The BRAND New You Show - A Personal Branding podcast

Who do you think about when I say the science guy?   

Can you name a Self-Help Guru?  Who comes to mind when I say Daily Vlog?

Did someone’s name immediately pop up in your mind? Why did you come up with their name?  Is it because you hear their name often?  Or is it because when you google a specific topic, their name surfaces to the top.

Maybe it’s because you follow them on social media, read their blog or their books.  

Whatever the reason, I think you’ll agree their names came to you quickly because you regard them as an expert in whatever the topic or niche you follow.

Here’s another set of questions for you.  

Who do you think about when I say, electrical engineer?  Don’t follow electrical engineers, no worries, let’s try CPAs or real estate agents.  No? How about human resources?

Do any names and/or faces come to your mind?

Let’s go deeper.  

What if I said name a product manager, project manager, talent acquisition specialist, SEO specialist or recruiter?

I’m guessing you drew a blank for a few of those, didn’t you?  If you did that’s ok, maybe project management is not your thing.

However, when it comes to one specific topic you are personally passionate about, I bet you know who all of the “players” are in the space.

Chances are you’ve also noticed that the top individuals in this space seem to get all of the opportunities.  Whether it be speaking gigs, promotions, etc.  

Why is that do you think?  

Well, that’s exactly what I want to talk to you about on today’s show.  

How your brand, specifically your digital brand, in the eyes of others can lead to additional opportunities and compensation for you.

Do you know what your online profile says about you? 

Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today!

Take the Assessment

CONNECT WITH RYAN RHOTEN

LinkedIn | Twitter | Facebook 

Welcome to moving month on the BRAND New You Show. This month we’re heading back into the archives to revisit old friends. Today’s guest first appeared in episode 11 way back in Feb of 2015.

He and his co-author had just released the book, A world gone social How companies must adapt to survive. Our conversation covers everything social from how you can use social media to stand out in your career to twitter chats and of course a discussion about his book.

So without any further ado, let me re-introduce to you, Mark Babbitt.

Mark Babbitt is the founder of YouTern.

At YouTern, Mark and his team enable young talent to become highly employable by connecting them to high-impact internships, and mentors as well as offering them contemporary career advice through their blog, The Savvy Intern.

In addition, Mark is the president of Switch and Shift. A company Focused on the Human side of business.

He is also an author, a highly sought after mentor, keynote speaker, and blogger.

Mark has been quoted in the Wall Street Journal, Mashable, Forbes and Bloomberg News regarding social media’s impact on business, leadership in the Social Age, and career development.

Mark is the co-author of the book, A World Gone Social; How companies must adapt to survive. The book is designed to help companies and it’s leaders transition from the industrial age into the social age.

And last but certainly not least, Mark is a husband, father of five, a grandfather and a recovering engineer.

Do you know what your online profile says about you? 

Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today!

Take the Assessment

CONNECT WITH RYAN RHOTEN

LinkedIn | Twitter | Facebook 

I’m guessing by now, you’re about all Discovered out.  As you know last month on the BYOB show, all of the episodes have been dedicated to helping you with the Discover step of the DICE process.  

Specifically, how to Discover your brand, through self-reflection in order to uncover your natural preferences, your strengths, and in essence who you are at your core.  

If you’ve taken any of the assessments and you’ve been using that pesky worksheet I recommended you to download at the end of every episode, then you are now very close to discovering what makes YOU, YOU.  

If you haven’t downloaded the worksheet yet or you're new to the show today, first welcome, second, head over to ryanrhoten.com/selfaware and grab your copy of the worksheet for yourself.

You’re going to need for today’s show.  Why?
Well because on today’s show I’m going to walk your through how to create something, I’m asked about often:  Your personal brand statement.

Do you know what your online profile says about you? 

Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today!

Take the Assessment

CONNECT WITH RYAN RHOTEN

LinkedIn | Twitter | Facebook 

Welcome to moving month on the BRAND New You Show. This month I am doing something I have been talking about and really dreaming about for as long as I can remember.

I’m moving my family west to Colorado.

To say this move is a little stressful would be the understatement of the year.  It’s especially challenging for my high school aged boys, one of whom will be a freshman and the other a Senior.

But if there’s one thing I’ve learned through 100 plus episodes of this podcast it’s that change is good.  Change, or more specifically how we react to it, is what helps to shape us as humans.

