I want to address with you a phenomenon I’m noticing inside The Bold Profit Academy as we start our Implementation cycle around Offer Creation. 

We are currently focusing on creating offers for clients that get results and get the expert paid, but I’m noticing that there is a belief that the more offers you have, the more money you will make.

I want to call out right now that this is not necessarily true. 

Yes, it makes sense to have a well thought out and intentional offer stack that supports your customers through their journey, BUT you don’t need a ton of offers.

The answer to needing more revenue isn’t MORE OFFERS. It’s more sales activity.

As a matter of fact, the more offers you have, the harder it is going to be because you are going to have to redirect your sales activity to a number of different places unless you have a well-coordinated sales plan.

And let’s be honest, I’m pretty sure you are creating multiple offers to completely avoid selling.

Any of this feeling close to home? Great, because it's exactly what we’re talking about on this week’s podcast and that reaction means you need this message more than ever.

Full transcript at https://theboldleadershiprevolution.com/why-creating-more-offers-isnt-the-way-to-make-more-money/

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Today we’re going to talk about why the ascension model may not work for you. And if you’re trying to make it work, that’s cool, this isn’t passing judgment. We have to try things and experiment even if it doesn’t feel right or good to you.

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Today we are talking about self-promotion. Has the thought of self-promotion ever stopped you dead in your tracks? Or maybe you've had that tired refrain of “Who am I to [insert the thing you are actually an expert at]”? The reason why we're talking about this is we're about to head into some podcast episodes around creating your offers, the services that you sell as a service provider, and the frustrations you might have with selling them, why they may not be selling, some beliefs that you have around selling your services, or enrolling people in your services or enrolling people in your offers.

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Let's talk about the mistakes that we make with our money. Sometimes, these mistakes add up to hefty sums. I certainly know that has been true for me. This is the dirty little secret of business owners everywhere. In this episode, I’m sharing five ways to make sure you’re money mistakes don’t derail you and your business. 

I want you to pull out your journal after you listen to this. Take a moment and reflect on your money, your relationship with money. I even give you a couple of questions to answer as we wrap up the episode. 

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If you have ever been frustrated that your marketing efforts aren't paying off, this episode is for you. I'm an expert in organizational psychology. What that means is it's the study of human behavior at work or in work-like settings in business. Lots of concepts fall under organizational psychology, but one of the biggest issues I deal with in larger organizations is often the contentious relationship between marketing and sales. It's taken me a little while to realize the same rift is showing up in small businesses, just like yours, but it's a little more silent or unspoken.

Listen in on this episode to find out how that rift might be impacting your business.

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As business owners, you have an infinite amount of opportunities to increase your income and make money. Making money is something I absolutely love to talk about, and the more squirmy you feel about making money, the more I love to talk about it just to let you know. Because until you gain comfort with all things money and sales, you will, unfortunately, continue to struggle. We really want to create a lot of ease because that's the other thing we get to do as business owners; we get to create more freedom for ourselves. The more money we make, the more freedom we actually get to create. Now you might be thinking, it's easy for me because of whatever story you might be telling yourself, but it honestly has not been easy. This is why this is my message.

In this episode I'm sharing the mindset shifts I had to make, and my four favorite sales tools for 2022. Most importantly I'm taking you behind the scenes of how I've developed each of these over the years and why they made sense at each evolution. 

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In today's podcast, I want to talk about this concept of an online business. I have spoken about this a number of times but I don't think that I have really unpacked what I believe in a clear podcast episode. As we're kicking off the new year, as new folks have been finding us, as many of you are deciding on the direction that you want to take your business, whether you are excited about that or whether you are frustrated by it, I think this episode is actually going to be really helpful for you.

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We are going to have a bit of a big think about social media and small business, because I'm getting some questions, more like statements, in the ethers of female experts who run service-based businesses. That is who I am talking to for context in this conversation. 

If you have a product-based business, and primarily these are women who are offering services at a premium level, they are really asking to get paid for their level of expertise and for what they have honed their craft over the years, and they are really great at what they do, they continue on with their professional education, and they add value and they get their clients amazing results. Because of that, they choose to charge a premium price, and so that's really who I am talking to here.

I'm going to talk about some pros, some cons, I'm going to give you some facts, I'm going to give you some of my opinions, and I'm going to give you some things that I think you can do to improve or think differently about how you use social media.

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Today, we are talking about creating a business that prioritizes your mental health.

It feels very significant that we're starting the year with this particular conversation. Running a business comes with a fair amount of responsibility, decision-making, and effort. I don't think that's really how business ownership has been portrayed. As a matter of fact, I know that that's not been portrayed that way because 91% of my Instagram community feels that we're not really talking about the real honest portrayal of owning a small business.

There is a lot of optimism out there as well. There's a lot of opportunity for us to control some of these seemingly uncontrollable factors that are having a tremendous impact on our mental health and that's what we're going to discuss today.

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