In today's episode of The Biz Doctor, Lauren Goldstein chats with Ruoyun Killian, Human-Centered Marketer and Business Advisor, who is on a mission to put the human experience back into marketing.

Lauren and Ruoyun dive into how to build an in-house marketing team or something we all are curious about… knowing when to hire out a Marketing agency. They are also going to dive into marketing optimization so you can get more ROTI (return on time invested)!

Specifically, Lauren and Ruoyun talk about:

• Strategic hiring - Creating a team of strategists and doers where people can optimize their zone of genius
• When to hire out to an external marketing agency
• Marketing optimization - Why it's all about creating a system that gives space for creatives to work their magic

Connect with Ruoyun Killian on:
Instagram @imperfectlyren
LinkedIn https://www.linkedin.com/in/ruoyunxu
Facebook https://www.facebook.com/rxuconsulting/
www.rxuconsulting.com.

-------------------------

If you enjoyed this episode and it sparked something in you, please give us a 5 Star rating/review and share this with your friends and fellow business owners.

Also, don’t forget to subscribe so you are the first to get notified when our next episode is live and ready for your ears.

-------------------------

Meet your host. Lauren Goldstein is founder and CEO of the award-winning and globally-recognized business consulting firm, Golden Key Partnership (GoldenKeyPartnership.com)

Her clients lovingly call her “The Biz Doctor” (which also happens to be the way this podcast got its name). Her superpower is helping 7-figure service-based entrepreneurs uncover what is keeping them stuck in the trenches of their business, so that they can have more freedom, profitability, impact, success, happier teams, and can breathe a much needed sigh of relief.

She’s been featured in Thrive Global, Huff Post, Authority Magazine and is a trusted expert to fortune 500 companies like Apple, Nike, and AT&T, among others.

For more from Lauren, and to learn more about her signature diagnostic framework or how she helps business owners get out from under her business tune visit her website https://www.GoldenKeyPartnership.com

You can also connect with her on instagram (www.instagram.com/itslaurengoldstein) or LinkedIn (www.linkedin.com/in/laurenegoldstein)

The Biz Doctor is produced by Story Studio Network. www.storystudionetwork.com/

In today's episode of The Biz Doctor, Lauren Goldstein dives into her favorite F word… Feedback - and how to make it your best friend instead of your worst enemy.

Lauren will help you shift the way you view feedback so you can see just how priceless and valuable an asset it can be in your life and business.

Specifically, Lauren shares insight on:

• What Feedback is and what it isn’t
• When and how to use Feedback
• The number one question to ask before giving any Feedback to anyone

-------------------------

If you enjoyed this episode and it sparked something in you, please give us a 5 Star rating/review and share this with your friends and fellow business owners.

Also, don’t forget to subscribe so you are the first to get notified when our next episode is live and ready for your ears.

-------------------------

Meet your host. Lauren Goldstein is founder and CEO of the award-winning and globally-recognized business consulting firm, Golden Key Partnership (GoldenKeyPartnership.com)

Her clients lovingly call her “The Biz Doctor” (which also happens to be the way this podcast got its name). Her superpower is helping 7-figure service-based entrepreneurs uncover what is keeping them stuck in the trenches of their business, so that they can have more freedom, profitability, impact, success, happier teams, and can breathe a much needed sigh of relief.

She’s been featured in Thrive Global, Huff Post, Authority Magazine and is a trusted expert to fortune 500 companies like Apple, Nike, and AT&T, among others.

For more from Lauren, and to learn more about her signature diagnostic framework or how she helps business owners get out from under her business tune visit her website https://www.GoldenKeyPartnership.com

You can also connect with her on instagram (www.instagram.com/itslaurengoldstein) or LinkedIn (www.linkedin.com/in/laurenegoldstein)

The Biz Doctor is produced by Story Studio Network. www.storystudionetwork.com/

In today's episode of The Biz Doctor, Lauren Goldstein dives into the three biggest mistakes business owners & entrepreneurs make when they first decide to hire a team.

Bookmark this episode and come back to it often because if you can take in these mistakes and avoid them you will save yourself HOURS of frustration and save your business THOUSANDS of dollars.

Specifically, Lauren answers:

• What is proactive hiring and why is it more effective than reactive hiring
• Why hiring for the ONE task or skill you want your new hire (aka an expert) to do that will drastically change the business is better than searching for a unicorn (Spoiler alert! Unicorns don’t exist)
• Why hiring just to “get tasks off your plate” is detrimental to your business
• The key to creating a well-rounded team

-------------------------
If you enjoyed this episode and it sparked something in you, please give us a 5 Star rating/review and share this with your friends and fellow business owners.

