Steel monopole, steel I-beam or wooden telephone pole – which is the best for your billboard deal? In this Billboard Mastery podcast we’re going to review some important tips on each of these materials and help you identify the correct construction materials based on your goals and budget. As you’ll learn, all billboard structures are not created equal – and that’s a good thing so that you can meet your goals.

Billboard signs are pretty much the only form of advertising that does not have to provide content. So why is that a big deal? In this episode we discuss why having a captive audience is much more attractive than having to capture their attention. And much more profitable.

Throughout history, amazing things have happened from small acts that are repeated over the over. Giant buildings have been built one brick at a time, and the giant oak tree starts from just an acorn. In this same away, fortunes have been made from simple billboard signs. In this Billboard Mastery podcast, we’re going to review the process in which you can grow your desire to build an additional stream of income from just an idea, to grow that stream of income into a river, and how you can ultimately achieve all your goals one billboard at a time.

As a billboard owner, you are the official gatekeeper of the content on your sign. But sometimes your choice of content can cause extreme problems – possibly even start in motion the eventual loss of your billboard location. In this Billboard Master podcast we’re going to review how an advertisement can potentially get you in a lot of trouble and how to avoid this situation. In a politically correct America, this topic is more important than ever before.

There are many potential advertisers for any billboard – but there is one that is the most natural fit. When you find the perfect advertiser you can attain a continual renewal rate, and you may not have to rent that sign again for years. In addition, the natural advertiser will be successful with it and always pay promptly, not wanting to lose the sign. In this Billboard Mastery podcase we’re going to review what makes for a natural advertiser and how to find them and rent them your sign.

The document that gives you the right to build and operate a billboard on a piece of property is called the “ground lease” – and what it contains can make the difference between success and trouble. In this Billboard Mastery podcast we’re going to discuss what the key items of a proper ground lease include and why they are so important. Since your entire investment hangs in the balance, it’s essential that you know how a ground lease should be structured. 

Billboards are all about being seen – that’s one of their most important traits. Yet most people don’t understand the science behind the visibility of a sign, and how to approach deciding whether it has enough of it to be viable. In this Billboard Mastery podcase, we’re going to review the science of visibility and how you can be an active participant in making it better.

A part of the billboard construction process – whether the sign has wooden poles or metal ones – is to dig a hole in the earth that meets the required engineering standards to hold the sign up. And digging a hole often 15’ deep in an area that rarely has seen excavation can often yield unusual results, such as hitting water and giant rocks. In this episode of the Billboard Mastery podcast we’re going to discuss what happens when you hit the unexpected, and how to mitigate the cost and make the right decision.

It takes discipline to find new billboard locations to build or buy. And it takes effort to rent advertising space. But all of these things are pretty simple to master. What’s at issue is whether or not you will make a good “employee” to your dreams and aspirations. Every entrepreneur knows their most important hire is themselves. So how do you make sure that you take the necessary steps to keep you commitment to yourself? In this Billboard Mastery podcast we’re going to discuss how to hire yourself, manage yourself, and not have to fire yourself. There’s no job loss more embarrassing than when you have to give yourself your own pink slip.

All billboards are built on leased land. Or land owned by the sign company. Well, not quite. In this Billboard Mastery podcast we going to talk about that third option in which the billboard company owns the right to have the sign on someone else’s land and to service it there. This concept has merit in many markets but also has a fair amount of risk both for landowners as well as billboard companies. We’re going to discuss the concept, how it works, when it wins, and how to mitigate the risks.