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Known as @clearskindoc on Instagram, Dr. Aaliya Yaqub has amassed a large following as an influencer. She is board-certified in internal medicine with a fellowship in dermatology and an adjunct clinical professor at Stanford. Aaliya is very active in Silicon Valley and the Health tech startup space.

Formerly part of the founding team at Forward health, she later worked at Facebook as part of the medical team. Currently she is an advisor to several startups and has also founded startups herself. Having an interest and expertise in skin health we discuss a range of skin-related topics, the emerging field of beauty tech, her journey into startups as well as living a healthy life.

Transcript

Dr. Haroon Kazem: Today’s episode of the body clock podcast is brought to you by Dermala. Dermala is a personalized acne treatment kit that fights the cause of acne, not just the symptoms. Acne happens when bad bacteria overpower your good bacteria. Dermala uses the power of your microbiome to strengthen the good bacteria to fight the acne causing bad bacteria on and in your body.

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The product formulation is continually optimized based on the treatment results. Take the skin quiz on Dermala.com. Get your personalized kit delivered to your door and start fighting your #FOBO or your fear of breaking out. That’s dermala.com. Thanks and hope you enjoy the show.

Dr. Sohaib Imtiaz: Hi guys! Welcome to another episode of the body clock podcast by Owaves. Today, I’m joined by clear skin doc, otherwise known as Dr. Aaliya Yaqub, who is an internal medicine physician. She’s also done a Fellowship in Dermatology at Stanford and she’s affiliated with Stanford as well. She’s quite an innovator and she’s been involved with quite a few different startups in an advisory capacity as well as being a founder.

Aaliya is someone who’s quite active on social media and is quite an inspiration for many people, as well as women, so it being International Women’s Day, it’s a perfect time to have Aaliya on – couldn’t imagine anyone better to be being a good role model for women around the world. She’s doing so much. She’s also a mother and she seems to be able to really manage her time very well which is a concept of Owaves revolving around time. So nice to have you on Aaliya.

Dr. Aaliya Yaqub: Well, thank you so much Sohaib. I think today is perfect. Happy International Women’s Day to everyone.

Dr. Sohaib Imtiaz: No, I think the listeners will be really looking forward to what you have to say. So to begin with, you’ve been involved with so many different things. Do you want to give the listeners a bit of an introduction of what you do and your journey from Madison into this entrepreneurial innovation world?

Dr.

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Dr. Thomas Dannhauser is a consultant psychiatrist, neuroscientist, and health entrepreneur with more than 20 years’ of clinical experience. He qualified in London and received his PhD from University College London where he was appointed Honorary Senior Lecturer in psychiatry. He used the skills and experience that he gained to help his patients with cutting-edge, research-based treatments to prevent, cure and treat mental health problems. The treatment and health promotion programmes that he has developed have already helped more than 20 000 people. In this episode we discuss Dr. Dannhauser’s background and how Owaves can help aid in mental health. Transcript Dr. Haroon Kazem: Hey guys thanks for joining us on another episode of the Body Clock Podcast by Owaves. If you haven’t already please remember to download the free Owaves app on the Apple App Store. It’s the number one wellness app on the App Store. It’s fun. It’s easy to use and it will allow you to effectively plan your day. It works great as a visual planner. And please remember to tell your friends and family. Also if you’re enjoying the show please do us a huge favor and leave us a five star rating on your podcast app as always. Thanks for listening and hope you enjoy the show. Dr. Sohaib Imtiaz: Hi guys welcome to another episode of the Body Clock Podcast. Today we have our guest who is a consultant psychiatrist and neuroscientist as well as a health entrepreneur and his name is Dr. Thomas Dannhauser. He also has a Ph.D. And I’ll be asking a bit more about his background because he is a very interesting journey and what I found most interesting was linked to lifestyle medicine which of course Owaves is focusing so, Hi, Thomas. How are you doing? Dr. Thomas Dannhauser: Hi Sohaib. I am very well and thank you very much for inviting me onto your podcast. Dr. Sohaib Imtiaz: Great. I mean the pleasure is mine. We’ve got a lot to discuss on this podcast because I recently connected with you on LinkedIn and was very interested in your work around lifestyle medicine, mood, and the prefrontal cortex, so we’ll be diving into that. But before starting, could you please go into a bit of your background for the listeners? Dr. Thomas Dannhauser: Yeah sure. I actually find this question quite interesting because I often asked my patients this question because I think if you know where somebody started in life then it can fairly accurately predict for a lot of them why they are where they are, and where they might be going. So I’ve always wanted to be a doctor. I grew up in South Africa. I studied medicine there and then moved to the United Kingdom where I trained as a psychiatrist. And I’m an adult and old age psychiatrist and I then also completed a BHP in Mental Health Sciences at University College London. And my interest in lifestyle medicine, I would say, was sort of further stimulated there because I became interested in how the brain functions and in particular attention and how it works in dementia and then had a foray into developing dementia prevention intervention which was all lifestyle intervention. So, in a nutshell, so I say that’s that’s how I’ve ended up where I am at the moment with a very strong interes...