For years, I’ve made excuses about why we couldn’t move west even though it’s been a lifelong dream.  This podcast and a tweet from Pat Flynn, helped me realize that my excuses were really just that, excuses.

So after much debate and many financial calculations, The Rhoten family is packing up and leaving the Hoosier state after 16 years.  

I’m telling you this because during this month, as you might imagine, I’ll be doing lots of moving type activities such as packing, loading and unloading trucks, picking up apartment keys, registering the boys in their new school, and the list goes on and on.

So rather than try to squeeze in any new shows, which would not be fair to my guests, I decided to dig into the archives and breathe life back into some “oldies but goodies”.     

It’s funny.  In the online world, they say if you’re not embarrassed by your first attempt at something, then you launched too late. I can honestly say, after listening to this one again, I promise you I did not start too late.  

Exactly 100 shows ago, I hosted this podcast’s very first guest, Tim Saumier.  Tim and I had been working together and he graciously agreed to help this crazy podcaster wanna-be get started.  

Tim, if you’re listening, thank you for having the courage be on a completely new podcast with a host who barely knew what he was doing.  Fortunately for me, you rescued the show with your top rate and evergreen advice on everything from recruiting, to the job search, to interviewing.

And for that I am grateful.

So without any further ado, let me introduce to you my very first guest and interview on the brand new you show, president and CEO of Tyges International, Tim Saumier.

Do you know what your online profile says about you? 

Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today!

Take the Assessment

CONNECT WITH RYAN RHOTEN

LinkedIn | Twitter

It's Discover month here on the BRAND New You show.  This month I’m taking a deep dive look into how you can become more self-aware during the Discover step of DICE.

In today’s show I’ll be covering the third and final assessment I recommend to help you more self-aware.    

So today I’ll be talking about an assessment I originally took about 3 years ago and it still stands out to me as one of the best.  

I’m talking about the StandOut assessment by Marcus Buckingham.

Understanding what you are naturally good at is critical for you professionally.  By engaging in work that requires you to call on your strengths, you will increase your focus and enhance your performance.

Discovering your personal brand starts with an understanding your strengths and your inner talents.  This is a key step in discovering who you are as a person and what you are good at doing.

We’ve all experienced days where when we reach the end of the day, we’ve said out loud, “Wow. Today flew by”.  Odds are on those days, you were working in your strengths.  

Those are the days when you StandOut.  Wouldn’t it be nice if those days happened more often?

It can if you understand what makes you StandOut.

Do you know what your online profile says about you? 

Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today!

Take the Assessment

CONNECT WITH RYAN RHOTEN

LinkedIn | Twitter | Facebook 

John Lincoln is the Co-Founder and CEO of Ignite Visibility.

At Ignite Visibility, John has worked on over 400 Internet marketing campaigns for many global brands, and Fortune 500 companies such as FOX, USA Today and BTO Sports.

John is a digital marketing instructor at the University of California, San Diego where he teaches courses on Search engine optimization, social media marketing, conversion rates, and online advertising and analytics.  

John is also an author and a prolific writer for many well-known publications such as Search Engine Land, Entrepreneur, INC. and of course his own blog at Ignite Visibility.

Since starting my personal branding journey over three years ago, I have come across many good books on how to build your brand and raise your visibility. 

John Lincoln’s book is the best resource I’ve found. 

It’s absolutely the real deal.  It is full of easy steps and actions that people can take to get started becoming a digital influencer.  What is a digital influencer you ask?

John Lincoln explains that a digital influencer, in it’s simplest form, is a thought leader with a digital presence.  

A thought leader is someone who knows and understands all of the various aspect and nuances of their subject matter and is influential within their industry.  Generally speaking, they have no way to influence others on the internet.

But if they were a digital influencer, this same thought leader would have a blog, followers on social media, which allow him or her to translate their knowledge to affect more change online.

They would be seen as the go-to expert in their space.

This is why it’s so critical for you to build your brand online.  Being seen as the go-to expert on your subject matter can increase your visibility, your stature within your industry and ultimately it will impact your compensation as well.

John feels like it is possible for anyone to become a digital influencer, however, he caveats this by telling us to get there, you must be willing to do the hard work required.

Sounds very similar to my conversation with Shane Purnell.

