The BRAND New You Show - A Personal Branding podcast

Trevor Young | Reputation Revolution | PR Warrior

Today I welcome to the show the original PR Warrior himself, Trevor Young from TrevorYoung.me

Trevor specializes in PR, social media and content marketing. His blog, PR Warrior has been named one of the top 20 best business blogs in Australia.

He’s a keynote speaker, author, trainer and consultant who has worked with major blue-chip brands, startups, fast growth companies and individual experts.

Trevor is the author of the book microDomination: How to leverage social media and content marketing to build a mini-business empire around your personal brand. (affiliate link)

The examines the rise of a new breed of entrepreneur, one who is leveraging the power of the internet and social media to build their personal brand and grow their business on a global scale.

Trevor is also the Host of Reputation Revolution – the Do it yourself thought leadership and personal branding podcast.

Each week Trevor explores how you can strategically build influence, visibility and trust in today’s reputation economy.

The bulk of Trevor’s book centers around a concept Trevor describes as a micro maven. A micro maven is an expert who operates in a small niche on a global scale.

They utilize micro media to build to build their platform and brand very quickly. In the book Trevor highlights over 20 individuals he studied over the course of a couple years while he was formulating the concept of a micro maven.

While each of these micro mavens (Chris Borgan, Gary Vaynerchuck, and Darren Rowse for example) were operating in very different and distinct niches, Trevor noticed during his research seven characteristics that each one shared.

While the micro mavens he researched had been engaged in each of the seven characteristics for quite some time, Trevor did point out that it is possible for each one of us to become a micro maven.

But to do that, to reach that level of success we need to adhere to each the seven characteristics outlined below.

The 7 characteristics of a Micro Maven

2 - Power of Blogging

3 - Power of Social Participation

4 - Power of Relentless Giving

5 - Power of Building a Community

WRAP

The best way to reach Trevor is:

Twitter: @trevoryoung

Master Minds

Show Notes: http://ryanrhoten.com/mastermindagenda

Today on the BRAND New You show I went solo to talk about a topic I get asked about quite often - Master Minds

Recently I sent out an email to my newsletter list and asked for feedback and suggestions for topics to cover on the podcast.

I received several suggestions and will cover all of the topics submitted in upcoming shows but the topic of master minds won the Pareto chart battle.

So let’s get into this.

If you were to ask ten different people to define a master mind you’ll probably get ten different answers. I always refer back to the book Think and Grow Rich by Napoleon Hill.

Written in 1937 as a personal development and self-improvement book, Think and Grow Rich is much more than a book on the secrets of how to gain wealth.

It’s a philosophy that can be used to help people succeed in all lines of work.

The book consists of 13 principles for personal achievement one of which is the Power of the Master Mind.

According to Mr. Hill a Master Mind occurs:

“When a group of individual brains are coordinated and function in Harmony, the increased energy created through that alliance, becomes available to every individual brain in the group.”

Or said another way its like a brainstorming session on steroids.

Everyone in the group is focused on a single purpose. One idea fuels engagement from other team members and before you know you are all functioning in perfect harmony working to solve or resolve the challenge at hand.

When this happens Claudia Alutcher might say the idea machine in the room is running at full capacity.

This is the power of the master mind. Surrounding yourself with a group of like-minded individuals for advice, counsel, and cooperation around a single purpose.

My single definite purpose to educate and elevate the personal brands and online reputations of career-minded professionals so they get recognized for their expertise by becoming an authority in their niche.

Or as I like to say become the google of their niche.

Other topics covered include:

HOW TO START YOUR MASTER MIND

ESTABLISHING GUIDELINES FOR YOUR MASTER MIND

HOW TO CONDUCT YOUR MASTER MIND MEETINGS (including a downloadable agenda)

And that’s it. Every thing I know about starting, running and participating in a master mind. I’ve been fortunate to be in two master mind groups as I started down my current path.

They have helped shaped my thinking, my single define purpose and frankly me as a person both personally and professionally.

If you pick the right members they will become a part of your family just like for me Steve Stewart, Dustin Hartzler, Joseph Michael, Brand Heavey and Michael Faron have become for me.

Good luck getting started. If you other questions please leave a comment below.

I’ll answer every question and by keeping your comments on the blog others will be able to see the questions and the answers all in one place.

That’s all the time we have left for today.

I’ve been Ryan. And I’m out.

John Sparks | Twitter | Social Media

Today I welcome to the show John Sparks from IamJohnSparks.com. John is Top 100 Social Media Power Influencer and one of the Top 50 Most Valuable Social Media Influencer for 2015.

He is Social Media Keynote Speaker, Entrepreneur, Coach & Trainer. John teaches Online Journalism at The University of North Texas where he is Adjunct Professor.

