The BRAND New You Show - A Personal Branding podcast

Create is the third step intheDICE process. For our purposes,create means to evolve fromone’sown thoughts or imagination, as a work of art oraninvention.

On today’s show, I’m going tocoverthe 3 most commonly used types of content you need to becreatingin order to become known for what you know.

Content is created by youandevolves from your thoughts,imagination, your observations andyouropinion.

Content takes the form ofaudio,video and/or the text you publish on your website oranotherplatform in order to share your knowledge, thoughtleadership andexpertise.

In the words of JaneAnderson,from the Jane Anderson, Brand YouShow, you publish contentso wecan become known for what we know.

Your content will largelybecomposed of things such as posts,videos, presentations(thinkSlideShare), images, podcasts, eBooks,white papers,etc.

The content isinformative,entertaining and written in a manner that impartsknowledge tothose who consume it.

If you’ve ever read an articleonthe web, watched a video or read a downloaded eBook,you’veconsumed content. We consume content every day.

It’s content that drivestheinternet and its content we use to become known for whatweknow.

Do you know what your online profilesaysabout you?

Findout by taking my Online Brand Assessment.Discover your score andthe ways you can start to improve yourscore today!

Take the Assessment

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Heather Ann Havenwood is the CEO of Havenwood Worldwide and the Chief Sexy Boss at Sexy Boss Inc.com.

She is a serial entrepreneur, Sales and Marketing Coach, copywriter, and a Small Business Activist.

Heather has been called the Wizard behind the Curtain, because of her work behind the scenes helping start and grow online businesses.  She even took one business from zero to over a $1M in sales in less than 12 months. 

But that is no longer the case. Heather is now stepping out from behind that curtain to educate, enlighten and empower women entrepreneurs to grow and/or start their own business so they can live a fearless and fulfilled life.

The Best ways to get in touch with Heather are listed below.

Web: http://heatherhavenwood.com

Text the word "Sexy" to 72000 and get 3 chapters of Heather's book absolutely free.

CONNECT WITH RYAN RHOTEN

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What does your online profile say about you? Find out by taking my Online Brand Assessment. Discover your score and the ways you can start to improve your score today!

Take the Assessment

This past week a listener emailed me the following question about how to overcome negative search results.

“I have an arrest record that still flashes online. It was years ago, I’ve moved on and created a new life helping others but still even 10+ years later, the news article will surface. How do you combat news organizations who, with one article can effectively ruin years of work?"

First, thank you for your question, and second This is a tough position to be in for sure. The answer to the question is simple but fixing it will not easy and to be honest it’s not guaranteed to fix it forever. I’ll explain why as we go along.

At a high level, there are two parts to this puzzle.

One you can control. One you cannot.

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Not familiar with the Online Brand Assessment. Take the assessment, Discover your score and the ways you can improve it.

Take the Assessment

Jill Ozovek, is the founder of Jill Ozovek Career Coaching.

As a career coach, Jill partners with millennial and mid-career women to help them find and develop careers that align with their passions.

But this wasn’t always the case.

The first part of Jill’s career was spent as a corporate employee where by the age of 26 she had been promoted to head of a division, with a multi-million dollar budget.

As you would expect from a position like this, it came with high responsibilities and equally high expectations.

Unfortunately, or fortunately depending on how you look at it, it was those expectations that challenged Jill’s values and eventually led her to make a life-changing decision one evening after she caught a glimpse of her reflection in the window of a subway car.

Like the rest of us, Jill started her career as a corporate employee and steadily worked her way up the career ladder.

Shortly after the financial crisis of 2008, Jill found herself in charge of the strategy and team for a business with a $13M annual budget.

This is where Jill got her initial exposure to career development with her direct reports. Unfortunately, this was only a small portion of her overall job.

As you can imagine with a job like this the responsibilities and expectations were as big as the role and over time they began to wear on Jill.

Through a culmination of events, including leaving her house to go to work in her slippers, Jill knew it was time for a change when one day she saw a reflection of herself in the window of a subway car.

Rather than continue, Jill decided then and there it was time for her to let go and change her position in life.

Jill launched the 30-day career change boot camp in 2015. The course is designed more for the DIY’er. She provides all of the exercises and worksheets she uses with her one-on-one clients.
The course takes you through Jill’s career change process in 5 phases.

The goal of the boot camp is to provide you with everything you need to put in place your plan for your career change.

The Best ways to get in touch with Jill are listed below.

Web: http://www.jillozovek.com
Twitter: @jozovek

CONNECT WITH RYAN RHOTEN

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Not familiar with the Online Brand Assessment. Take the assessment, Discover your score and the ways you can improve it.

One question I ask in the Online BRAND Assessment is what are you struggling with the most right now.

Most people leave this blank, but for those of you who have left a comment, thank you, by the way, I keep track of the responses in a google spreadsheet. 

For the Online BRAND Assessment, one of the top responses I've seen lately revolves around confusion over the differences between LinkedIn's new Social Selling Index and the Online BRAND Assessment score. 

The differences are pretty big and that's what I talk about with you today.

