Once an advertisement goes up on your sign, you must then collect rent every month, every year, or whatever interval in your lease. And often you have to do some degree of action steps to get this accomplished. In this Billboard Mastery podcast we’re going to review the right – and wrong – methods to collect your sign rent.

Advertisers are the life’s blood of your billboard investment, yet too many sign owners take them for granted after the sale. In this Billboard Mastery podcast we’re going to review the methods smart sign owners use to make the advertise feel properly appreciated each and every day so they are more likely to renew when their lease comes up, and to feel they have a good value when they write that monthly check.

Some billboards require a lot of effort to find an advertiser, and with other signs the advertisers flock to you. So what do you do when there’s a bunch of advertisers wanting your sign location? In this Billboard Mastery podcast we’re going to review some strategies to maximize your income when you’ve come across a really hot, in-demand location.

The normal strategy in most endeavors is to work from the inside out – but not always for billboards. In this Billboard Mastery podcast we’re going to discuss the reasons and strategy behind going outside the city limits – where competition and costs are lower – and then start looking closer into the city core as your experience and cash flow increases. This is a proven plan that has been a winner in the past.

The average American works 40 hours a week. But there’s 168 hours in a week – so where does the rest of the time go? In this Billboard Mastery podcast we’re going to discuss how you can get into the billboard business with a very small time commitment: if you work smart. You can build an impressive side hustle with time your formerly wasted. So invest some time listening to this podcast, and then invest some real time in achieving your goals.

We are all accountable for our destiny. But sometimes it all comes together at one time and you never forget it. In this Billboard Mastery podcast we’re going to talk about the exact moment that I had to choose between success and mediocrity, and how that impacted my billboard career. In the current economic chaos that has become America, you can still gain an edge when you understand how you really do control how your life turns out.

Americans are moving in a big way from urban centers to suburban and exurban alternatives, and that’s putting more cars than ever on rural roads. In this Billboard Mastery podcast we’re going to review the concept of rural roads and how to make profitable investments in advertising on them. There’s money in every seismic shift of the U.S. population, and this is definitely a time to re-explore billboards that are a little farther out.

Part of being a successful billboard investor is simply keeping your eyes open and being observant. In this Billboard Mastery podcast we’re going to discuss the concept of recognizing abandoned billboards and how to translate that into action steps. There can be big money in finding these opportunities but you have to know what to look for.

Albert Einstein once said “everything should be made as simple as possible – but not simpler”. In this same manner, it’s important to distill down all of the features of successfully building, buying and operating billboard signs to their most simple components. That’s the focus of this Billboard Mastery podcast. It took a lot of hard work to come up with these simple formulas.

There are two ways to approach any problem: to ask permission or to ask forgiveness. So which is the better choice? In this Billboard Mastery podcast we’re going to discuss when to choose one over the other, and what the ramifications are of that selection.