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Dr. Darshan Shah is a health and wellness specialist, well known Board Certified surgeon, published author, tech entrepreneur, and founder and CEO of Beautologie and Next|Health. As an expert on all body systems, he has performed over 10,000 surgical procedures, including trauma surgery, general surgery and plastic/reconstructive procedures.

As a health and wellness specialist, he has advised thousands of patients on how to optimize their well-being and extend their lifespan, culminating in the creation of Next|Health, the “Apple Store” of Health and Wellness offering healthspan and lifespan extending technology and treatments in a beautiful, welcoming environment. He also features regularly giving talks at Exponential Medicine at Singularity University with a focus on longevity and technology.

Transcript

Haroon Kazem: Hey guys thanks for joining us on another episode of the body clock podcast by Owaves. If you haven’t already please remember to download the free Owaves app on the Apple App Store. It’s the number one wellness app on the App Store. It’s fun. It’s easy to use and it will allow you to effectively plan your day. It works great as a visual planner. And please remember to tell your friends and family. Also if you’re enjoying the show please do us a huge huge favor and leave us a five star rating on your podcast app as always. Thanks for listening and hope you enjoy the show.

Dr. Sohaib Imtiaz: Hi guys. So welcome to another episode of The Body Clock Podcast by Owaves. Today we have an incredible guest, Doctor Darshan Shah. Did I pronounce that right.

Dr. Darshan Shah: Darshan Shah. Darshan Shah.

Dr. Darshan Shah: Darshan Shah who’s a surgeon. He trained in general surgery and graduates at the age of 21, which I find quite outstanding. And then he also trained in plastic surgery and after that has gone into his health optimization functional medicine and longevity field. So he’s the CEO of Next Health which is based in L.A. and also the CEO of Beautologie as well. And he’s an expert in kind of the science of longevity. He speaks regularly at Exponential Medicine and he’s affiliated in Singularity University as well as being a technology entrepreneur. Nice to have you on the podcast.

Dr. Darshan Shah: Thank you so much for having me. It’s a pleasure.

Dr. Sohaib Imtiaz: Well this podcast is going to be a very whistle stop tour because you have so much to discuss. I mean I was looking at your presentation topics and I mean you covered brain sleep nutrition exercise healthy habits. So I want to be touching on each of those but to start off with, could you tell me about your journey into kind of wellness?

Dr. Darshan Shah: Yes absolutely. You know I think that’s an important component of it because you know I started off my journey as a doctor basically when I was like you said at a very young age in what I quickly realized was medicine through all my different careers in medicine emergency room surgery I worked for the Navy for eight years seeing their soldiers and I basically realized that everything about health care is totally disease focused not just all the technology and all the money that we spend ...

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Dr. Bill Lagakos is CEO of Calories Proper and Circadian Medicine Expert. He has a PhD in Nutritional Biochemistry and Physiology with a focus on obesity, insulin resistance, and circadian biology. In this episode we discuss the science behind the body clock and how to optimise your circadian rhythm.

Transcript

Dr. Haroom Kazem: Hey guys thanks for joining us on another episode of the body clock podcast by Owaves. If you haven’t already, please remember to download the free Owaves app on the Apple App Store. It’s the number one wellness app on the App Store. It’s fun. It’s easy to use and it will allow you to effectively plan your day. It works great as a visual planner. And please remember to tell your friends and family. Also, if you’re enjoying the show, please do us a huge, huge favor and leave us a five-star rating on your podcast app as always. Thanks for listening and hope you enjoy the show.