Also, don’t forget to subscribe so you are the first to get notified when our next episode is live and ready for your ears.
-------------------------
More about Lauren. Lauren Goldstein is founder and CEO of the award-winning and globally-recognized business consulting firm, Golden Key Partnership.

Her clients lovingly call her “The Biz Doctor” (which also happens to be the way this podcast got its name). Her superpower is helping 7-figure service-based entrepreneurs uncover what is keeping them stuck in the trenches of their business, so that they can have more freedom, profitability, impact, success, happier teams, and can breathe a much needed sigh of relief.

She’s been featured in Thrive Global, Huff Post, Authority Magazine and is a trusted expert to fortune 500 companies like Apple, Nike, and AT&T, among others.

For more from Lauren, and to learn more about her signature diagnostic framework or how she helps business owners get out from under her business tune visit her website https://www.GoldenKeyPartnership.com

You can also connect with her on instagram (www.instagram.com/itslaurengoldstein) or LinkedIn (www.linkedin.com/in/laurenegoldstein)

The Biz Doctor is produced by Story Studio Network. www.storystudionetwork.com/

In today's episode of The Biz Doctor, Lauren Goldstein is joined by special guest Kaitlyn Carlson, Founder of boutique wealth creation firm, Theory Planning Partners. She is THE wealth advisor to top Female entrepreneurs here in the United States.

Lauren and Kaitlyn dive into the three critical intersection points between business and finance and how they all relate to the three phases of business.

Specifically, Lauren and Kaitlyn discuss:

• Why business owners need a financial plan (Phase 1)
• How to determine whether you have a lifestyle business or an enterprise business (Phase 2)
• Why a financial success team is important to your business (Phase 3)

Get in touch with Kaitlyn on instagram @theoryplanningpartners and theoryplanning.com

-------------------------

If you enjoyed this episode and it sparked something in you, please give us a 5 Star rating/review and share this with your friends and fellow business owners.

Also, don’t forget to subscribe so you are the first to get notified when our next episode is live and ready for your ears.

-------------------------

Meet your host. Lauren Goldstein is founder and CEO of the award-winning and globally-recognized business consulting firm, Golden Key Partnership (GoldenKeyPartnership.com)

Her clients lovingly call her “The Biz Doctor” (which also happens to be the way this podcast got its name). Her superpower is helping 7-figure service-based entrepreneurs uncover what is keeping them stuck in the trenches of their business, so that they can have more freedom, profitability, impact, success, happier teams, and can breathe a much needed sigh of relief.

She’s been featured in Thrive Global, Huff Post, Authority Magazine and is a trusted expert to fortune 500 companies like Apple, Nike, and AT&T, among others.

For more from Lauren, and to learn more about her signature diagnostic framework or how she helps business owners get out from under her business tune visit her website https://www.GoldenKeyPartnership.com

You can also connect with her on instagram (www.instagram.com/itslaurengoldstein) or LinkedIn (www.linkedin.com/in/laurenegoldstein)

The Biz Doctor is produced by Story Studio Network. www.storystudionetwork.com/

In today's episode of The Biz Doctor, Lauren Goldstein talks about goals, more specifically why most people don’t actually achieve their goals.

We've all been there...you get super excited about something, decide you were ALL in, set the goal and then didn’t hit it or better yet, nothing happened.

If this is you, you’re not alone!

In today's episode Lauren shares her experience and the three ways we get in the way of our own goals including:

• How being out of alignment with your goals will activate the protective nature of your brain
• Why identifying your ‘why’ is key to achieving your goals
• How determining the steps required and taking committed action will get you closer to reaching your goals

-------------------------

If you enjoyed this episode and it sparked something in you, please give us a 5 Star rating/review and share this with your friends and fellow business owners.

Also, don’t forget to subscribe so you are the first to get notified when our next episode is live and ready for your ears.

-------------------------

Meet your host. Lauren Goldstein is founder and CEO of the award-winning and globally-recognized business consulting firm, Golden Key Partnership (GoldenKeyPartnership.com)

Her clients lovingly call her “The Biz Doctor” (which also happens to be the way this podcast got its name). Her superpower is helping 7-figure service-based entrepreneurs uncover what is keeping them stuck in the trenches of their business, so that they can have more freedom, profitability, impact, success, happier teams, and can breathe a much needed sigh of relief.

She’s been featured in Thrive Global, Huff Post, Authority Magazine and is a trusted expert to fortune 500 companies like Apple, Nike, and AT&T, among others.

