The Brand Called You

By tbcy.in

Converse with the brightest minds in the world of business and technology. Stay in the know as we talk to chief executives, high achievers, technology gurus across the world. Find out what is going to... more

· Business

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FAQs about The Brand Called You:

How many episodes does The Brand Called You have?

The podcast currently has 702 episodes available.

The Brand Called You episodes:

April 25, 2026Nick Prefontaine, Founder of Common Goal & Creator of the S.T.E.P. System
Nick Prefontaine, Founder of Common Goal & Creator of the S.T.E.P. System
Ashutosh Garg asks Nick Prefontaine about his emotional low after a life-changing snowboarding accident.
Nick recalls a poignant moment in the hospital with his mother, filled with doubt about walking again.
He highlights the importance of support and mindset in overcoming trauma.

Podcast

Overview

In this inspiring episode of TBCY, Ashutosh Garg sits down with Nick Prefontaine, Founder of Common Goal and creator of the S.T.E.P. System, to discuss overcoming adversity, the power of support systems, and actionable steps for personal transformation.
Nick shares his remarkable recovery story and breaks down the S.T.E.P. system—Support, Trust, Energy, and Persistence—that helps individuals achieve their fullest potential.
01:11 — What was the lowest emotional moment during your recovery?
Ashutosh Garg asks Nick Prefontaine about his emotional low after a life-changing snowboarding accident.
Nick recalls a poignant moment in the hospital with his mother, filled with doubt about walking again.
He highlights the importance of support and mindset in overcoming trauma.
02:44 — How did the S.T.E.P. system begin to form in your mind?
Nick recounts the story of his accident and early recovery.
He shares the series of fortunate events and interventions that contributed to his survival.
He introduces how the S.T.E.P. system took root during his rehabilitation journey.
He explains the acronym: Support, Trust, Energy, and Persistence.
12:45 — What does real support look like versus surface-level encouragement?
Ashutosh Garg explores the difference between meaningful support and superficial encouragement.
Nick emphasizes that support can come from anyone—family, friends, neighbors, or coworkers.
He encourages being open to receiving support beyond traditional sources.
14:31 — What does trust mean in the context of recovery?
The discussion highlights how trust involves believing in yourself, others, and the process.
Nick stresses the value of listening to your inner voice or intuition.
He suggests meditation as a tool to cultivate inner trust.
17:29 — Why is energy emphasized instead of motivation?
Ashutosh Garg asks about the focus on energy within the S.T.E.P. system.
Nick explains the evolving nature of energy in recovery and life.
He discusses his experiences with naturopathy, meditation, qigong, and maintaining energy for optimal presence and impact.
19:58 — How do you persist when results aren’t visible?
Ashutosh Garg explores the challenge of persistence when results are not immediately visible.
Nick explains that most results take time and people often give up too soon.
He highlights the importance of consistent effort and sustained energy to build momentum.
23:09 — What is “Common Goal,” and what gap does it fill?
Nick explains the origin of Common Goal, inspired by his recovery journey.
He shares how helping others define and achieve a “common goal” is key to moving from survival to thriving after trauma.
RESOURCES:
Learn more about Nick Prefontaine: LinkedIn
Enjoyed this podcast?
Trust the process, the people around you, and that quiet inner voice. Nick Prefontaine heard his: “You’re going to run out of the hospital”—and that became the team’s common goal.
Share your thoughts in the comments and help spread these insights within your network.
Would you love to give us 5 stars? If yes, we’d greatly appreciate your review. Help us reach more people to keep them in the know as we talk to leaders, high achievers, and thought leaders from diverse backgrounds and nationalities. Excellence can come from anywhere. Stay in the know, and hear from emergent high achievers and experts.
Stay updated with what’s shaping the world today through the latest The Brand Called You Podcast episode. Follow us on iTunes, Spotify, and Anchor.fm.
You can find us at:
Website: www.tbcy.in
Instagram: http://bit.ly/3HO7N06
Facebook:http://bit.ly/3YzJOaD
Twitter: http://bit.ly/3wMBOXK
LinkedIn: https://www.linkedin.com/company/tbcy/
YouTube: http://bit.ly/3jmBqfq
Chingari: https://chingari.io/tbcypodcast
Moj:http://bit.ly/3wOrmPv
Josh: http://bit.ly/3WWP0nB
Thanks for listening!

Profile
Ashutosh Garg asks Nick Prefontaine about his emotional low after a life-changing snowboarding accident.
Nick recalls a poignant moment in the hospital with his mother, filled with doubt about walking again.
He highlights the importance of support and mindset in overcoming trauma.

