The Brand Called You

By tbcy.in

Converse with the brightest minds in the world of business and technology. Stay in the know as we talk to chief executives, high achievers, technology gurus across the world. Find out what is going to... more

· Business

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FAQs about The Brand Called You:

How many episodes does The Brand Called You have?

The podcast currently has 606 episodes available.

The Brand Called You episodes:

January 29, 2026Sid Jashnani (Certified EOS Implementer & Founder, Rekruuto)
Sid Jashnani (Certified EOS Implementer & Founder, Rekruuto)
Growing up in an entrepreneurial family and working in his father’s retail business
Early failures during the dot-com era and the lessons they provided

Podcast

Overview

Are you curious why so many companies plateau at certain revenue milestones, or how to build a truly self-sustaining organization? In this insightful episode of The Brand Called You Podcast, host Ashutosh Garg speaks with Sid Jashnani, Certified EOS Implementer and Founder of Rekruuto. Sid shares hard-earned lessons, real-world examples, and actionable insights on scaling businesses using the Entrepreneurial Operating System (EOS).
00:01:00 – What Early Experiences Shaped Sid Jashnani as an Entrepreneur?
Growing up in an entrepreneurial family and working in his father’s retail business
Early failures during the dot-com era and the lessons they provided
Regaining confidence through international consulting roles
Launching and scaling businesses across multiple countries
How early setbacks laid the foundation for discovering structured business operating systems
00:04:41 – What Is the Entrepreneurial Operating System (EOS)?
EOS is a set of practical tools—not a magic solution
It aligns and harmonizes all moving parts of a business
Comparable to a computer’s operating system, providing rules, clarity, and discipline for execution
00:05:38 – Why Do Companies Get Stuck at £5–10 Million, and How EOS Helps
Businesses hit growth ceilings where effort no longer equals results
Founders struggle with delegation and centralized decision-making
EOS helps founders build systems and teams that act as extensions of themselves
00:07:22 – The Six Key Components of EOS
Vision: Shared clarity on direction and goals
People: Defining the right people and right roles
Data: Managing the business using facts, not emotions
Issues: Identifying and solving root problems
Process: Creating predictability and repeatability
Traction: Ensuring execution and accountability
Biggest Challenge: Most organizations struggle first with the People component—aligning values, roles, and expectations.
00:11:27 – What Accountability Really Means in EOS
Accountability is about role clarity and ownership
Tools include scorecards, quarterly priorities (Rocks), and clear ownership
When commitments are consistently met, self-accountability becomes the norm
00:13:18 – When Founders Become Bottlenecks
Chasing too many ideas creates distraction
Reluctance to delegate slows execution
The need for a strong integrator to filter ideas and empower teams
00:16:35 – What Founders Should Hold On To—and Let Go
Founders should focus on strategy, vision, and future opportunities
Day-to-day operations should be delegated to capable leaders
Trust and letting go are essential for scalable growth
RESOURCES:
Learn more about Sid Jashnani: LinkedIn
Enjoyed this podcast?
Founders, are YOU the bottleneck?
If you’re making every decision and always chase the newest shiny tech (hello, Salesforce!), you’re slowing the whole ship. Hire, delegate, and let your team WIN. Share your thoughts in the comments and spread these insights with friends!
Would you love to give us 5 stars? If yes, we’d greatly appreciate your review. Help us reach more people to keep them in the know as we talk to leaders, high achievers, and thought leaders from diverse backgrounds and nationalities. Excellence can come from anywhere. Stay in the know, and hear from emergent high achievers and experts.
Stay updated with what’s shaping the world today through the latest The Brand Called You Podcast episode. Follow us on iTunes, Spotify, and Anchor.fm.
You can find us at:
Website: www.tbcy.in
Instagram: http://bit.ly/3HO7N06
Facebook:http://bit.ly/3YzJOaD
Twitter: http://bit.ly/3wMBOXK
LinkedIn: https://www.linkedin.com/company/tbcy/
YouTube: http://bit.ly/3jmBqfq
Chingari: https://chingari.io/tbcypodcast
Moj:http://bit.ly/3wOrmPv
Josh: http://bit.ly/3WWP0nB
Thanks for listening!

