Diversification – by way of expansion – is one way that SME practices may look to succeed following the age of coronavirus. According to NSW-based firm Karim + Nicol (which now operates across the state), it is essential not only to understand and appreciate how best to expand, but also why a firm should do so.

On this episode of The Boutique Lawyer Show, host Jerome Doraisamy is joined by the three directors of Karim + Nicol – Nadia Karim, Michelle Karim and Carrie Nicol – to discuss the considerations implicit in deciding to open a new office for one's boutique law firm, and grasping opportunities to do so when they arise.

The trio also delve into the questions they asked of themselves and their firm when expanding into Northern NSW and offered advice for other boutique firm owners who might be contemplating similar expansion in a post-pandemic market.

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