The BRAND New You Show - A Personal Branding podcast

This is the Build Your Own personal Brand (BYOB) show where I talk specifics about how to use the 4 step DICE process to Build Your Own Brand.

In the last BYOB episode, I posed the question,“What you are good at?”

In case you missed it last week, It’s your strengths that drive your personal brand. They run through your brand like a thread in your clothing weaving together all of the various aspects of our personalities.

Like our personal brands, we also have a common thread running through our careers. Believe it or not, this metaphorical thread is what links all of our past positions together.

For some of us, our career thread is understood and easy to see. We use it as a measuring stick or guidepost when making career decisions.

For others, maybe even you listening right now, the thread is still waiting to be discovered. Finding this thread will help you understand your career path.

Jane Jackson is an author, podcaster and a career management coach who specializes in career transition coaching.

With over 15 years of experience, Jane has provided career transition coaching to over a 1,000 business professionals across Australia, Singapore, Hong Kong and Europe.

Jane is passionate about helping executives through the emotional roller coaster of a career change while at the same time working with them to create a roadmap to their dream career.

Jane Jackson is a regular blogger for the Huffington Post in Australia and has been featured in numerous high profile magazines and newspapers.

She also hosts a career podcast called Jane Jackson Careers where she provides career advice and interviews inspiring entrepreneurs.

Jane’s book, Navigating Career Crossroads - How to thrive when changing direction is an Amazon #1 bestseller, and will help you confidently take control of your career and secure your dream role in 7 essential steps.

JANE JACKSON CAREER COACH

The Best ways to get in touch with Jane Jackson follows.

Web: JaneJacksonCoach.com

LinkedIn: Jane Jackson

Book: Navigating your Career Crossroads

eMail: [email protected]

Twitter: @JaneCareerCoach

Build Your Own Personal Brand. Not the brand someone else wants you to build.

On this show, I explore and discuss the tactics for the 4-step process to building your own personal brand I call DICE.

DICE is an acronym for Discover, Integrate, Create and Engagement. The four steps you need to take in order to grow your influence, amplify your online reputation and ultimately impact your career.

Today's show covers a question I get asked a lot. How do you discover your strengths?

Scott Anthony Barlow is the founder of HappentoyourCareer.com

At Happen to Your Career, Scott helps business professionals stop doing work that doesn’t fit, figure out what does then strives to make it happen within their careers.

He has been helping people develop their careers and businesses for over 10 years as a Human Resources Leader, Business Development Expert, and Career Coach.

Scott is also a podcaster with two successful podcasts, the What fits You audio course, and the Happen to Your Career Podcast.

His ultimate goal is to help you find those Ah Ha moments, so you can take control of your career journey and begin living A life.. that is.. unapologetically you!

The Figure It Out course is for anyone who is struggling in their career and is not sure where to start or feels a calling to do something different but doesn’t yet know what that is.

Scott explains The Figure It Out methodology by comparing it to building a puzzle. Just like a puzzle, in order to figure out your career direction you first need to start with the corner pieces, or as Scott calls them your signature strengths.

There are many ways you can discover your strengths. The StrengthsFinder 2.0 assessment is just one. You may remember my conversation with Lisa Cummings, a Gallup Certified Strengths coach, on the importance of understanding your strengths.

Scott agrees which is why he makes your strengths the corner pieces in your career puzzle.

Once you’ve identified your corner pieces, the next step in the process is to build out your frame.

This part, in my opinion, is the hardest one and it’s one we will all struggle with because it requires us to take an inventory of our lives for maybe the first time.

The email course provides you with several exercises designed to help you walk through and prioritize all aspects of your life including areas such as your environment, your finances, family, personal growth and even your health.

Scott explains during the show how all of these areas may overlap today but by prioritizing them, you begin to turn them into puzzles pieces that fit together in a way to build the complete picture.

The reason this step is so difficult is because it requires you to make decisions and for many of us decisions don’t come easy. However, is we really want to make a difference in our lives and our careers, decisions are exactly what we need to make.

Ralph Waldo Emerson once said,

“Once you make a decision, the universe conspires to make it happen.”

The same is true in our careers, but how many of you reading this can answer the question, “What do you want out of life and your career?”

