radio

Pivot

WSJ Tech News Briefing

Decoder with Nilay Patel

The Digiday Podcast

Invest Like the Best with Patrick O'Shaughnessy

Morning Brew Daily

The Prof G Pod with Scott Galloway

Hard Fork

The Economics of Everyday Things

Marketecture: Get Smart. Fast.

AdTechGod Pod

Prof G Markets

Open Market

AdTech AdTalk