For more from Lauren, and to learn more about her signature diagnostic framework or how she helps business owners get out from under her business tune visit her website https://www.GoldenKeyPartnership.com

You can also connect with her on instagram (www.instagram.com/itslaurengoldstein) or LinkedIn (www.linkedin.com/in/laurenegoldstein)

The Biz Doctor is produced by Story Studio Network. www.storystudionetwork.com/

In today's episode of The Biz Doctor, Lauren Goldstein talks about something she sees pop up time and time again in teams that is largely misunderstood and that is why most team members fail.

Spoiler alert it isn’t what you think!

Whether you have a team, want to hire a team, or are just plain interested in being a better team player, this episode is for you.

Specifically, in this episode, Lauren shares dives into:

• Busting her three favorite myths about teams
• The 4 Keys (or rather 4Cs) of a high performing employee and team
• Which of the 4Cs takes down most teams leading to them to failure

-------------------------

If you enjoyed this episode and it sparked something in you, please give us a 5 Star rating/review and share this with your friends and fellow business owners.

Also, don’t forget to subscribe so you are the first to get notified when our next episode is live and ready for your ears.

-------------------------

Meet your host. Lauren Goldstein is founder and CEO of the award-winning and globally-recognized business consulting firm, Golden Key Partnership.

Her clients lovingly call her “The Biz Doctor” (which also happens to be the way this podcast got its name). Her superpower is helping 7-figure service-based entrepreneurs uncover what is keeping them stuck in the trenches of their business, so that they can have more freedom, profitability, impact, success, happier teams, and can breathe a much needed sigh of relief.

She’s been featured in Thrive Global, Huff Post, Authority Magazine and is a trusted expert to fortune 500 companies like Apple, Nike, and AT&T, among others.

For more from Lauren, and to learn more about her signature diagnostic framework or how she helps business owners get out from under her business visit her website https://www.GoldenKeyPartnership.com

You can also connect with her on instagram (www.instagram.com/itslaurengoldstein) or LinkedIn (www.linkedin.com/in/laurenegoldstein)

The Biz Doctor is produced by Story Studio Network. www.storystudionetwork.com/

In this episode of The Biz Doctor, Lauren Goldstein shares insight on how to get rid of what she calls your itty bitty shitty committee.

Otherwise known as, the internal self sabotaging voices that keep you from hitting your potential.

Chances are if you’re an entrepreneur (or a human) you too have experienced the, often too loud, voices of the itty bitty shitty committee.

Which is why today's episode is so powerful! Lauren is going to dive into:

• What self sabotage really is; where it hides and why it happens
• How staying in your comfort zone doesn’t serve you
• The sneaky impact of false rewards
• Three steps to halting self sabotage in its tracks

For more on the CEO mindset listen in to Episode 4 of The Biz Doctor: This CEO Mindset Shift Will Help You Unlock Your Business & Scale More Successfully.

-------------------------

If you enjoyed this episode and it sparked something in you, please give us a 5 Star rating/review and share this with your friends and fellow business owners.

Also, don’t forget to subscribe so you are the first to get notified when our next episode is live and ready for your ears.

-------------------------

Meet your host. Lauren Goldstein is founder and CEO of the award-winning and globally-recognized business consulting firm, Golden Key Partnership.

Her clients lovingly call her “The Biz Doctor” (which also happens to be the way this podcast got its name). Her superpower is helping 7-figure service-based entrepreneurs uncover what is keeping them stuck in the trenches of their business, so that they can have more freedom, profitability, impact, success, happier teams, and can breathe a much needed sigh of relief.

She’s been featured in Thrive Global, Huff Post, Authority Magazine and is a trusted expert to fortune 500 companies like Apple, Nike, and AT&T, among others.

For more from Lauren, and to learn more about her signature diagnostic framework or how she helps business owners get out from under her business visit her website https://www.GoldenKeyPartnership.com

You can also connect with her on instagram (www.instagram.com/itslaurengoldstein) or LinkedIn (www.linkedin.com/in/laurenegoldstein)

The Biz Doctor is produced by Story Studio Network. www.storystudionetwork.com/

Are your skills best used in the C-suite as the visionary leader or would your business be better served by someone else leading so you can make an impact delievering your unique abilities and skills to your clients or customers? That is exactly what today's episode dives into.

In this episode of The Biz Doctor, Lauren Goldstein shares insight on:

• Three questions to ask yourself when you want to know if you should be the one to step into the leadership role or if you need a co-CEO, CEO or co-founder.
• When it’s the “right time” to step into leadership and to hire your first team member or employee.
• Why it is important to get to know yourself as a business owner and uncover your strengths so you can hire the best team for YOU

-------------------------

If you enjoyed this episode and it sparked something in you, please give us a 5 Star rating/review and share this with your friends and fellow business owners.

Also, don’t forget to subscribe so you are the first to get notified when our next episode is live and ready for your ears.