If you find yourself struggling to answer this question, Scott’s course is for you.

The Best ways to get in touch with Scott are below.

Website: HappenToYourCareer.com/brandnewyou
Podcast: Happen To Your Career
Podcast: What Fits You

A friend asked me recently what the difference is between a personal brand and personal branding. Many people believe them to be the same and often use them interchangeably.

I told her they are essentially the same, but different.  Here’s why.

Your personal brand is who you are at your core.

It’s your values and your traits.  It’s what determines the “things” you naturally gravitate towards. It’s the stuff of Strengths Finder legend.

Your personal brand drives your actions, your reactions, your interests and maybe even your career choices.

Every interaction you have with someone establishes or reinforces your brand in his or her mind.

This is why you have heard so many people say, “You DO have a personal brand whether you know it or not”.

Realizing you have a personal brand and understanding what it is, is critical to your career.  Why?

Tune in to find out.

Taylor Pearson is the founder of TaylorPearson.me. He is an entrepreneur and the author of the #1 best-selling book The End of Jobs - Money, Meaning, and freedom without the 9-5.

The End of Jobs was rated by Inc.com as one of the Top Three ‘Start Your Own Business’ Books as well as an overall Top 25 Business Book for 2015.

Taylor believes we’re living through one of the largest socio-economic shifts in human history: the move from the knowledge economy to the entrepreneurial economy.

Does this mean we are racing towards the End of Jobs? Find out on today's show.

The Best ways to get in touch with Taylor are list below.

Web: taylorpearson.me
Twitter: @taylorpearsonme
email: [email protected]
Book: Amazon
Download a few chapters: taylorpearson.com/EOJ

Welcome to the Build Your Own Brand episode of the BRAND New You show. In this shorter-format show, I'll talk about specific tactics you can use to build your personal brand, grow your influence and amplify your online reputation using a process I call DICE.

DICE, of course, is an acronym. It represents the 4-step process for building your personal brand including Discovery, Integration, Creation, and Engagement. This is the formula I use and it’s the formula at the heart of building your own personal brand.

Lisa Mitchell is the founder of Power Body Language.

She embodies a lot of the qualities we’ve discussed since the start of this podcast. Becoming a brand new version of yourself takes courage, perseverance and a lot of hard work on your part.

This is especially true if the new version you see for yourself is to become an entrepreneur.

Wendi Weiner is the founder of the writingguru.net. She spent the first 10+ years of her career as an attorney practicing law.

Then in 2010, Wendi decided to follow her lifelong vision and dream of helping others perfect their writing and succeeding in their career goals.

To facilitate her dream she founded the Writing Guru. Today, the writing guru is a top-ranked global writing service that specializes in creating executive resumes that transcend the competition and your career.

Wendi has over 15 years of expertise in resume writing, essay writing, and professional editing. She is a Credentialed Career Manager (CCM) and is one of only 43 Nationally Certified Resume Writers.

Wendi is the author of the book “How to Get the Highest Paying Job in Your Field,” which is a job seekers guide to writing the perfect resume.

Topics discussed include:

There is a lot that goes into writing a resume. If you’re interested learning more about Wendi or the services offered by the writing guru here are the best ways to reach out to Wendy.

Website: The Writing Guru

National Resume Writers Association 

LinkedIn: Wendi Weiner

Olivia Gamber is the founder of OccupationalOlivia.com where she strives to develop people to maximize their potential at work.

In addition to running Occupational Olivia, she also holds down a full-time job as the head of Talent and Organizational Development at with current company.

Because of her position, Olivia knows all too well that being good at your job isn’t enough in today’s highly competitive environment.

You must also be able to build relationships, navigate complex corporate matrices and develop many other key skills.

Olivia is the host of the Occupational Olivia podcast, which you can find on iTunes and Stitcher and she the author of the book “Career Upgrade Roadmap, 90 days to a better job and a better life”.

The book is a #1 best-seller in 3 categories on Amazon including job hunting, career development, and vocational guidance.

Olivia also offers a Career Breakthrough course and Coaching services. 

WRAP

The Best ways to get in touch with Olivia can be found below.

Twitter: @theoliviagamber

Web: occupationalolivia.com

Podcast: Occupational Olivia Podcast