The post Nick Prefontaine, Founder of Common Goal & Creator of the S.T.E.P. System first appeared on TBCY.
...more
30min
April 24, 2026Dr. Shahnoz Rustamova, Founder, Central Park Medical & “You Are the Angel”
Dr. Shahnoz Rustamova, Founder, Central Park Medical & “You Are the Angel”
Dual medical training and a traditional “stay in your lane” surgical mindset
Personal health crisis in her 30s (idiopathic angioedema, wheelchair-bound, cardiac complications)

Podcast

Overview

In this episode of TBCY, host Ashutosh Garg sits down with Dr. Shahnoz Rustamova, Founder of Central Park Medical and the nonprofit “You Are the Angel.” She shares her inspiring journey from a conventional surgeon to a pioneer in integrating modern medicine, holistic health, and advanced technologies like AI.
01:00 – What inspired her transition?
Dual medical training and a traditional “stay in your lane” surgical mindset
Personal health crisis in her 30s (idiopathic angioedema, wheelchair-bound, cardiac complications)
Discovery of stem cell therapy as both patient and researcher
Exploration of Tibetan, Ayurvedic, and Chinese medicine
Realization that modern and ancient systems aim for the same outcomes, expressed differently
05:59 – What does integrative longevity medicine mean today?
Combining physical, emotional, and spiritual health
Western medicine focuses on the physical body; ancient systems address the entire ecosystem
Integration of evidence-based science with time-tested wisdom for personalized care
07:43 – How is AI used in healthcare and education?
AI reduces human error and fatigue
Development of “Rustamova AI,” trained to reflect her expertise in 77 languages
Assists residents in critical care, enhances patient education, and reduces physician burnout
Provides clarity, reassurance, and support beyond clinical consultations
11:29 – Addressing AI risks
Use of closed AI systems with low hallucination rates
Strong emphasis on cybersecurity and validation of AI-generated outputs
12:53 – Role of DNA testing in personalized care
Focus on three systems: physical, emotional/spiritual, and genetic/biological
Example: tailoring cardiovascular treatment using genetic insights
Eliminates one-size-fits-all approaches
18:15 – When should longevity planning begin?
Healthspan optimization starts early—prevention is key
Applicable across all life stages
19:45 – Bioidentical hormones
Not first-line therapy but effective when personalized
Must consider genetics and nutrient status
Safer due to structural similarity to natural hormones
RESOURCES:
Learn more about Dr Shahnoz Rustamova: LinkedIn
Enjoyed this podcast?
She travelled the world, studied Tibetan, Ayurvedic, and Chinese medicine, and discovered they all echo the same principles—just from different angles. We’re speaking the same language, just in dialects!
Share your thoughts in the comments and help spread these insights within your network.
Would you love to give us 5 stars? If yes, we’d greatly appreciate your review. Help us reach more people to keep them in the know as we talk to leaders, high achievers, and thought leaders from diverse backgrounds and nationalities. Excellence can come from anywhere. Stay in the know, and hear from emergent high achievers and experts.
Stay updated with what’s shaping the world today through the latest The Brand Called You Podcast episode. Follow us on iTunes, Spotify, and Anchor.fm.
You can find us at:
Website: www.tbcy.in
Instagram: http://bit.ly/3HO7N06
Facebook:http://bit.ly/3YzJOaD
Twitter: http://bit.ly/3wMBOXK
LinkedIn: https://www.linkedin.com/company/tbcy/
YouTube: http://bit.ly/3jmBqfq
Chingari: https://chingari.io/tbcypodcast
Moj:http://bit.ly/3wOrmPv
Josh: http://bit.ly/3WWP0nB
Thanks for listening!

Profile
Dual medical training and a traditional “stay in your lane” surgical mindset
Personal health crisis in her 30s (idiopathic angioedema, wheelchair-bound, cardiac complications)
Discovery of stem cell therapy as both patient and researcher
Exploration of Tibetan, Ayurvedic, and Chinese medicine
Realization that modern and ancient systems aim for the same outcomes, expressed differently

The post Dr. Shahnoz Rustamova, Founder, Central Park Medical & “You Are the Angel” first appeared on TBCY.
...more
29min
April 23, 2026Steven Kuhn (Founder, TAB Media) on Building a Better America
Steven Kuhn (Founder, TAB Media) on Building a Better America
Lessons from combat versus business environments
Evolution of leadership thinking

