The Binge Factor

The Binge Factor

By Tracy Hazzard & Tom HazzardTV & FilmBusinessNewsArtsTV ReviewsEntertainment NewsPerforming ArtsMarketing
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The Binge Factor episodes

  • What Does Podcast Brand Authority Really Mean?
    People who are starting their podcasts or even those who are still thinking of it yet must know the importance of podcast brand authority. In fact, it is one of the motivators why people start their podcasting. It helps establish them to become an authority or an expert in their industries. However, this is not as simple as it sounds and that’s why we’re going to explore what does podcast brand authority really means. We’ll look deeper into how to expand just beyond the podcast universe and out into the larger market. Learn as we discuss about taking it out to the search engines and across your platform, and leveraging on that to your advantage in establishing social proof.
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  • Here’s How »


    • Join Feed Your Brand community today:

  • FeedYourBrand.co

  • Feed Your Brand Facebook

  • Feed Your Brand Instagram

  • Feed Your Brand LinkedIn

  • Feed Your Brand Pinterest

  • Feed Your Brand Youtube

    • 26 min
  • Switching Podcast RSS Feeds
    As podcasters, one of the nightmares that could happen is to find your newly published episode gone on iTunes or Google play or other distribution channels. This could happen when your switching podcast hosts without minding your RSS feeds, the backbone of your podcast. When not executed properly, you may end up losing most especially if you’re a DIY podcaster. Tom breaks down the how to’s of switching RSS feeds, giving the old way and the new. He discusses the nature of RSS feeds as well as the problems that might occur and introduces the 301 redirect as a solution.
    Love the show? Subscribe, rate, review, and share!

  • Here’s How »


    • Join Feed Your Brand community today:

  • FeedYourBrand.co

  • Feed Your Brand Facebook

  • Feed Your Brand Instagram

  • Feed Your Brand LinkedIn

  • Feed Your Brand Pinterest

  • Feed Your Brand Youtube

    • 35 min
  • Structuring the Best Podcast Interview Questions
    When you talk about what makes the best podcast interview questions, you have to talk about the mindset that goes into it. A curious mindset is always the best place to start. Being in that growth mindset helps set the tone for everything you do. You have to look at it from the perspective of learning something and connecting with people so you can put the same energy in it around the fact that people who are watching might learn something, too. Open-mindedness curiosity and networking that add to both your interview subject and your audience is going to make for a better interview no matter how you go from there and no matter what question you ask. Learn how to structure the best podcast interview questions as we delve into the seven types of questions you should ask.
    Love the show? Subscribe, rate, review, and share!

  • Here’s How »


    • Join Feed Your Brand community today:

  • FeedYourBrand.co

  • Feed Your Brand Facebook

  • Feed Your Brand Instagram

  • Feed Your Brand LinkedIn

  • Feed Your Brand Pinterest

  • Feed Your Brand Youtube

    • 31 min
  • The Secrets To YouTube Advertising with John Belcher
    YouTube is an amazing advertising platform and the video consumption is incredible. However, there are a lot of question marks in people's minds about YouTube and YouTube advertising. John Belcher of AdSkills has a brilliant strategy for how you can advertise to get more subscribers to your channel. AdSkills is a company that not only teaches people how to place ads and make money placing ads, but also helps to certify ad buyers. John says people consume and appreciate the products you put in front of them, and they don’t mind seeing ads there because it's not in their personal space, unlike Facebook. His team help put together really good ones and make sure that the ads show up to the right people. John shares some of the most important things people should know about YouTube and YouTube advertising.
    Love the show? Subscribe, rate, review, and share!

  • Here’s How »


    • Join Feed Your Brand community today:

  • FeedYourBrand.co

  • Feed Your Brand Facebook

  • Feed Your Brand Instagram

  • Feed Your Brand LinkedIn

  • Feed Your Brand Pinterest

  • Feed Your Brand Youtube

    • 30 min
  • AdSkills: The Power Of Social Media Advertising with John Belcher
    It’s great to have a podcast, it's great to have a blog. All those things are fantastic in working to get organic traffic, but at some point, you got to start paying for stuff and the ones that are doing better are paying. While working for the Google AdWords team, John Belcher saw a gap between the average company’s advertising goals and their ability to leverage paid traffic to make them profitably. John is the genius behind AdSkills, a company that not only teaches people how to place ads and make money placing ads, but also helps to certify ad buyers. He says talking to the right people at the right time with the right message, and getting them the right particular product or pricing based on where it is they’re at is what’s going to turn paid into paying traffic. John shares the steps people have to think about prior to starting ad campaigns and talks about how AdSkills teaches people how to get the two Cs, confidence and cash flow.
    Love the show? Subscribe, rate, review, and share!