John is the author of the Best-selling book - “365 Ideas To Go From Good To Great On TWITTER!”

When getting started with John coaches his clients to pay attention to the following “Big 5” of Twitter branding.

1 - Name: Just like it sounds the name is your name or your company’s name. If you use your name make sure to use both your first and last name.

2 - Twitter Handle - This is your @ handle. When someone mentions you and uses your handle on Twitter it shows up in your notifications. And yes, WingDings are acceptable to use in your handle.

3 - Bio: You can use 160 characters in your bio. John recommends as a starting point using your headline on LinkedIn. Other suggestions are making sure to include keywords, think about how would you describe yourself, and finally consider how do you want to be found by others.

4 - Bio Picture

John suggests the picture you use really depends on your purpose for using Twitter but he does advocate aligning your image across all your social media platforms.

He even advocates using the same picture on your business cards. Another tip is to rename your images using your first and last name before uploading them to Twitter. Do not use the default name your camera assigns to your pictures such as DCS789543.

5 - Header Image

The header image is not your bio picture rather it’s the large image at the top of your page. You can use this image to communicate the types of tweets follower can expect to see or to advertise your book or other body of work.

Once you’ve gotten your account set up you’ll want to start tweeting. You only get 140 characters in a tweet. This includes any hashtags (#) as well as the twitter handle of the person you may include in your tweet.

In order to accommodate for re-tweets and mentions of other people John recommends keeping your tweets to 120 characters or less.

John challenges that less is more so we need to be bold and be brief with our tweets. We need to include a Call to action in our tweets. John suggests using “Please Retweet” as the call to action for the tweet.

WRAP

The best way to get in touch with John or pick up a copy of his book are listed below.

Twitter: @iamjohnsparks

Katrina Collier | Social Recruiting | Employer Branding

Show Notes: http://ryanrhoten.com/katrinacollier

Today I welcome to the BRAND New You show Katrina Collier from WinningImpression.com

With knowledge gained from over a decade of in-house and third-party recruitment, Katrina teaches companies to use social media to gain access to their candidates directly on many social channels, such as LinkedIn, Google+, Facebook, and Twitter.

She has been recognized as a thought leader by social recruiting solution Work4 and is one of The 100 Most Influential People in HR & Recruiting on Twitter.

Katrina was named one of The Top 15 Recruitment Experts to follow on Twitter by Bond US and she has been quoted in The HR Review, Society for Human Resource Management, The Staffing Stream, and Cambridge University’s Strategies for Success.

Katrina completely understands what companies are looking for when trying to attract the best talent which means for the active job seeker or for even those of you who are passively looking, Katrina knows how to connect companies with candidates in this social recruiting age.

WHAT IS SOCIAL RECRUITING?

Social recruiting is a real thing. It’s not a fad or a buzzword. It’s quickly becoming the way top companies recruit talent.

Katrina defines social recruiting as simply using social media channels to recruit. However, it doesn’t replace the more traditional methods of recruiting.

If used correctly social recruiting will compliment a company’s recruiting process. However to implement it successfully within a company, employers must develop a strategy to find, engage and connect with candidates directly on social media.

HOW JOB SEEKERS CAN ENGAGE IN SOCIAL RECRUITING

Most recruiters will start their search for you on LinkedIn which has become the default starting place for recruiters.

However it's important to point out recruiters will use Google to search for you as well. The more savvy social recruiters will even look to the larger social sites such as Facebook, twitter, Instagram , Bechance, GitHub, StackOverflow, etc.

So what does this mean? You must have a good online reputation.  Always remember this:

“Think through what you post. Ask yourself if you would you share it with your grandmother.”

If the answer to this question is no, then don’t post it.  The one time you post something objectionable that's the time a recruiter will be looking for you.

Good social recruiters will search social sites that align with requirements of the position.  As a candidate your job is to know which social sites you should be on, create a profile and starting sharing content.

To lear

David J.P. Fisher | Networking

Show Notes: http://ryanrhoten.com/davidfisher

Today I welcome to the BRAND New You show David J.P. Fisher president of Rock Star Consulting.

David, AKA - MC D Fish to his band mates , is a speaker, entrepreneur, coach, salesman, writer, marketer, yoga enthusiast and salsa dancer.

He also happens to be the author of the book Networking in the 21st century: why your network sucks and what you can do about it.

The book serves as a guide for modern professionals and walks the reader through the challenges and opportunities that exist in business networking.

David believes networking is THE difference between those who get by and those who are getting ahead!

What is networking really? I’m finding most people I ask tend to cringe when I ask for their definition.

For some reason networking has a negative connotation for many people. Because of this David likes to let every one define networking in a way that works for them.

He mentions however that most of us use a definition for networking that actually holds us back and keeps us from taking action. So think about that for a minute.