Podcast

Overview

In this insightful episode of The Brand Called You, Ashutosh Garg speaks with Steven Kuhn, founder of TAB Media and author of Citizen Servant Leader. The conversation explores his journey from military combat to leadership in business and society, along with actionable insights on how individuals can create meaningful change within their communities.
00:46 — What Shaped Steven Kuhn’s Leadership Philosophy?
Lessons from combat versus business environments
Evolution of leadership thinking
The importance of action-driven leadership under pressure
01:38 — When Did Leadership Become About Responsibility, Not Position?
Early accountability in military roles
The lasting impact of battlefield experiences
Core values: honesty, integrity, transparency, moral courage, and accountability
03:22 — Why Create TAB Media and Take America Back?
A viral Ukraine-related video sparked a movement
Addressing vacant local political positions (“precinct seats”)
Encouraging citizens to step into leadership roles
06:54 — Citizen Servant Leadership in Practice
Leading without formal titles
Participating in local governance
Building identity through purposeful action
08:22 — Competence and Integrity Today
Integrity as a universal leadership principle
Its role in building trust and relationships
09:26 — Identity: Behavior vs. Belief
True identity revealed under pressure
Aligning actions with values
10:27 — HIT: Honesty, Integrity & Transparency
A foundational leadership infrastructure
The ripple effect of self-honesty
12:16 — Practicing Transparency Effectively
Balancing openness with responsibility
Creating win-win communication
12:59 — Creating Space as a Leader
Encouraging collaboration over control
Allowing better group outcomes
13:35 — The Power of Slowing Down
Crisis management lessons from the military
Thoughtful action versus reactive decisions
RESOURCES:
Learn more about Steven Kuhn: LinkedIn
Enjoyed this podcast?
How does the “Citizen Servant Leader” model differ from traditional leadership in organizations or government systems?
Share your thoughts in the comments and join the conversation.
Would you love to give us 5 stars? If yes, we’d greatly appreciate your review. Help us reach more people to keep them in the know as we talk to leaders, high achievers, and thought leaders from diverse backgrounds and nationalities. Excellence can come from anywhere. Stay in the know, and hear from emergent high achievers and experts.
Stay updated with what’s shaping the world today through the latest The Brand Called You Podcast episode. Follow us on iTunes, Spotify, and Anchor.fm.
You can find us at:
Website: www.tbcy.in
Instagram: http://bit.ly/3HO7N06
Facebook:http://bit.ly/3YzJOaD
Twitter: http://bit.ly/3wMBOXK
LinkedIn: https://www.linkedin.com/company/tbcy/
YouTube: http://bit.ly/3jmBqfq
Chingari: https://chingari.io/tbcypodcast
Moj:http://bit.ly/3wOrmPv
Josh: http://bit.ly/3WWP0nB
Thanks for listening!

Profile
Lessons from combat versus business environments
Evolution of leadership thinking
The importance of action-driven leadership under pressure

The post Steven Kuhn (Founder, TAB Media) on Building a Better America first appeared on TBCY.
...more
25min
April 22, 2026Ajay Chaturvedi, Author & Founder of Harva XPO
Ajay Chaturvedi, Author & Founder of Harva XPO
Introduction to the Trilogy of Time authored by Ajay Chaturvedi
The contrast between cyclical and linear perceptions of time

Podcast

Overview

In this enlightening episode of TBCY, Ajay Chaturvedi—author and thought leader—dives deep into the philosophical and scientific understanding of time, its cyclical nature, and its profound role in human civilization. Hosted by Ashutosh Garg, the discussion traverses history, scriptures, science, and culture, weaving together ancient wisdom and modern dilemmas.
01:11 – What does it mean for human life to exist within cycles of time rather than a linear progression?
Introduction to the Trilogy of Time authored by Ajay Chaturvedi
The contrast between cyclical and linear perceptions of time
The role of colonization in redefining the world’s temporal understanding
The inception and implications of clock towers across colonized societies
Ancient Vedic concepts of gravitation, breath, and lifespan
10:08 – How does the idea of cyclical time challenge modern notions of constant progress?
The historical transition from cyclical to linear time in the 15th century
Vedic explanations for the origin of concepts like 24 hours and 360 degrees
The interrelation of time, motion, and change (gunas)
The limitations of measuring time and their impact on understanding progress
14:49 – How does an individual find their “coordinates in time,” and why does it matter?
The importance of the Panchanga in aligning personal life with cosmic cycles
The unique cultural practice of time-tuning in Indian tradition
Defining civilization as the ability to measure and align with nature
20:29 – How should we understand our current phase within Kaliyuga, and is it truly a dark age?
Cycles within cycles: Yug Parivartana within Kaliyuga
Historical events signaling shifts in cosmic cycles
Insights from ancient and modern interpretations of our era
25:02 – Why is it essential for youth to understand the rhythms of time?
The foundational role of time in all human endeavors
The consequences of being out of sync with natural cycles
Practical advice: agriculture, planting trees, and local food production
28:23 – What is the symbolism behind the seven horses of Surya Dev?
Decoding imagery from the Rig Veda
Seven horses as representations of cosmic and terrestrial cycles
Connecting myth, science, and sustainable living
33:15 – Why do Hindi and Sanskrit use the same word for yesterday and tomorrow?
Linguistic evidence of cyclical time in Indian culture
Contrast with linear temporal frameworks in English
Timelessness as a philosophical and spiritual concept
RESOURCES:
Learn more about Ajay Chaturvedi: LinkedIn
Enjoyed this podcast?
The one message for the future? Plant native trees. Grow your own food. Living in tune with natural cycles solves 90% of our problems—environmental, health, and even happiness.
Share your thoughts in the comments and help spread these insights within your network.
Would you love to give us 5 stars? If yes, we’d greatly appreciate your review. Help us reach more people to keep them in the know as we talk to leaders, high achievers, and thought leaders from diverse backgrounds and nationalities. Excellence can come from anywhere. Stay in the know, and hear from emergent high achievers and experts.
Stay updated with what’s shaping the world today through the latest The Brand Called You Podcast episode. Follow us on iTunes, Spotify, and Anchor.fm.
You can find us at:
Website: www.tbcy.in
Instagram: http://bit.ly/3HO7N06
Facebook:http://bit.ly/3YzJOaD
Twitter: http://bit.ly/3wMBOXK
LinkedIn: https://www.linkedin.com/company/tbcy/
YouTube: http://bit.ly/3jmBqfq
Chingari: https://chingari.io/tbcypodcast
Moj:http://bit.ly/3wOrmPv
Josh: http://bit.ly/3WWP0nB
Thanks for listening!