Web: IgniteVisibility.com/blog

Web: JohnLincoln.marketing

Twitter: @JohnELincoln

YouTube: IgniteVisibility

Do you know what your online profile says about you?

 Welcome to Discover month here on the brand new you show.  This month I’m talking a deep dive look into how you can become more self-aware during the Discover step of DICE.

So to help I’m covering in detail the three assessments I have taken in order to help me become more self-aware and this week, I’m going to talk about one of my favorites.  

The one I recommend everyone take.

To say that the Fascination Advantage® assessment is unique would be an understatement.  

Asn an example, The SF assessment we discussed last week , is designed to help you look inside yourself and describe for you how you see the world.

The Fascination Advantage® assessment, however, flips this traditional approach on its head by giving you insights on how the world sees you.

It’s a subtle but key difference and it’s why I like this assessment so much.

If you’re interested in taking the assessment, head over to Ryanrhoten.com/FAA, yes like the airline industry.  I will get a small commission if you use that link, but it comes at no additional cost to you and using the link will ensure you take the correct assessment.

Anyway, let’s dive into the world of fascination and discover how you fascinate.

Do you know what your online profile says about you? 

Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today!

Take the Assessment

CONNECT WITH RYAN RHOTEN

LinkedIn | Twitter | Facebook 

Will Wegert is the founder and president of Cold Collar.

At Cold Collar, Will helps his clients tell their stories to potential employers in an accurate and compelling way through a combination of professional resume writing, LinkedIn profiles, and personal websites.   

Will's core mission at Cold Collar is to help top-notch business professionals, find and capture the work they love.

PERSONAL BRANDING

Will’s big on personal branding, so of course, we were chat a little bit about it.  Will looks at personal branding as anything that represents who you are.  It represents your core message.  

Posts to Instagram, Facebook, LinkedIn, videos you like, dislike, etc. they all talk to who you are at your core.  They are pieces of the puzzle of you.

The things about personal branding that you need to understand is that it’s your brand that determines your fit in a company.  Your brand determines if you will attract or repel others.  From this viewpoint, it’s your brand that determines your compensation.

Thank about that for a minute.  

In this digital-first world, you can and will attract companies to you or you will repel them away.  This means there will be opportunities, read as jobs, that you will be passed over for because you may not be the right cultural fit.  

In this way, your brand determines your compensation.   

THE BEST WAYS TO CONTACT WILL WEGERT

Web: coldcollar.com

LinkedIn: Will Wegert 

Do you know what your online profile says about you? 

Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today!

Take the Assessment

CONNECT WITH RYAN RHOTEN

LinkedIn | Twitter | Facebook 

Welcome to Discover month here on the BYOB show which means that each week we’ll discuss a new assessment to help you discover your strengths, your weaknesses, what your do well and what you should really leave for others to do.

The goal with the Discover step is to help you become more self-aware through introspection.  

So if you feel stuck in your career, your job or you’re not sure what you want to do when you grow up, keep listening because today we’re going to cover probably one of the most talked about self-assessments out there, StrengthsFinder 2.0.

Do you know what your online profile says about you? 

Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today!

Take the Assessment

CONNECT WITH RYAN RHOTEN

LinkedIn | Twitter | Facebook 

Michael Merrill is the founder and achievement architect of The Velocity Labs.

At The Velocity Labs, Michael teaches others to apply the same strategies and techniques that allowed him to become one the youngest executives at the Walt Disney Company by age 30 while at the same time increasing his earnings by over 500%.

Michael strongly believes that we, you and I, are the drivers of our careers and our life.

So, If you are in a place where you have been passed up year after year for a promotion or you feel stuck with a perceived lack of growth opportunities, then without a doubt, today’s show  is for you.

Velocity Labs is a work in progress, but Michael’s goal with Velocity Labs is to help people achieve more with their careers.  He wants to help those who not only want to advance but want to do so at a more rapid rate than they otherwise could have.

Michael’s first offering in the program is the eBook we discussed during today’s podcast.  In addition, he is working on developing a coaching program utilizing videos instructions, worksheets, and one-on-one coaching.

Web and eBook: thevelocitylabs.com

Do you know what your online profile says about you? 

Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today!

Take the Assessment

CONNECT WITH RYAN RHOTEN

LinkedIn | Twitter | Facebook