What’s your definition of networking? Does your definition keep you from taking action or does it align closer to Don Orlando’s definition?

David’s definition of networking is:

“Building a web of relationships with other people so that you can find mutual support and find business solutions.”

Most of think about networking in a formal perhaps creepy kind of way.

David challenges this mindset/definition by offering that each of us network every day. In fact, any time we interact with others we are networking.

Take a minute and wrap your mind around this concept. Here’s a question to get you in the right frame of mind.

How did you find your significant other? Was it through an introduction by someone else?

Think about the most recent song you downloaded. Did you hear about it from someone else? Did you then tell others about it? That my friends is networking.

David and I discuss the common reasons people don’t like to network. Have you ever had any of these thoughts.

“I don’t have the personality for networking."

"I’m not built for networking.”

“I don’t have time for networking."

If you’ve ever said any of these yourself, David offers some great advice on how to get past this mindset and start developing your networking skills.

David and I spend a fair amount of time talking about how to develop a networking plan. When developing your plan, David cautions to keep it simple and do-able. So simple in fact, you can write it out on a napkin if that suits you.

Here are 3 steps to developing your networking plan.

You need to identify where you want to go professionally. This may sound obvious but David gives us some real life examples of people he’s worked with over the years including CEO’s who cannot answer this question.

You need to know what you are working towards professionally or as the Cheshire Cat says:

“If you don’t know where you are going, any road will take you there.”

Lynda Spiegel | Career Pivot | Rising Star Resumes

Show Notes: RyanRhoten.com/lyndaspiegel 

Today I welcome to the BRAND New You show Lynda Spiegel founder of Rising Star Resumes.

Lynda is a human resources and communications professional with over 14 years’ experience in sourcing, recruiting and hiring top talent in a variety of industries.

At Rising Star Resumes Lynda helps her clients develop their professional brand in order to get noticed by headhunters and hiring managers.

In her role as a career coach Lynda works with mid-career professionals who often are seeking to change careers from one field to another.

Lynda offers some unique insights, thoughts and strategies around how to make a successful career pivot.

So today we are going to have a straight forward discussion about the realities and un varnished truths of what it really takes to make career pivot.

Please help me welcome Lynda to the BRAND New You show.

Lynda’s definition of a career pivot is when you want to turn around and do something somewhat radically different, say going from being a teacher to being an attorney.

She came to this definition after going through a couple of career pivots in her own career. She started working in equity compensation which she did for several years until one day the company was sold and Lynda very quickly found herself without a job.

After moving to a few different jobs Lynda once again found herself in the middle of a corporate takeover. Like many her position she tried multiple times to find a new job in the same field but with no luck.

After months of searching her son, a hiring manager for his company, gave her the unvarnished “truth” that, “No one was hiring their mothers.”

This was a wake up call for Lynda who decided to put her HR skills and knowledge to work for herself and started Rising Stars Resumes.

Lynda regularly speaks with clients who want to make a career change or pivot. Their reasons vary but a lot of them fall into these buckets:

“I’m no longer happy doing what I do.”

“My work is no longer fulfilling.”

“I’m not making the kind of money I want to make or thought I would be making.”

“I’m stuck but I don’t know what I want to do.”

Any of these found familiar? If so rest assured that you are not alone. Fortunately in today’s podcast Lynda hits us with some unvarnished truth about the career pivot process.

So if you’re considering a career pivot, I’ve broken the show down into the 6 key steps you’ll need to follow in order to make a successful career pivot.

Check out the show notes at: RyanRhoten.com/lyndaspiegel   to find out the 

WRAP

The Best way to get in touch with Lynda is via the following methods.

Web: Rising Star Resumes

eMail: [email protected]

Twitter: @RisingStarRes

LinkedIn: https://www.linkedin.com/in/risingstarresumes

Lynda’s Article on Talent Culture: HERE

Lynda leaves us with these final thoughts on Career Pivots.</

Claudia Altucher | The Power of No | Become an Idea Machine | Yoga

Show Notes: http://ryanrhoten.com/claudiaaltucher

Today I welcome to the BRAND New You show Claudia Altucher. Claudia is a writer, podcaster, speaker and a teacher of Yoga.

She has three books to her credit. Her first book is called “The 21 things to know before starting an Ashtanga Yoga practice”. Her second book she co-authored with her husband James Altucher is the Wall Street Journal and USA Today Best Selling book “The Power Of No”.

Her latest book, “Become an Idea Machine” is an Amazon best-seller in the Entrepreneurship and Consulting categories.

Claudia writes for national media outlets such as the New York Observer, Thought Catalog, and Positively Positive and in her spare time she runs a very successful blog at Claudiayoga.com which has attracted over 2.5 million visitors.