Profile
Introduction to the Trilogy of Time authored by Ajay Chaturvedi
The contrast between cyclical and linear perceptions of time
The role of colonization in redefining the world’s temporal understanding
The inception and implications of clock towers across colonized societies
Ancient Vedic concepts of gravitation, breath, and lifespan

The post Ajay Chaturvedi, Author & Founder of Harva XPO first appeared on TBCY.
...more
42min
April 21, 2026Tavan Shah, Concert Pianist & Music Pedagogue
Tavan Shah, Concert Pianist & Music Pedagogue
A toy keyboard he received on his fifth birthday became the starting point of his musical journey. His early fascination was noticed and encouraged by his parents, leading to formal training. He began with Indian classical harmonium and vocal music and believes that “music must have chosen him” (01:52).

Podcast

Overview

In this episode of TBCY, host Ashutosh Garg sits down with the gifted Mumbai-based concert pianist and music pedagogue, Tavan Shah. The conversation explores Tavan’s inspiring musical journey, his insights into classical music, and his vision for the future of concert culture in India.
00:43-What sparked Tavan’s journey into music at age 5?
A toy keyboard he received on his fifth birthday became the starting point of his musical journey. His early fascination was noticed and encouraged by his parents, leading to formal training. He began with Indian classical harmonium and vocal music and believes that “music must have chosen him” .
02:12- How did Indian classical training shape his approach?
His training provided a strong foundational “operating system” for understanding music. By analyzing tunes using “Saregama,” he developed a framework that translated effectively to Western classical music . This foundation helped him navigate complex harmony and musical structures with greater ease.
04:11- What challenges did Tavan face moving from Indian to Western classical music?
The transition occurred around the age of 9 or 10. During this time, he was exposed to rock and pop music through the guitar, including bands like Metallica and Guns N’ Roses. He also taught himself two-hand piano coordination using YouTube , driven by a growing fascination with the piano’s expressive depth and complexity.
07:02- What fascinates Tavan about the piano as an instrument?
He is drawn to the piano’s elegant and commanding presence. Despite its structural simplicity, it offers infinite expressive possibilities. He describes the piano as a “symbol of power and refinement” .
08:57- What did mentorship with Dr. Leslie Howard teach Tavan?
His mentorship led to a rapid expansion of his piano repertoire and a deeper appreciation of the oral tradition and lineage in classical music. He emphasizes that mentorship is essential for learning nuanced interpretation that goes beyond what is written in sheet music .
12:10- How does teaching influence Tavan’s musical life?
Tavan began teaching at the age of 16 and has continued alongside his studies. He views teaching as a path to self-mastery, fostering patience and compassion . It also helps him approach his own practice with greater empathy and less self-criticism.
14:04- What is the difference between performing solo and accompanying others?
Solo performance brings personal expression and visibility, while accompanying and chamber music emphasize collaboration. These experiences help dissolve ego and shift the focus toward serving the music . He strives to balance individuality with selfless artistry.
RESOURCES:
Learn more about Tavan Shah: LinkedIn
Enjoyed this podcast?
Teaching isn’t a detour—it’s a mirror for self-mastery. Tavan Shah learned that patience and compassion with students reflected back on his own growth as a musician.
Share your thoughts in the comments and help spread these insights within your network.
Would you love to give us 5 stars? If yes, we’d greatly appreciate your review. Help us reach more people to keep them in the know as we talk to leaders, high achievers, and thought leaders from diverse backgrounds and nationalities. Excellence can come from anywhere. Stay in the know, and hear from emergent high achievers and experts.
Stay updated with what’s shaping the world today through the latest The Brand Called You Podcast episode. Follow us on iTunes, Spotify, and Anchor.fm.
You can find us at:
Website: www.tbcy.in
Instagram: http://bit.ly/3HO7N06
Facebook:http://bit.ly/3YzJOaD
Twitter: http://bit.ly/3wMBOXK
LinkedIn: https://www.linkedin.com/company/tbcy/
YouTube: http://bit.ly/3jmBqfq
Chingari: https://chingari.io/tbcypodcast
Moj:http://bit.ly/3wOrmPv
Josh: http://bit.ly/3WWP0nB
Thanks for listening!