Profile
Growing up in an entrepreneurial family and working in his father’s retail business
Early failures during the dot-com era and the lessons they provided
Regaining confidence through international consulting roles
Launching and scaling businesses across multiple countries
How early setbacks laid the foundation for discovering structured business operating systems

The post Sid Jashnani (Certified EOS Implementer & Founder, Rekruuto) first appeared on TBCY.
...more
28min
January 28, 2026Florian Kemmerich, Author & Leadership Mentor
Florian Kemmerich, Author & Leadership Mentor
Reflects on overcoming childhood bullying through discipline and judo
Shares unexpected career pivots—from aspiring comedian to corporate executive

Podcast

Overview

Welcome to our blog recap of The Brand Called You (TBCY) episode featuring Florian Kemmerich, impact investor, author, and purpose-driven leadership mentor, in conversation with host Ashutosh Garg.
In this insightful discussion, Florian shares the “invisible thread” that has guided his life—from a challenging childhood marked by bullying, to becoming a judo champion, corporate leader, entrepreneur, and ultimately an impact investor committed to systemic change.
00:00:59- What does the “invisible thread” of life mean to Florian Kemmerich?
Reflects on overcoming childhood bullying through discipline and judo
Shares unexpected career pivots—from aspiring comedian to corporate executive
Explains how life’s bigger picture often becomes clear only in hindsight
00:02:26- When did Florian’s purpose shift toward impact investing?
Discusses the limitations of traditional charity through healthcare work in rural Mexico
Shares a profound moment following the death of a child despite medical intervention
Realizes the need for systemic solutions and “capital as a force for good”
00:07:08- What inspired Vocation: How to Align Your Purpose with Your Profession?
Encouraged by peers to share his framework for purpose-driven living
Overcame hesitation around becoming an author and self-published with Routledge
Introduces the book’s three pillars: personal journey, science of vocation, and a seven-step practical guide
00:10:19- How does purpose evolve over time?
Emphasizes that purpose is built, not found
Encourages regular reflection and reconstruction as life circumstances change
00:12:10- What misconceptions about purpose does Florian challenge?
Debunks the idea that one must earn first and give back later
Introduces “vocating”: integrating purpose and livelihood from the beginning
00:13:51- How can professionals adopt a systemic “theory of change”?
Encourages empathy and perspective-taking
Shifts focus from personal achievement to community and societal impact
00:17:13- What’s broken in traditional education systems?
Critiques education for neglecting self-awareness and vocational discovery
Advocates for curricula that help young people identify motivations and social contribution
Highlights the growing importance of vocation in the age of AI
RESOURCES:
Learn more about Florian Kemmerich: LinkedIn
Enjoyed this podcast?
Want to find your purpose? Florian Kemmerich suggests “cutting out the noise.” Meditate. Go inside. Reflect on what truly brings you joy, not just what society expects. Your answers are WITHIN. Share your thoughts in the comments and spread these insights with friends!
Would you love to give us 5 stars? If yes, we’d greatly appreciate your review. Help us reach more people to keep them in the know as we talk to leaders, high achievers, and thought leaders from diverse backgrounds and nationalities. Excellence can come from anywhere. Stay in the know, and hear from emergent high achievers and experts.
Stay updated with what’s shaping the world today through the latest The Brand Called You Podcast episode. Follow us on iTunes, Spotify, and Anchor.fm.
You can find us at:
Website: www.tbcy.in
Instagram: http://bit.ly/3HO7N06
Facebook:http://bit.ly/3YzJOaD
Twitter: http://bit.ly/3wMBOXK
LinkedIn: https://www.linkedin.com/company/tbcy/
YouTube: http://bit.ly/3jmBqfq
Chingari: https://chingari.io/tbcypodcast
Moj:http://bit.ly/3wOrmPv
Josh: http://bit.ly/3WWP0nB
Thanks for listening!

Profile
Reflects on overcoming childhood bullying through discipline and judo
Shares unexpected career pivots—from aspiring comedian to corporate executive
Explains how life’s bigger picture often becomes clear only in hindsight

The post Florian Kemmerich, Author & Leadership Mentor first appeared on TBCY.
...more
29min
January 28, 2026Ziv Raviv, Supercoach & CEO of Kivi Media: Mastering Micro Niches and Super Coaching Success
Ziv Raviv, Supercoach & CEO of Kivi Media: Mastering Micro Niches and Super Coaching Success
Transitioning from corporate technical work to small business ownership
Discovering that marketing is entirely different in personal businesses

