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Business infrastructure is a niche that doesn't get talked about enough. However, Alicia Butler Pierre makes it fun and entertaining. Alicia is the Founder and CEO of Equilibria, Inc., a 15-year-old operations management firm specializing in increasing bandwidth for fast-growing small businesses. This is done via business infrastructure, and Alicia is recognized as one of the few people in the world specializing in it. She also hosts the weekly Business Infrastructure: Curing Back Office Blues podcast, which currently reaches listeners in 35 countries. On today’s show, she joins Tracy Hazzard to dive into the amazing world of business infrastructure – from building a podcast and booking great guests to increasing engagement and growing your audience.
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Client referrals are the lifeblood of most businesses and brands. If you play your cards right, up to 89% of your new customers could come from referrals. This is why you need to invest in providing the most value possible to the clients you already have on hand because this value is what will compel them to spread the word about your business for you. In this special episode, The Binge Factor features a replay from a Feed Your Brand show, Tom Hazzard and Tracy Hazzard’s podcast together, where they share some advanced techniques for increasing client referrals. The advice they share here is quite valuable, so make sure that you don’t miss out!
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Podcasting is a great avenue to meet experts not only to talk about their knowledge but also to build long-lasting relationships. After all, in this day and age of connectivity, your network is considered your net worth. John Livesay - keynote speaker, host of The Successful Pitch Podcast, and co-founder of QuantmRE - greatly believes in this. Here on today's show, he sits down with host, Tracy Hazzard, to share how podcasting success can be seen through the growth of your network, particularly with experts, influential, and overall interesting people. He gives out some lessons and tips on creating a great pitch and becoming the center of influence around podcasting. On his net worth, John shares how he books great guests, conducts the interviews, and lets them know about the entire process. He then tells us about his new book, Better Selling Through Storytelling, where he showcases how helpful podcasting has been on its creation process, starting from writing to promoting and launching the book.
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Podcasting is a haven for curious minds. It is a great outlet for experts to impart valuable information and for audiences to receive them. That is why podcast hosts need to be good interviewers and listeners to draw out the information that is shared and needed. As such, they must make the best of the time given by both guests and audiences by making a great show. Embodying that in his podcasting endeavors is Jason Hartman, the CEO of JasonHartman.com and The Hartman Media Company. Someone who has brute force tested, Jason is the host of Creating Wealth Real Estate Investing, which has over 1,459 episodes. In this episode, he joins host, Tracy Hazzard, to tell us how he has invested in extreme podcasting and why it is important to become an agent for your podcast audience. He talks about how he imparts his own knowledge, even while having guests over, as well as how he takes the time to record all these shows while staying so informed. One to provide a great podcasting experience, Jason then shares with us some great tips on choosing your guests (and not just anybody famous), increasing your audience, producing and monetizing your show, and encouraging engagement.
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These days, there is a slew of podcasts catering to every genre that it has become easy for audiences to find their particular favorite and get hooked. Joining Tracy Hazzard in today's episode is Jennifer Otto, a binge listener and Jen Du Plessis's biggest fan. Jennifer has been a mortgage lender for 25 years. Today, she shares her binge listener perspective about her love of podcasts, ballroom dancing, and what prompted her to reach out to Jen du Plessis.
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From the publisher's feed
Dare to discover what makes a podcast truly unskippable and bingeworthy! In this edition of The Binge Factor, we dive deep into the podcasts that captivate audiences, offering honest podcast…
Every week, we pit two podcasts against each other in a Battle of the Bingeworthy. Whether it's a celeb showdown or a political podcast face-off, we're dishing out brutally honest critiques that challenge the norm and redefine what bingeworthy truly means. We're building a network of expert guest co-hosts to bring you no-nonsense analysis on specialized topics, so you can expect deep dives into comedy, wellness, and industry giants to fresh new voices, helping you find your next audio obsession or inspiration.
Are you a podcast listener constantly searching for your next obsession? Tired of sifting through endless podcast recommendations only to be disappointed? Let us be your expert guides. We'll cut through the noise, review current shows, and highlight the unique podcasts with that elusive binge factor. Get ready to discover your new favorite quality audio content, saving you time (and your ears!) and ensuring every listen is worthwhile. We'll help you skip podcasts that aren't worth your time.
Are you a podcaster striving for more listens, more engagement, and a more dedicated audience? Worried about common mistakes that waste your voice and time? Subscribe now! The Binge Factor will show you exactly what not to do so you can transform your show from 'just another podcast' into a must-listen binge-fest. Don't just copy what the 'pros' do. Most network and 'professional' shows rely on outdated methods that flop without huge marketing budgets or celebrity hosts—which we both know you can’t afford! We're here to help you grow your podcast audience, achieve success, and earn industry respect. Learn how to make your podcast popular, improve your branding, and boost production value for high-performing podcasts.
For marketing and ad industry professionals, media buyers, talent scouts, and brands seeking authentic voices and emerging podcast influencers - this show is your unfair advantage. Understand the metrics, magic, and methods of successful podcasts. Identify emerging trends and discover shows with genuine audience connection, making your advertising investments sharper and partnerships more impactful. Stop wasting time and money following useless Apple charts; it's time to stop letting Spotify, Apple, Listen Notes, Chartable, and iHeart dictate your ad dollars. Plus, our expert guest co-hosts will soon cover a wider range of high-value podcast advertising niches, giving you an even sharper edge in identifying emerging hits.
Your Binge Factor Guides: Tracy Hazzard and Tom Hazzard, the original podcasting power couple behind Podetize, the largest post-production and AI-informed podcast platform since 2018, and founding sponsors of Podcasters United, the non-profit podcast community built for podcasters to make independent podcasting worth doing and worth listening to. With 33 years of differing marital opinions, the wisdom of producing over 50,000 episodes for more than 1800 different shows, and our no-nonsense podcast tips and nitty-gritty advice, we will challenge you to think differently and find you guest podcast experts who really know their stuff too.
Stop listening to only the shows that go viral, and start listening to the underrated podcasts worth your time and attention. Tune in, subscribe, and dare to unlock The Binge Factor – because once you start, you won't want to skip a single episode. Don't miss our podcast deep dives and podcast reaction videos so you can join in the podcast debate too!