  • Here’s How »


    • Join Feed Your Brand community today:

  • FeedYourBrand.co

  • Feed Your Brand Facebook

  • Feed Your Brand Instagram

  • Feed Your Brand LinkedIn

  • Feed Your Brand Pinterest

  • Feed Your Brand Youtube

    • 45 min
  • The Title Trap
    A trend we're seeing especially with a lot of newbie or beginner podcasters has to do with how they format the title of their episode. It’s what we call The Title Trap that some people seem to be falling into. New podcasters are creating the titles for their first three, six, or ten episodes trying to promote their brand by having the same important words at the beginning of every title of the podcast. That’s great for branding and for SEO, too. However, if you label every episode with the same few words at the beginning, your episode is going to have that showing in podcast player apps and not your unique title. In this fast-paced world, that title has to show people what that episode is going to be about even in that truncated version or else they might just skip it. There are pros and cons to everything. What's more important to you, is it branding or is it that unique title to make sure everyone is catching every new episode?
    Love the show? Subscribe, rate, review, and share!

  • Here’s How »


    • Join Feed Your Brand community today:

  • FeedYourBrand.co

  • Feed Your Brand Facebook

  • Feed Your Brand Instagram

  • Feed Your Brand LinkedIn

  • Feed Your Brand Pinterest

  • Feed Your Brand Youtube

    • 19 min
  • How to Get Podcast Hosts to Want You as Their Guest
    We have been producing podcasts for a long time now, with over 530 episodes and counting in the past couple of years. Over that period of time, we have invited many guests from diverse industries to our shows and have succeeded in having meaningful discussions with them that brought immense value not just to our professional as well as personal growth, but more importantly, to our listeners as well. If your goal is to become a sought after podcast guest, or even an effective, binge-listen worthy podcast host, we are sharing five major pro tips for you that will definitely help up your game in the podcasting arena.
    Love the show? Subscribe, rate, review, and share!

  • Here’s How »


    • Join Feed Your Brand community today:

  • FeedYourBrand.co

  • Feed Your Brand Facebook

  • Feed Your Brand Instagram

  • Feed Your Brand LinkedIn

  • Feed Your Brand Pinterest

  • Feed Your Brand Youtube

    • 15 min
  • Power SEO Podcasting with Stephan Spencer
    Seo is constantly changing and the people who are making money are the ones who are staying ahead of the curve. Over time, SEO is still is where the power is, and out-of-the-box thinking is a pre-requisite for successful SEO. As an SEO expert, consultant , and bestselling author, Stephan Spencer knows how to take what you know with SEO and help make stuff sell. He says that building an audience in podcasting is a wonderful thing in and of itself, but getting the most out of it to make a blog post for your website has real value. Stephan shares a few tips on optimizing SEO podcasting and what is most important today in the digital marketplace.
    Love the show? Subscribe, rate, review, and share!

  • Here’s How »


    • Join Feed Your Brand community today:

  • FeedYourBrand.co

  • Feed Your Brand Facebook

  • Feed Your Brand Instagram

  • Feed Your Brand LinkedIn

  • Feed Your Brand Pinterest

  • Feed Your Brand Youtube

    • 55 min
  • Brand Safety: Preparing Your Podcast for Advertisers
    For marketing and advertising firms, there’s this big awareness for brand safety, thinking about your brand or your show and preparing it to be friendly for advertisers to want to have. It’s not just about the technical aspects but also the bigger picture issue regarding your brand and how it's perceived and will be perceived by advertisers. You're going into podcasting because you intend to be an influencer of some kind. Whether or not your intent is to take actual advertisement from major brands or brands that are out there, you're going to be an advertising platform for your own joint venture partners. You want to be a good partner and a responsible influencer to your listeners. With that comes a lot of consideration from the beginning. Learn the considerations that you need to have some background information on and what brand safety really is all about.
    Love the show? Subscribe, rate, review, and share!

  • Here’s How »


    • Join Feed Your Brand community today:

  • FeedYourBrand.co

  • Feed Your Brand Facebook

  • Feed Your Brand Instagram

  • Feed Your Brand LinkedIn

  • Feed Your Brand Pinterest

  • Feed Your Brand Youtube

    • 18 min
  • How a Virtual Summit Can Help Promote Your Brand With Liz Carter
    Top-notch digital strategist Liz Carter lets us in on how to maximize a virtual summit's benefits for your speakers, registrants, and your brand in this episode of the Feed Your Brand podcast. Liz discusses how she organized a successful virtual summit with over 3000 attendees, despite having only 60 people on her email list. Disenchanted with corporate America after more than ten years as a digital marketer, she took the leap and is now a free agent who is passionate about helping women conquer the digital world, as well as in helping grow businesses with actionable strategies that promote authenticity and collaboration to create a genuine relationship with your audience. She details strategies on promoting your brand by being recognized as a thought leader and how virtual summits are an excellent tactic to grow your email list, which is still at the core of converting leads.
    Love the show? Subscribe, rate, review, and share!

  • Here’s How »


    • Join Feed Your Brand community today:

  • FeedYourBrand.co

  • Feed Your Brand Facebook

  • Feed Your Brand Instagram

  • Feed Your Brand LinkedIn

  • Feed Your Brand Pinterest

  • Feed Your Brand Youtube

    • 53 min

About The Binge Factor

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Dare to discover what makes a podcast truly unskippable and bingeworthy! In this edition of The Binge Factor, we dive deep into the podcasts that captivate audiences, offering honest podcast…