The Binge Factor

There are many paths you can take to monetize a podcast, even if you’re serving a tightly-defined niche. After more than 200 episodes at Real Estate Investing For Women Podcast, real estate investor Moneeka Sawyer proves that it can be done if you have the passion, perseverance and just the right bit of know-how. She may be passionate about it now, but she hated podcasting at the get-go. When she saw how dramatically increased traffic to her mastermind, she was sold. Now that the mastermind’s off the table, she is using affiliate links to get sponsorships. In this interview with Tracy Hazzard, you will learn that when you just come from a place of authenticity and curate content to help out a specific niche, karmic forces will make sure your production costs are covered, at the very least. Known in her circles as the Blissful Investor, Moneeka is full of energy and reeks of the passion she has for empowering women. You are going to enjoy this episode.

Constantly creating content, producing results, and pushing out work doesn’t take a lot of effort. However, with the emergence of social media, your target audience is bombarded with noise from every direction at an all-time high. What can you do to stand out as a true leader in the industry? On today’s podcast, Tracy Hazzard sits down with Dr. Peter McGraw to discuss how you can make your show remarkable to engage binge podcast listeners to share it. Dr. McGraw is a behavioral economist, sought-after professional speaker, and global expert in the scientific study of humor. Diving into the transition process from his first podcast, I’m Not Joking, to his second one, Solo: The Single Person’s Guide to a Remarkable Life, he opens up about the successes he’s had and the struggles he’s working through right now.

In this day and age, automation has become a business asset, helping owners and their teams alike streamline their processes and be more efficient. Yet, many are still on the fence around AI, believing that it takes humanity out of the process. However, this episode’s guest, Chad Burmeister, has proved that using AI does not have to be that way. As the host of AI for Sales Podcast, he has brought the humanity and human outcome focus, having set up a sales automation process to do guest booking for his show. He joins Tracy Hazzard to share with us how he is using a podcast funnel automation for guest connection and how he is setting his podcast up to sell the services in his business. What is more, Chad talks about ScaleX.ai and how it provides sales professionals with the toolkit to crush their quotas and more.

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In order to create a resilient podcast, you have to be bold and think effectively on your feet. This episode’s guest is a strategic advisor who specializes in working with companies at the critical point in development where they want to make the right decisions right now. Tracy Hazzard interviews Jess Dewell, the host of the BOLD Business Podcast. In this conversation, Jess introduces us to her bold way of doing business and how to solve big problems without expensive solutions. She also talks about how she uses her show, how it works for her, and why she keeps doing it. At its core, Jess’ success comes from the intangible business podcast metrics that she has set up that helped her show grow into what it is today. She shares with us how we can rethink our own metrics to benefit us more while also letting us into the best ways she has found to book great guests, produce a show, monetize, and more.

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As varied as the means to put out content in this day and age, podcasting attracts people you otherwise wouldn't in other media outlets. That's why for many businesses and individuals looking to expand their reach, creating a podcast has become a way to go. But how do you go about doing that, especially one that still speaks to who you are? In this episode, Tracy Hazzard interviews Mark Gober—speaker, author of An End to Upside Down Thinking, and host of the Where Is My Mind? podcast—to share with us how he has been strategizing his podcast series to match his big "why." He takes us across his journey of turning his book into a bingeable podcast series and the process he follows to create a unique show format. Plus, Mark also shares how he is increasing listeners and monetizing his podcast.

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In today’s competitive landscape, building a successful podcast takes a lot of ingenuity, patience, and building the foundation to monetize it in many different ways. Kevin Dawson, a leadership and culture consultant and the host of the Leaders & Lagers podcast, joins Tracy Hazzard in today’s episode to discuss how he’s created a podcast that commands an audience and gets them to binge on his content so that they come back again and again. Kevin has set up his podcast in a way that leaves himself open to monetization opportunities. Want to create a successful podcast? Learn the secrets to creating a bingeable one and getting sponsorships to help subsidize your production costs by tuning in to this episode. 

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Why would a big TV personality want to do a podcast? For Emmy-nominated broadcaster, Suzanne Sena, The Confidence Connection is a product of passion. It is a place where she can be authentic, where she can learn, and it’s something that she really enjoys doing. If you’re thinking that she would have an unfair initial advantage as a former news anchor, you would be in for a surprise. We all have to start somewhere, and Suzanne did have her share of hiccups. Listen in as she joins Tracy Hazzard in this interview, where Suzanne shares the challenges that she had to go through as a podcaster and how she eventually built confidence and trust in her product as something that really drives value to her audience. Plus, get some incredibly useful podcasting tips from one of the best hosts in the podcasting business. If you’re planning to start a podcast, then you’re in for a treat!

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If your business is hard to sell because it is too niched or hard to explain using traditional promotional methods, podcasting is a great way to increase your lead generation by showing your potential customers what value they will get from you. If you’ve just started a podcast or planning to do so in the future, this episode is definitely for you. What things do you need to work on to leverage your podcast so that it brings leads and conversions to your business? Take it from celebrity psychic and veteran spirituality podcaster, Laura Powers, host of the Healing Powers Podcast. Over nine years in podcasting has taught Laura the value of finding the right niche, reaching out to the right people, working with a team and other things you can do to power up your podcasts’ reach. Most importantly, she learned the power of authenticity – how being true to yourself can be the greatest thing that attracts people to you and makes your show binge-able. She talks about all these in this conversation with Tracy Hazzard.

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How are YouTube and podcasting similar? How are they different? If you’ve worked with both media, you would know that while each has its own unique set of challenges, there are many parallels between the two at the fundamental level. This is part of what makes Desiree Martinez so successful in transitioning from YouTube to podcasting. Joining Tracy Hazzard on the show, Desiree is an award-winning social media creative content creator, YouTuber, speaker and business owner. She hosts the Women of YouTube Podcast, where she gets women creators in YouTube to share their stories to inspire other women to start creating content. Desiree knows that you have something to share that will be of value to someone and guides you through some tips to overcome that initial fear and hesitation and start creating. Whether you’re transitioning from YouTube to podcasting, transitioning from podcasting to YouTube or even just starting out in either or both, there is so much that you can learn from this episode.

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There is so much more to success than having a podcast to generate leads. For those who have been in this space for long, podcasting is about establishing credibility within one's own niche and building an audience and community around you. This, in itself, is a great success builder. In today's discussion, Tracy Hazzard brings over a guest who has been using his podcast for its credibility factor. She interviews Jeremy Evans, the founder and managing attorney at California Sports Lawyer. Through his podcast, Bleav in Sports Law, Jeremy takes a deep dive into his niche and tells us how he utilizes the platform for his business other than just generating leads. He also shares with us how he encourages engagement, invites guests, and produces his show. Listen to this episode to learn about this unique perspective on success using podcasting and how Jeremy uses it to build his authority in sports law.

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