CONNECT WITH RYAN RHOTEN

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Not familiar with the Online Brand Assessment. Take the assessment, Discover your score and the ways you can improve it.

Take the Assessment

Robin Ryan has been called America’s Top Job Search Expert.

She is a licensed vocational counselor and author of seven best-selling career and job search books including Over 40 & you’re hired, Souring on Your Strengths and 60 seconds and You’re Hired.

Robin has appeared on over 1500 TV & radio shows including, Oprah, Dr. Phil, CNN, ABC News and NPR.

Her advice and articles have appeared in most major magazines and newspapers, such as the Wall Street Journal, USA Today, New York Times, and the Chicago Tribune.

Robin Ryan has also been called Oprah’s (Yes, that Oprah) job search expert and in this podcast she and I discuss how you can get hired in 60 seconds.

Robin and I discuss the following:

Web: RobinRyan.com | LinkedIn: Robin Ryan

CONNECT WITH RYAN RHOTEN

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Take the Online Brand Assessment. Discover your score and ways you can improve it.

Take the Assessment

To participate in the BYOB show, use the link below which will take you to a page where you can click the big green START RECORDING button and leave me your branding and career related questions.

If you do, I’ll feature your question along with my advice and suggestions in an upcoming episode.

I HAVE A BRANDING QUESTION

In February last year, I wrote a review about a new personal brand landing page called branded.me. Along with the review, I posted a video showing how to set-up your branded.me page.

VIDEO

Since that time, the branded.me review drives a lot of traffic to my website as well as the majority of the comments on the site.

In February this year, almost exactly a year later, branded.me released a major platform upgrade and once again I created another video review.

This review is once again driving traffic and comments, but this time, I’m getting some pointed feedback like this comment from Randy who said:

“Nice article on (personal brand) landing pages. I don’t see them as very useful since they end up on page 2 or 3 of Google.”

Thanks for the feedback Randy.

As I have said on multiple occasions, both on the blog and on this podcast, I am firm believer that everyone should have their own website.

The technology has advanced to the point that you can literally have a website up and running in 5 minutes for less than $100. 

Back to Randy’s comments. I told him overall, I tend to agree with him. However, I believe the benefit of your personal brand landing pages lies solely in how you implement and use it as a part of your overall personal branding strategy.

Find out what I mean in today's show.

Mark Anthony Dyson is the founder of - the voice of job seekers career site and he has podcast by the same name.

Mark, is a Career Consultant who inspires the unemployed, underemployed, and under-appreciated job seekers by helping them find and create their voice so they can be heard by employers.

His website, TheVoiceofJobSeekers.com, has been named a top career website by the Career Rocketeer, Career Igniter,
You Tern and New Career 101

Mark’s advice has appeared on major career sites such as AOL Jobs, You Tern, CAREEREALISM, Payscale.com and the Brazen Careerist.

Congratulations to Mark and his wife on their 25th wedding anniversary which occurred between the time we recorded today’s show and when it aired.

Web: TheVoiceofJobSeekers.com
Twitter: @MarkADyson

I hear people say it’s Authenticity that matters all the time. Chances are you’ve heard it as well.

“You have to be authentic.”

“Authenticity is the key to building your brand.”

While I agree, being authentic to your brand is important, I also think it’s a given. Like breathing is to living.

We all know breathing is a key factor in living, yet no one goes around saying “You have to breathe in order to live.”

I view authenticity in the same way.

So for the sake of argument and for the “Authenticity” touch bearers out there, I’ll stipulate that authenticity is important when building your brand.

But it’s not THE most important thing when building your own brand. Being congruent is.

The word congruent is usually associated with Math which is probably why we don’t regularly include the word in our vocabulary.

but Being congruent means to be matching, in harmony or in agreement with something.

This is why I feel Congruency is the cornerstone to building your brand.

It’s the cornerstone to growing your influence, amplifying your online reputation and impacting your career.

Let me ask you, Think about the last time you Googled someone.

Once their online profile was returned, even before you clicked on the top result, you scanned the page in order to ensure you had the right person.

You also scanned the page because you were looking to see if everything was in alignment, the results matched your expectations.

As a podcaster conducting research on guests, I am looking for congruency. Something as simple as having the same headshot image across all of your SM accounts is tremendously helpful in letting me know I have the right person.

This is the power of congruency.

Rachel Sobel is a mom blogger who writes about the real, unfiltered stories of motherhood, marriage and life on her blog whineandcheezits.com.

After two decades of experience in the world of public relations, both with an agency and in-house, Rachel decided to step out on her own in November of 2015.

Since then, she has been creating content and developing social media programs for her own clients in order to help them maximize reach and exposure in their respective markets.

In addition, Rachel is a freelance writer with a monthly column in Lifestyle Magazine and she has also been published in Suburban Misfit Mom and on ScaryMommy.com.

A quick word of thanks to Wendy Weiner for introducing Rachel to me.

The Best ways to get in touch with Rachel are listed below.

Web: http://whineandcheezits.com
Twitter: @whinecheezits