The BRAND New You Show - A Personal Branding podcast

Ever wondered if personal branding is for you?

In this podcast, Susan Chritton and I discuss when it's time to define your personal brand and more importantly how you define your personal brand.

Personal branding is not reserved for a select few, it's something all of us should be doing to stand out in our careers.

Not everyone listening to this podcast wants to become an entrepreneur in the truest sense of the word. I get that but here’s the thing, many people who eventually become entrepreneurs didn’t set out to obtain that moniker. It happened naturally over time.

You may think that Doire’s book, Entrepreneurial You, is espousing this route. Go be an entrepreneur and if you think that after listening to the podcast, I’m afraid you’ve missed the point.

Entrepreneurial You is really more about kick-starting your journey. Getting you to take small steps, to dip your toes into the water, to fiddle around with different things so you can find something that sticks.  

And when you do find that something, whatever it may be, use her book as a guide to see if you can turn it into something you can get paid for.

While I loved all of Dorie's actionable tips scattered throughout the book, To me, the most important aspect of entrepreneurial you is this notion of preparation. Preparing for things in life you don’t expect because you never know what the future may hold.

What seems secure to you today may not be so secure tomorrow and that salary you hold so dear, the salary that frankly stops you from moving forward and pursuing something you’re passionate about, well, here’s a reality check for you.

It can disappear literally overnight.

Think about that for a minute. What would you do if tomorrow you were called into your bosses office and the HR manager is there to let you know your position has been eliminated?   

In today’s age of corporate consolidation and the coming age of AI and blockchain, this is a very real scenario. Some of you listening may have already experienced this.

So I ask you, what would you do if tomorrow your salary went to zero? What is your backup plan and keep in mind, get another job, isn’t really a backup plan when the mortgage is still due.

As Dorie mentioned, pursuing something on the side is a great way to mitigate risk, provide you with skills, additional income and can ultimately make you less dependant on the day job.

On the flip side, A side hustle may also make you more valuable in the day job, assuming of course if your company values the new skills you've acquired.

So I’ll close out today’s show by asking the question Dorie asks at the end of her book.

What are you working for?

If your answer is the next paycheck, then it might be time for you to consider alternatives, to pursue a passion, to take small steps towards discovering your Entrepreneurial You.

Taking those first steps is not easy, but I promise with each step you take, you will learn and move forward as long as your willing to give up the ghost of what you imagined your career would be, so can finally grasp what your career could be.

Don’t forget to pick up a copy of Dorie’s book, Entrepreneurial You and while you’re clicking things on the screen I’d appreciate it if you added in a copy of my book, CareerKred into your cart as well.

That’s wraps us up for today. Until next time. I’ve been Ryan and I’m out.

Hello and Welcome to the BRAND new you show. THE podcast dedicated to helping you position your brand so you can boost the credibility in your career.

Today’s guest is Elizabeth Potts Weinstein from elizabethpottsweinstien.com

In addition to being a mom, writer, and explorer, Elizabeth is also an attorney who works with small businesses.  She helps entrepreneurs, artists, coaches, and consultants find simplicity in the law, so they can get back to spending time helping their clients and changing the world.

Need to boost your CareerKred?

Pick up the book CareerKred (affiliate link) and learn the 4-simple steps you can take to build your digital brand and boost credibility in your career.

Do you know what your online profile says about you? 

Find out by taking my Digital Brand Assessment. Discover your score and the ways you can start to improve your score today!

Take the Assessment

CONNECT WITH RYAN

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Hello and Welcome to the BRAND New You Show. THE podcast dedicated to helping you build your brand and boost the credibility in your career.

Today’s guest is Marc Miller founder of CareerPivot.com.  CareerPivot has been included in the Forbes list of top 100 Career websites, and Marc is the author of three career related books including the one we’ll discuss today, Repurpose your Career - A practical guide for the second half of life.

Today on the podcast, I welcome to the show Karen Tiber Leland president of the Sterling Marketing Group.  At Sterling, Karen helps, CEOs, executives, and entrepreneurs build stronger personal, team and business brands.  

Karen is the bestselling author of multiple books, including the one that will be the topic of today’s podcast, The Brand Mapping Strategy, she is a sought-after keynote speaker and has even been an actress with experiences in voiceover as well.

The Marketing Mastery Pyramid

In addition to the Brand Mapping Strategy, Karen has also developed a 3 step marketing mastery pyramid to help you understand at a high level the path you need to take as you begin to brand yourself.  The three steps listed below are discussed in detail on today's show.

