Billboards are all about being seen – that’s one of their most important traits. Yet most people don’t understand the science behind the visibility of a sign, and how to approach deciding whether it has enough of it to be viable. In this Billboard Mastery podcase, we’re going to review the science of visibility and how you can be an active participant in making it better.

A part of the billboard construction process – whether the sign has wooden poles or metal ones – is to dig a hole in the earth that meets the required engineering standards to hold the sign up. And digging a hole often 15’ deep in an area that rarely has seen excavation can often yield unusual results, such as hitting water and giant rocks. In this episode of the Billboard Mastery podcast we’re going to discuss what happens when you hit the unexpected, and how to mitigate the cost and make the right decision.

It takes discipline to find new billboard locations to build or buy. And it takes effort to rent advertising space. But all of these things are pretty simple to master. What’s at issue is whether or not you will make a good “employee” to your dreams and aspirations. Every entrepreneur knows their most important hire is themselves. So how do you make sure that you take the necessary steps to keep you commitment to yourself? In this Billboard Mastery podcast we’re going to discuss how to hire yourself, manage yourself, and not have to fire yourself. There’s no job loss more embarrassing than when you have to give yourself your own pink slip.

All billboards are built on leased land. Or land owned by the sign company. Well, not quite. In this Billboard Mastery podcast we going to talk about that third option in which the billboard company owns the right to have the sign on someone else’s land and to service it there. This concept has merit in many markets but also has a fair amount of risk both for landowners as well as billboard companies. We’re going to discuss the concept, how it works, when it wins, and how to mitigate the risks.

One of the biggest self-confidence busters when you’re starting out with trying to build, buy or rent billboards is the concern that you look “small” and therefore can’t compete with “big” companies. Even though many property owners and advertisers prefer working with the “underdog” there’s no question that there are certain traits of big companies that you want to copy to give greater confidence to the customer. So how can you look “big” when you’re “small”. In this Billboard Mastery podcast we’re going to review the many tricks you can adopt to give the appearance of being much larger than you are in real life. 

Can an individual take on a huge billboard company and beat them at their own game? Yes, it’s been done a thousand times. So how can the small guy beat the big guy? In this episode of the Billboard Mastery podcast we’re going to harness the strategies that allow you to use the weak points of big companies against them and give you a continual edge.

One of the most profitable methods to make money with billboards is to find old abandoned ones and bring them back to life. But this “Frankenstein” strategy also requires careful planning and attention to detail. In this week’s Billboard Mastery podcast we’re going to review with granular detail the necessary steps to successfully make old abandoned signs income-producing again.

Most people have no idea how billboard investing works, and that’s a shame as it’s a very simple business model. In this episode we’re going to review in-depth the standard profit and loss statement of a billboard sign and focus on how to calculate the net income of any sign. If you want to know what profit a billboard can generate – which you should – then this will give you that knowledge.

There are many basic types of billboards – six to be exact. In this episode we’re going to review each of the types of billboard signs as well as the basic cost and reasons for investing in that particular style of unit. As you’ll see, there’s more than just one type of billboard, and one of the essential parts to successful investing is knowing which variety to select. This discussion helps make that possible.

Did you know that billboards are regulated by the U.S. government? There’s probably a whole lot about billboards that you don’t know. But all that’s going to change with our review of the basic reasons that you should consider investing in billboard signs as part of your financial security plan. You’ll see that billboards offer some amazing advantages as well as the flexibility to make your portfolio as big or small as you see fit.