At claudiayoga.com you’ll find her thoughts and philosophies on all things yoga including her posts, how-to yoga videos and of course her podcast aptly named, The Yoga podcast.

You can learn yoga directly from Claudia every Friday morning at 7 am EST when she teaches a FREE 30’ YOGA CLASS LIVE via Periscope .

If you follow her on Twitter @ClaudiaYoga you’ll get the periscope link sent directly to you in your twitter feed every Friday morning so you can join in and follow along.

Help me welcome Claudia to the BRAND New You show.

Since a big part of yoga is learning about the power of calming the mind the topic provided a natural transition to Claudia’s book, The Power of NO (affiliate link) which loosely aligns with the 7 seven spiritual laws of yoga.

In the book Claudia and James break down the word No into 7 different levels starti

Lisa Cummings | Strengths Finder | Pinch Yourself Careers

Show Notes: Lisa Cummings

Today I welcome to the BRAND new you show Lisa Cummings founder of Pinch Yourself Careers.

As the Chief Strengths Sleuth, Lisa brings 20 years of experience in helping people find and leverage their strengths at work.

Her love for the strengths movement started in 2001 when she read Marcus Buckingham’s book, First, Break All The Rules. (Affiliate link)

Her key takeaway from the book was how leveraging your strengths at work will make you stronger while using your weaknesses makes you weaker. Yet for some reason the world seems obsessed with fixing what’s “broken” with people.

Since that realization, Lisa has focused her career on developing people. Now as a certified Strengths performance Lisa focuses on the potential in people and how it can be unleashed by using their strengths.

At Pinch yourself careers Lisa has integrated her Strengths Finder performance coaching certification into a process she uses with her coaching clients.

The process begins by taking the assessment. From there Lisa leads her clients through the heart of her process which she refers to as Name it, Claim it, and Aim it.

Name It - Identifying with your top 5 strengths. Understanding what they are and how they show up for you at work. This part of the process can usually take up to a couple of weeks of paying attention at work and identifying when you are using a strength.

Claim It - Once you can identify when you are using your strengths the next step is to fall in love with your strengths. This might sound a little weird but Lisa has

Kylie Chown | LinkedIn Profiles | Personal branding

Show Notes: http://ryanrhoten.com/kyliechown

Today I welcome to the show Kylie Chown from Kylie Chown Consulting.

With more than 10 years of consulting experience, Kylie is a Certified Master Resume Writer (CMRW), LinkedIn profile writer and a Reach Certified Social Branding Analyst.

She works with executive job seekers, businesses, solopreners, professionals and thought leaders to ignite their career and elevate their online and offline presence.

Soon she will be a Co-Author of the book Connect - How to leverage your LinkedIn profile for networking, business growth and lead generation.

Kylie, Welcome to the brand new you show.

Kylie believes, “People will see your digital footprint or imprint first” and thus has adopted a digital first mindset. Think about this for a minute. If you were looking for information on someone where would you turn? Where would look?

We all know you would turn to Google. This is why I started my series on becoming the Google of your niche.

Even when helping a client write their resume, Kylie takes a digital first approach. She does this by aligning the resume for keywords her clients want to be found for in the future.

Of course in this digital first world resumes will not be the first document people read to learn more about you. This is where LinkedIn come into play.

LinkedIn will in many cases be the first impression you make on someone. For this reason it’s critical your resume and LinkedIn profile are in alignment.

Sunny Bonnell | Motto | Branding

Show Notes: HERE

Today I welcome to the show Sunny Bonnell the co-founder of Motto. Motto, is a comprehensive branding and design firm that helps visionary entrepreneurs and companies build magnetic brands.

At Motto, Sunny is a visionary thinker and branding expert who also serves as the creative director in addition to her co-founder duties.

Sunny was named one of Graphic Design - USA’s “25 Creatives to Watch in 2014” and has been featured on MSN Business, CBS News, American Express, and various print and online design publications.

She thrives on inspiring others to pursue their passions and pushes both herself and her clients to reach beyond their threshold to achieve success.

Please welcome Sunny to the brand new you show.

At Motto, Sunny views branding as something much bigger than a design. It’s really the deliberate effort you make to tell the world this is who I am.

Branding is the process of defining shaping and influencing both visually and verbally the story, the emotion and the meaning you want your audience to experience.

Where Sunny sees her clients struggle the most is internally with the foundational "things" required to build a brand such as; defining their meaning, purpose, vision, values in a way that makes it easier to articulate them to the world.

Comparing this to personal branding, I see and wrestle with many of the same things. Most people I speak with about personal branding don’t even take these internal things into consideration when building their brand.

Everyone wants to jump right into the more “sexy” stuff like building a website or designing a logo but without the focus tha