Podcast

Overview

Welcome to another insightful episode of The Brand Called You, where host Ashutosh Garg sits down with Ziv Raviv—Supercoach, CEO of Kivi Media, and author of The Fully Booked Coach.
In this conversation, Ziv shares his fascinating journey from software engineering to balloon artistry and how that creative leap completely reshaped his understanding of entrepreneurship, marketing, and coaching.
From redefining coaching through his concept of “super coaching” to mastering the power of micro-niches, Ziv reveals how serving a small, well-defined audience can lead to massive impact and sustainable growth. He also discusses the importance of building business systems that support freedom, aligning strategy with personal values, and balancing intuition with data-driven decisions.
This episode is packed with practical insights for coaches, entrepreneurs, and business leaders who want to grow with clarity, authenticity, and heart.
00:01:08- From Software Engineer to Balloon Artist
Transitioning from corporate technical work to small business ownership
Discovering that marketing is entirely different in personal businesses
Learning lead generation and adapting new strategies
The birth of Ziv Raviv’s first podcast to share entrepreneurial learnings
00:02:49- Mindset Shifts: Logic vs. Emotion
Moving from logic-driven work to creating emotional impact
Understanding the importance of making people feel valued and heard
Learning to truly listen for meaningful transformation
00:04:15- How Performance Shaped Coaching
Using performance confidence to communicate boldly
Helping clients reframe limiting stories
Being direct while maintaining empathy
00:05:44- What Is Super Coaching?
Coaching plus tangible, hands-on support
The coaching spectrum: from accountability to mentorship and implementation
Providing additional services like designers, developers, and copywriters
00:09:52- The Power of Micro-Niching
Why serving smaller audiences creates bigger impact
Case study: balloon artists as a global micro niche (3,000 professionals)
Achieving financial success by solving specific market needs
00:11:50- Finding the Right Micro Niche
The Micro Niche Test: Findability, Bragability, Sellability
Aligning passion with profitability
Practical steps to identify viable niches
00:14:52- Building Structure for Freedom
Creating systems for leads, sales, operations, support, and retention
How strong systems provide stability and freedom
00:17:10- Systems That Reflect Values
Listening deeply to understand clients’ real goals
Designing solutions that align with personality and values
Empathy as a core coaching skill
RESOURCES:
Learn more about Florian Kemmerich: LinkedIn
Enjoyed this podcast?
Want to find your purpose? Florian Kemmerich suggests “cutting out the noise.” Meditate. Go inside. Reflect on what truly brings you joy, not just what society expects. Your answers are WITHIN. Share your thoughts in the comments and spread these insights with friends!
Would you love to give us 5 stars? If yes, we’d greatly appreciate your review. Help us reach more people to keep them in the know as we talk to leaders, high achievers, and thought leaders from diverse backgrounds and nationalities. Excellence can come from anywhere. Stay in the know, and hear from emergent high achievers and experts.
Stay updated with what’s shaping the world today through the latest The Brand Called You Podcast episode. Follow us on iTunes, Spotify, and Anchor.fm.
You can find us at:
Website: www.tbcy.in
Instagram: http://bit.ly/3HO7N06
Facebook:http://bit.ly/3YzJOaD
Twitter: http://bit.ly/3wMBOXK
LinkedIn: https://www.linkedin.com/company/tbcy/
YouTube: http://bit.ly/3jmBqfq
Chingari: https://chingari.io/tbcypodcast
Moj:http://bit.ly/3wOrmPv
Josh: http://bit.ly/3WWP0nB
Thanks for listening!

Profile
Transitioning from corporate technical work to small business ownership
Discovering that marketing is entirely different in personal businesses
Learning lead generation and adapting new strategies
The birth of Ziv Raviv’s first podcast to share entrepreneurial learnings

The post Ziv Raviv, Supercoach & CEO of Kivi Media: Mastering Micro Niches and Super Coaching Success first appeared on TBCY.
...more
27min
January 27, 2026Ruchika Rajbans, Founder & CEO, Arechar Group; Creator of Vitagoli
Ruchika Rajbans, Founder & CEO, Arechar Group; Creator of Vitagoli
Ruchika is the founder and CEO of the Arechar Group.
She is the creator of the Vitagoli.