Profile
A toy keyboard he received on his fifth birthday became the starting point of his musical journey. His early fascination was noticed and encouraged by his parents, leading to formal training. He began with Indian classical harmonium and vocal music and believes that “music must have chosen him”

The post Tavan Shah, Concert Pianist & Music Pedagogue first appeared on TBCY.
...more
27min
April 20, 2026Malek El Husseini, Healthcare Asset Manager at SEE Capital: Pioneering Innovation in Global Healthcare
Malek El Husseini, Healthcare Asset Manager at SEE Capital: Pioneering Innovation in Global Healthcare
The influence of his father in encouraging him to pursue education in Lebanon despite opportunities abroad
Securing a prestigious position at the Lebanese University Engineering School

Podcast

Overview

Welcome to another inspiring episode of TBCY! In this episode, host Stephen Ibaraki sits down with Malek El Husseini to explore his expansive career in healthcare, biomedical innovation, and strategic investment across the Middle East and globally. Malek shares invaluable lessons from projects in Lebanon, Canada, the UAE, and beyond, revealing the secrets behind his sustained curiosity and leadership.
01:10 – What were the three defining moments in Malek’s career?
The influence of his father in encouraging him to pursue education in Lebanon despite opportunities abroad
Securing a prestigious position at the Lebanese University Engineering School
Transitioning into electrical and electronics engineering, which led to biomedical engineering
07:43 – How did Malek’s early international career shape him?
Moving from Canada to the UAE as a biomedical engineer
Supervising major hospital technology installations, including the first MRI in Abu Dhabi
Gaining exposure to high-level project management, cross-disciplinary teams, and hospital operations
14:20 – What was the impact of studying and working in Canada?
Studying at Polytechnique Montréal and McGill University in clinical and biomedical engineering
Gaining hands-on hospital experience in radiation safety and medical physics
Combining academic knowledge with technical sales experience, including early PC networking in healthcare
23:36 – What is the ECRI Institute and how did Malek contribute?
Understanding ECRI Institute’s mission in patient safety and hospital asset management
Contributing to medical planning, equipment evaluation, and large-scale hospital projects (e.g., Hamad Medical Corporation in Qatar)
Learning from Dr. Joel Noble and mastering multidisciplinary communication
27:31 – What was the transition to GE Healthcare and investment?
Launching GE’s Performance Solutions across the Middle East and Turkey
Leading efficiency initiatives for the Saudi Ministry of Health
Transitioning into healthcare investment, managing funds, and driving greenfield and brownfield projects
35:28 – What was the focus at SEE Capital during COVID-19?
Shifting investments toward autism and rehabilitation sectors
Navigating healthcare challenges during the pandemic
Focusing on integrated ecosystem solutions for special needs populations
37:05 – What is Malek’s role at UCLA Health?
Supporting international strategy and medical planning in the Middle East
Participating in a landmark half-billion-dollar hospital project in Jordan
Promoting a knowledge transfer model for sustainable healthcare
RESOURCES:
Learn more about Malek El Husseini: LinkedIn
Enjoyed this podcast?
From designing $2B hospitals in Qatar to pioneering performance improvement at GE Healthcare in the Middle East, every leap was fueled by a blend of science, business acumen, and relentless curiosity.
Share your thoughts in the comments and help spread these insights within your network.
Would you love to give us 5 stars? If yes, we’d greatly appreciate your review. Help us reach more people to keep them in the know as we talk to leaders, high achievers, and thought leaders from diverse backgrounds and nationalities. Excellence can come from anywhere. Stay in the know, and hear from emergent high achievers and experts.
Stay updated with what’s shaping the world today through the latest The Brand Called You Podcast episode. Follow us on iTunes, Spotify, and Anchor.fm.
You can find us at:
Website: www.tbcy.in
Instagram: http://bit.ly/3HO7N06
Facebook:http://bit.ly/3YzJOaD
Twitter: http://bit.ly/3wMBOXK
LinkedIn: https://www.linkedin.com/company/tbcy/
YouTube: http://bit.ly/3jmBqfq
Chingari: https://chingari.io/tbcypodcast
Moj:http://bit.ly/3wOrmPv
Josh: http://bit.ly/3WWP0nB
Thanks for listening!

Profile
The influence of his father in encouraging him to pursue education in Lebanon despite opportunities abroad
Securing a prestigious position at the Lebanese University Engineering School
Transitioning into electrical and electronics engineering, which led to biomedical engineering

The post Malek El Husseini, Healthcare Asset Manager at SEE Capital: Pioneering Innovation in Global Healthcare first appeared on TBCY.
...more
51min
April 19, 2026Boris Koprivnikar, Former Deputy Prime Minister of Slovenia: From SmartGov to Mother Violin—A Renaissance Leader’s Journey
Boris Koprivnikar, Former Deputy Prime Minister of Slovenia: From SmartGov to Mother Violin—A Renaissance Leader’s Journey
He moved across different domains, typically spending 5–10 years in each.
His focus has always been on contributing to society rather than personal gain.

