01:48 - The Power of Storytelling in Product Design

02:21 - The Play-Doh Pivot Story

03:49 - Lego's Digital Transition and Missed Opportunities

05:23 - Katie's Approach to Brand and Product Design

05:55 - Early Career and Founding Nurture

07:02 - Integrating Brand and Product Experience

11:28 - Challenges in Brand and Product Marketing

15:58 - Behavioral Science in Product Design

18:40 - The Importance of Onboarding

23:00 - Case Studies and Real-World Examples

25:15 - Future Trends in Product and Brand Design

29:42 - Conclusion and Where to Find Katie

In this inaugural episode of 'The Brand Experience,' host JP Holecka delves into the significance of customer-centric branding in the digital age. JP contrasts 'customers' with 'consumers' to emphasize the importance of personalized service and discusses his extensive career in the media industry, from graphic design to digital product creation. Co-host Howie Howitson shares his journey from traditional animation to strategic design in the digital space. Together, they explore the concept of the 'experience economy,' where brand experiences are co-authored with customers, emphasizing the necessity for brands to innovate and maintain authentic connections with their customers. The episode also introduces 'Power Shifter Intelligence' (PSI), a new agency venture aiming to integrate brand strategy with service design. Viewer engagement is encouraged throughout, with plans for subsequent episodes targeting diverse industry perspectives.

 

Topics Covered

00:41 - Introduction to the Brand Experience

01:17 - JP Holecka's Journey in Media and Design

03:18 - Transition to Digital and Founding Power Shifter

05:02 - Introducing Howie Howitson

06:08 - Howie's Background and the Experience Economy

10:23 - The Importance of Brand Experience

15:06 - Challenges and Solutions in Brand Experience

27:29 - Launching Power Shifter Intelligence (PSi)

31:19 - Q&A Session

36:13 - Closing Remarks and Future Episodes