Podcast

Overview

This episode explores the inspiring journey of Ruchika Rajbans, founder and CEO of Arechar Group and creator of Vitagoli. From an early life rooted in compassion to a corporate career that accelerated with motherhood, Ruchika built a science-backed nutraceutical brand focused on empowering women through holistic wellness. She shares insights on inner health, authentic brand building, ingredient integrity, global expansion, women’s life-cycle nutrition, and her mission to make wellness accessible while driving meaningful social impact.
00:35- About Ruchika Rajbans
Ruchika is the founder and CEO of the Arechar Group.
She is the creator of the Vitagoli.
12:18- How do you guarantee product hygiene and quality throughout the entire nutraceutical production process?
Manufacturing in certified facilities that meet FDA, NSF, FSSAI, and ISO standards to ensure stringent quality and hygiene.
Using fully automated production systems to minimize human contact and maintain consistent safety controls.
Packaging in high-grade, pharmaceutical-quality glass bottles that protect formulations from external temperature and environmental impact.
16:08- How are you making nutrition accessible to underserved communities?
Creating awareness by educating women on ingredients, nutrition labels, and understanding their own health needs.
Focusing on essentials through scientifically formulated products tailored to what the body truly requires.
Ensuring accessibility by making nutrition easy to consume, widely available, and positioned to shift perceptions around affordability.
RESOURCES:
Learn more about Ruchika Rajbans: LinkedIn
Enjoyed this podcast?
If you learned new insights about Women Wellness, subscribe and share it with friends!
Love to give us 5 stars? If you do, we’d love a review from you. Help us reach more people to keep them in the know as we talk to leaders, high achievers, and thought leaders from diverse backgrounds and nationalities. Excellence can come from anywhere; stay in the know, and hear from emergent high achievers and gurus.
Stay updated with what’s shaping the world today through the latest The Brand Called You Podcast episode. Follow us on iTunes, Spotify, and Anchor.fm.
You can find us at:
Website: www.tbcy.in
Instagram: http://bit.ly/3HO7N06
Facebook:http://bit.ly/3YzJOaD
Twitter: http://bit.ly/3wMBOXK
LinkedIn: https://www.linkedin.com/company/tbcy/
YouTube: http://bit.ly/3jmBqfq
Chingari: https://chingari.io/tbcypodcast
Moj:http://bit.ly/3wOrmPv
Josh: http://bit.ly/3WWP0nB
Thanks for listening!

Profile
Ruchika is the founder and CEO of the Arechar Group.
She is the creator of the Vitagoli.

The post Ruchika Rajbans, Founder & CEO, Arechar Group; Creator of Vitagoli first appeared on TBCY.
...more
26min
January 27, 2026Eric Falt, Regional Director, UNESCO, Caribbean
Eric Falt, Regional Director, UNESCO, Caribbean
Eric Falt is the Regional Director of the UNESCO Office for the Caribbean (D2), based in Kingston, Jamaica.

Podcast

Overview

In this episode of The Brand Called You, a senior UNESCO leader reflects on a 35-year journey across continents with the United Nations. From embracing unplanned opportunities to leading with humanism, anticipation, happiness, and creativity, this conversation offers timeless lessons on global leadership, diplomacy, and living a purpose-driven life.
00:38- About Eric Falt
Eric Falt is the Regional Director of the UNESCO Office for the Caribbean (D2), based in Kingston, Jamaica.
09:38- How do you guide and mentor your team to approach their work effectively?
Encourage teams to think ahead, explore scenarios, and avoid blind spots before challenges arise.
Foster a safe, positive work environment where people feel valued and can perform without fear or tension.
Push teams to think beyond bureaucracy, challenge assumptions, and design innovative, practical solutions.
23:57- What final advice would you give to young people starting their careers?
Avoid rigid career plans; stay open to opportunities and adapt as circumstances evolve.
Anchor your choices in humanist values, not just ambition or status.
Step up as principled leaders to reverse today’s global regression and restore progress.
RESOURCES:
Learn more about Eric Falt: LinkedIn
Enjoyed this podcast?
If you learned new insights about Diplomacy, subscribe and share it with friends!
Love to give us 5 stars? If you do, we’d love a review from you. Help us reach more people to keep them in the know as we talk to leaders, high achievers, and thought leaders from diverse backgrounds and nationalities. Excellence can come from anywhere; stay in the know, and hear from emergent high achievers and gurus.
Stay updated with what’s shaping the world today through the latest The Brand Called You Podcast episode. Follow us on iTunes, Spotify, and Anchor.fm.
You can find us at:
Website: www.tbcy.in
Instagram: http://bit.ly/3HO7N06
Facebook:http://bit.ly/3YzJOaD
Twitter: http://bit.ly/3wMBOXK
LinkedIn: https://www.linkedin.com/company/tbcy/
YouTube: http://bit.ly/3jmBqfq
Chingari: https://chingari.io/tbcypodcast
Moj:http://bit.ly/3wOrmPv
Josh: http://bit.ly/3WWP0nB
Thanks for listening!

Profile
Eric Falt is the Regional Director of the UNESCO Office for the Caribbean (D2), based in Kingston, Jamaica.

The post Eric Falt, Regional Director, UNESCO, Caribbean first appeared on TBCY.
...more
28min
January 26, 2026Mitch Russo, Author, ‘Licensing for Leverage’; Author, Founder, Strategist
Mitch Russo, Author, ‘Licensing for Leverage’; Author, Founder, Strategist
Mitch is an author, a founder and a strategist,
He’s an author of a book titled Licensing for Leverage.

