The BRAND New You Show - A Personal Branding podcast

Gary Ware | Personal Branding | Social Media

Show Notes: http://www.ryanrhoten.com/garyware

Today on the BRAND New You show we welcome Gary Ware the proprietor at breakthrough cocktail.

At Breakthrough Cocktail, Gary and his team help young professionals groom their quality of life by offering insanely practical advice in the areas of happiness, professional development, productivity, and even personal finance.

Through their unique one-of-a-kind coaching programs, Breakthrough Cocktail helps its clients find passion, excel at a job they’ll love, and live an epic life!

By day Gary is a digital marketer, and by night he is a self-proclaimed improv goofball.

BREAKTHROUGH COCKTAIL

Gary’s passion in life is helping people.  At his company Breakthrough Cocktail he works with people to help them get their breakthrough moment.

Gary and his team know that life is a lot like your favorite cocktail.  If you think about it, your favorite drink requires different and varying amounts of different beverages.

If you mix them just right your drink becomes something completely different and better than the individual components inside it.  

Like our favorite cocktails, our breakthrough moments come from different and varying experiences that we’ve already experienced.  Unfortunately, many of us view them as separate and singular events.

But when mixed just right, when your experiences all come together in the right way, they can create something completely different.  They create collectively create a BRAND New You.     

The best ways for you to get in touch with Gary are:

Web: http://breakthroughcocktail.com

Twitter: @garyware and @BTcocktail

virtual summit: http://elixeroflifesummit.com

Personal Branding | Online Reputation Management | Online Brand

Show Notes: HERE

Today on the BRAND New You Show I walk you through how to build your brand online.

This past weekend I had the opportunity to speak on the topic at WordCamp Dayton. For those not familiar with WordCamps, they are essentially one or two days conferences that celebrate WordPress as a website platform.

The experience levels ranged from total beginner to WordPress developer.  The organizers recognized this and divided the conference into separate tracks depending on experience and interests.

If you get the opportunity to attend a WordCamp, I highly recommend you consider going and the odds of one being near you are actually pretty high.  WordCamps are held in many locations throughout the country and the world.

The cost to attend is usually a fraction of other conferences which makes it an inexpensive way to gain new skills and meet new people.

As I mentioned, my topic was building your personal brand online which was included in the marketing track.

Download the presentation in the show notes.

Jared Easley | Social Media | Networking | Podcasting Good To Great

SHOW NOTES: http://ryanrhoten.com/jaredeasley

Today we welcome to the show Jared Easley from starvethedoubts.com

A self-proclaimed “everyday guy” Jared also happens to be an podcaster, speaker, author, and a master networker.

His podcast Starve the Doubts, has been featured on Entrepreneur.com and the Huffington Post as the #1 emerging entrepreneurial podcast.

Jared is a co-founder of the Podcast Movement conference - A conference by podcasters for podcasters.  This event was held for the first time last year and was such as overwhelming success that the second annual Podcast Movement conference will be held later this year (2015) in Ft Worth Texas.

As an author Jared’s book: Podcasting good to great; How to build your audience through collaboration is an Amazon #1 best seller.

But don’t let the title fool you.  At it’s core, Podcasting good to great provides you with a proven roadmap that will help you become a great connector and influencer.

PODCASTING GOOD TO GREAT

Launched on the opening day of the Podcast Movement conference, Jared’s book, Podcasting Good to Great quickly rose to number one status on Amazon.  Having practiced what he preaches in the book, Jared had already built an amazing audience through collaboration.

This same audience propelled his book to the number one spot in three categories.

Jared is the original Noticer and is big on being the noticer vs chasing influencers. Chasing influencers, Jared explains, is what many of us try to do in the hopes of propelling our brands, which rarely works out.

Jared challenges that rather than spending your time chasing influencers, being the noticer is much better way and much more rewarding use of your time.

Being the noticer starts with the realization that no one really cares about what you’re doing or working on, unless you take the time to care about others first.  By noticing others first, we generate rapport which will eventually lead to reciprocity.

Being the noticer is very much like planting the garden and then watching it grow.  It takes time but will yield you benefits down the road.