-------------------------

Meet your host. Lauren Goldstein is founder and CEO of the award-winning and globally-recognized business consulting firm, Golden Key Partnership.

Her clients lovingly call her “The Biz Doctor” (which also happens to be the way this podcast got its name). Her superpower is helping 7-figure service-based entrepreneurs uncover what is keeping them stuck in the trenches of their business, so that they can have more freedom, profitability, impact, success, happier teams, and can breathe a much needed sigh of relief.

She’s been featured in Thrive Global, Huff Post, Authority Magazine and is a trusted expert to fortune 500 companies like Apple, Nike, and AT&T, among others.

For more from Lauren, and to learn more about her signature diagnostic framework or how she helps business owners get out from under her business visit her website https://www.GoldenKeyPartnership.com

You can also connect with her on instagram (www.instagram.com/itslaurengoldstein) or LinkedIn (www.linkedin.com/in/laurenegoldstein)

The Biz Doctor is produced by Story Studio Network. www.storystudionetwork.com/

Is your team keeping you stuck in the trenches? Have you hired the right people or just the people that are most like you? Do you have the right team for YOU?

In this episode of The Biz Doctor, Lauren digs into team dynamics and how to diagnose if you’re running a lopsided, three-legged race with your team that is keeping your business and you stuck at status quo.

Lauren shares more about:

• Why uneven and lopsided teams are created with the best of intentions and how leaders subconsciously hire themselves when building a team
• What this unbalance looks like and the kind of symptoms it presents in a business; inefficiencies, bottlenecks, and frustration... among other things...
• What a healthy/balanced team looks like; efficient, fun, profitable. Oh yes!

-------------------------

If you enjoyed this episode and it sparked something in you, please give us a 5 Star rating/review and share this with your friends and fellow business owners.

Also, don’t forget to subscribe so you are the first to get notified when our next episode is live and ready for your ears.

-------------------------

Meet your host. Lauren Goldstein is founder and CEO of the award-winning and globally-recognized business consulting firm, Golden Key Partnership.

Her clients lovingly call her “The Biz Doctor” (which also happens to be the way this podcast got its name). Her superpower is helping 7-figure service-based entrepreneurs uncover what is keeping them stuck in the trenches of their business, so that they can have more freedom, profitability, impact, success, happier teams, and can breathe a much needed sigh of relief.

She’s been featured in Thrive Global, Huff Post, Authority Magazine and is a trusted expert to fortune 500 companies like Apple, Nike, and AT&T, among others.

For more from Lauren, and to learn more about her signature diagnostic framework or how she helps business owners get out from under her business visit her website https://www.GoldenKeyPartnership.com

You can also connect with her on instagram (www.instagram.com/itslaurengoldstein) or LinkedIn (www.linkedin.com/in/laurenegoldstein)

The Biz Doctor is produced by Story Studio Network. www.storystudionetwork.com/

How much is getting your business ready to scale really going to cost you?

In this episode of The Biz Doctor, we take a look at ‘Step costs'; the costs that the business will absorb when it scales.

These can be as insignificant as another email or Slack subscription every month to something much bigger… like a new $100k salary.

Specifically, Lauren Goldstein shares insight on:

• What it really looks like to grow too fast while trying to retroactively put systems and teams in place. AKA building a plane while trying to take off.
• What it means when you have excess leverage and time in the business but it doesn’t match the revenue coming in; low profit margin and high overhead.
• Why there is no “perfect” time to scale but there are the best time to scale

-------------------------

If you enjoyed this episode and it sparked something in you, please give us a 5 Star rating/review and share this with your friends and fellow business owners.

Also, don’t forget to subscribe so you are the first to get notified when our next episode is live and ready for your ears.

-------------------------

Meet your host. Lauren Goldstein is founder and CEO of the award-winning and globally-recognized business consulting firm, Golden Key Partnership.

Her clients lovingly call her “The Biz Doctor” (which also happens to be the way this podcast got its name). Her superpower is helping 7-figure service-based entrepreneurs uncover what is keeping them stuck in the trenches of their business, so that they can have more freedom, profitability, impact, success, happier teams, and can breathe a much needed sigh of relief.

She’s been featured in Thrive Global, Huff Post, Authority Magazine and is a trusted expert to fortune 500 companies like Apple, Nike, and AT&T, among others.

For more from Lauren, and to learn more about her signature diagnostic framework or how she helps business owners get out from under her business visit her website https://www.GoldenKeyPartnership.com

You can also connect with her on instagram (www.instagram.com/itslaurengoldstein) or LinkedIn (www.linkedin.com/in/laurenegoldstein)

The Biz Doctor is produced by Story Studio Network. www.storystudionetwork.com/