Podcast

Overview

In this episode of The Brand Called You, entrepreneur and author Mitch Russo reveals how businesses can uncover hidden value within their systems and transform it into scalable, recurring revenue through licensing. Drawing from his experience building eight-figure companies and working with Tony Robbins and Chet Holmes, Mitch explains why licensing is the ultimate escape from the time-for-money trap.
00:35- About Mitch Russo
Mitch is an author, a founder and a strategist,
He’s an author of a book titled Licensing for Leverage.
03:52- What’s the most unexpected hidden asset you’ve uncovered in a business?
A simple but powerful menu design and presentation that attracted customers more than the food itself.
An everyday operational element that turned out to be more valuable than the core business.
A licensable process hidden in plain sight, capable of driving growth for others.
15:10- How does your control framework protect entrepreneurs’ IP while enabling licensing?
Establishes clear legal licensing agreements that define ownership and permitted use of IP.
Prevents unauthorized copying, misuse, or misrepresentation of content by licensees.
Creates a formal control framework that enables safe scaling without losing IP ownership.
RESOURCES:
Learn more about Mitch Russo: LinkedIn
Enjoyed this podcast?
If you learned new insights about IP Monetization, subscribe and share it with friends!
Love to give us 5 stars? If you do, we’d love a review from you. Help us reach more people to keep them in the know as we talk to leaders, high achievers, and thought leaders from diverse backgrounds and nationalities. Excellence can come from anywhere; stay in the know, and hear from emergent high achievers and gurus.
Stay updated with what’s shaping the world today through the latest The Brand Called You Podcast episode. Follow us on iTunes, Spotify, and Anchor.fm.
You can find us at:
Website: www.tbcy.in
Instagram: http://bit.ly/3HO7N06
Facebook:http://bit.ly/3YzJOaD
Twitter: http://bit.ly/3wMBOXK
LinkedIn: https://www.linkedin.com/company/tbcy/
YouTube: http://bit.ly/3jmBqfq
Chingari: https://chingari.io/tbcypodcast
Moj:http://bit.ly/3wOrmPv
Josh: http://bit.ly/3WWP0nB
Thanks for listening!

Profile
Mitch is an author, a founder and a strategist,
He’s an author of a book titled Licensing for Leverage.

The post Mitch Russo, Author, ‘Licensing for Leverage’; Author, Founder, Strategist first appeared on TBCY.
...more
24min
January 26, 2026Vineet Mohan, Co-Founder and CEO, FastTrackr AI
Vineet Mohan, Co-Founder and CEO, FastTrackr AI
Vineet is a co-founder and CEO of FastTrackr AI, which is an AI led platform purpose built for the US wealth management industry.

Podcast

Overview

In this episode of The Brand Called You, Vineet Mohan—Co-Founder and CEO of FastTrackr AI—shares his journey from a global leadership career at HSBC to building an AI-led platform transforming the US wealth management industry. He discusses cross-cultural leadership, founding a startup, solving operational inefficiencies with AI, and what it takes for experienced leaders to build compliant, scalable AI products.
00:39- About Vineet Mohan
Vineet is a co-founder and CEO of FastTrackr AI, which is an AI led platform purpose built for the US wealth management industry.
14:03- How do adoption and decision-making differ between small and large advisory firms when evaluating your product?
Founder-led decisions enable quick yes/no calls and rapid initial adoption with a single module.
Decisions involve multiple stakeholders with detailed reviews on security, compliance, and integration.
Smaller firms adopt quickly for immediate value, while larger firms take longer but deliver greater scale over time.
20:23- What does long-term success look like for FastTrackr AI?
Serving thousands of users and RIAs across the US wealth management industry.
Becoming a trusted, AI-powered extension that handles repetitive, error-prone operational work.
Continuously expanding use cases and modules to cover end-to-end advisory workflows and drive market share.
RESOURCES:
Learn more about Vineet Mohan: LinkedIn
Enjoyed this podcast?
If you learned new insights about FinTech Leadership, subscribe and share it with friends!
Love to give us 5 stars? If you do, we’d love a review from you. Help us reach more people to keep them in the know as we talk to leaders, high achievers, and thought leaders from diverse backgrounds and nationalities. Excellence can come from anywhere; stay in the know, and hear from emergent high achievers and gurus.
Stay updated with what’s shaping the world today through the latest The Brand Called You Podcast episode. Follow us on iTunes, Spotify, and Anchor.fm.
You can find us at:
Website: www.tbcy.in
Instagram: http://bit.ly/3HO7N06
Facebook:http://bit.ly/3YzJOaD
Twitter: http://bit.ly/3wMBOXK
LinkedIn: https://www.linkedin.com/company/tbcy/
YouTube: http://bit.ly/3jmBqfq
Chingari: https://chingari.io/tbcypodcast
Moj:http://bit.ly/3wOrmPv
Josh: http://bit.ly/3WWP0nB
Thanks for listening!