Podcast

Overview

In this episode of TBCY, host Frits Bussemaker sits down with Boris Koprivnikar, former Deputy Prime Minister of Slovenia, a renowned SmartGov and SmartCity consultant, and the coordinator of the unique Mother Violin project.
The conversation explores his kaleidoscopic career, personal philosophies, and insights into impactful leadership and innovation.
01:40 – Making Sense of a Kaleidoscopic Career
Boris explains the seemingly non-linear trajectory of his career:
He moved across different domains, typically spending 5–10 years in each.
His focus has always been on contributing to society rather than personal gain.
He consistently chose roles that create meaningful community impact.
05:44 – Early Work in Social Care
Boris has a foundation in digital and information sciences.
He began as a teacher for blind and partially sighted students.
He developed educational programs and national standards for braille.
He later led institutions focused on social care and disability services.
These experiences eventually led to leadership roles at national and international levels.
09:50 – Career Advice for Young People
Follow your passion—when a hobby begins to outweigh your job, consider turning it into a career.
Intrinsic motivation is essential for long-term success.
Align your work with what genuinely excites and drives you.
11:22 – Applying This Approach to Organizations
Organizations, like individuals, must evolve and pursue new goals.
Risk-taking and innovation are critical for growth.
Planning should remain flexible in dynamic environments.
14:32 – Sources of Inspiration
Boris finds inspiration in meaningful impact.
He emphasizes the importance of seeing value in one’s work—even if results take time.
Clear vision and purpose help motivate teams effectively.
19:54 – The Mother Violin Project
The project uses 6,500-year-old Slovenian wood to craft rare violins.
It represents a unique blend of heritage, craftsmanship, and innovation.
Only 12 violins will ever be created.
The initiative aims to promote Slovenia globally while supporting young musicians and sustainability.
RESOURCES:
Learn more about Boris Koprivnkar: LinkedIn
Enjoyed this podcast?
The goal is to create impact—for industry, young musicians, and environmental awareness. It’s more than an instrument; it’s a movement.
Share your thoughts in the comments and help spread these insights within your network.
Would you love to give us 5 stars? If yes, we’d greatly appreciate your review. Help us reach more people to keep them in the know as we talk to leaders, high achievers, and thought leaders from diverse backgrounds and nationalities. Excellence can come from anywhere. Stay in the know, and hear from emergent high achievers and experts.
Stay updated with what’s shaping the world today through the latest The Brand Called You Podcast episode. Follow us on iTunes, Spotify, and Anchor.fm.
You can find us at:
Website: www.tbcy.in
Instagram: http://bit.ly/3HO7N06
Facebook:http://bit.ly/3YzJOaD
Twitter: http://bit.ly/3wMBOXK
LinkedIn: https://www.linkedin.com/company/tbcy/
YouTube: http://bit.ly/3jmBqfq
Chingari: https://chingari.io/tbcypodcast
Moj:http://bit.ly/3wOrmPv
Josh: http://bit.ly/3WWP0nB
Thanks for listening!

Profile
He moved across different domains, typically spending 5–10 years in each.
His focus has always been on contributing to society rather than personal gain.
He consistently chose roles that create meaningful community impact.

The post Boris Koprivnikar, Former Deputy Prime Minister of Slovenia: From SmartGov to Mother Violin—A Renaissance Leader’s Journey first appeared on TBCY.
...more
28min
April 18, 2026John L. Hennessy, Chairman of Alphabet Inc. and Co-founder of the Knight-Hennessy Scholars
John L. Hennessy, Chairman of Alphabet Inc. and Co-founder of the Knight-Hennessy Scholars
AI innovations (such as Gemini and NotebookLM) are reshaping productivity.
The significance of Google’s ecosystem—including TPUs, cloud infrastructure, and leading scientists.

