The BRAND New You Show - A Personal Branding podcast

Don Orlando | Career Coach | LinkedIn Expert

Show Notes: HERE

Today we welcome to the show Don Orlando from the McLean Group. Don is one of America’s senior and most widely respected career coaches.

At the McLean Group, Don works with military and civilian rising, senior, or very senior professionals, to help them win the career they’ve always deserved, get paid what they are worth, and of course have some fun along the way.

Don understands his services impact the lives of not only the job seekers but their families as well.

He offers no standard “packages” to his clients, instead he focuses on delivering an individually tailored and comprehensive solid plan for each of his clients.

Don also happens to be a LinkedIn expert which is what we are going spend most of our time talking about today.

WHAT IS LINKEDIN

Don has worked with LinkedIn since its inception and to say he knows LinkedIn would be a tremendous understatement.

On the podcast Don shares is LinkedIn expertise as he explains the ins and outs of the platform including a few of the “secrets” most people don’t know about.

The first secret Don lets us in on is the real purpose of LinkedIn which is supposed to be a way for professionals to reach out to each other for mutual benefit.

In other words the real purpose and the value of LinkedIn is as a professional networking platform.

HOW TO USE LINKEDIN FOR NETWORKING

Todd Lohenry | Online Reputation | Thought Leadership

Show Notes: http://ryanrhoten.com/toddstips

On today’s show I welcome back to the show Todd Lohenry from toddlohenry.com.

Todd’s first appearance on the podcast where we discussed thought leadership and online reputation management at a strategic level can be found HERE.

A thought leader himself , Todd’s passion is helping thinkers become thought leaders in their own right using a process he calls the elevation workflow.

When Todd was last on we walked through each of the nine steps in his elevation workflow at a higher more strategic level

This time we’re going to dive a little deeper and talk about the tools and apps Todd uses to help facilitate and execute the elevation workflow process.

Contemplate

Consider your avatar and how you can be in strategic alignment with your audience. This will help you speak their language and meet their expectations.

Tools to help determine your avatar’s language: Google search, Google Trends, and Google Adwords keyword planner. TIP: During a basic Google search scroll to the bottom of the page. There you will find additional more niche keywords and phrases suggested by Google.

Consume & Curate

The tools and applications used during the consume and curate steps can be the same. Todd uses them to divide content into four buckets; sites (website), searches (Google searches), sources (current thought leaders you follow) and someday maybe information.

Todd looks to RSS content readers to help both c

Cachet Prescott | Resume Writing | Career Strategy

Show Notes: http://ryanrhoten.com/cachet

Today I welcome to the show Cachet Prescott from careercachet.com.

Cachet is a certified career coach, HR professional, résumé writer and career strategist who specializes in mid-career professional, managerial and executive transitions.

She especially enjoys empowering women to listen to their lives and become intentional about the next chapters of their careers by defining their “career cachet” on their terms, take charge of their professional brands and make their career stories come to life.

So whether you are exiting or re-entering the workforce, transitioning from employee to solopreneur, Cachet provides faith-inspired coaching to encourage her clients to create careers and lives by their design.

Cachet offers a suite of strategic career marketing solutions such as:

Résumé writing, brand strategy consulting, LinkedIn profile development, professional bios, statements of purpose, and other career-related communications.

WRAP

The following methods are The best way to get in touch with Cachet

Website: careercachet.com

eMail: [email protected]

Cachet leaves us with these final thoughts.

“Often times people don’t think they have a story to tell. But you do and you need take charge of that story and don’t allow anyone else to tell it for you.”

Todd Lohenry | Online Reputation | Thought Leadership

Show Notes - http://ryanrhoten.com/toddlohenry

Today I welcome to the show Todd Lohenry from toddlohenry.com.

Todd is a former director of marketing and technology for a major employee wellness brand and former college instructor of content and search engine marketing and social media.