Profile
Vineet is a co-founder and CEO of FastTrackr AI, which is an AI led platform purpose built for the US wealth management industry.

The post Vineet Mohan, Co-Founder and CEO, FastTrackr AI first appeared on TBCY.
...more
26min
January 24, 2026The Emergent Mind: Exploring Intelligence in Humans & Machines with Gaurav Suri
The Emergent Mind: Exploring Intelligence in Humans & Machines with Gaurav Suri
A lifelong inclination toward philosophy and science
Early passions for mathematics and teaching

Podcast

Overview

In this episode of The Brand Called You, Gaurav Suri—Distinguished Scientist at Stanford University and co-author of The Emergent Mind—joins Ashutosh Garg for a fascinating exploration of neuroscience, intelligence, artificial intelligence, and the profound interconnectedness of all things.
This conversation dives deep into how mathematics, psychology, neural networks, and even ancient Indic wisdom come together to offer new insights into human and machine intelligence.
Below is a curated breakdown of the most important topics discussed, organized by timestamp.
00:01:11- What inspired Gaurav Suri to shift from business to brain science?
A lifelong inclination toward philosophy and science
Early passions for mathematics and teaching
The influence of family expectations and professional circles
Realizing that consulting did not fulfill his deeper intellectual curiosity
Rediscovering writing through co-authoring A Certain Ambiguity
Making the bold decision to pursue a PhD in neuroscience at Stanford in midlife
00:04:05- How do mathematics and psychology come together in understanding the mind?
Psychology’s historical perception as a “fuzzy” science versus mathematics’ precision
The influence of Jay McClelland, a pioneer in neural networks
How neural networks explain complex mental properties emerging from non-thinking neurons
Emergence as a unifying concept across AI, biology, psychology, and computer science
00:06:29- Why begin a scientific book with a personal story?
Childhood indecision as a window into decision-making
The unique human ability to “change one’s mind”
Contrasting human cognition with computer decision-making
Introducing deeper concepts of self, atma, and scientific inquiry
00:09:02- What does “emergence” truly mean in the context of the mind?
Emergence as properties of a whole that do not exist in individual parts
The example of ant colonies and pheromone trails
Simple components giving rise to complex collective intelligence
Emergence across nature—from wetness in water to galaxies and evolution
00:12:43- How does the emergent mind redefine intelligence in humans and machines?
Why early rule-based AI systems failed
The shift to neural networks enabling emergent intelligence
Shared foundations between biological brains and artificial networks
Key differences: energy efficiency, learning speed, data requirements
Humans possess intrinsic motivation; machines do not
00:15:11- How does thinking emerge from components that cannot think?
No single ant understands the colony, yet intelligence emerges
No single neuron understands poetry, yet humans create it
Creativity and intelligence as collective neural phenomena
From Descartes to modern neural network theory
RESOURCES:
Learn more about Gaurav Suri: LinkedIn
Enjoyed this podcast?
“Our brains are the same. No neuron knows poetry—but together, they can write it.”
Emergence shows us that thoughts, emotions, and creativity are collective effects—not properties of individual neurons. What does this change about how you see intelligence? Share your thoughts in the comments.
Would you love to give us 5 stars? If yes, we’d greatly appreciate your review. Help us reach more people to keep them in the know as we talk to leaders, high achievers, and thought leaders from diverse backgrounds and nationalities. Excellence can come from anywhere. Stay in the know, and hear from emergent high achievers and experts.
Stay updated with what’s shaping the world today through the latest The Brand Called You Podcast episode. Follow us on iTunes, Spotify, and Anchor.fm.
You can find us at:
Website: www.tbcy.in
Instagram: http://bit.ly/3HO7N06
Facebook:http://bit.ly/3YzJOaD
Twitter: http://bit.ly/3wMBOXK
LinkedIn: https://www.linkedin.com/company/tbcy/
YouTube: http://bit.ly/3jmBqfq
Chingari: https://chingari.io/tbcypodcast
Moj:http://bit.ly/3wOrmPv
Josh: http://bit.ly/3WWP0nB
Thanks for listening!