Podcast

Overview

In this fascinating episode of TBCY, Stephen Ibaraki engages in a wide-ranging dialogue with John L. Hennessy, Chairman of Alphabet Inc. and Co-founder of the Knight-Hennessy Scholars. The conversation explores the evolution of AI, chip technology, quantum computing, leadership in complex times, and robotics—offering deep insights from one of the foremost minds in academia and industry.
04:36 — Is AI going to keep transforming our lives
AI innovations (such as Gemini and NotebookLM) are reshaping productivity.
The significance of Google’s ecosystem—including TPUs, cloud infrastructure, and leading scientists.
AI’s rapid progress in organizing information, enhancing productivity, and accelerating scientific discovery.
08:17 — What’s the future of chips and computing hardware?
GPU/TPU accelerators parallel the CPU boom of the 1980s and 1990s.
A shift from training to inference as the primary computational bottleneck.
Growing importance of memory bandwidth and interconnect technologies.
The need to combine algorithms, hardware, and data to drive breakthroughs.
Challenges in sustaining innovation beyond the initial boom.
12:43 — How do open-source AI and autonomous systems affect safety and regulation?
Autonomous agents like OpenClaw evoke both excitement and concern.
Closing performance gaps between proprietary and open-source models.
Security risks and unintended consequences of real-time AI training.
The need for balanced regulation—similar to automobile safety evolution.
16:12 — Where are AlphaFold and AI-driven drug discovery headed?
Advances like AlphaFold 4 in predicting protein interactions.
Potential to shorten drug development timelines, reduce toxicity, and improve clinical trial success rates.
18:19 — Are we nearing quantum advantage and practical quantum computing?
Progress toward utility-scale quantum computing.
Challenges in scaling, error correction, and algorithm development.
Growing investments by financial institutions in quantum proof-of-concepts.
Applications suited for “small data, large compute” problems.
24:13 — How does complexity shape leadership and future leaders?
Increasing global interconnectedness and system complexity.
The need for collaborative and interdisciplinary approaches.
Preparing leaders to solve multifaceted global challenges.
26:37 — Should leaders actively use AI tools?
Leaders must integrate AI into their workflows.
AI supports decision-making, but human judgment remains essential.
Concerns around reliability and accuracy as AI evolves.
RESOURCES:
Learn more about John L Hennessy: LinkedIn
Enjoyed this podcast?
Robots might finally cross from factory floors to homes. “Can AI crack versatile, safe, efficient humanoid robots for aging populations? The excitement in robotics is back.”
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Profile
AI innovations (such as Gemini and NotebookLM) are reshaping productivity.
The significance of Google’s ecosystem—including TPUs, cloud infrastructure, and leading scientists.
AI’s rapid progress in organizing information, enhancing productivity, and accelerating scientific discovery.

The post John L. Hennessy, Chairman of Alphabet Inc. and Co-founder of the Knight-Hennessy Scholars first appeared on TBCY.
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46min
April 17, 2026John Swift, MD, Head of Private Capital & Head of Wealth Management at Rockfleet
John Swift, MD, Head of Private Capital & Head of Wealth Management at Rockfleet
Clarification that “CIA” refers to the Culinary Institute of America
Humorous mix-ups with the Central Intelligence Agency

Podcast

Overview

In this episode of “The Brand Called You,” Frits Bussemaker welcomes John Swift—a Wall Street veteran, Managing Director at Rockfleet Financial Services, and a Culinary Institute of America–trained chef. The conversation dives deep into John’s unconventional career path, his practical approach to education, the art of career coaching, and his passion for food and fighting food insecurity.
Below is a summary of the episode, along with key questions and timestamped moments to guide your listening.
01:18 – What does it mean to be a “CIA-trained chef,” and how do people respond to that?
Clarification that “CIA” refers to the Culinary Institute of America
Humorous mix-ups with the Central Intelligence Agency
Immediate recognition among food enthusiasts
02:27 | Why emphasize graduating from Pace University debt-free, and what shaped John Swift’s early career path?
Critique of the American education system and student debt
Value of early work experience versus generic degrees
Importance of targeted education and professional certifications
Coaching young interns to make intentional career choices
06:46 | How should we counsel young people: coach or prescribe?
The art of guiding rather than prescribing career directions
Societal and parental pressure toward “safe” careers
Helping interns distinguish passion from obligation or compensation
09:42 | How should leaders approach managing vs. coaching?
Key differences between managing people and coaching talent
Personal experiences with both effective and ineffective leadership
Importance of enabling self-discovery rather than dictating actions
11:12 | What should you do if your manager is a “manager,” not a “coach”?
Recognizing management styles and avoiding professional pitfalls
Developing communication skills for career advancement
Navigating workplace dynamics after formal education
14:41 | Does privilege or entitlement affect career choices?
Growing up middle-class in New York City
Learning work ethic early without entitlement
Understanding diverse backgrounds and perspectives
16:49 | What motivated John Swift’s volunteer work as a head chef fighting food insecurity?
Transition from Wall Street to culinary education
Childhood experiences shaped by multicultural food influences
Preparing restaurant-quality meals for families in need
Building community partnerships and leading a team-driven kitchen
RESOURCES:
Learn more about John Swift: LinkedIn
Enjoyed this podcast?
John grew up in working-class New York City with no safety net:
“Nothing is guaranteed except the money you’ve spent if you only chase degrees. You’ve got to work for it.”
Share your thoughts in the comments and help spread these insights within your network.
Would you love to give us 5 stars? If yes, we’d greatly appreciate your review. Help us reach more people to keep them in the know as we talk to leaders, high achievers, and thought leaders from diverse backgrounds and nationalities. Excellence can come from anywhere. Stay in the know, and hear from emergent high achievers and experts.
Stay updated with what’s shaping the world today through the latest The Brand Called You Podcast episode. Follow us on iTunes, Spotify, and Anchor.fm.
You can find us at:
Website: www.tbcy.in
Instagram: http://bit.ly/3HO7N06
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Twitter: http://bit.ly/3wMBOXK
LinkedIn: https://www.linkedin.com/company/tbcy/
YouTube: http://bit.ly/3jmBqfq
Chingari: https://chingari.io/tbcypodcast
Moj:http://bit.ly/3wOrmPv
Josh: http://bit.ly/3WWP0nB
Thanks for listening!