1 - Platform Development

2 - Brand and Buzz Building

3 - Thought /Industry Leadership

The Brand Mapping Process

During her work with individuals, Karen discovered that many of her clients were trying to define their brand using the classic elevator pitch.  Karen realized that your brand is much deeper than an elevator pitch which is why she developed the Brand Mapping Strategy after several years of working with her clients.  The Brand Mapping Process focuses on 7 core elements all of which we discuss in details.

Do you need to boost your CareerKred?

Pick up the book CareerKred and learn the 4-simple steps you can take to build your digital brand and boost credibility in your career.

Do you know what your online profile says about you? 

Find out by taking my Digital Brand Quiz. Once completed, you'll receive a score between 0 and 100.  Discover your score and the ways you can start to improve your score today!

Take the Digital Brand Quiz

CONNECT WITH RYAN

LinkedIn | Twitter | Facebook

Aaron Pierson is a Digital Brand Strategist, a Killer Content Creator, a Filmmaker, a #1 Best Selling Author, a Podcaster and an Award Winning Designer.

He has worked with John Lee Dumas from Entrepreneur on Fire and Joshua Smith from GSD Mode.  Aaron is an ex-rock climber, a husband, a father, and he wants to help you do branding like a boss.

Want to boost your CareerKred?

Pick up the book CareerKred and learn the 4-simple steps you can take to build your digital brand and boost credibility in your career.

Do you know what your online profile says about you? 

Find out by taking my Digital Brand Assessment.Discover your score and the ways you can start to improve your score today!

Take the Assessment

CONNECT WITH RYAN

LinkedIn | Twitter | Facebook

Today’s guest is Kraig Kleeman from kraigkleeman.com.  Kraig is the author of two books.  His first book, The Must-React System: A User's Guide to Prospecting C-Suite Executives, earned him the taglines of the “inventor of the must-react system” and “world’s greatest cold caller”.  

With his Most recent book, A Winning Brand - How to Build a Powerful Personal Brand in today’s modern digital world Kraig now carries the tagline “the king of personal branding”.

Want to boost your CareerKred?

Pick up the book CareerKred and learn the 4-simple steps you can take to build your digital brand and boost credibility in your career.

Do you know what your online profile says about you? 

Find out by taking my Digital Brand Assessment.Discover your score and the ways you can start to improve your score today!

Take the Assessment

CONNECT WITH RYAN

LinkedIn | Twitter | Facebook

Today we welcome to the show Ian Altman from Ianaltman.com.  Ian is a speaker, a best-selling author, a podcaster, and a strategic advisor to CEOs.

Do you know what your online profile says about you? 

Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today!

Take the Assessment 

CONNECT WITH RYAN 

LinkedIn | Twitter | Facebook

On today’s episode of the BRAND New You Show, I speak with Dave Chesson the founder of Kindlepreneur.  At Kindlepreneur, Dave helps authors and aspiring authors sell more books and make more money.

CAREER JOURNEY

Dave started his career as a nuclear engineer.  After spending so much time away from his family Dave decided to take a step back and take a look at his life and how he defined success.  In other words, he took the time to become self-aware.  To define his brand.

He assessed his skills, his traits and most importantly for him, his values and realized that he valued being close to family vs. the direction of his current career path.

Dave realized he had an affinity for internet marketing and decided to re-arrange things his life in order to fit this new direction in.  He decided to cut out things in his life that did not move him in his desired direction such as movie time every night and decided he would get up earlier in the morning.  This quiet morning time allowed Dave to practice and grow in his new chosen direction.  

It took him 3-½ years but Dave was able to build his side business in the margins of his life and now his side business is his only business.  Listen in as we discuss where he started, the pivots he made along the way and how he eventually become the Kindlepreneur.  

Hello and welcome to a very special Monday edition of the BRAND New You show or as I like to call it launch day.

Since I spent on last week’s regular show explaining the principles behind the book, CareerKred, I won’t do that again today.  

Instead, today’s show is about gratitude.  

Because the book could not have been written without the guests on this show sharing their wisdom and of course without you listening in each week giving me the motivation and inspiration to continue.

As I reflect back on writing the book I realize that no good work can be done in a vacuum and that all great works come via teamwork.

So thank you for listening each and head on over to Amazon to pick up a copy of the newly released book, CareerKred - 4 simple steps to build your digital brand and boost credibility in your career.

When you finish I'd love it if you could also leave a rating and review.  Thank you for being here.  I appreciate you more than you know.