The Binge Factor
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The Binge Factor episodes

  • The Best And Worst Podcast Websites
    When you’re starting a podcast, it’s important to consider a few things such as what podcast platform to use and also the pros and cons of them. The whole idea of podcast websites is not only are they trying to simplify the creation of a website, but they're trying to give you a one-stop shop for hosting your podcast and your website and publishing your podcast episodes to iTunes, Stitcher, Google play, and all that, and publishing your blog post at the same time. Our top three criteria for choosing a podcast website are it needs to be Google-friendly, it should be very easy to add content on a regular basis, and it should support your primary domain or main URL because you’re building equity into your website. Read on to learn more about choosing the best podcast website and to check out our best and worst list.
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  • 49 min
  • Authority Website Power, The Reality of Organic SEO, with Sean Kavanaugh of Income Store
    Google will find you if you do a great job indexing yourself and if you show up and deliver the service or product that you are marketing. Getting 50,000 searches isn’t impressive to Sean Kavanaugh. It means you’re popular and that’s all. What he says you need to ask yourself is are you there for those people that find you valuable? Sean explains how authority website power has been misunderstood. The common misconception has been that if someone types their name on Google, they need to come up first. Content marketing goes beyond that and helps you capture people who don’t know about you, but need your service or product.
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  • 47 min
  • To YouTube Podcasts, or not to YouTube Podcasts?
    Should you YouTube podcasts or should you not? If you look at it from the SEO standpoint, you should. Google owns YouTube. Every keyword and every tag you use when you publish that video will show up in Google when people are searching for that keyword or tag. This means you get more visibility. As a podcaster, it is always a smart choice to re-purpose your content in whatever way possible and in as many places as possible. Whether you’re doing a live video or just a pre-recorded one, going for a YouTube podcast is an easy step to make if you’re aiming for more Google power.
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  • 19 min
  • Selecting Blog Categories For Visibility And Relevance
    A big part of digital marketing strategies is to use blogs to get your website listed and ranked higher in any Google keyword searches. Selecting blog categories is very important, especially if you’re already on 50 episodes, because it helps your audience when they are searching for a specific topic. The right blog category can help your ranking in Google search if a keyword phrase is configured to focus on that blog post. Another important aspect of podcast blogs are tags which are words that are identified to be relevant to the post. It’s similar to when you are posting a video on your YouTube channel, iTunes, Google Play and Stitcher. They use the same tag system when they index an episode out.
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  • 17 min
  • Do I Need to be Concerned with Music Rights?
    Music has completely different copyright laws then when you are publishing a book, an article, or an image. The music industry in America is the most heavily regulated industry when it comes to copyright laws. As a podcaster, you don’t want to mess up this part of your show. As it is your show, you are free to do whatever you want. The last thing that you need is your show taken down without notice because you’ve been doing things that are unethical with music rights. Get educated on what’s acceptable and unacceptable in the legal system of using music for your podcast.
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  • 22 min
  • How To Get More Media Interviews with Maria Ngo and Ray DuGray
    How do you effectively promote yourself, your business, or your brand? Maria Ngo and Ray DuGray are happily married hosts and producers of a several celebrity talk shows where they showcase some of the world’s most successful and influential people. They specialize in positioning clients through the power of media interviews. Maria and Ray take us on a nice tactical tour of what they do and shared that one of the most effective strategies to get media exposure is to use video as a tool to pitch yourself to the media to get interviewed on TV shows.
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  • 55 min
  • Traffic & Conversion Conference 2018 Recap
    The Traffic & Conversion Summit held in San Diego, California last February 26 to 28, 2018 was very large marketing conference that was attended by over 6,000 people. The event was packed with information and content with a theme that centered around new traffic channels, new conversion breakthroughs, new selling models, and ultra-current breakout sessions on topics such as Facebook Messenger, Facebook video, Live video, email marketing, web blogging, content marketing, podcast strategies, and more. Tom and Tracy share their takeaways and top hacks and tips to attract traffic and increase conversion rates.
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  • 35 min
  • Know Your Audience And Customize Your Message with Dustin Mathews
    Marketing is influenced by sales and people act positively when they are influenced positively. Dustin Matthews is on an interview tour, going from one podcast to another, showing entrepreneurs that this is a good and fun way to promote sales and marketing. Podcast guests have this dilemma of sounding like a robot when they put their same message out again and again. Dustin’s simple solution is to customize your message. You can do this by knowing who your audience is and what kind of dialogue they want to engage in. He shares that the best podcasts he’s been on are the ones that made him feel like he was having a conversation with the audience.
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  • 58 min
  • Gaining Influence Through Media Relations with Lucas Miller
    The definition of media relations overlaps public relations in a sense that are both content marketing, content creation and earning coverage for companies to tell people who they are and what they do. These three aspects, visibility, reputation and lead generation are all important work for a podcaster. Lucas Miller, Founder and CEO of Echelon Copy LLC, learned that audiences appreciate brands that are authentic. Next, visibility follows because you are there when people need you to be there. Lucas shares that having a social proof to back you up, and tell clients that people think you are important, is huge if you are looking to gain influence.
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  • 52 min
  • Command Your Brand: Podcast Guesting And PR Combined with Jeremy and Brielle Slate
    As an entrepreneur starting up, it is important to launch on the right runway. Strategically and tactically placing your clients to expand your network is what Jeremy and Brielle Slate do best. Their podcast interview service Command Your Brand helps podcasters become icons in their industry. Jeremy and Brielle share their story of how they got attracted to podcast guesting and explain how your expertise needs to line up with the audience and the host of the podcast you're getting interviewed on.
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  • 1 hr 1 min

About The Binge Factor

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Dare to discover what makes a podcast truly unskippable and bingeworthy! In this edition of The Binge Factor, we dive deep into the podcasts that captivate audiences, offering honest podcast…