Dr. Sohaib Imtiaz: Hi guys welcome to another episode of the body clock podcast. Today, I have an amazing guest Bill Lagakos. Sorry for mispronouncing your name. So he’s an expert in the field of nutritional biochemistry and physiology. He’s got a PhD and he’s got specialist interest in circadian biology and Bill has a very interesting kind of up to date with all the latest research. I’ve been falling in on Twitter and I’ve learned quite a lot actually just by reading his tweets. And he’s got a Patreon page as well.

Bill Lagakos: Mhmm. Calories proper.

Dr. Sohaib Imtiaz: Yeah perfect. Yeah. That’s what I follow you on as well. And he’s someone who’s quite approachable. And he’s done a few podcasts. And for Owaves I think the first proper circadian expert we’ve got on our podcast. So it’s exciting for us and first actual give proper insights into circadian rhythms because that’s what Owaves is focusing on. So, Hey Bill how are you?

Bill Lagakos: I’m good thanks. How about yourself?

Dr. Sohaib Imtiaz: I’m well as well. I think I’ve been, my circadian rhythm has been disrupted from all the traveling, but hopefully, you can help me with some insights during this podcast.

Bill Lagakos: Okay. Sounds good.

Dr. Sohaib Imtiaz: For our listeners to start off with, just explain. First of all, a bit about your background and how you became interested in circadian biology and what you’ve done in this field as well.

Bill Lagakos: OK so it’s kind of a I sort of got into nutrition at a pretty young age. It’s kind of accidentally like I was at university and they require you to take a bunch of classes that aren’t in your major to fulfill all these different requirements. And one of them was a nutrition class. So I took that one class. I loved it. I came home for break and I told my parents I wanted to change my major completely. I was in chemical engineering and within a year or two, I wanted to switch to nutrition. Well, so I did that. I did that everybody told me not to do it because you’re going from learning like a pretty high-value trade to something where you know there’s less clear of a future.

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Dr. Gabrielle Lyon is a New York Physician who practices muscle centric medicine and is an expert in metabolic health. She was also a nationally ranked figure competitor and is an inspiring and resilient individual who shares some transformative motivational concepts. In this episode we discuss muscle physiology, the importance of protein and the mindset needed to rise to challenges in life.

Transcript

Dr. Sohaib Imtiaz: Hi guys. So welcome to the airwaves. Body clock podcast. Its doctors Sohaib today I’m joined by Dr. Kamyar and Dr. Lyon. So our special guest today is Dr. Gabrielle Lyon who’s based in New York. She’s doing some fantastic things. The main kind of brand of hers is muscle centric medicine. And she’s a family medicine physician who’s also being trained in metabolic health nutritional science and has lots of knowledge in the space of functional and lifestyle medicine. So we’ll be talking about her journey and focusing in on her kind of speciality of muscle centric medicine. So Hi Gabrielle. Nice to have you on.

Dr. Gabrielle Lyon: Hi. Thanks so much for making the time.

Dr. Sohaib Imtiaz: Of course. So to start off with I just like to hear about your journey as a doctor. How did you get involved in this space?

Dr. Gabrielle Lyon: It’s really interesting. I’m actually second generation. I knew that this space in terms of integrative wellness was going to be the trajectory that I was going to embark on when I was 17. So I graduated high school early and I moved in with my godmother whose name is Liz Lipski and she was one of the original OG’s of nutritional sciences, functional medicine, and she wrote the book called digestive wellness and it talks all about the gut. So I moved to Hawaii I moved in with her and I started seeing all these patients come in that had these issues that started to be resolved with nutrition and that really inspired me. So my journey with nutrition started very early on.

Dr. Sohaib Imtiaz: So you’re kind of looking way ahead 17. I mean all movements really caught on caught fire recently. I mean when you were 17 that’s quite a while ago.

Dr. Gabrielle Lyon: Just last year, five years ago.

Dr. Sohaib Imtiaz: Of course. Well, the way you work out I’m sure your cells are still pretty young that telomere labs haven’t lengthened so. OK. So you got involved like that said she went to medical school and then you did your residency.

Dr. Gabrielle Lyon: I did. I did two residencies and a fellowship. So I knew that nutritional sciences were really the way to go and I was so passionate and still am so passionate about it and I was fortunate enough to be mentored and trained under Dr. Donald Lehman at the University of Illinois who still to this day mentors me. We’ve had and have a very long relationship and his focus was and is protein metabolism. One of the grandfathers of research in this area and after I finished at the University of Illinois I decided to go to medical school, went to osteopathic school when I finished I was very interested in mindset and of course the nutrition background I had, had. So I trained two years in psychiatry.