Profile
Clarification that “CIA” refers to the Culinary Institute of America
Humorous mix-ups with the Central Intelligence Agency
Immediate recognition among food enthusiasts

The post John Swift, MD, Head of Private Capital & Head of Wealth Management at Rockfleet first appeared on TBCY.
...more
35min
April 16, 2026Mariella Erkens: Journey of a Tea Connoisseur and Educator
Mariella Erkens: Journey of a Tea Connoisseur and Educator
A tea professional’s role is similar to that of a wine expert, focusing on tea production, sourcing, tasting, pairing, and regional knowledge.

Podcast

Overview

In this episode of TBCY, tea connoisseur and educator Mariella Erkens shares her remarkable journey and deep expertise in tea, food pairing, and the cultural significance of this timeless beverage. Hosted by Frits Bussemaker, the conversation explores everything from Mariella’s career transitions to the art and science of tea selection and pairing.
Dive into this blog-style summary for key highlights and timestamped insights that reveal the depth of her knowledge.
01:01 – What is a tea professional?
A tea professional’s role is similar to that of a wine expert, focusing on tea production, sourcing, tasting, pairing, and regional knowledge.
01:46 – Where can a tea professional apply their expertise?
Mariella discusses her efforts to improve tea service in airline catering, highlighting its importance for Asian passengers and the need for cultural sensitivity.
02:36 – Why is tea so significant in Asia?
Tea is consumed throughout the day and deeply embedded in daily life and traditions. Generally, higher-quality tea is consumed compared to Western markets, although coffee is gaining popularity among younger generations.
04:06 – How did Mariella become a tea professional?
Her journey began after attending a tea and food pairing workshop in 2010. This experience inspired her to transition from chef to tea educator. She later joined a tea academy and began teaching and curating pairings.
06:57 – How does Mariella define tea?
She defines tea strictly as a beverage made from the leaves of the tea plant. Herbal infusions are more accurately referred to as tisanes, following French terminology.
08:15 – What is her view on flavored teas?
Mariella prefers pure teas for their natural complexity. She notes that flavored teas are often made from lower-quality bases, with flavors typically created in laboratories rather than derived from real ingredients.
10:21 – What about bubble tea?
She considers bubble tea more of a sweet beverage or soft drink rather than traditional tea.
10:55 – Is there a “Grand Cru” equivalent in tea?
Tea quality depends on region, season, and craftsmanship. Unlike Western grading systems, Asian perspectives emphasize origin and artisanal skill. Commodity teas are blended for consistency, similar to mass-market coffee.
13:16 – How should tea be paired with food?
Fish: Green tea, white tea, yellow tea, and light oolongs
Meat: Black tea, dark oolongs, and cooked pu-erh
Game dishes: Stronger, more complex teas
RESOURCES:
Learn more about Mariella Erkens: LinkedIn
Enjoyed this podcast?
Mariella draws inspiration from tea farmers, festival communities, young innovators reviving plantations, and artisans crafting teaware. Her story shows that passion matters more than profit.
Share your thoughts in the comments and help spread these insights within your network.
Would you love to give us 5 stars? If yes, we’d greatly appreciate your review. Help us reach more people to keep them in the know as we talk to leaders, high achievers, and thought leaders from diverse backgrounds and nationalities. Excellence can come from anywhere. Stay in the know, and hear from emergent high achievers and experts.
Stay updated with what’s shaping the world today through the latest The Brand Called You Podcast episode. Follow us on iTunes, Spotify, and Anchor.fm.
You can find us at:
Website: www.tbcy.in
Instagram: http://bit.ly/3HO7N06
Facebook:http://bit.ly/3YzJOaD
Twitter: http://bit.ly/3wMBOXK
LinkedIn: https://www.linkedin.com/company/tbcy/
YouTube: http://bit.ly/3jmBqfq
Chingari: https://chingari.io/tbcypodcast
Moj:http://bit.ly/3wOrmPv
Josh: http://bit.ly/3WWP0nB
Thanks for listening!

Profile
A tea professional’s role is similar to that of a wine expert, focusing on tea production, sourcing, tasting, pairing, and regional knowledge.

The post Mariella Erkens: Journey of a Tea Connoisseur and Educator first appeared on TBCY.
...more
29min

FAQs about The Brand Called You:

How many episodes does The Brand Called You have?

The podcast currently has 702 episodes available.