His passion is helping thinkers become thought leaders through a process he calls the elevation workflow

The elevation workflow is ‘lather, rinse, repeat’ process, which Todd follows with his clients to help them become credible thought leaders in their field by making their content searchable, findable, knowable, usable and shareable.

SUMMARY

The following methods are The best way to get in touch with Todd

Web: toddlohenry.com/start

Twitter: @toddlohenry

Todd leaves us with these final thoughts on thought leadership and online reputation management.

“In order to get found you don’t need to master 17 different social networks at the same time. It’s possible to start simple and stay simple. You stand a much better change of getting found.”

THE ELEVATION WORKFLOW FOR ONLINE REPUTATION MANAGEMENT  

Contemplate

Understanding the culture and language of your target audience will help them find you faster. To determine the language we use tools such as Google searches,

Dayvon Goddard | Secrets of the Hire | Interviews

Today we welcome to the show Dayvon Goddard author and podcaster at Secretsofthehire.com.

Secrets of the hire is dedicated to providing insights and information to help recent graduates standout during an interview even when they are competing with someone who may be more qualified.

In his book, How to Answer the 25 Toughest Job Interview Questions, Dayvon shares his insights on how to answer the questions, how not to answer and exactly what your interviewer is looking to hear from you.

He even provides sample answers to each and every question that can be used by new and experienced job candidates alike.

Dayvon and I spend a large part of today’s show discussing the hardest part of the interview process; answering the actual interview questions themselves.

SUMMARY

The following methods are best way to get in touch with Dayvon.

Podcast: The Secrets of the Hire

Website: The Secrets of the Hire

Twitter: @Secrethire

Foundation: SOHscholarship.com

Dayvon leaves us with these final thoughts:

“Go above and beyond in everything you do. Do what it takes to set yourself up for success."

Dustin Hartzler | Your Website Engineer | Personal Branding

Show Notes: HERE.

Today we welcome to the show Dustin Hartzler from Your Website Engineer.com

Dustin is a WordPress expert, podcaster and highly sought after speaker. He has been on stage at major conferences such as FinCon, NMX, and will soon be a featured speaker at the Podcast Movement conference in Aug.

Dustin’s podcast, Your Website Engineer, is one of the longest running and highly ranked podcasts in iTunes.

Each week Dustin provides his listeners with an entertaining and informative look at creating a high quality website for your business or personal WordPress blog.

So, If you are looking to create a great looking WordPress website, tweak your existing site for optimal speed, or just take your website to the next level

Your website engineer.com is all about giving you the solutions, advice and tutorials you need to succeed.

SUMMARY

Here are the best ways to get in touch with Dustin.

Website: Your Website Engineer

Twitter: @dustinhartzler

Dustin leaves us with these final thoughts.

“Keep learning. Keep exploring and find something that you absolutely love”.

SPECIAL OFFERS

As always Thank you for tuning in today. Here are a couple of special offers just for the BRAND New You Podcast listeners.

Kathryn Bryant and Julian Illman | Changeability | Mindfulness

Today we welcome to the show Kathryn Bryant and Julian Illman the dynamic duo from Brilliant Living HQ.

At Brilliant living HQ Kathryn and Julian are dedicated to helping you take charge of your life, achieve your goals and aspirations and live a life you love by helping you develop the habits and mindset for happiness and success.

Their podcast, The Changeability Podcast, is top ranked in iTunes for good reason.

Released each week, the Changeability podcast contains discussions and interviews that look at practical mind management techniques, tactics and tools all of which are aimed at empowering and inspiring you to a happier more successful life or business.

LINKS

Show Notes:  HERE

If you would like to learn more about Kathryn and Julian the best way for you to reach is them via the following methods.