Profile
A lifelong inclination toward philosophy and science
Early passions for mathematics and teaching
The influence of family expectations and professional circles
Realizing that consulting did not fulfill his deeper intellectual curiosity
Rediscovering writing through co-authoring A Certain Ambiguity
Making the bold decision to pursue a PhD in neuroscience at Stanford in midlife

The post The Emergent Mind: Exploring Intelligence in Humans & Machines with Gaurav Suri first appeared on TBCY.
...more
32min
January 24, 2026Dr. Eugene Lipov, Chief Medical Officer at Stella Mental Health
Dr. Eugene Lipov, Chief Medical Officer at Stella Mental Health
Inspired by physician parents and his father’s severe PTSD from World War II
Personal tragedy: his mother’s suicide due to secondary PTSD

Podcast

Overview

Ever wondered if everything you thought you knew about trauma could be wrong? In this enlightening episode of The Brand Called You, Ashutosh Garg sits down with Dr. Eugene Lipov—Chief Medical Officer at Stella Mental Health and author of The God Shot—to unravel myths surrounding trauma and PTSD, explore groundbreaking treatment approaches, and share deeply personal stories of hope and healing.
00:00:51 — How Did Family Trauma Shape Dr. Lipov’s Medical Journey?
Inspired by physician parents and his father’s severe PTSD from World War II
Personal tragedy: his mother’s suicide due to secondary PTSD
Shift from surgery to anesthesia, leading to a focus on trauma and pain management
00:01:38 — What Barriers Did Dr. Lipov Face in Challenging PTSD Norms?
Introducing a novel pain procedure for PTSD was met with skepticism
Faced disbelief and criticism, including scrutiny from the U.S. Congress
Emphasized that “the proof is in the pudding,” now supported by replicated studies with promising results
00:03:15 — What Do People Most Misunderstand About Trauma?
Trauma is a biological brain injury, not a character flaw
The term PTSD is stigmatizing; Dr. Lipov advocates for “PTSI” (Post-Traumatic Stress Injury)
Trauma can be visualized using modern technology such as functional MRI
00:05:17 — What Is “The God Shot,” and What Does It Mean for Patients?
Named by U.S. Marines to reflect its life-changing impact
Originated from powerful patient experiences and media attention
00:06:19 — What Is SGB and How Does It Physiologically Work?
Stellate Ganglion Block explained using simple, vivid analogies
Trauma elevates norepinephrine and nerve growth factor; SGB helps reset these
Uses a safe local anesthetic (bupivacaine); effects can last for years
00:08:45 — Can Trauma Truly Be Healed, or Only Managed?
Story of a Vietnam veteran who reconnected emotionally with family after decades
Critique of conventional treatments that rely on multiple medications with limited effectiveness
00:10:27 — Why Does the God Shot Work So Rapidly?
Blocks excessive norepinephrine release, reducing anxiety within minutes
Compared to the immediate numbness of a dental nerve block
00:11:36 — How Can Trauma Be Contagious?
Secondary PTSD explained through real family cases, including Dr. Lipov’s own mother
Mirror neuron science shows how trauma transfers emotionally, even to children
00:14:11 — What Do Animal Studies Reveal About Invisible Injuries?
Dogs and rats exhibit PTSD symptoms similar to humans
Animal research validates trauma as a physiological injury
RESOURCES:
Learn more about Eugene Lipov: LinkedIn
Enjoyed this podcast?
Eugene Lipov shares raw stories: Special Forces veterans sobbing—finally able to take a deep breath. A Vietnam vet reunited with his children after decades. Even a dog on Xanax, healed after the procedure. Share your thoughts in the comments and spread these insights with friends!
Would you love to give us 5 stars? If yes, we’d greatly appreciate your review. Help us reach more people to keep them in the know as we talk to leaders, high achievers, and thought leaders from diverse backgrounds and nationalities. Excellence can come from anywhere. Stay in the know, and hear from emergent high achievers and experts.
Stay updated with what’s shaping the world today through the latest The Brand Called You Podcast episode. Follow us on iTunes, Spotify, and Anchor.fm.
You can find us at:
Website: www.tbcy.in
Instagram: http://bit.ly/3HO7N06
Facebook:http://bit.ly/3YzJOaD
Twitter: http://bit.ly/3wMBOXK
LinkedIn: https://www.linkedin.com/company/tbcy/
YouTube: http://bit.ly/3jmBqfq
Chingari: https://chingari.io/tbcypodcast
Moj:http://bit.ly/3wOrmPv
Josh: http://bit.ly/3WWP0nB
Thanks for listening!

