Rhondalynn Korolak is Australia's leading expert on Value Pricing and how it can be implemented in an accountancy or bookkeeping firm.
Value Pricing is the process of uncovering and quantifying the pain points, transformations, feelings and perceptions that render price a non-issue, and highlight your proposed solution as the only sane option. It's the only way to avoid "sticker shock" and the constant threat of price objections.
Effective and profitable pricing can only happen by understanding your customer's desired state of the future, and that begins with scope of value, not scope of work. Rhondalynn lays out the strategies you need to transform your firm's business model, and create a better future for your customers, employees, and you.
She is a fully qualified lawyer and chartered accountant and is considered a leading expert at business acceleration, the power of influence and mental toughness. She is the author of "Financial Foreplay" and "Pricing Value" and has been featured on Channels 7 & 9, Sunday Life magazine, Sydney Morning Herald and 3AW.
Hear what she has to say in this episode!
Diane (The Bookie aka Bookkeeper) from https://www.directmanagement.com.au and Kane (The Beano aka Accountant) from www.activeoutsourcing.com.au and www.accountancyonline.com.au are professionals practicing who encounter these issues and many more every day.