Frankly, if you’re looking for instant gratification, this formula will not work for you.  The formula of being the noticer takes time and does not scale but it is a great long-term strategy.

We even discuss how to apply the “being the noticer” formula to the job search and the importance of being in the 3%.

Hint: As a podcast listener you might just be in the 3% already.

PODCAST MOVEMENT CONFERENCE

Jared is a co-founder of the Podcast Movement Conference.  We discuss how the conference came about and the steps necessary to make the conference happen.

Some of the featured speakers at this year’s conference include:

Aisha Tyler - Girl on Guy Podcast

Sarah Koenig - Serial

Roman Mars - 99% Invisible

Pat Flynn - Smart Passive Income

John Lee Dumas - Entrepreneur on Fire

Lou Mongello - WDW Radio

Don’t let the name of the conference fool you into not attending.  Whether you have a podcast or not this conference is top notch and I highly recommend it.

Toi Sweeney | Personal Branding | Clothing Stylist

FULL SHOW NOTES: http/ryanrhoten.com/toi 

Today we welcome to The BRAND New You show Toi Sweeney, personal brand manager and Senior Fashion Stylist for On Air Talent at QVC.

With over 10 years experience in the Fashion Industry, Toi is a leading authority on style.  

In her role at QVC, Toi has provided style direction to celebrity clients, television personalities and brands such as Anderson Cooper Live, John Hardy, Lisa Robertson and the Project Runway All Stars. 

She is an expert at creating one of a kind personal brands that elevate image to art.  Toi knows how to “Shut it down”. 

PERSONAL BRANDING AND CLOTHES 

The big question on my mind as we started the show was, while we’ve all heard that clothes “make the man” is it possible that clothes can also make the brand?

Toi has a great quote that sums up how clothes really do make not only the man (woman) but also the brand. 

“When you look good, you feel good, if you feel good then you are confident, if you are confident then world is yours” 

Other topics we discuss include: colors, common fashion mistakes, and clothing delivery companies like Trunk Club and Bombfell.

The best ways for you to get in touch with Toi are:

Twitter:  @Sweeneytoi

Web:  http://Toisweeney.com

Nick Macario | branded.me | Online Brand

SHOW NOTES:  HERE

Today on the BRAND New You Show we welcome Nick Macario Founder and CEO of branded.me 

Nick has over 8+ years of entrepreneurial experience with hands on training and real life wins and loses. He has built multiple successful companies from the ground up, some of which are still operating and growing to date. 

His latest company, branded.me is a new personal brand platform that might just be the fastest and easiest way for professionals to create completely customizable personal websites.

branded.me empowers individuals of all ages and skill levels to take control of their personal brands, by building a personal websites in minutes.

branded.me

Built in just seven months (Jan 2015), branded.me is newly released website building platform, that may just be the quickest and easiest way to create a personal brand website online.  It uses information from your LinkedIn profile to create a very visually appealing website.

Here are the best ways for you to get in touch with Nick or to learn more about branded.me. 

Web:  http://nickmacario.me

Web:  http://branded.me

email: [email protected]

Twitter: @branded_me

Taylor Nieman | TalentPoolMe | Recruiting

Full show notes: HERE

Today we welcome to the show Taylor Nieman the Co-founder and CEO of TalentPoolMe.com 

Talent pool me is a tech startup addressing the market gap for college recruiting and employer branding.

While not yet fully launched the platform is already gaining the attention of Fortune 500 companies, such as Geico, Mars Incorporated, and Siemens.

TalentPoolMe.com

Taylor and I discuss the online platform TalentPoolMe.com and how it links together all aspects of early career recruiting from Universities, to talent, and employers.  

We also talk about employer branding, what it is and how it compares to the “traditional corporation”. 

Talentpoolme is not a job board.  It will operate as a true talent pool for the employers and talent who sign up for the platform.  

Talent will be able to opt-in to an employer’s talent pool as well as share their experiences with specific employers that will directly link back to the employer’s profile.

Employers on the other hand will get to watch the development of the talent throughout their college career via their internships, projects or other extracurricular activities.

Taylor and her team at TalentPoolMe.com have created a win-win platform that will benefit both employers and talent for many years to come.  