Profile
Inspired by physician parents and his father’s severe PTSD from World War II
Personal tragedy: his mother’s suicide due to secondary PTSD
Shift from surgery to anesthesia, leading to a focus on trauma and pain management

The post Dr. Eugene Lipov, Chief Medical Officer at Stella Mental Health first appeared on TBCY.
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28min
January 23, 2026Kae G Wagner: Bestselling Author & Founder of The Bold Authors Network on Mastering Book Marketing
Kae G Wagner: Bestselling Author & Founder of The Bold Authors Network on Mastering Book Marketing
Began writing at a young age and won her first writing award at just 13
Transitioned from marketing major brands to writing both fiction and nonfiction

Podcast

Overview

Welcome to our in-depth summary of The Brand Called You (TBCY) podcast episode featuring bestselling author and Bold Authors Network founder Kae G Wagner.
In this episode, Kae shares her inspiring journey from a young writer growing up on a farm to becoming a leader in author marketing. She also offers practical, actionable advice for writers who want their books to stand out in today’s fast-moving and competitive publishing landscape.
00:00:47 – The Story Behind Kae G Wagner’s Career Path
Began writing at a young age and won her first writing award at just 13
Transitioned from marketing major brands to writing both fiction and nonfiction
Founded the Bold Authors Network to combine storytelling with strategic book promotion
00:03:14 – What Inspired the Frankie Girl and Building Dreams Series?
Deeply personal stories drawn from Kae’s own life, particularly her relationship with her father
Central themes of forgiveness, redemption, and second chances
Real-life moments—such as driving a church bus to a trailer park—inspired key settings and characters
00:05:31 – Helping Authors Who Dislike Marketing
Discovery that nearly 75% of fiction writers are introverts
Breakthrough moments when authors realize they can market authentically
Guiding writers from hesitation to confidence by embracing their “bold author” identity
00:07:22 – First Steps for Authors Overwhelmed by Promotion
A crucial mindset shift: taking ownership of your book’s success
Understanding that even traditionally published authors must actively market their work
Leveraging Bold Authors Network resources such as weekly promo hours and micro-courses
00:11:31 – What Is Metadata and Why Does It Matter?
Metadata explained as keywords and phrases that drive book discoverability
Importance of content congruency across platforms for AI and search engines
How effective metadata can place books in AI-generated “Top 10” lists
00:14:09 – Optimizing Metadata for Discoverability
Aligning keywords and categories with the true genre of your book
Ensuring genre accuracy to meet reader expectations
Avoiding mislabeling that leads to poor recommendations and negative reviews
00:16:35 – Pricing Strategies for Authors
Price as a signal of value, especially in nonfiction
Understanding market expectations within specific genres
Why pricing outside genre norms can negatively impact sales
00:19:12 – Reader Engagement and Long-Term Success
The difference between “owned” audiences (email lists) and “rented” audiences (social platforms)
Building lasting reader relationships through newsletters
Using collaborations and podcast appearances to grow mailing lists
RESOURCES:
Learn more about Kae G Wagner: LinkedIn
Enjoyed this podcast?
Kae G Wagner combines marketing expertise with a deep love for books to help authors turn introverted energy into bold self-promotion. With 75% of fiction writers identifying as introverts, the journey begins with a mindset shift.
Share your thoughts in the comments and pass these insights along to fellow writers!
Would you love to give us 5 stars? If yes, we’d greatly appreciate your review. Help us reach more people to keep them in the know as we talk to leaders, high achievers, and thought leaders from diverse backgrounds and nationalities. Excellence can come from anywhere. Stay in the know, and hear from emergent high achievers and experts.
Stay updated with what’s shaping the world today through the latest The Brand Called You Podcast episode. Follow us on iTunes, Spotify, and Anchor.fm.
You can find us at:
Website: www.tbcy.in
Instagram: http://bit.ly/3HO7N06
Facebook:http://bit.ly/3YzJOaD
Twitter: http://bit.ly/3wMBOXK
LinkedIn: https://www.linkedin.com/company/tbcy/
YouTube: http://bit.ly/3jmBqfq
Chingari: https://chingari.io/tbcypodcast
Moj:http://bit.ly/3wOrmPv
Josh: http://bit.ly/3WWP0nB
Thanks for listening!

Profile
Began writing at a young age and won her first writing award at just 13
Transitioned from marketing major brands to writing both fiction and nonfiction
Founded the Bold Authors Network to combine storytelling with strategic book promotion

The post Kae G Wagner: Bestselling Author & Founder of The Bold Authors Network on Mastering Book Marketing first appeared on TBCY.
...more
28min

FAQs about The Brand Called You:

How many episodes does The Brand Called You have?

The podcast currently has 606 episodes available.