Dr.

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Dr. Cameron Nichol is a former Olympic Rower for Team GB and two time silver medalist. He is a doctor and founder of RowingWOD, a programmes based start up which combines the best of Rowing and CrossFit. In this episode we discuss the mental and physical demand of the Olympics and how this learning can be applied to The regular person.

Transcript

Dr. Haroon Kazem: Hey guys, thanks for joining us on another episode of the Body Clock podcast by Owaves. If you haven’t already, please remember to download the free Owaves app on the Apple App Store. It’s the number one wellness app on the App Store. It’s fun, it’s easy to use and it will allow you to effectively plan your day. It works great as a visual planner. And please remember to tell your friends and family. Also if you’re enjoying the show, please do us a huge huge favor and leave us a five star rating on your podcasts app. As always, thanks for listening and hope you enjoy the show.

Dr. Haroon Kazem: Cameron, if if you don’t mind just so that we can sort of bring our listeners up to speed just to tell us a little bit about how you got into medicine itself. Part of the Owaves dynamic was that it came about from Royan’s experience with medical school and all the trials and tribulations of going through that and touching on what Sohaib said with doctors being some of the most unhealthy people, at least in America. I’m not sure how it is and in the UK and around the world but over here they’re sort of they’re not exactly practicing the the the concept of like, you know, practicing what they preach, really. So if you don’t mind just to let listeners know like a little bit about your journey through the Olympics and to medical school and then how you got into cross fit and rowing.

Dr. Cameron Nichol: Yeah absolutely. So I-very traditionally in the U.K. so you can go into medical school straight from school as in from high school. So I as an 18 year old arrived to University College London Medical School which is one of the top medical schools in the country with no real agenda other than to study really hard and to become a doctor. Mainly driven out of my fascination with the human body like I’m still to this day always amazed at what we can do with these bodies that we have.

And I just naturally gravitated towards a career in medicine because I love the kind of social interaction with people and working in teams and I love being challenged regularly on a short term basis but also with kind of long term career challenges. So I think that the way that medicine is set up from a professional standpoint just naturally gravitated to my personality. So I went pretty hard at high school and found myself there and quickly realized that it was hard.

I need a little bit of a break from the day to day studying. So, you know, intense hours, many many people can probably understand but I really needed a bit of a release for medical school and I tend to kind of exercise or movement as that way I could get away from the stress of studying. At first I looked for some basketball clubs. There wasn’t any sort of fidgeting with what I wanted to do with medicine. And I quickly found myself on the river and the River Thames with the U...

 

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Co-host Dr. Regan Steigmann joins the podcast and explains her role in preventative medicine and how she lives a healthy life despite her incredibly busy schedule working as a flight surgeon. We explore the facets of lifestyle medicine and how everyone can adopt such habits.

Transcript

Dr. Haroon Kazem: Hey guys. Thanks for joining us on another episode of the Body Clock podcast by Owaves. If you haven’t already, please remember to download the free Owaves app on the Apple App Store. It’s the number one wellness app on the App Store. It’s fun, it’s easy to use and it will allow you to effectively plan your day. It works great as a visual planner. And please remember to tell your friends and family. Also if you’re enjoying the show, please do us a huge, huge favor and leave us a five star rating on your podcast app. As always, thanks for listening and hope you enjoy the show.

Dr. Sohaib Imtiaz: Hey guys. So welcome to the Body Clock podcast. Today we have a vital integral part of our team joining us: Regan. Hey Regan.

Dr. Regan Steigmann: Hey there, Sohaib.

Dr. Sohaib Imtiaz: Finally, it’s nice to get you on the podcast and I know you’ve been very busy lately with your preventive medicine exams and congratulations on being certified as a lifestyle medicine physician.

Dr. Regan Steigmann: Thank you so much. It’s an honor and thanks for setting the pace for all of us here at Owaves and being the first of our team to actually become formally certified in lifestyle medicine.

Dr. Sohaib Imtiaz: That’s very kind of you. We’ve been waiting for you and your input for this podcast. We’ve be missing that female voice as well to, you know, make our podcast more, you know, listener friendly.

Dr. Regan Steigmann: Absolutely. Got to build that balance and find that find that finesse between.

Dr. Sohaib Imtiaz: Yeah. They actually say interestingly there was exponential medicine was taking place this week in San Diego and they were talking about voice tech and Alexa and they were saying how the female voice is-research has shown that people prefer the female voice to the male voice generally speaking.

