The Bottom Line

Damin Murdock is the Principal Lawyer of Lawpath Legal, an innovative online legal platform that easily connects businesses with legal assistance.

In today's episode, Damin explains the most common legal documentation businesses should have to protect themselves. He also shares the correct way to register a business name and how you can protect your brand. Finally, Damin breaks down best practices when it comes to legal documentation for your customers.

Special offer:

• Damin also has a special offer for listeners of this episode, where you can get $100 off the price of Lawpath’s Essentials plan, which gives access to over 350 digital legal documents. To access this offer, visit https://lawpath.com.au/bottomline

Connect:

• Alexander Spencer website
• Alexander Spencer on Twitter
• Alexander Spencer on Facebook
• Alexander Spencer on LinkedIn

This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

See omnystudio.com/listener for privacy information.

Grant Austin is the Chief Operating Officer of Pay.com.au, one of Australia's fastest-growing payment platforms which is focused on transforming how businesses pay their everyday expenses.

In today's episode, Grant shares how pay.com.au is changing the game for Australian businesses. Grant also shares his tips on how to get the most out of your business's spending and breaks down Pay.com.au's unique rewards system. 

Resources and links:

• Pay.com.au 

Connect:

• Alexander Spencer website
• Alexander Spencer on Twitter
• Alexander Spencer on Facebook
• Alexander Spencer on LinkedIn

This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

See omnystudio.com/listener for privacy information.

Fred Schebesta is the Co-founder of finder.com, Australia's leading comparison website. Fred is also an advisor, an author, and an internet sensation, running a TikTok account with over 100,000 followers.

In today's episode, Fred shares the journey that led him to start finder.com, and explains why sometimes failure is the key to success. He shares his tips for building a scalable business and his thoughts on what the future of business holds. And of course, Fred explains why you really should invest in bitcoin.

Connect:

• Alexander Spencer website
• Alexander Spencer on Twitter
• Alexander Spencer on Facebook
• Alexander Spencer on LinkedIn

This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

See omnystudio.com/listener for privacy information.

Adam Stone is the Founder and CEO of Speedlancer, a freelance marketplace that prides itself on delivering the world's fastest designs, writing, and data entry from curated freelancers. Adam has been fostering his entrepreneurial streak since he was a kid and is now focusing his energy on developing StartADAM, a virtual assistant designed to make your work life easier.

In today's episode, Adam shares his journey as an entrepreneur, from starting as a budding salesman at age 12 to moving to LA to pursue the American market. He details the hurdles he faced throughout the journey of getting Speedlancer funded, and what he learnt in this process. Finally, Adam shares his tips for businesses looking to pivot to the US market, before explaining his new product, StartADAM.

Resources and links:

• StartADAM Website

Connect:

• Alexander Spencer website
• Alexander Spencer on Twitter
• Alexander Spencer on Facebook
• Alexander Spencer on LinkedIn

This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

See omnystudio.com/listener for privacy information.

Tom Willis is the Co-founder and Chief Marketing Officer of Lawpath, Australia's number one online legal platform. His passion and dedication led him to be listed as one of B&T's 30 under 30 in 2020, and to become a finalist for Young Marketer of the Year at the 2019 ADMA awards.

In today's episode, Tom shares the importance of businesses having the correct legal documentation, and how Lawpath was created to help solve this problem. He'll share the strategies Lawpath used in growing their business, and how important having a defined marketing and sales plan is to business. Plus, the benefits of strategies such as layered advertising strategy, Paid Digital Advertising, and well-defined SEO.

Connect:

• Alexander Spencer website
• Alexander Spencer on Twitter
• Alexander Spencer on Facebook
• Alexander Spencer on LinkedIn

This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

See omnystudio.com/listener for privacy information.

Eric Tjoeng is the Founder and CEO of Business Growth and Exit Specialists. Eric is passionate about helping businesses achieve their goals and has years of experience in business strategy, acquisition, and growth, as well as future-proofing and exit planning.

In today's episode, Eric breaks down the reasons that every business should be thinking about its exit plans, right from the very beginning. From why you should sort out an exit plan, to what is actually involved in the process of creating one, Eric will talk through everything you could need to know about the eventual day that you leave your business. 

Connect:

• Alexander Spencer website
• Alexander Spencer on Twitter
• Alexander Spencer on Facebook
• Alexander Spencer on LinkedIn

This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

See omnystudio.com/listener for privacy information.

Alex Colvin is the Founder and CEO of Pendula, a company that helps businesses manage, automate, and optimise their customer retention through two-way conversations. Alex manages the vision and mission of the company, and is passionate about showing customers how Pendula can make a significant, positive difference in their customer retention.

In today's episode, Alex talks us through all things customer retention. From how having a defined customer retention strategy can help your business succeed, to what strategies you can put in place to keep customers coming back. Plus, the importance of communicating to customers at the right time, and how you can leverage existing customers to help improve retention.

Connect:

• Alexander Spencer website
• Alexander Spencer on Twitter
• Alexander Spencer on Facebook
• Alexander Spencer on LinkedIn

This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

See omnystudio.com/listener for privacy information.

Sesil Arzadian is the Creative Director at ANTON Jewellery. ANTON is one of Australia's leading high-end jewellers, with a focus on exceptional customer service and quality craftsmanship. From humble beginnings as a family business, ANTON has grown to be a household name whilst still maintaining its strong family values.

In today's episode, Sesil explains the importance of building a solid brand, and how to create experiences that'll keep customers coming back. You'll learn how ANTON remains relevant in a saturated market, why you should advertise differently to various client segments, and Sesil shares the secret ingredient behind creating luxury experiences. 

Connect:

• Alexander Spencer website
• Alexander Spencer on Twitter
• Alexander Spencer on Facebook
• Alexander Spencer on LinkedIn

This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

See omnystudio.com/listener for privacy information.

Briony Kennedy is the Founder and CEO of Adorn Cosmetics. Adorn is an all-natural skincare and makeup brand, that aims to nourish your skin and protect the planet. 

In today's episode, Briony shares the story of how she got to where she is today, and how she built her business from the ground up. She details the challenges she faced throughout the creation of her business, how her business took off overnight, and why customers love seeing a face behind a brand. 

Connect:

• Alexander Spencer website
• Alexander Spencer on Twitter
• Alexander Spencer on Facebook
• Alexander Spencer on LinkedIn

This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

See omnystudio.com/listener for privacy information.

Janahan Kumaralingam is a Partner at Vostro Private Wealth, a financial advisory firm based in Melbourne. Janahan loves helping individuals build their wealth, and secure their future, and he has a wealth of experience in doing so.

In today's episode, Janahan introduces us to the various types of risk insurance and explains just how important it is to business owners. Janahan and Sevan also discuss life cover, income protection, and trauma policies. He also helps determine how much cover you should insure and if these policies will apply to you and your family.

Connect:

• Alexander Spencer website
• Alexander Spencer on Twitter
• Alexander Spencer on Facebook
• Alexander Spencer on LinkedIn

This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

See omnystudio.com/listener for privacy information.