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It may look like a ton of fun to have a podcast, and it is, but there’s also a lot going on in the back end of podcasting. New influencer Hailley Griffis is one of the many hosts of The Science of Social Media, the podcast of Buffer which is a suite of social media products that provide tools for visual marketing, audience engagement, and analytics. Hailley You came up with the idea that a podcast was going to make a great idea for a social media company. She shares how they built The Science of Social Media from the ground up and everything that goes on in the back end of creating a corporate podcast to give the audience the best that they could in fifteen minutes.
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Young entrepreneurs continue to prove that age is just a number. Most of them became an expert in the craft of building authority and creating influence at a young age through podcasting. Jordan Paris, the podcast host of Growth Mindset University and founder of The WordPress Rocketeer, started with no idea why he did a podcast but ended up consistent in being part of the top ten podcasts in iTunes’ training category. Jordan lists down the mistakes to avoid as you start your podcast and the best ways to book great guests. On top of that, he gives away tips for increasing listenership and the best way to encourage engagement.
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Wouldn’t we all like to have a self-running business, a business that runs like clockwork? Wouldn’t we all like to have profit in our business? We’re here to learn from the best, and joining us on this episode is Mike Michalowicz, entrepreneur, lecturer, and author of five business books including Profit First, The Pumpkin Plan, and his latest, Clockwork. Mike shares his thoughts on how to run a business effectively in this day and age through digital marketing. There are always sustainable ways to create and manage a business, and Mike teaches us about managing a business using the analogy of the organizational structure of bees and their hives.
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From the publisher's feed
Dare to discover what makes a podcast truly unskippable and bingeworthy! In this edition of The Binge Factor, we dive deep into the podcasts that captivate audiences, offering honest podcast…
Every week, we pit two podcasts against each other in a Battle of the Bingeworthy. Whether it's a celeb showdown or a political podcast face-off, we're dishing out brutally honest critiques that challenge the norm and redefine what bingeworthy truly means. We're building a network of expert guest co-hosts to bring you no-nonsense analysis on specialized topics, so you can expect deep dives into comedy, wellness, and industry giants to fresh new voices, helping you find your next audio obsession or inspiration.
Are you a podcast listener constantly searching for your next obsession? Tired of sifting through endless podcast recommendations only to be disappointed? Let us be your expert guides. We'll cut through the noise, review current shows, and highlight the unique podcasts with that elusive binge factor. Get ready to discover your new favorite quality audio content, saving you time (and your ears!) and ensuring every listen is worthwhile. We'll help you skip podcasts that aren't worth your time.
Are you a podcaster striving for more listens, more engagement, and a more dedicated audience? Worried about common mistakes that waste your voice and time? Subscribe now! The Binge Factor will show you exactly what not to do so you can transform your show from 'just another podcast' into a must-listen binge-fest. Don't just copy what the 'pros' do. Most network and 'professional' shows rely on outdated methods that flop without huge marketing budgets or celebrity hosts—which we both know you can’t afford! We're here to help you grow your podcast audience, achieve success, and earn industry respect. Learn how to make your podcast popular, improve your branding, and boost production value for high-performing podcasts.
For marketing and ad industry professionals, media buyers, talent scouts, and brands seeking authentic voices and emerging podcast influencers - this show is your unfair advantage. Understand the metrics, magic, and methods of successful podcasts. Identify emerging trends and discover shows with genuine audience connection, making your advertising investments sharper and partnerships more impactful. Stop wasting time and money following useless Apple charts; it's time to stop letting Spotify, Apple, Listen Notes, Chartable, and iHeart dictate your ad dollars. Plus, our expert guest co-hosts will soon cover a wider range of high-value podcast advertising niches, giving you an even sharper edge in identifying emerging hits.
Your Binge Factor Guides: Tracy Hazzard and Tom Hazzard, the original podcasting power couple behind Podetize, the largest post-production and AI-informed podcast platform since 2018, and founding sponsors of Podcasters United, the non-profit podcast community built for podcasters to make independent podcasting worth doing and worth listening to. With 33 years of differing marital opinions, the wisdom of producing over 50,000 episodes for more than 1800 different shows, and our no-nonsense podcast tips and nitty-gritty advice, we will challenge you to think differently and find you guest podcast experts who really know their stuff too.
Stop listening to only the shows that go viral, and start listening to the underrated podcasts worth your time and attention. Tune in, subscribe, and dare to unlock The Binge Factor – because once you start, you won't want to skip a single episode. Don't miss our podcast deep dives and podcast reaction videos so you can join in the podcast debate too!