Dr. Regan Steigmann: Unless unless the male voice has an accent though, right?

Dr. Sohaib Imtiaz: What kind of accent? That’s the question. Reagan is a flight surgeon. She works closely with the American military and she was very involved the American College of Lifestyle Medicine. You were-what was your role with the American College of Lifestyle Medicine, Reagan?

Dr. Regan Steigmann: Absolutely. So I first learned about the American College of Lifestyle Medicine through the American College of Preventive Medicine in about 2012. So coming up on a decade rather quickly which is terrifying but exciting because it’s given and provided a lot of leverage points for forming and shaping this field of lifestyle medicine. So I really just found the scope of what the backbone of lifestyle medicine is much more alluring and intriguing as as it pertains to how and why I went into medicine in the first place.

So I think we all have this idea of, you know, I want to go in, I want to help people and I want to be a healer and I w...

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Dr. Molly Maloof is a practicing physician and health technologist in the Bay Area. Dr. Molly is on a mission to radically extend healthspan and maximize human potential using scientific wellness, health technology, educational media, & health optimization medicine.

Her fascination with innovation permeates her concierge medical practice that is focused on providing personalized medicine to entrepreneurs, technology executives, and investors.

Transcript

Dr. Haroon Kazem: Hey guys thanks for joining us on another episode of the body clock podcast presented by Owaves. This is Haroon. And on this episode Saheb and I get to speak to Dr. Molly Maloof M.D.. Molly is the Head of Medical Science at Santa intelligence and she is on a mission to radically extend health span and maximize human potential using scientific wellness, health technology educational media and health optimization medicine.

Molly runs a concierge medical practice that focuses on providing personalized medicine to entrepreneurs, technology, executives and investors. She is at the forefront of blood glucose monitoring and her current work with Santo intelligence focuses around that. We’re very pleased and privileged to be able to speak to Molly and we get some insight on her daily routine regarding nutrition exercise and other health habits that she recommends and practices herself.

As always please remember to download the waves app from the Apple App Store. It is the number one wellness app on the App Store and works as a great visual planner so that you can get an idea of how you are effectively spending your day. Please make sure to check us out on Instagram at Owaves.CEO or directly at our Web site at Owaves.com. Hope you enjoyed the show and thanks so much for your time. So hey Molly how are you doing?

Dr. Molly: I’m great. How are you? I’m good as well as coming off nightshift so my circadian rhythm is completely disrupted now which is ironic, being part of a team which focuses on an app which tries to optimize the cadence rhythm. But yeah we’re glad to have you on. So Molly, I first came across you actually during the year I was a business school and you were one of the kind of bright sparks kind of there’s a news article coming out of Silicon Valley.

I’m talking about Dr. Hughes focusing on kind of high performance medicine precision medicine using technology as well to kind of help optimize health. And since then I’ve got quite immersed in this space but I must say that conversation I had with you-I think it was about two years ago-was actually the start of this kind of ride, this wave in medicine and digital health that’s been occurring around the world. And you’re one of the first primary kind of doctors who is in this space. So I mean I have a lot to thank for you for what you’ve been doing because I mean definitely inspired me. So before we go in so Molly is has obviously to obviously graduate from medical school.

You’re doing residency and then you decided to go into this kind of you were kind of a trail blazer and you wanted to go into that kind of precision medicine working in Silicon Valley with tech firms and startups. And since then you’ve obviously you’ve been picked up by large media outle...

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Dr. Adam Chekroud has been published in top medical journals for his research on neuroscience, computational data analysis and mental health. Hear Dr. Adam discuss his latest findings on the positive impact of exercise on mental health in a study of over 1.2 million individuals, performed in collaboration with the Centers for Disease Control and Prevention.

Transcript

Dr. Haroon Kazem: Hey guys, Haroon here and thanks for joining us on another episode of the Body Clock Podcast presented to you by Owaves. On this episode, Sohaib has a remote conversation with Dr. Adam Chekroud. He is the co-founder and chief scientist at Spring Health, a behavioral health startup based out of New Haven Connecticut.

Dr. Adam’s work focuses on the treatment of mental illness and how to better deliver quality behavioral health care to patients. I think you’ll really enjoy this episode. And please if you haven’t already, remember to download the Owaves app from the App Store. It’s designed to work with iPhones and the Apple Watch and you’ll love it so it’s free and it’s the number one wellness app on the App Store. So I hope you guys enjoy the show. And thanks as always.