The best way to get in touch with Taylor or to learn more about TalentPoolMe.com

Email: [email protected]

Twitter:  Taylor_Nieman

web: http://talentpoolme.com

Mark Babbitt | Social Media | Personal Branding

SHOW NOTES:  http://ryanrhoten.com/mark

Today we welcome to the BRAND New You show, Mark Babbitt the founder of You Tern. 

At YouTern, Mark and his team enable young talent to become highly employable by connecting them to high-impact internships, mentors and contemporary career advice through their blog, The Savvy Intern.

Mark is also a co-founder of ForwardHeroes.org.  A non-profit organization whose mission is to help U.S. veterans transition into the civilian workforce.  

Mark is the president of Switch and Shift.  A company Focused on the Human side of business.  At Switch and Shift there is no gray area , they believe you’re either actively making the world better, or you’re passively helping keep the status quo.  

In addition to all of this, Mark is also an author, a highly sought after mentor, keynote speaker and blogger.

Mark has been quoted in the Wall Street Journal, Mashable, Forbes and Bloomberg News regarding social media’s impact on business, leadership in the Social Age, and career development.

Mark is the co-author of the book A World Gone Social; How companies must adapt to survive.  A book designed to help companies and it’s leaders transition from the industrial age into the social age.   

And last but certainly not least, Mark is a husband, father of five, a grandfather and a recovering engineer.

Best way for the listeners to get in touch with Mark.

Twitter: @marksbabbitt

Website: http://youtern.com 

Website: http://forwardheros.org

Website: http://switchandshift.com

email:   [email protected]

Mark left the listeners with this final thought when it comes to your career.

“Be Bold.  Be bold enough to be different.”

Matthew Capala | SEO | Personal Branding

FULL SHOW NOTES: http://ryanrhoten.com/matthew

Today we welcome to the show Matthew Capala the founder of search decoder 

Matthew is a branding and SEO expert who has helped large brands, such as Apple, Dell, and Tommy Hilfiger leverage the use of the internet to spur growth.

He is an adjunct professor at NYU where he teaches search marketing.  He is the author of two books; Away with the Average and the Amazon best selling book SEO like I’m 5.

As an Inbound marketing consultant, he is a sought after International speaker, having spoken at events like the Internet Summit, Search Marketing Day and MIX Caribbean.  

He is also a blogger whose work has been featured on The Huffington Post, TNW and ProBlogger. Matthew’s gone from construction worker to bus boy to waiter to executive and now entrepreneur. He’s a fellow Udemy instructor and a self-proclaimed bootstrapping dreamprenuer.

Best way for the listeners to get in touch with Matthew.

Twitter: @searchdecoder

Website:  searchdecoder.com

Matthew left the listeners with this final thought when it comes to your career.

"Invisibility is a fate worse than failure.  So fail.  But in order to fail a few times, you need to just get started." 

Karl L Hughes | PackBack Books 

FULL SHOW NOTES: http://ryanrhoten.com/karl

Today we welcome to the show Karl Hughes the founder of jobbrander.com

Karl is a technology entrepreneur whose specialty is online publishing and marketing. 

In addition to job brander.com, he also runs two other websites:

http://www.Karllhughes.com 

http://www.Casual Kook.com 

As if that wasn’t enough Karl is also the fourth employee and engineering manager for the start-up company PACKBACK BOOKS - The “pay per view” text book company that let’s students rent textbooks for as little as $5 day.

Best way for the listeners to get in touch with Karl.

Twitter: @KarlLHughes

Website:  KarlLHughes.com

Show Notes:  http://ryanrhoten.com/karl

Today we welcome back Hannah Morgan the Career Sherpa for part two of our discussion.

In today's show Hannah and I discuss the new 21st century job market and how to get noticed by potential employers. 

In Hannah's book, The Infographic Resume, she discusses this as proactive targeting and writes about a two-step process that may just help you get an employee referral from your targeted company.

Make sure you pay a visit to Hannah's site: http://careersherpa.net

Here you will find many more actionable tips and tactics to help you in your job search and you can pick up a copy of her book The Infographic Resume.

Show Notes: http://www.ryanrhoten.com/careersherpa/