Website: Brilliant Living HQ

eMail: [email protected]

Twitter: @BrilliantLvngHQ

Podcast:  The Changeability Podcast

Book: Changeability<

Maria Elena Duron | Online Reputation Management | Personal Brand

Show Notes: HERE

Today we welcome to the show Maria Elena Duron from KnowLikeIgnite.com

At KnowLikeIgnite Maria Elena is a connector, trainer and coach who helps small business owners and individuals bridge their personal brands and their relationships both online and offline.

She is the Editor-in-Chief of the Personal Branding Blog and A columnist for publications such as US News & World Report,Yahoo Small Business Advisor and Small Business Trends.

Both The San Francisco Times and the Women’s Business Journal have named her one of the Top 5 Branding Experts on Twitter for 2015.

Speaking of Twitter, Maria Elena created and moderates one of the longest running and top six twitter chats in the world for business today.

If you want to participate in the twitter chat with the Marketing Gunslinger herself, join her and fellow Brandidios on Twitter at #Brandchat every Wednesday at 11:00 am EST.

Welcome Maria Elena to the show.

LINKS

The Best way for you to get in touch with Maria Elena is via the following links.

Twitter: @mariaelena 

Twitter Chat:  #BrandChat

Website: Knowlikeandignite.com

Other Links mentioned during our podcast:

Managing Twitter Chats: 

Danielle M Miller | Personal Branding Strategist

Today we welcome to the show Danielle Miller, author, speaker and brand strategist at danielleMmiller.com

Whether you call her a brand strategist, or a brand evangelist, one thing is certainly true - She is your hostess with the mostess whose job is to help you shine as brightly as you want.

Danielle sees branding differently and she is on a mission to change the paradigm of branding for women.

In her book - Smarty Pants Branding (affiliate link); The bottom line guide for Woman entrepreneurs to getting recognized, being remembered and making more money in business

Danielle presents a no-nonsense, practical and witty guide on branding that goes way beyond tag lines and logos.

It’s clear throughout the book that Danielle wants to help you discover the crucial building blocks in crafting a brand that truly represents who you are and how you show up.

Please welcome Danielle M. Miller to the show.

WRAP

If you are interested din learning more or perhaps taking the quiz yourself, here are the best ways for you to get in touch with Danielle.

Website: Danielle M Miller

Twitter: @daniellemmiller

Danielle leaves us with these final thoughts about our personal brands.

“You need to show up as who you are, anything less is doing a disservice to yourself and to the people you can serve, help and empower with the natural gifts that you have inside you.”

Steven and Irene McConnell | Personal Branding | Arielle Careers

Today we welcome to The BRAND New You show Steven and Irene McConnell from Arielle Careers.

Founded in 2011 as a resume writing side gig, Steven and Irene have built Arielle into Australia’s #1 executive personal branding agency where they specialize in weaving together human resources and digital marketing.

Arielle has been featured by INC., Business insider, Smart Company and the Australian Institute of Management.

They offer a full suite of executive services designed to help clients with their classic identity such as resume writing and interview coaching, their digital identity including LinkedIn profiles, website design and business portrait photography, they will even assist with digital PR and social networks which could include media mentions and exposure campaigns.

They are passionate about building engaging, persuasive and intelligent brand offerings that help their clients stand head and shoulders above their competition.

YOU ARE A BUSINESS OF ONE

While Arielle Careers started as a side business writing resumes, Steven and Irene clearly have their pulse on the personal branding space.

They understand and exemplify what Tom Peters first assured back in 1997, each of us is a business of one.  Arielle Careers will help you see yourself in this way.

Price Waterhouse Coopers has estimated that by the year 2022, which is only 7 years away, 2 out of 5 workers will be freelancers.  In other words 40% of the workforce will be a business of one.

Now before you say “I’ve got a good job, with a good company, and I’ve got nothing to worry” please go listen to show 23 with Richard Kirby so you can be reminded that those days are past.

Job security is being replaced with employment security. Embracing yourself as a business of one and treating yourself as such, as Steven says during our discussion, is the best way for you to ensure your future employment security