The Bold Money Revolution

Today we are going to be the purveyor of hard and uncomfortable truths, which is actually one of my favorite things to be doing these days on this podcast.

It's really important to me that we have honest and transparent conversations about the red flags, the traumas, and the mental health of small business owners.

I want to hear from you, so share your thoughts with me on Instagram @thetaranewman.

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In this episode I'm joined by Tamika Auwai as we talk about nurture marketing, and really the content marketing trends you need to know about as you move into 2022.

Make sure you share your insights with me on Instagram @thetaranewman.

Get the Revenue Goal Calculator at https://theboldleadershiprevolution.com/revenue-goal-calculator/

Get your Revenue Goal Calculator - https://theboldleadershiprevolution.com/revenue-goal-calculator

I am so pumped for this podcast episode. We've been doing this for four years. We're about to hit 200 podcast episodes. I am letting you know right now this is going to be the episode. This is going to be the crowning jewel of my career as a podcaster. I'm talking about, legitimately, my favorite damn topic in the world. 

We are talking about saving money. The only thing that I love more than making money is saving money. We are going to talk all about that today. I've got some thoughts for you. This is an episode that has an assignment. You need to do the assignment. I call them experiments in The Bold Profit Academy. In there, we are actually really conscious of the fact that folks have some educational trauma. I try not to call it homework, I try not to call it assignments, I don't call them projects. Who needs another damn project? We do experiments.

This is going to be an experiment that you need to do. You need to report to me, legitimately report this to me @thetaranewman on Instagram. You don't have to post your stuff on Instagram but you need to come and DM me on Instagram and you can leave me a voice note, whatever you want. I'm over there manning my DMs. 

There's an action that needs to be taken because we are going to give you some money back in your pocket because we are going to find money leaks before the new year. You know that weird ass time between Christmas and New Year's and you're like, “I don't know what day it is. I don't know what year it is. I don't know what I'm supposed to do with myself. I think I'm just supposed to sit here and watch Netflix all day,” you are, by the way, but I also want to like noodle on some things and I'm reflecting this is the thing you do.

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In this weeks' episode, we're talking about your most profitable growth strategies. These are the ones that don't cost you a lot of time or money to execute. What many people don't realize is that selling costs money. Whether you're running ads, creating content, hosting a podcast like this one, emailing, going to events to source leads, there is a cost in time, money, and energy.

Ineffective and inefficient sales strategies are doing more to burn out business owners than the actual delivery of the service sometimes and that's why we're having this conversation today. 

Learn more about The Bold Profit Academy.

Get your Revenue Goal Calculator - https://theboldleadershiprevolution.com/revenue-goal-calculator

I'm really excited to have Casey Hill here today. He is on the team at Bonjoro. He is the Head of Growth. He is sitting over sales and marketing. The reason why I wanted to have Casey on this podcast today was to really talk about how you can use video to add high touch moments to your customer journey.

I am a huge, huge Bonjoro fan. We use Bonjoro in our business in lots of different ways. I really wanted Casey to come on and share his genius, and what they're doing over at Bonjoro because I think it's going to make a really big difference in a lot of business owners' lives. Welcome, Casey. 

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I'm excited for these next couple of episodes. I'm debriefing and talking through some of the observations I've had over the last year and what we can be considering as we roll into a new year, which I'm feeling very optimistic about. 

Please share, please review, put time on your calendar to take action from what we talk about today. Being inspired isn't enough and it's definitely not going to be enough in 2022. As always, I want you to hit me up on Instagram. Drop me a note, a voice message. I'm committed to being in this with you. The only reason why I actually use social media, Instagram specifically, is to engage in meaningful business dialogue with small business owners like you.

Today I want to share some observations that I'm reflecting on as I plan my curriculum for The Bold Profit Academy and our brand new program, The Bold Profit Academy+ where you get everything that's inside The Bold Profit Academy but additional mentorship and structure with me through implementation calls and hot seats. 

My observations are coming from anecdotal evidence. What I mean by that is I collect this information from my clients, from community members, and from daily conversations that I'm having with small business owners. I really run with a very diverse group of small business owners. I talk to people online. I'm really into talking to small business owners in my local area. I talk to small business owners who have service-based businesses, who are selling products, who are running manufacturing businesses, and construction. It doesn't matter to me. To be honest, there are a lot of themes that go across all businesses. It's not always as individualized as someone might think.

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This is our third part and our final part in the series What Your Life Partner Needs to Know About Supporting Your Business. I hope you have had some good insights and have maybe even shared this episode with your partner.

In this episode, I am sharing about the stabilize, scale, and legacy stages of business. I share stories about how John and I are supporting each other now as we look forward and the conversation we are having as we set goals for our next 5-10 years.

Book a call with Tara to learn more about The Bold Profit Academy+

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Today, we are walking through the stages of business. You're going to be able to identify which stage of business you're in. I'm going to put some context in there about what you're experiencing for you but also for when your partner listens to this. I want them to hear from me an objective part of what you're experiencing in my words. Then I'm going to share maybe a little bit about what I was experiencing during this time and how my husband and I, John and I, navigated through that.

If you haven't yet, check out last week's episode, and of course, stay tuned for next week when we wrap up the series. 

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Get your Revenue Goal Calculator - https://theboldleadershiprevolution.com/revenue-goal-calculator

I'm starting this episode and I'm scared. We're going to talk about some things. And we're all going to very bravely hold this space together. I'm going to do my very best to shepherd us through this conversation. This is actually going to be a podcast series. You are going to be getting episodes on this for the next few weeks. 

I hope you share this episode with your business friends because I think we're about to have a conversation that is not being had in most spaces, but it is being had in my spaces, in the Bold Money Mastermind, it is very much a strategic container. And we very much also deal with issues that arise with our partners and our spouses and these things come into play. 

As we unpack this conversation in this series, I think you're going to see why, and really start to understand one that you're most likely not alone in the conversations that we're are having and the ones that you need to have.

I hope this puts some tools and resources in your hands and that our relationships in general, but specifically with the most important people in our lives do impact our businesses in positive and negative ways. 

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This is for you if you're at a plateau where you feel you keep coming in under this dollar amount, you've set this goal for a long time and you're not there yet. I get that it could be frustrating if you feel like your growth has slowed, this can be for you as well. 

While I break down stages of business by revenue size, many people also do that, and not much changes though with the other revenue stages. Bigger decisions are made, sure. Things get easier, absolutely, because you have more money, and you're buying yourself at a time, and you have more support. I know that's contradictory. Women usually think that things get harder the more money you make, but they actually get way easier. 

That's actually one of the things that's keeping them plateaued, is they think it's going to be harder. That's a mindset shift that they need to make, but the reality is it gets easier.

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