Dr. Sohaib Imtiaz: Not sure if you’ve heard of Owaves before but Owaves is basically a concept slash app which helps you to kind of optimize your health through circadian biology so we all actually focusing at the moment on mental health as one of the main parameters of health and kind of targeting university students.

So Adam I’ve-obviously you’re from Manchester I’m from Manchester. I’ve kind of read a little bit about you. You seem to have an extensive history of, you know, studying at Oxford and neuroscience and experimental psychology as well as going to Yale and doing a PHD. So I mean that sounds pretty awesome that that you’ve had such such ingrained training in such a such a specialist field. Could you tell me a bit more about that?

Dr. Adam Chekroud: Yeah, I think I’ve gotten very lucky at a number of steps along the way. It’s not too often that someone from Manchester ends up at Yale after a little a couple details. It’s been very fun. I’m really glad I had the opportunity to do this kind of work nowadays.

Dr. Sohaib Imtiaz: Yeah I mean doing some exciting things.

Dr. Adam Chekroud: Yeah really it’s not too hard to get out of bed when you get to do the stuff you want to do all day. So, it’s pretty nice.

Dr. Sohaib Imtiaz: So yeah I mean number one thing you’re enjoying it so. So you started at doing neuroscience and psychology or. I’m guessing is a lot of overlap between the two fields.

Dr. Adam Chekroud: Yeah I’ve always kind of been somewhere between the two and then my master’s was technically in neuroscience and before that was student psychology but I’ve always been kind of somewhere between the two.

Dr. Sohaib Imtiaz: Okay so you’ve been quite deep into that kind of mental health focus.

Dr. Adam Chekroud: Yeah I was actually focusing primarily on treatments for mental health conditions so different medications that you can use to treat things, different kinds of therapies that you can use and then trying to und...

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Silicon Valley and London-based physician, futurist and entrepreneur discusses circadian rhythms, technology and innovation with Dr. Haroon and Sohaib. Dr. Jack is an emergency medicine physician practicing human optimization with digital health and artificial intelligence.

Transcript

Dr. Sohaib Imtiaz: Welcome to the Body Clock Podcast. Today I’m excited to announce we’ll be having Dr. Jack Kreindler who is a mentor for me and he is also the founder of the Center of Health and Human Performance as well as being an advisor to several startups and cutting edge technology firms in the health arena. Jack trained as a doctor for 10 years in the emergency department and he has a special interest in altitude physiology.

Jack is very involved in the human optimization, longevity, space. I first came across Jack at UCL while he gave a compelling speech and talk on his involvement Singularity University and how exponential medicine and technology will change our lives. I found it particularly interesting how technology is advancing so quickly and Jack being a very familiar face in Silicon Valley is at the forefront of this change.

I’m excited to be discussing a range of topics on this podcast with Jack and I feel we-it’s going to be an amazing one and we’ll get some amazing insights. We’ll be discussing Owaves and how Jack lives his life and how he tries to optimize his health and the views on different developments which are happening in the digital health space. So I’m looking forward to this podcast very much. So let’s get started.

Dr. Haroon Kazem: How are you at the moment, like practicing, like a lot of these lifestyle medicine approaches yourself? Because I know you have a very strong background in terms of all these different projects that you’ve been a part of. The one that sort of appeals to me most is like your work with the CHHP. Is that something that you’re still involved with every day or?

Dr. Jack Kreindler: Yeah absolutely. CHG is the institute I founded eleven years ago with my team of, now 40, scientists and specialists in human performance science, in elite sports medicine. Essentially what we do is we apply what you might want to call the secret sauce-which is not very secret, it’s all good science of elite sports medicine and sports performance.

And what we do is we work of course with athletes, to get them back on track or winning gold medals or performing better but more importantly to work with two other groups of people. One are very sick cancer patients and may-basically relevant to you-the kind of, you know, global, travelling, super busy person, executive founder or just people living busy working lives who want to run circles half-round people half their age and keep on going, you know, to look after their young families and older parents and so on. And that’s a third of our clients really athletes a third are, you know, the lifestyle-if you want to call it that-kind of category and then a third of the very critically ill cancer patient.

Dr. Haroon Kazem: Very good. And so are you tailoring like the the the approach to each one of those groups like on an individual by individual basis or is there sort of like a like a structured approach that you&#...